1. We discount one-star reviews because of their typically venomous, dismissive hatred yet we read every one.
2. We strive to get on big media to help sell, but not much media is big anymore and it won’t move the sales needle anyway.
3. We hope to be picked up by old traditional media, but we’d connect with our audiences better and get more time, for free, going after podcasts.
4. We’re putting ourselves out there, daring to dream big, but get discouraged by people who do neither of those things.
5. We get jealous of the success of other authors when we should learn, emulate and be inspired.
6. We say “Don’t judge a book by its cover,” but that’s what covers are for.
7. We spend time thinking about being a writer instead of writing.
8. We all hope to catch fire with our first book, but if success came today, many of us would be unprepared for it and wouldn’t have anything else to sell.
9. We spend months or years on our manuscripts, but many of us aren’t taking a few minutes to make sure our hard work is safely backed up (in two different ways.)
10. We call it self-publishing, but it’s a team effort and the author who truly tries to go it alone is a fool or a monster.