C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

09/05/2012 • 4:05 PM 1

Jackie Barbosa: “Devaluation” & Other Pricing Myths

You think your book is too good to go for such a low price? I think so, too…or rather, that’s what I feel. However, author Jackie Barbosa makes a great case for why we shouldn’t listen to those diehards who believe a low price must indicate that we’re trying to fob off a crappy book.

For instance: “…unfortunately, writers can’t make their living by depending solely on the readers who see a higher price point as a sign of quality. We have to appeal to the readers whose impulse buy point is free or 99 cents or “look, it’s under $2 and on a bestseller list so it must be a good book.”

I love this post. It’s tastes vinegary, but it’s good for us to keep in mind when we set prices for our books.  

Read the entire argument by Jackie Barbosa here.

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09/03/2012 • 7:42 PM 4

The Great Review Controversy, Take 2

From The Telegraph: A best-selling British crime writer, RJ Ellory, used pseudonyms to pen fake glowing reviews about his “magnificent genius” online while simultaneously criticising his rivals.

Read the link? Wasn’t that frustrating?

This time it’s a writer from the traditional side of publishing who has disappointed and embarrassed himself. As bad and individual as the act is, I’m relieved he’s not an indie author. Blame has been spread  around like confetti at a clown rally lately and I don’t want any more glitter in my jock. Will the fact that he’s traditionally published buy indies any more slack? No, but it probably won’t make things much worse for us. It’s so difficult to get reviews and build an audience that I find it disheartening to be painted with mile-wide brushes. I’m trying to make a living as a suspense novelist here!

Instead of distrusting five-star reviews — or automatically believing one-star reviews — I wish more people paid attention to reading samples. I encourage everyone to read book samples before clicking “buy” (even when, perhaps especially when, it’s “free”).

Reviews get too much weight in some people’s minds. My tastes aren’t necessarily yours, so why give so much power away to another when making reading choices? I read book samples to avoid unpleasant surprises. The first chapter usually gives me a glimpse of the quality and tone of what’s to come. Some people fail to exercise the reading sample option and then blame the author. “I wanted romance and this is fantasy! How dare she?” That’s like getting angry because the drugstore doesn’t sell coconuts.

Is Amazon really “Spamazon”? It’s the Internet. Is the fault in our tools or in ourselves? To confront the problem of bad reviews, fake reviews and attack reviews, we need to grow up, do our due diligence and keep things in perspective. You don’t believe everything you’re told. Fine. Enjoy those free reading samples and make better informed choices before the too-easy click.

Indies are mostly beautiful dreamers and bold, generous storytellers. We are not all evil scammers out to fool readers. Many of us tell entertaining stories with few resources and we perform this service for the equivalent of couch change. It’s churlish to make all authors collateral damage for the offences of others.

When the NY Times story about paid-for reviews broke last week, I was initially forgiving and didn’t take it so seriously. John Locke, for instance, may have paid for reviews, but he said he was open to honest opinions as well and he still wrote all his books which, nicely reviewed or not, a lot of people like. I wished he’d mentioned the paid-for-review strategy in his how-to book in the interest of full disclosure, but at first I figured his tactic just sped up his trip on the success train. However, when I saw so much negative reaction from potential buyers, I got sad. Unfairly or not, it hurt our reputation.

Then I realized I couldn’t approach Locke to ask for a cover blurb for my next book in The Hit Man Series. He was on my short list of authors I planned to ask for an endorsement. I’m not assuming he would have gone for it. I’m just terribly disappointed because of the damage done. (That cry of “I’ll never read indie again!” really got to me, silly as it is.) I read a few of Locke’s books and enjoyed them, but now his name is tainted with the “Paid for Reviews” badge. He’ll recover from this. Locke has a huge fan base who don’t care about this controversy. It’s probably too inside baseball for most and for people who are already fans, why would they care?

It hurt me and fellow indies, though (and we don’t have that big cash cushion to ride out the bad weather.) You know that saying, “Save a horse, ride a cowboy”? Indies need a bumper sticker, too: “Save an author, buy a book.”

Hm. That’s not near as sexy and catchy. Suggestions?

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09/01/2012 • 9:24 PM 11

Paid Book Reviews: Where Do You Stand? • Ryan Casey

See on Scoop.it – Writing and reading fiction

Paid book reviews are becoming an increasingly common trend as competition increases in the indie publishing world. Where do you stand?

 

I was unaware that paid reviews are “an increasingly common trend.” (Really? Wow. It seems like such a low priority way to spend a lot of money.) The NY Times article’s subject was about a defunct company that supplied paid book reviews. No matter. I wouldn’t pay for reviews personally. Put aside the moral question for a second: I can’t afford it and I don’t think they work, anyway.

 

This issue has rolled around the web for the last week. I’ve been so busy with writing and promoting that I haven’t done anything much with it. Initially I wasn’t that bothered about bought reviews. I’d be more upset if I thought all those paid-for reviews made that much difference.

 

But then I noticed something ugly. Since the article has spread, a sad unintended consequence has risen. I’ve read comments from a bunch of people  (potential readers!) saying they never trust any five-star reviews nor will they ever buy indie! But, hey! I earned my five-star reviews! I don’t have many reviews, but I didn’t pay for any. Why the broad brush of discrimination? I’m I to answer for all the crimes of others? I’m an innocent man, dammit! Also? Sheesh!

 

See what you think at the link. Here’s Ryan Casey’s take…~ Chazz

See on ryancaseybooks.com

Filed under: publishing

08/29/2012 • 5:59 PM 10

Amazon: My last stab

GET BIGGER THAN JESUS, FREE ON AMAZON TODAY, TOMORROW AND FRIDAY

Free promotions sure aren’t what they used to be. Last December, with Amazon’s old algorithm, friends of mine made big money. Success on the free list actually translated to success on the paid list. Then everything changed and many of us have been slow to react, me included. I notice that, among my writer friends, many (most?) are selling their books on KDP Select exclusively, five free days and all, for the first three months and then they aren’t renewing with KDP. They’ll continue to sell on Amazon, but there are plenty of other places to sell besides Amazon. After that first three months of trying to take advantage of the Amazon advantage, they put their work up everywhere else, too. That’s what I’m doing with the foundation book of my crime novel series, Bigger Than Jesus.

BY THE WAY: 

Bigger Than Jesus is available for free in ebook form

until Friday, and then that’s it.

As The Hit Man Series continues, I don’t know if I’ll go exclusive at all, even for those first three months. The math just doesn’t seem to add up to a marketing strategy that’s advantageous. In truth, it hasn’t been helpful to many indie authors for some time. I stuck with it because of the timing as my previous books launched. I have three books to release before Christmas and the eggs won’t be going into one basket anymore.

Someone asked me recently, “What’s the latest success strategy for indie authors?” I encountered some resistance when I replied, “There isn’t one.” We’ve had the publicists, advertising, press releases, blogging, podcasting, Twitter (and various  derivative Twitter strategies), Facebook, Pinterest (maybe?), the 99 cent strategy, blog tours, free, Goodreads, book bloggers, etc,…. Some combination of these elements may work for someone. Though they’ve all been effective for someone individually in the past, no one strategy seems to deliver a knock-out punch. When I say there isn’t one, I don’t rule out the possibility of their effectiveness in the plural, if you have the time to do all that. (You don’t. Go write instead.) 

Which brings up the question: Will Amazon change its algorithm again so it makes sense for us to stay exclusive with KDP Select? Who knows? Amazon’s algorithms and their rationale may be deduced, but are never made explicit. That information is solely on a need-to-know basis. (Apparently, we don’t need to know.)

Amazon is good at what they do — or has been — but it’s unreasonable to expect they’ll be right all the time, even with their vast resources. More to the point, Amazon’s looking out for Amazon, not me. My evidence is they aren’t making the exclusivity clause worth it for a lot of authors (even the true believers who, in the past, made a lot of dough.) I’m losing sales on other devices because I’m not selling enough with KDP. The Amazon sales don’t make up for lost sales elsewhere. Listening to my writer buddies, it’s clear I’m not alone in that assessment.

This is a business decision and has nothing to do with damning Amazon. I’m not one of the haters whining about monopolies and painting Amazon as a bully. The market is a competition and Amazon is on top because they made a lot of great decisions early on. However, I’m not looking for a new mom to take care of me, either. Being indie doesn’t mean supplanting one boss with a new boss just because it’s easy to go on inertia and formatting anew is a pain in the ass. Next month, as soon as my three months are up, Bigger Than Jesus will be available more widely (Hello Kobo, Nook, Sony, your smart phone, your iPhone, your iPad…maybe even your toaster.)

As for book marketing’s next knock out punch? People will tell you they know what the next big thing is. Some will even try to sell you books based on giving away one ultimate secret of indie author success. I think those people are often well-intentioned and they give out a lot of good information. I’ve read a bunch about marketing ebooks lately and, frankly, I’m also skeptical about some of those easy, plug-and-play answers.

Only one strategy I know of seems like anything close to a sure thing and (WARNING!) it’s a slow, steady grind. It’s not a popular idea because it’s not easy and quick. 

Write more books.

(Do a great job!)

Put them up.

(Do what promotion you can that doesn’t interfere with your writing schedule.)

Write more books.

(Make sure they are wonderful.)

I aspire to inspire, but as for marketing? Hm. Sorry.

“Write more books” is honestly all I’ve got in stock at the moment.

I’ve said it before and it’s still all I have to say on that subject.

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08/27/2012 • 10:46 PM 5

Writers: Who do you want to be?

Ever been to a writer’s conference or a Comi-Con? Both kinds of conventions have something in common: Lots of people who wish they were someone else. The exhibitionist dresses as Poison Ivy (and has very close friends willing to paint her ass green.) The twenty-something is dressed up as a sad Autobot made of cardboard. The writer wants to be an author. Of these three examples, it’s the writer who can do something more concrete and lasting about his or her ambition. 

I feel self-conscious, uncomfortable and sometimes a little claustrophobic at these events. Mainly, I’m acutely aware of the Us and Them aspect of the relationship. The “celebrities” are over there, with security, publicists, handlers and an aura of wary separation. We “wannabes” and fans are in the pit, reaching up, grasping at the edges of dark holes, daring to touch the light in search of heat.

We yearn. We have not attained.

As writers, we want recognition of our work. We want privileges and respect, too. That power is illusory, sure. Knowing intellectually how fleeting and useless it is doesn’t make that goal any less tantalizing. As powerless as writers are in so many ways, the indie author feels his or her potential most. That’s the power of seething delusion transmuted into hope by our next great idea for a book. Art seduces its creator first. Indie authors have few barriers to publication and little time to wait. All that kinetic potential can make you high. Unrealized potential can make you angry.

It’s not jealousy that gives me this grim face. My annoyance is at myself. I’m bothered that I didn’t plan out my life in such a way that I am who and where I want to be. I’m not a “wannabe.” I’m a “shouldabeenbynow”. I want to be comfortable being me. I don’t want to stand on the outside of that metaphorical velvet rope, wishing I were someone suffering the problems that success brings. I want it all and, as Queen sang, I want it now.

Someone will tell me I should be happy with who I am. Bullshit. From where, then, would my ambition come? Needing to escape makes me try. I yearn for that addictive, dopamine-fueled floating sensation that comes with the composition of new life. I long for happy readers extolling me for aping God. Sharing entertaining stories with huge numbers of readers gives me stamina for the late night attack on that difficult, late middle in my manuscript. Greed and ego give me patience for solving seemingly endless formatting problems.

Let’s be clear: Wanting things is not the path to enlightenment. That’s okay. I’m not on the path to enlightenment. I’m on the path to publication. 

Some people say greed and ego and recognition are unworthy stimulants to propel you on your course. I say, take your motivation where you find it and go forward, self-aware and honest. Clearly, I’m not in the spirit of these events. I’ll go to these things again when the organizers ask me to sit on a panel. I’ll enjoy it much more when there’s someone excited to speak with me, not the other way around.

Meanwhile, my place is at the keyboard

dreaming up the lies

that make me who I am supposed to be.

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08/26/2012 • 6:57 PM 2

Eight Facts About Writing That Surprise Prospective Novelists

See on Scoop.it – Writing and reading fiction

Novel publishers reject over 99% of unsolicited submissions and pay roughly $5000 for 1-2 years of work. More depressing publishing industry facts inside!

 

Note that the site at the link does warn you this information is depressing. Then push forward and write anyway. For your consideration. ~ Chazz

See on www.superheronation.com

Filed under: publishing

08/22/2012 • 9:56 PM 0

The one critic who made me weep

We often don’t think deeply about the good that criticism can do. The kids are watching the charming movie, Ratatouille, over and over. For reasons of my change in occupation in the last year (i.e. writing full-time) I paid more attention to the review within the movie, a voice over by the character of the demanding critic, Anton Ego. It’s a fun movie, but this one bit about criticism? Hearing it afresh in new circumstances and caught by surprise, the speech moved me to tears. Not a lot of tears, but definitely misty.

“The new needs friends.” Oh, my, yes.

Here is Anton Ego on the good critics can do:

In many ways, the work of a critic is easy. We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the *new*. The world is often unkind to new talent, new creations. The new needs friends. Last night, I experienced something new: an extraordinary meal from a singularly unexpected source. To say that both the meal and its maker have challenged my preconceptions about fine cooking is a gross understatement. They have rocked me to my core. In the past, I have made no secret of my disdain for Chef Gusteau’s famous motto, “Anyone can cook.” But I realize, only now do I truly understand what he meant. Not everyone can become a great artist; but a great artist *can* come from *anywhere*. It is difficult to imagine more humble origins than those of the genius now cooking at Gusteau’s, who is, in this critic’s opinion, nothing less than the finest chef in France. I will be returning to Gusteau’s soon, hungry for more.

See the movie again. It might get to you, too.

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08/22/2012 • 6:29 AM 0

The New World of Publishing: The Myths Are Still Strong |

See on Scoop.it – Writing and reading fiction

Dean Wesley Smith – The writing of Dean Wesley Smith…

 

Dour views of agents at conferences; proactive thoughts about hiring agents as employees; shrewd idea about using lawyers rather than agents; committing to the fun of writing. Learn at the link. ~ Chazz

See on www.deanwesleysmith.com

Filed under: publishing

08/21/2012 • 11:58 AM 2

A Follow Up to the “F is for F— You” Post re: #BuyIndie

See on Scoop.it – Writing and reading fiction

Musings from a Reader, Writer and Therapy Candidate…

 

Sue Grafton talked outside her experience and her bubble. She didn’t get how indie is the opposite of lazy. She either gets it now or at least has apologized profusely and will forgo insulting hard working authors in the future. Before Sue Grafton stepped in the indie author sauce, it was Jodi Picoult. I hope traditionally published authors will now be up to speed on the contemporary realities of non-traditional publishing and the terrible wrath of which social media is capable.

 

When you tweet about indie books, consider the #BuyIndie hashtag explained here. Learn from the entertaining musings at the link. (Then  forgive Grafton.) ~ Chazz

See on bxwretlind.com

Filed under: publishing

08/20/2012 • 10:47 AM 0

Plan a Book Launch Party for an Ebook – The Savvy Book Marketer

See on Scoop.it – Writing and reading fiction

Recently an author asked me “How do you stage an in-person book launch with a novel that’s published as an ebook? How do you autograph a computer screen?” Here are some suggestions for doing a live book launch event for…

 

Ah. The KindleGraph for the autograph. Brilliant. Learn at the link. ~ Chazz

See on bookmarketingmaven.typepad.com

Filed under: publishing

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Winner of the North Street Book Prize, Reader's Favorite, the
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