~ Armand Rosamilia is the badass author of Miami Spy Games and much more. Today he guest blogs on leveraging cross-genre marketing for more book sales and happier readers.
Is it a spy story? A thriller? A zombie tale? Yes. Yes. Yes. But so much more!
I’ve self-published many a novella and short story in my time writing, and they have been pretty straight-forward in regards to subgenre: the Dying Days series is about zombies, Skulls And Bones collection is horror, Keyport Cthulhu is Lovecraftian horror, Death Metal was a thriller, and the Birthday Series (writing as K. Lee Thorne) is erotica. Regardless, there were a few slight mixes of genre, but I could put a finger on each pretty quickly when asked.
Miami Spy Games? Not so fast. The fun, for me as a writer, is knowing I have a great publisher backing me up in Hobbes End Publishing. They set everything up and let me just write the story. I enjoyed that, and I got lucky with a great cover and marketing plan. But in interviews I get asked all the time what the genre is. My cheat answer? It depends on who I’m talking to.
Recently I was a guest on the Zombiepalooza Radio Show, and I talked about it and worked the angle it was a zombie story with spies and thrills mixed in. I’ve done interviews for websites that cater to thrillers and crime stories, and I don’t talk so much about the zombies. Obviously with a title like Miami Spy Games: Russian Zombie Gun, you can figure it out. But the focus on the spies and the thrills is the most important part.
This year, with so many eBooks and print books being poured into the already huge system of releases, you need to keep your head above water and see if you can get noticed. When I mention zombies to people, quite a few are turned off immediately. They have no interest, but if I hit them with the word thriller or spies, they might be. Or vice versa.
The key is to know your current target audience and see how you can hook them with something as simple as ‘yeah, I wrote a cool story about zombies.’ Adapt and market your book the way you need to in order to sell it.