C h a z z W r i t e s . c o m

Write and publish with love and fury.

Writing: Where the money is

Everybody wonders what the next big thing will be in our expanding industry. In other words, “Where’s the money?”

As it relates to writing as an industry, money looks sparse at first glance. I mean, banking, drugs and guns is where the big money is. However, for our industry? The big money in writing is in the beams and braces. Infrastructure. The money will go to people who service our needs as indies. So ask yourself, what do we need?

1. Book apps. We don’t really understand book apps. Programmers do. Book apps with a subscription service could work, especially for certain authors who are in traditional publishing now but will soon make the leap to self-publishing.

2. Author cooperatives. Box sets may already be on the way out, but I think more authors will share resources and trade skills, either in small, structured groups or as part of a time bank organization, or both.

3. Organization provision: Many of us cringe at the idea of a union because it reeks of gatekeepers. I’d say that’s only because the writers unions that have been proposed for indies so far stink of more gatekeeping. Innovators out to advocate instead of control could do better than that, for us and for themselves.

4. An alternative to ACX that’s more generous to creators. ACX was awesome. Technically, it’s still awesome though the creator share is down. Have you noticed that, since ACX lowered the pay rate, we aren’t talking about ACX near so much anymore? We’re still using it because audiobooks are our future. For some, they’re our today! We’d like more choices and we’d like to get back to the bigger cut, though. (The obstacle is effective distribution, so that will have to be bankrolled.)

5. Selling direct from websites will become more popular. You can use Gumroad to sell digital products now. The problem is, no one wants to sideload their kindle with a pdf. Find a way around that problem and we’ll all be doing it to some degree. Fewer buttons, one click. That’s key.

6. Discoverability tools are more important than information. Make more discoverability tools (like you’ll find at Author Marketing Club, for instance.) Information is free everywhere, including here. Ways to help readers find us are harder to come by.

7. Services that promote indie authors will make money. Bookbub is at the top of the heap now, but BookGorilla is cheaper. The Fussy Librarian is very low cost. if I recall correctly, the latter was built partially in response to Bookbub’s fees. Bookbub has big lists of subscribers, sure, but they have competition and it’s growing because Bookbub is so hard to get into and can be so expensive.

8. The company that finds a way to make it easier for books to be printed and distributed (cheaper, faster and easier than it can be done at present) and get it to libraries and bookstores will make a lot of money. Be the new Lightning Source, for instance, but make it as easy to deal with as CreateSpace. (LS has improved in this regard, but I’ve checked it out and it still feels like a hassle.)

9. Translation houses. Everybody knows foreign language publishing is going to be huge. What we don’t know is whom to trust to translate our work and whom to ask to make sure the translations are any good. We’ll also need people (formerly known as agents) whose sole occupation is dealing in foreign rights sales. The markets are waiting, but most of us aren’t ready.

10. The next destination website for our readers. We need a destination website that operates as a cool magazine that curates our work to readers. We need to provide a way for readers to find us and vice versa. We don’t need another Writer’s Digest. We need a Reader’s Digest, if you will, for our work but catering to readers. If there aren’t click to buy and click to explore buttons at the end of each story or sample, it will still miss the mark.

You could, of course, simply write the next big thing.

We are writers, after all. We don’t want to think about all this tech stuff. That’s why someone with the skills to fulfill these needs will eventually appear and get paid.

If you’re still bent on writing to make money, the trouble is that no one knows what the next big thing really will be. No one saw Fifty Shades of Gray coming. It’s not like it was the first book of erotica to go on sale, but it went huge. Its imitators didn’t make near as much dough. Breaking out is not something you can chase, exactly. It happens to you and there are too many variables outside your control.

Just write the best book you can. When your book is ready, I really hope those trusty translation houses will be up and running and ready for business.

What are your ideas for the support structure our industry needs?

~ The good news. I’m now in the Top 100 Horror Authors on Amazon! The book launch bargains continue for This Plague of Days here. See what all the fuss is about, see the video and find the secret.

Filed under: author platform, , , , , , , , , , , , , , , , ,

Agents and (Non)Acquiring Editors: A Word on Gatekeeper’s Remorse (Some don’t have any!)

J. K. Rowling, after receiving an honorary deg...

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When a book is a great success, the rumors eventually emerge. JK Rowling was rejected six times. Meyer of Twilight fame? Fifteen times. All authors have stories of deals that almost went through. Many tell stories of cruel writing groups, insensitive english professors or critics that were hypercritical. When one writer triumphs and rises above these obstacles, all us of share a little of that. In German, it’s called Schadenfreude. In English it’s called “Nyaa-nyaa, nya-nya-naaaaaah!”       

Editors who reject books that go on to great success interest me. First question: Do they still have their jobs? Answer: Yes, of course they do.       

In Hollywood, you fail up. (Getting any movie made is such an accomplishment, you can have a string of failures and be a working director like M. Night Shyamalan.) If the rumoured stats are trues (85%-95% of books not earning their advances) publishing surely has the  highest tolerance for failure of any industry. There is no product research. “Product research is the first print run,” as they say. (Due to technology and Seth Godin forces, that’s changing. That’s another post.)       

Agents who pass up gold and editors who turn their noses up at diamonds answer predictably: “It’s a subjective business.” Yes. It is.    

Second Question: “But if these people are the experts who are supposed to know better, why do so many of their books tank?” Should we put so much stock in the opinion of people who are so often wrong? Dick Cheney doesn’t get to make credible predictions on foreign policy anymore. Why are we held in such thrall by agents and editors who have similar track records?      

The other common reply is, “I can’t represent it if I don’t love it.”       

I call bullshit. I’ve slogged through the slush pile. I worked as a sales rep for several publishing companies. I represented, and sold,  many books I never even got to read. (There were too many–especially when I worked at Cannon Books which listed hundreds and hundreds of books each year.) I even sold some books I actively loathed.       

The key question is not, “Do I love it?”        

The key questions are, “Can I sell it? Will lots of other people love it?”       

The idea that you can’t represent something unless you “love” it can set a ridiculously high bar for manuscript acceptance. You’ve read lots of books you liked and were glad to have read. How many were so good you really “loved” them? No wonder it’s so hard to get an agent if love is the accepted standard. (Love is not a standard criterion in business practice. You may think art is exempt from standard business practice. That’s one of the reasons this industry is in so much trouble. Artists worry their art is compromised, but without the business side? No art.)      

CORE ISSUE:       

Writers, particularly those yet-to-be published, are expected to have a thick skin.      

That is useful, though any really successful author will tell you the harsh critics hurt just as much as ever. They feel the pain, but aren’t supposed to complain.     

Some editors and agents     

 (PLEASE NOTE: NOT ALL EDITORS AND AGENTS!)     

act as if their mistakes aren’t mistakes.      

Therefore, their mistakes will be repeated.     

When ego gets in a writer’s way, he or she can’t learn and improve. That same principle should apply to gatekeepers. However, when gatekeepers make mistakes, some seem to say, “Not my fault. That’s just the way it is. I didn’t love it enough.” I say, “The new economy is making million-dollar companies, often out of billion-dollar companies. The coffee’s brewing and it’s a quarter past Massive Industry Fail. Wake up! And open up!”      

When you see an agent blog wherein the agent rips new queries, keep in mind that of all the many queries they analyse, they may accept only a handful (some perhaps two a year…or less.) Also, don’t work with snarky people because mean people suck and eventually they’ll be mean to you.     

This post was critical, not snarky. If I were snarky, I would have named names.      

Filed under: agents, Editors, manuscript evaluation, publishing, Rant, Rejection, Writers, , , , , , , , , , ,

The Future of Book Publishing

Movements fuel our passions. You need to hook your writing up to both movements and your passions so your tribe can find you. The environment? Social justice? Economics? Charities or medical research? Whatever you care about, the next stage of publishing will become more socially aware and community-conscious to succeed. These are the things I’ve been talking about with my clients.

Now Seth Godin articulates the big picture for book publishing’s future better than I could. I’m listening to it again. And again. Whether you’re a writer, publisher, editor or publicist, you need to hear this.

Filed under: publishing, ,

Garrison Keillor on the future of publishing

Garrison Keillor says in the Baltimore Sun that book publishing is about to slide into the sea. Shorter title? We’re screwed. Call him a pessimist.

Filed under: publishing, ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

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