C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

How serious is the hate for indie authors?

I’m feeling a tad depressed. I just read a bunch of posts in a forum from The People Who Fun Forgot. They were looking for ways to avoid even looking at indie authors’ work. Any indie exposure, it seems, might burn like a spicy plutonium chalupa with battery acid sauce. Some people held on to some perspective. For others, art was something to grumble at and be protected from while searching for “real” books from “real” publishers. How dare self-published authors offer something someone else might enjoy? Perhaps it’s promotion fatigue, but some people seem to think that just because they don’t like something, it’s automatically spam and valueless to anyone! Someone even suggested the establishment of a censor board to decide which indie offerings are worthy. I had to reread that several times. I’m still not sure if the intent was satirical. Gee, I hope that was a joke, but I don’t think so.

These angry posts and censorious efforts sound far more narcissistic than anything a self-publisher has ever done.

It’s a book, not  a crime. And if it be a crime, it is not a crime against literature but against personal taste. As in “individual”, one person’s taste.

As in, “Get over yourself, Butch!”

Another complainer said she was especially picky about offerings that were inexpensive. Wait! Wait! Why not be more picky about the much more expensive ebooks from traditional publishers? As John Locke says of his 99 cent ebooks, he doesn’t have to prove he’s as good as the traditionally published. Trad authors have to prove their books are ten times better than his for the prices they charge. Many of his readers certainly don’t want him censored. They’re grateful—happy, even— to receive such cheap entertainment. I eat 99 cent books like Tic Tacs. A 99 cent book isn’t a risk. It’s a Tic tac. If you like one, have more. If you can’t afford a 99 cent ebook, what the hell are you doing with an e-reader, anyway? If that’s the case, read at the library. In the job search section.

Being super picky over indie books doesn’t make you a connoisseur of literature. It makes you the sort of person whose company you wouldn’t tolerate in a stuck elevator for more than five minutes without considering how you could make strangulation look accidental. (If this is you, please consult your therapist. Next session’s topic: “Why do I feel such a need to be a petty bully over small things? And why do I feel such joy kicking the crutches out from under people?”)

I’m not for low standards, per se. It just seems absurd to insist a 99 cent book reach a higher standard. Every ebook gives readers a sample. If you don’t like the sample, you don’t have to buy it. And no, your time is not that precious. The President of the United States has time to read fiction for pleasure and you’re not working on a cancer cure, so get over yourself and read a few reviews on Goodreads if you need some help with your book shopping, for Christ’s sake!

You know what I love about the break from traditional publishing? The range of price and the freedom of choice. The “flood” of new books is not something I’ll drown in. I revel in the onslaught. The hunt for a good book is part of the joy of reading. (You even get to read while you hunt, which was frowned upon when the prey was deer.) The search is part of the fun, like wandering through a bookstore and dipping into samples to see if I can find a treasure. And, it bears repeating, just because a book is traditionally published is no guarantee it’s going to be any good. Yes, they’ve got typos, too. (And remember all those books “by” Sarah Palin?)

What of all those indie authors who were traditionally published last week but decided to abandon that enterprise for greater creative freedom and the other allures of independence?

Are they to wear the scarlet letter, too?

I was shocked that people who you’d think were book lovers could be so down on free thought, cheap books, free speech and more choice. All those good and happy things were just too damned inconvenient for them, obstacles in their search for stuffy books only semiotics enthusiasts might approve. (And by semiotics enthusiasts, I mean people from 1980s English departments who worshipped structuralism and used literary criticism as a weapon to stab writers in the parts of the brain that connect expression to entertainment. They pretended to love literature and creativity that was a mask. They may have started out as readers, but by their third year, the joy of reading and literary escape was shamed and beaten out of them. Now they only read to tear writers down to feel good about themselves through petty power plays, bad reviews and the destruction of the world, one idea at a time. You know. Like Bond villains. With herpetic lesions on their anuses.

I don’t think these curmudgeons and snobs are the norm. Are they…?

If they are…I have to go make toast in the bathtub now.

Filed under: authors, book reviews, censors, e-reader, ebooks, self-publishing, , , , , , , , , , , ,

Inspiration and Unreasonable Belief

I’m feeling the love at The Writing Bomb.

Thanks to Jeff for allowing me to spout off about inspiration, perspiration and what self-publishers need.

READ MY GUEST POST HERE.

Now please share with me, what inspires you?

Filed under: All That Chazz, ebooks, Publicity & Promotion, self-publishing, What about Chazz?, Writers, , , , , , ,

Self-publishing: The gold rush is not over. Believe.

Logo of LIFE magazine.

Image via Wikipedia

A couple of indie publishers have expressed concerns about the whole self-publishing venture lately.“Concerns” is too weak a word. They’re talking like the self-publishing revolution is over and already lost, an infant succumbed to Crib Death. It was, they say, a gold rush and only those who got in early with paranormal romance and lame thrillers made it big (or at all.) As I embark on a new career in self-publishing, it’s pretty scary to hear people you respect talk like they might fold their cards and curl up like cute little hedgehogs poked with a stick.

Writing a great book is always the main problem. If you don’t have that, there really is no hope. Then there’s the problem of obscurity. How will people find your great book? The easiest way to be a bestseller is to already be a bestseller, so that’s no use to most of us. What to do? Nobody knows how to make anything “go viral” unless it involves a basket of kittens in danger of being crushed by an anvil. (You wince at that image, but you’d click that link on YouTube, if only to express your outrage.)

Self-publishers must believe in themselves and their work, especially when it is unreasonable to do so. To be heard, to go viral, to get any attention at all, we must engage with others, often individually. Such promotional activity eats up a lot of time, but I don’t know any other solid way to do it. (Actually, I do have some other ideas I’m acting upon, TBA soon.)

If your self-publishing strategy isn’t working, you’re going to have change your strategy. Evaluate what you’re publishing and then evaluate again. Do your covers suck? Are you publishing to your taste without regard to your audience? Do you have an identifiable audience you can reach out to? What do you have to do differently to make this crazy Scooby Gang scheme work? (Hint: It’s not what you have been doing, more and louder.)

If you don’t find that hope you once had, what will you do? Take up selling real estate and self-loathing? No. We write because we must write. It wasn’t really a choice. Giving up and doing something else is a choice, but if you’re here, the writing bug sank its fangs in early and that burning venom never leaves the body.

No whining or blaming. I’m sympathetic to problems in self-publishing, of course. I was in traditional publishing for years, sold a lot of books for others and eventually got fed up with the hierarchy. Now that I’ve switched to self-publishing, it’s all shiny and new and I’m full of foolish missionary zeal and silly hope and I haven’t been worn down by grim reality yet. I get that. But what are the alternatives to getting fatigued by the Sisyphian task of promoting your books in an environment where most people think your babies are ugly and your promotional efforts are spam?

Start with unreasonable hope. Move on from there to taking a refreshing break (possibly with peers over scotch) and some reevaluation time to figure out how you’ll change your game. Don’t put down the slush of ebooks that obscure your precious work. Rise above it by being just that damn good. If what you’re doing isn’t working, find alternative paths to indie success. Retitle your book to something catchier. Get a power endorsement from someone you might now think is inaccessible. Figure out what successful people are doing and model your strategy on theirs.

I haven’t sold a lot of my books yet. I’m maintaining the delusion that I will until I make these lies I tell myself true. Steve Jobs had a Reality Distortion Field to motivate himself and others to believe they could accomplish big things. We need to energize our own Reality Distortion Fields. That’s what gets this crappy reality bent to the reality you want.

Comfort yourself in knowing that the gold rush isn’t over. It’s barely begun. When I go out in the world with my Kindle, people still slow down and say, “What’s that?” Last Christmas, readers got a big boost. There will be another big boost this Christmas in e-reader sales. Buck up. Believe.

Remember when you started self-publishing and were innocent of the struggle? Find that person in the mirror. You’re going to need him or her to face getting that big rock up that big hill. If it be a failure, make it glorious so you’ll know you really tried. The most powerful words I know are, “Begin again.”

If you’re indie, you are not a cute little hedgehog.

You are a lion.

Click here to get your free sample of Self-help for Stoners, Stuff to Read When You’re High

Filed under: DIY, e-reader, ebooks, getting it done, self-publishing, What about Chazz?, , , , , , , , , , , , , ,

Surprising self-publishing delays and how ebooks are not so instant after all

Ebooks aren’t quite as instant as you might expect. They certainly aren’t as instant as I expected. A couple of months ago, my friend Rebecca Senese encouraged me not to announce a publication date for my ebooks. Rebecca was an early adopter in the ebook craze and has formatted a ton of her short stories using Smashwords. She knows whereof she speaks…so naturally I considered her advice seriously before stupidly ignoring it.

I thought I could get the formatting and conversion done and once the ebooks were delivered to the various digital platforms, bang! The books would be up and available for at least a couple of weeks before my official launch date of November 1. I wasn’t rushing to publish. Editorially, the books are ready for the big show. Still, self-publishing guru Joe Konrath’s words were probably lurking somewhere in the back of my mind: “A month’s lost sales is a month you’ll never make up.”

Only a couple of months ago, November 1 seemed so far off. It wasn’t an arbitrary date for me…at least it’s not psychologically. That’s when my career odometer turns over. Next Tuesday I am officially no longer a part-time massage therapist and stay-in-the-home-bunker dad. On that date I’m retired from twenty years of clinical practice in the treatment of sports injuries and broken backs and squeezed brains. I’ll be writing and publishing and podcasting full-time…oh my god! Next week! Jesus! Anyway, Rebecca was right, of course. It doesn’t pay to be inflexible because even though you can deliver the books — fully formatted and converted to specs — they still won’t be available for sale right away.

After delivery, Amazon can have your stuff up for sale within two to four business days. Great, right? However, Sony won’t have my ebooks available on their e-reader for weeks! I really wanted to hit the ground running and have all my books available across all digital platforms by the time I switched careers. I hadn’t considered how slow the word “instant” could really be. I’m not beating myself up about it. This is a learning curve and a huge milestone in my life does not translate to a publishing schedule. That’s an emotional attachment I’m putting on a business situation.

I soon decided I would use the delay as an advantage. I had wanted to say the books were available across all digital platforms, but Kobo still isn’t in my mix (and I’m still evaluating the worth of the Kobo platform to me.) I have The Dangerous Kind available most everywhere through Smashwords. All three ebooks are up on Amazon. Sony is the third most popular platform (behind smartphones and Amazon) so the wait is a bit frustrating. I don’t know why Sony takes so much longer than Amazon. I can only assume they don’t have the same resources for the task. However, the procedural delay will allow me to announce new platform availability over time so I can repeat my message and not feel so spammy about it. I also have some advertising plans to evaluate and pbook ARCs to publish so a little more time will allow me to hone them to a sharper edge. (And the paper books will take a long time, too. For sure!)

After all the work and coffee consumption involved in making an idea into a book, there’s nothing instant about the writing and editing process. It’s true for the production process, too, even when we think we’ve taken delays into account. It’s always later than you think!

CLICK HERE TO SEE A SAMPLE FROM

SELF-HELP FOR STONERS, STUFF TO READ WHEN YOU’RE HIGH

Filed under: DIY, e-reader, ebooks, Writers, , , , , , , , ,

Now on Kindle: Self-help for Stoners, Stuff to Read When You’re High

SELF-HELP FOR STONERS

NOW AVAILABLE FOR YOUR KINDLE

Please click the cover to find out more on Amazon.

And enjoy!

 

 

 

 

 

 

Filed under: e-reader, ebooks, My fiction, What about Chazz?, , , ,

The unorthodox ebook license note:

Don’t worry about book piracy. If someone wants to pirate your book, they will and there’s nothing you can do about that. Worry about obscurity, not piracy. It’s much better to put your time into writing a good book and marketing it well than to slam your head against hard things you can’t control. (That got sexier than I intended.)

Anyway, instead of the usual pleading license notes about all my hard work on my books (releasing very soon now, I swear!) I opted for this as my license page:

License Notes

This ebook is licensed to you for your personal entertainment. Please do not resell this ebook or give it away to others. If you would like to share this ebook with another person, please purchase an additional copy for each recipient.

Ebooks are an inexpensive pleasure — couch change and impulse buys! — that can be enjoyed for hours, so c’mon! Don’t be a douche.

Thank you for respecting art (and starving writers, too!)

Filed under: Books, ebooks, getting it done, Intentionally Hilarious, self-publishing, Writers, writing tips, , , , , , , , ,

The downside of cheap ebooks

The_Dangerous_KindEbooks are often so inexpensive that they have become impulse buys available for mere couch change. (That’s how I’m selling my ebooks. Two of them will be up for sale November 1 at $2.99 and one long

Self-help for Stoners

Available Nov. 1

short story goes for 99 cents.) It should be an easy sell for people who can read, like to read and actually do read. The Dangerous Kind, the short story, should lead people to buy the collections (Self-help for Stoners, Stuff to Read When You’re High and Sex, Death & Mind Control.) Well…it’s a good theory.

But will my work actually be read by anyone even after it’s bought?

Everybody’s to-read pile is so big!

Go to Goodreads and surf a bit and you’ll soon find a bunch of books that catch your eye, each one calling with equal force, “Add me to your to-read list!” I’ve recently become more active on Goodreads. I love the site and, after reading some personal recommendations from my GR friends, I’ve even reconsidered a couple of books I picked up and put back down at the bookstore.

An arresting cover can get surfers to slow down to gawk.

Killer ad copy helps.

Friendly, happy reviews help most.

Sex_Death_&_Mind_ControlBut if people buy it but don’t read it and then recommend it enthusiastically…

Let’s just say I can’t bear to think about that possibility very hard.

Filed under: DIY, e-reader, ebooks, My fiction, Publicity & Promotion, What about Chazz?, , , , , ,

Bookstores, buying habits, digital rights and the end of the world as we know it

I went cross-border shopping. In all our travels, I saw one bookstore and it was an empty, boarded up Borders. In the huge (and I mean huge) shopping centres we wandered through, there was not one bookstore. Not. One. I am not celebrating the shrinkage of the paper book market. I will miss bookstores and what they were. As their bookshelves shrink to bestsellers-only and mid-list authors find no (non-virtual) place for their books, we have lost shrines to knowledge and literature. When they’re gone (or when I have to travel many miles to get to one) I will feel the same nostalgia I feel now for friendly garbage collectors and milk men who brought their products to my door when I was a child.

How many years will it be before the economics of book production don’t make any sense at all? Economies of scale will, at some point, require that all books go digital unless they are specialty items for very high-end books, hobbyists with very low-end books or novelty items. Paper books are still big, but as the gifts, candles and coffee spaces in bookstores grow and book return times shrink, anyone can see where this train is going.

I still run into people who think a mid-list author should pursue paper book deals within traditional publishing to the exclusion of the electronic marketplace. Unless an author holds his or her e-rights, though, in most cases that math won’t make sense. John Locke held on to his e-rights. Locke stuck to what he was good at and the publisher acknowledged that by making the unprecedented deal. (Joe Konrath wrote convincingly that the deal was an admission of industry failure and was, in effect, a sign of End Times for trad publishing.)

Naysayers object, “Any self-published author would jump at a traditional deal.” Uh. No, that’s not true. A traditional deal will often yield the author about a buck after a book sale. Self-publish digitally, sell for just $2.99, and you’ll get about $2.00 with each sale. For those who would jump at traditional deals, authors may well make that decision for personal, emotional reasons, not as a pure business decision. The math doesn’t change but people are variable and are welcome to their (informed) choices. Video on demand, PVR and satellite replaced Blockbuster, but movies are still getting made.

As bookstores shrink and collapse, consumers are already turning away from the old model, even when it’s available.

For instance, I’ve noticed my buying habits have changed.

Here’s my shopping habit arc:

1. I bought books in bulk. Even though I sold a bunch, my many bookshelves are still groaning under the weight of shelves packed with books in double rows.

2. Then I bought half of my books in bookstores and half on Kindle. (I use my Sony Reader much less because it’s not wireless.)

3. If it’s a reference book, I’d still prefer to read it in paper for ease of use. I picked up a tech manual for my computer last week because I wanted instant answers.

4. If it’s fiction, it’s on my Kindle. I love that I can download so quickly and easily. It’s so easy, in fact, I don’t know when I’ll get to read all of my purchases.

5. I’ve pretty much given up on magazines because of all I can read on the web (on blogs, for instance.) There’s just as much expertise and good deal more depth in many blogs than magazines have space for.

6. Shipping: Paper books at a bookstore are more expensive. If I order them straight from Chapters or Amazon or download to the Kindle, I’m paying for the same products at a discount and the shipping is free, right to my door.

7. The local bookstore is for recon missions to find books I’ll order electronically. When our bookstores can’t afford looky-lou sessions and close, I’ll be doing that research exclusively by going through catalogues, watching for recommendations on book blogs and on sites like Goodreads. And my friends will tell me what they enjoyed. And I’ll say, “I used to get out of the house more.”

8. There will still be bookstores in the future. You’ll have to travel a long way to get to them and most of them will be specialty bookstores. The big inventory will be on the web. Just like now.

The eventual end of the common bookstore is not the end of the world. 

It’s only the end of the world as we know it. 

 

 

 

Filed under: DIY, e-reader, ebooks, self-publishing, , , , , , , ,

Quick links to the most popular posts on Chazz Writes:

All That Chazz     How Editing Works (Plus Editing Symbols)     Five Editing Tricks & Tips      6 Effective Ways to Promote Your Book     First & Third-Person Viewpoint Problems   Ten Lessons Learned from an Evening with Kevin Smith

Sneak Peek at Self-Help for Stoners     TOP TEN: The Divide between the Published and the Self-published    Where does the Darkness Come From?    CreateSpace versus Lightning Source: Pros and Cons Breakdown   What Used to be Cool

 Take me to the Shop Happy Store

Filed under: All That Chazz, DIY, ebooks, Editing, Editors, My fiction, self-publishing, Shop Happy, writing tips

On judging books by their covers

Thank you to everyone for your input on the covers for my book, Self-help for Stoners, Stuff to Read When You’re High (available on all e-readers Nov. 1, cha-cha-cha!)

The input has been put in. By a huge majority, the votes are for the bright orange cover (below). When it’s on a shelf, digital or wooden, it will stand out. It was an interesting experiment to see how people reacted to the covers. The happy thing is that, even among people who weren’t so sure about the orange cover, most of them still thought that cover could be effective. The other aspect about book cover colors is a little more inside baseball: The rule of thumb is that, unless it’s a golf or gardening book, green covers don’t sell very well.  (It’s one of those weird little details I learned from the Banff Publishing Workshop. It was reinforced by years of selling books for multiple publishers. I’m not sure about much, but that tidbit is pretty consistent except for The Celestine Prophecy.) 

Soon you’ll be hearing from my graphic designer, Kit Foster of www.kitfosterdesign.com. Kit’s a novelist, too, and very talented. Someone told me the other day how impressed he was with Kit’s covers. They do look like they’re from a large publishing house, not my tiny kingdom of Ex Parte Press. We’re all told we shouldn’t judge a book by its cover, but we all do. Without a solid cover, no one will pick it up or click on it to discover the tasty treats inside.

The process of working with a graphic designer: When Kit and I started a dialogue about book covers, the arrangement evolved organically. I described what I had in mind and sent him a sample of the manuscript. He suggested a few things and I saw his wisdom and asked for some tweaks. He sent me a cover and we narrowed it down with another round or two or three of tweaks. His input was invaluable. I have no idea how he does what he does and I bowed to his experience with graphics. Even though I have a deep background in selling books, my focus was the words. Kit came up with the images to sell the words. With Sex, Drugs & Romeo, the final graphic is very close to his original proposal. With Sex, Death and Mind Control (for fun and profit), we went back and forth a bit more, but Kit was always patient and helpful. The only element I knew I wanted to keep was the author tag. I wanted it to be consistent across the bottom in cherry red on all the covers so my books would be instantly identifiable for cross-promotion purposes.

Kit’s great at what he does and a photographer friend of mine is also awesome. I’m going to ask them to guest post and drop some science on us about the art of book cover creation. In the meantime, rethink your green cover and ask for a poll from your network of writer friends and readers. People will often help if you dare to ask.

Filed under: Books, ebooks, self-publishing, What about Chazz?, , , , , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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