C h a z z W r i t e s . c o m

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Author profile: Alicia Hendley’s Subtle Thing

Alicia Hendley’s book A Subtle Thing tells the story of Beth, a young woman who attempts to navigate through life while experiencing recurrent clinical depression. Throughout the novel, Beth copes with life’s difficulties. Beth’s trials may resonate with many readers, especially those related to education, career, parenthood, and relationships.

Alicia_Hendley

Alicia Hendley, author of A Subtle Thing

 

Alicia was born in Kitchener, Ontario in 1970. She completed a B.A. at Wilfrid Laurier University in psychology. Then she progressed to her Master’s degree and PhD in clinical psychology at the University of Windsor. Alicia’s a psychologist in the Counselling Centre at the University of Waterloo. She’s on maternity leave with her fourth child. She lives in Guelph with her husband (a journalist.)

CW: Alicia,when did you first know you wanted to be an author?

AH: That’s a good question, but a hard one for me to answer. I can’t remember a time in which writing and reading stories were not integral parts of my life. When I was growing up, my mother was a librarian and my father was a philosophy professor so books were fundamental to family life. When I was about ten, my parents gave me an old manual typewriter. From then on I spent much of my free time pounding out stories and poems. My writing continued and became a welcome stress reliever for me. I count on writing to ground me, no matter how busy or pressured the rest of my world. Now as a psychologist and mother of four, writing is something separate that just belongs to me. It’s vital for maintaining my sense of self.

CW: Tell us about A Subtle Thing. How did you get the idea for your book?

AH: Indirectly, the idea of writing a book about depression likely came from my job. I’m a clinical psychologist, so thinking about mental health is normal for me. I’ve always been interested in the more complex side of human experience. What probably drew me to psychology in the first place was my interest in more existential stuff: the importance of meaning, resilience, and authenticity in people’s lives.

CW: What’s your writing process?

AH: While I don’t have a formal writing process, per se, the way I start writing something new (whether a poem or a story) is often the same. Basically, I jot ideas down whenever they strike. Ideas seem come at me rather than me sitting down and consciously thinking about what I want to write. I wrote much of A Subtle Thing while on maternity leave with my third child so I had limited time to devote to it. Parts of the book were written on the back of receipts and paper bags, whatever I had handy at the time. I then used the small breaks I did have in the day to develop those ideas.

I perfected writing in spurts when trying to finish my dissertation in grad school. I was a single mother of two then, with very limited time to research or write. I was forced to learn how to immediately take advantage of free time when it became available, be it a half-hour nap period or early in the morning. Writer’s block is not a term known to single mothers, at least not to me)!

CW: How long did it take you to write the book and find an agent and publisher?

AH: I’d say that the book took about a year to write. The short stories upon which The book is based on short stories I wrote during lunch breaks in my office. I completed the rest of the book on my maternity leave.

CW: And your path to publication was…?

AH: After I completed the first version of A Subtle Thing, I sent it to a few small presses. I received positive feedback from one, but they rejected it. I then learned from my brother Nate (who is also an author) about a fairly new, independent publishing house (Five Rivers Chapmanry.) He encouraged me to send my manuscript to them. The feedback I received from Five Rivers was encouraging. They suggested I lengthen the book and resubmit it.

CW: What’s the most surprising thing you discovered writing this book?

AH: A Subtle Thing struck me as an odd little book, something I thought might be considered too dark, too out of the mainstream for most readers to embrace. Since it’s been published, however, I’ve learned that a lot of people do connect with it. For example, I know of a men’s book club that recently read my novel and gave it positive feedback. I like being surprised!

CW: What were the obstacles you faced getting the book out? 

AH: I guess the biggest challenge now that it’s published is getting exposure for the book, getting the word out. As a previously unpublished, unknown author, this can be really tough. I had assumed all books were on a level playing field with regard to getting book reviews. That’s not necessarily true, which can be frustrating. To me, negative feedback is much better than indifference or silence.

CW: Publishing can be a hard road. Did you doubt yourself along the way? 

AH: I’d say that the hardest part of the publishing process is maintaining your motivation level and belief in yourself in the face of rejection. As a psychologist, I’m used to pretty instant feedback in my work—I learn very quickly if what I’m doing with a client is helping or hindering them. What I most enjoy is hearing feedback from readers. After a lifetime of writing mainly just for me, this is exhilarating.

Sending out manuscripts to publishers is a different beast altogether. For about three years I sent out one manuscript (a memoir) to publishers. I received a number of standard rejection letters, but was able to get over the first “hump” a few times, with the manuscript being sent out to readers. I would then learn several months later that the manuscript had again been rejected. In hindsight, the memoir did need revision. I found the process equal parts discouraging, humbling, and frustrating.

CW: What advice would you give unpublished writers?

AH: My advice would be twofold: be tenacious but also be open to constructive criticism. When a professional writer or publisher has taken the time to actually give me feedback about my writing (rather than a standard rejection letter), I listen. At the same time, what one publisher might not like another could, so writers need to lick their wounds, rework what needs reworking, and then try, try again.

CW: Have changes in the book industry forced you to change how you published or marketed your work?

AH: I am still very naïve when it comes to the book industry so I haven’t changed anything I’ve done. That said, following the advice of my wise publisher, Lorina Stephens, I have done things that, as a fairly shy person, I would not have believed possible, such as blogging and tweeting.

CW: What can you tell us about your next book?

AH: I recently completed a book about childhood female bullying and the impact such aggression has years later. Tentatively called The Bystander, it’s not the story of a victim or a victimizer, but rather that of an observer who, through silence and distancing, may imply tacit approval. I attempt to raise various ethical questions for the reader, including questions related to goodness, accountability, responsibility, and tolerance of differences.

I’ve also just started writing a new story, which may become a book. The main character is an 11-year-old boy who was inadvertently the cause of his twin’s death. We’ll see where that goes.

CW: Thanks telling us about your work, Alicia!

A_Subtle_ThingA Subtle Thing is Alicia’s debut novel, published by Five Rivers Chapmanry Visit their website at http:www.5rivers.org. A Subtle Thing is available at Amazon and www.chapters.indigo.ca.

Find her on Twitter (@AliciaHendley) and visit Alicia’s blog at http://aliciahendley.blogspot.com. 

Filed under: Author profiles, author Q&A, authors, publishing, writing tips, , , , , , ,

Old ideas about publishing, Twitter and your worldview

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Sometimes it feels like we’re fighting the tide.

The world as it was is the tide.

1. There’s the tide of institution, wherein the established people put down those who aren’t established because they aren’t established…or just because they’re different. I wear a black fedora and a long black coat with a red scarf. I look like a bad immortal from Highlander. Some people look at me funny. And what fearful mortals must they be.

2. There’s generational inertia, where old ideas get enshrined and people don’t want to change.  I made the mistake of trying to have a conversation about theoretical physics with someone who thought the field of physics had stopped developing in 1964 (coincidentally the year of his graduation from university.)

3. There’s the know-it-alls who can give you lots of reasons why you’re wrong and shouldn’t attempt anything new. Just. Like. Them. Doing something creative and new and different takes are certain amount of unreasonableness. We’re nice. But we have crazy ideas that just might work. “Put away your market analysis and focus groups and look what I made!”

4. There are envious people who feel safe in their rut if you get down in that rut with them.

5. There are people who are afraid and don’t know the way out is to act brave, especially when you don’t feel brave.

6. There are people who have their opinions and those opinions were true a short time ago. Those outdated opinions were dead on, but things changed and now they are dead. I’m hearing people worry about the death of newspapers who haven’t ever given a single thought to the end of home milk delivery.

7.  Some opinions were snarky and funny for a short time, like Twitter being all about what you had for lunch. This is usually from people who haven’t tried Twitter…yet. Are these people still going around saying, “You are the weakest link!” How about, “Where’s the beef?” Move on, please. And spring for dial-up, will you? You’re Internet connection is nearly unusable.

8. There are know-it-alls, but many more know-nothings. Don’t cast your pearls before swine.

9. Then there are people who have a vested interest in keeping things as they’ve been. (Publishers holding back on e-books to squeeze a little more out of trees and authors comes to mind. Outmoded contracts are bad. Trying to retrofit old contracts to new markets is criminal conspiracy.)

10. And sometimes we’re wrong to fight. Sometimes we’re on even ground and don’t know it.

Story time: When I graduated from the Banff Publishing Workshop, one of the faculty said, “Welcome to publishing. Come to create, not to destroy us.” It hit a rather defensive note. They had put us through the wringer, so maybe they had some reason to expect us to be a little pissed.

I stood up and said, “We aren’t coming to destroy…but we value our opinions just as much as you value your own and this is a subjective business. Nobody has to feel bad about that. No one knows what’s going to be a bestseller, so let’s not pretend we know. There is no secret to selecting the right book to publish. That’s the secret.”

And yet, we were expected to feel bad, even in areas we had experience if not expertise. I often felt too young to have an opinion, year after year. With every one of my birthdays, the establishment got a year older, too. Screw that. I’m old enough to see the pattern now. Or am I too old to have these opinions?

Below is a link to an interesting article about how Twitter is changing.

It starts a bit slow and the lead is buried, but once you get to the charts, you get the real chocolate flavour.

As Dennis Miller used to say—way back when he was good and relevant “Of course, that’s just my opinion. I could be wrong.”

How Twitter is Changing: A new study reveals Twitter’s new direction

 

Filed under: publishing, Rant, Rejection, Unintentionally hilarious, Useful writing links, What about Chazz?, Writers, writing tips, , , , , , , , ,

Writers : How “hands-on” do you want your agent to be?

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I ran across an interview with an agent here. She sounds very nice. But the first couple of questions got me to wondering…

The agent mentions that she’s been lucky to never have to work on a book she didn’t “love.”

Okay. That’s great. Or is this a red flag? It’s a common sentiment among agents across the board. They want to be “delighted.” They have to love it to sell it. Hm. As a former sales rep of hundreds (thousands?) of books, I can tell you I sold many books I hadn’t even read. I’m not recommending that. I am saying that’s real. I fail to understand why agents have to love books to sell them. Shouldn’t the question be, would others want to read this? Do I know an editor who would like this?

You’ve bought a lot of books. You’ve read quite a few of that number, even to the end. How many books have you read that you really and truly “love”?

Then the agent discusses being very “hands-on.” There’s kind of a cognitive dissonance here, isn’t there? I’m not picking on this one agent. Again, she’s saying stuff that a lot of agents say. But on the one hand, the agent has to love the manuscript. On the other, there’s apparently lots of work ahead before it’s presentable for submission to an editor. Uh…whut? Shouldn’t it be one or the other?

Here’s a take on this from an author who sees the agent-author relationship a different way, and by that I mean upside-down from the way it’s usually portrayed. Dean Wesley Smith sees the agent as his employee and is not interested in jumping through their hoops. He doesn’t want to be slowed down by the agent’s process (though he has used agents.) He’s not interested in any employee slowing his process, production or sales. I recommend you read all his posts on Killing the Sacred Cows of Publishing. It’s refreshing.

So here are my questions:

Do you want your agent to love your book or is liking it good enough for you?

Do you want your agent to edit your manuscript to make it better up front?

Do you prefer that your agent be more hands-off and just get it to market?

Addendum: The agent adds, “Basically, build yourself as big of a social media platform as you can before your book ever comes out.” Good advice for both the indie published and the traditionally published. But, if you can get your social media platform big enough, do you need a traditional publisher at all?

My new BFF Jason Alexander Greenwood asked himself these questions and came up with an indie answer. If you missed my link to his post on Sunday, read Shoot the Gatekeepers here.

Filed under: agents, authors, Editors, getting it done, links, manuscript evaluation, publishing, Rant, Rejection, , , , , ,

Writers: DIY vs traditional publishing

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Last month I posted a piece in appreciation of director Kevin Smith after attending one of his Q&As.

Today I ran across Alex Greenwood’s guest post, Shoot the Gatekeepers on Shelly Kramer’s blog. It reminded me again of that indie spirit I love to see.

I’m not telling anyone to go independent exactly. Going rogue is not for everyone because not everyone has the entrepreneurial spirit.

You can find the knowledge and tech support you need to make it happen, but if you don’t want to do all that in the first place, it’s not for you. I guess that’s why I straddle the line here between traditional publishing and going indie. I talk about how to get an agent and a publisher. I also talk a lot about maintaining control of your work, DIY, and marketing yourself to the world. Authors from both sides of the coin need many of the same skill sets, anyway. For instance, even if you’re a traditionally published author, you’re crazy to depend on your publisher to promote and publicize you much at all and none of those efforts are sustained.

It’s frustrating when one entrenched camp mocks the other for their choices. It’s especially bad when those opinions are not so much informed as they are outmoded dogma. For instance, once again today I ran across writers and editors who fail to make a distinction between vanity publishing and independent publishing. I gritted my teeth. Then I found the link above, took a few deep breaths and smelled the roses of someone who gets it. Thanks for a solid post, Mr. Greenwood. I love the indie spirit.

Here’s the shameless plug: If going alone is for you, I’m an editor so I can help. However, if you’re going the traditional route, I’ve been on the inside, so I appreciate what you’re going through and can help with that, too. (At my business site you’ll find more information on getting editing help for your manuscript or web content.)

Here’s the crux: I love books, no matter how they’re produced. It’s about story! Love of story is at the heart. Contrary to what you’ve heard, the medium is not the message. I care much less about a book’s process to publication than I do its narrative. Sometimes I think people who fetishize paper over electronic books love stories much less than they think they do. They’re worrying too much about how the story go to their brains. Dump that worry. Just get your art out there!

Write your story. Make it the best you can. Send it to agents, publishers or directly to fans. Whatever. Just commit to art and the value of your creativity.

Filed under: DIY, getting it done, Publicity & Promotion, publishing, Rejection, self-publishing, , , , , , , , , ,

Author Profile: Sue Kenney & My Camino

CW: Most authors I speak to know they want to be a writer in childhood. That wasn’t true in your case. Tell us about that. 

SK: After being suddenly downsized from my corporate telecom career, I walked 780 kms on the Camino de Santiago de Compostela, a medieval pilgrimage route in Spain on a search to figure out what was important in life. When I came home I started telling stories about my journey. It was during this time that people asked me to write a book. I kept saying I wasn’t a writer. Over time with the encouragement of many people, mostly strangers, I felt it was something I was called to do.

CW: It sounds like your audience found you first and demanded you write about your journey.

My Camino

Sue Kenney

SK: People told me they wanted to read more about what I was thinking about and how my perceptions changed as I walked. The book is the true story of how I confronted my deepest fear. I start talking about the events that led to my decision to walk the Camino and why I went alone in the winter. Then, I tell stories about the people I met, the experiences I had, what I was thinking and how it impacted my perspective on life.

CW: How did you begin?

SK: I researched the Camino’s rich history extensively, the pilgrims (modern and pilgrims of old), miracles and the folklore. I took a course at Ryerson University in creative writing before I wrote my first book. My process was to sit down and write 1000 words a day for 2 months to complete a first draft manuscript of at least 50k words. I was disciplined about keeping to my goal and I met it.

 CW: How long did it take you to find a publisher?

SK: I went to Toronto’s Word on the Street and found three publishers who were interested in my idea. I was asked for a writing sample by one of the publishers but I hadn’t written anything. Fortunately, I had a storytelling CD called Stone by Stone I recorded. I transcribed those stories. Then I picked the longest story and gave it a chapter number and title. I sent it as my writing sample along with a strong marketing plan. White Knight Books agreed to publish My Camino the following year. The whole process took about six months because I was insistent on having the book published quickly and I delivered what was requested by the publisher on time.

CW: What surprised you the most about the writing process?

SK: If I surrendered to writing the truth then I was guided in the process. When I tried to control the process, I had more struggles. Early on, I decided to surrender to the creative process and I was completely surprised that I never experienced writer’s block.

CW: What was your biggest challenge you experienced through this book?

SK: Editing the book was a big challenge and an inspiration. Initially, I wasn’t impressed with the way the publisher edited the book because I felt as though my voice was being changed. He agreed to let me look for another editor. I found Bruce Pirrie. He hadn’t edited a book before, but he was a professional screen/stage/television writer who worked on The Red Green Show. He had also directed several Second City comedy shows. I took a chance on him and it proved to be the right decision. Bruce would give me notes, I’d make the revisions and then he would read it to me out loud.

When I asked him why he wanted to do that he said, “How do you know what it will sound like?” The inspiring part of this story is that I believe as a result of reading the book out loud, it is more visual. This was important when we pitched a screenplay adaptation to Pierre Even, (C.R.A.Z.Y.) a producer in Montreal. The book is now in development as a feature film. Bruce and I co-wrote the screenplay. In five years I went from being an Account Executive in the telecom industry to writing two books, a stage play, a screenplay and recording a storytelling CD.

CW: What was the hardest part of the publishing process for you and what did you most enjoy?

SK: The hardest part was getting the bookstores to keep copies of the books on the shelves. The big box stores want to sell volumes of books and being a first-time author, I didn’t have a well known name.

The part I most enjoyed was doing the book signings and readings. Often authors loathe doing this but I love it. In the first year, I did 54 author events. I gave free stones to people walking by and this always stirred up interesting conversations. When people find out I walked 780 kilometers across the north of Spain alone in the winter they’re intrigued. It took me over two years to become a Canadian bestseller but I never gave up. I believe my life purpose is to tell stories to inspire people on their life journeys. At book events I get to live my life purpose. It doesn’t get better than that!

CW: Any advice would you give unpublished writers?

SK: If people ask you to write your story, do it. Set a goal and write every day until it’s done. NaNoWriMo is a great event to help develop discipline. Don’t worry about getting a publisher or how you are going to sell books. Just get the story down on paper.

CW: Have changes in the book industry altered how you market your work?

SK: It’s easier to market now. I can blog, Facebook, tweet and send out my newsletter with updates. When I wrote a second book about the Camino called Confessions of a Pilgrim, I decided to use a self-publishing house because it gave me everything I needed to get a book on the market quickly and efficiently.  

CW: What’s your next project?

SK: I’m narrating an audiobook version of My Camino this month. This allows me to use my “voice” to share stories, something I’ve wanted to do since the book was published. In January, I’ll be offering a download version of the book on my website www.suekenney.ca initially for FREE co-incident with the launch of my new website. The CD audio book version will be launched on International Woman’s Day on March 8, 2011. I’ve penned the first draft of a novel about a woman who travels to India in search of pure love. I believe there is a correlation to walking and creativity so I walk every day.

CW: Thanks for doing this, Sue.For more on Sue Kenney, go here:

www.suekenney.ca

mycaminobook@gmail.com

Facebook: My Camino

Filed under: Author profiles, author Q&A, authors, Books, publishing, Writers, writing tips, , , , , , , , ,

Writers: What really happens in book marketing meetings (Plus: What sells books)

Books in the Douglasville, Georgia Borders store.

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It’s interesting to see the profession of book sales rep disappear. I was a journalist first and that’s evaporated. Later I was a book rep and that’s on the way out, too.  Book sales was somewhat romanticized. From the inside of the industry, book marketing isn’t romantic at all. Occasionally I hung out with authors and going to book fairs and sales meeting in nice places was fun. Yes, there were a few cocktail parties. Most of the year, however, you’re hauling so many samples around in your car, the shocks go. You spend a lot of time trying to get to the next appointment on time and worry about finding a good place to park.

I met some really nice booksellers. I also met many awful book retailers. The crux of that problem was that the young booksellers were doing it as a joe job and the older booksellers got into the job for idealistic reasons. No one tells aspiring bookstore owners that, not only are the big chains going to force them out of business, they won’t spend near as much time reading as they planned. Instead, they’ll spend an inordinate amount of time calculating the GST, paying the GST and trying to assist book buyers who aren’t informed book readers. (e.g. “I want to buy a book for my daughter I heard about on the CBC last month. You know. That one…? It’s by that guy? With the thing…? Surely you know that one!”)

So I dealt with the bored and disillusioned. Not exclusively! It’s just that those negative people are the sales experiences I remember best. That miserable bookseller in Owen Sound was an impatient sort who, when I dared to use the word comedy, corrected me and told me the book was “humour.” I’m surprised she was familiar with either facet of the concept. Then there was the condescending one north of Toronto who thought I was stupid since I was still enthusiastic. She beat that out of me quick. “Okay,” I said. “For the remainder of this meeting, I’ll power through the list and act just as pissed off as you appear to be. Happy? Am I smarter now?”

It wasn’t all bad. The owner of the now-defunct Frog Hollow Books in Halifax has a special place in my heart. She was a sweetie, had a great store and she bought a lot of merchandise from me gladly, even in the press of the Christmas rush. I wish that bookstore was still around.

What I find interesting in other people’s reports of marketing meetings is they say sales rep opinions  are valued. I hear of book reps getting input into the list, commenting on the marketing challenges and the dubious appeal of certain covers and so forth. Book reps on some planet get to turn something down and require changes in order to make a book sell. I repped sixteen publishers of various sizes and I can tell you, my input didn’t carry any weight. It wasn’t asked for, either. I was their traveling salesman. If the book didn’t sell, they figured it was my fault.

At a sales conference, the editorial team is selling their enthusiasm for the list they built. In my experience, if we dared to mutter about a lousy cover, we did so among ourselves. Voicing any reservations would be met with derision. We weren’t graphic artists, so maybe the cover proved to be lousy and many booksellers would tell us so as we made our rounds. However, in the context of the sales conference,we were getting flown out to someplace nice for one reason. We were supposed to sit there, take notes, and listen. The graphic artist and the editor got to have opinions on anything creative. Our job was to sell their old ugly dogs with the same conviction as the cute puppies. If we didn’t believe the dogs with mange and pushed-in snouts would sell, obviously we were idiots or traitors to the cause.

It sure didn’t feel like the powerful position some portray. Lots of articles on the publishing process mention the input of the sales team on titles. Not so in my experience. I watched editors and their minions show covers, talk about the books and maybe pass out review copies. True, we’d worry over price points. We’d look at the page count and comment that the heft of the book was light for the expense. (“People buy books by weight,” was a common bit of wisdom. “Green covers don’t sell it’s a golf book,” was the other bit. That was true, I think.) However, the publisher and their editors had already committed their resources to the books by the time we came into the picture. By then, they would understandably be reluctant to make major changes in their plans for two reasons: expense and ego. We weren’t going to change a done deal.

In the hierarchy of the book industry, the editors and publicists put themselves above the salespeople, especially if anyone referred to books as “product.” (Only a few did that.) Sales reps weren’t creative. We just did the grotty part with the filthy lucre that allowed the creativity to continue.

Many editors idolized some authors. Privately though, many put the authors at the bottom of the hierarchy. Yes, writers are the engine of the industry who provide the art to sell and a reason for editor’s existence. Perhaps it’s envy or resentment. Maybe it’s because acquisition editors see themselves as gatekeepers so they feel they made the authors.

In a less complex analysis, everyone’s the star of his or her own movie and authors come and go like background extras.

And some, being arty and human, are a pain in the ass. For instance, I sold Matt Cohen‘s books. For some he was an icon as well as a somewhat famous Canadian author. However, there was a bookseller nearby who didn’t care for his books and refused to stock them. When the publisher took the author out for lunch, naturally they stopped in to see how his books were selling. I soon got a angry memo. “What’s going on?!”

What was going on was not every bookseller is obliged to carry every book and the publisher’s embarrassment wasn’t a factor in the decision. The bookstore owner simply didn’t like Matt Cohen’s books. The proximity of our house to the store didn’t convince the owner. I despised that bookstore owner (a notorious and cadaverous blowhard.) I agreed with his right to stock whatever he pleased, however. Personally, I found Cohen’s books neurotic, but not in a good way.

At first my territory was Toronto (and in the summer, Cottage Country, too.) Later on, I worked for a book distributor so I sold books wholesale across the country as well as in downtown Toronto, Ottawa and all points north and east. I can’t say I ever felt like more than a minion. It wasn’t that the editorial staff was particularly unkind. It was simply that we had no creative input. That’s why I wonder about these reports I’ve read about the publishing process. When in-house editors tell authors, “Marketing didn’t like this or that,” are they really hiding behind the closed doors of those marketing meetings? Is it just a ploy to bring down the author’s expectations from the sky-high hopes, dreams and promises that originated in the editorial department?

Blah, blah, blah. You’re an author. You want to know what sells books. I’ll tell you.

I sold hundreds of books at a time. Some I read, but there wasn’t enough time to read them all. Instead I recited the catalogue copy and gave my impressions for each book’s appeal. If there was any kind of marketing campaign, I’d talk about that. It’s a gift to a book’s potential (and the haggard sales rep reciting the same spiel for the 100th time) to be able to say, “We think this one has a shot at the Giller,” or, “We’re putting a lot of work into getting this one on that particular CBC show you like etc.,…”

What sells books is word of mouth for a book with good writing that tells a compelling story. It takes a lot of incompetence on the publishing team’s part to overcome that. The other thing that sells books is the human connection between the book sold and the person who wrote it. What helped me sell the most books was meeting the author. Booksellers are on the frontlines of retail, far from the cocktail party action. They want to hear a sales rep’s funny story about meeting That Author.

One of the better people on the planet? One the sweetest people you could ever meet? Amy Tan. I sold her books. I sold a ton of her books. Utterly charming and genuine. When I met with booksellers, I didn’t talk much about her book. I sold her to them instead. We push the people we like harder.

When you get invited to a sales conference (if you ever do) or go on a book signing (arrange your own if your publisher won’t), remember to treat the minions well. Be nice. Be fun and memorable. The sales reps will remember you. The booksellers will hand sell you book.

Extra tip:

That’s why it doesn’t matter so much if a lot of people don’t come to your bookstore signing.

The customers may come or not, but the bookstore staff are always there.

Make a good impression and they’ll hand sell your book.

And the next.

And the next.

What really sells your books?

You do, through the force of your creativity, the shimmer of your personality and audience you cultivate.

Filed under: Books, Editors, getting it done, links, Publicity & Promotion, publishing, Rant, Useful writing links, writing tips, , , , , , , , ,

A little poetic satire on publishing to enjoy with lunch

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Literary Agent Richard Curtis’s year end poem on the Publishing Industry

I enjoy satire. We don’t get enough satire in poetic form. I’m imagining Jon Stewart riffing on Dr. Suess.

I am alone in that.

Filed under: agents, Poetry, publishing, , ,

Bookstores are disappearing. Time to sell my book collection.

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I came to two realizations about books today:

1. We aren’t being brave enough.

and

2. It’s time to sell my book collection.

Two film directors (Kevin Smith and the guy behind Donny Darko) talked on a podcast about cross-promotion with their movies and how five years from now there will be no bookstores. Though they are both authors as well, their main focus is film so they could be dispassionate about our sick industry. Contrary to what you may have heard, that’s a reason to take their assessment of bookstore extinction more seriously, not less. People inside the publishing industry often have their judgment clouded.

When confronted with such dim prospects for bookstores, many inside the book industry answer:

1. Nonsense! Horrors! Unthinkable!

or

2. It won’t happen that fast. We still have lots of time to bleed the old paradigm dry.

But five bookstores a day are closing across the United States. E-book sales are growing faster than most publishers anticipated. It won’t be long before even your Grammy is buying her books in an electronic format. At first she’ll hold back on buying in, but when the variety of large print books diminishes—they always were a marginal asset—those electronic readers that allow her to easily bump up the text size will push her over the edge. The rise in e-book reading tells me we’re already past the time when digital book consumption is only about the early adopters. That goes double once Christmas morning hits.

Sure, there will still be specialty bookstores, or rather, premium collectibles bookstores. You’ll come for the books, but it’s the coffee they sell which will make the serious money.

I write this without glee. I love bookstores. They are my last retreat. Where else besides my office, will I go willingly? Bookstores and libraries are to me what graveyards and remote girls’ schools with lax curfews are to vampires.

I hope many bookstores find a way to survive. A bunch of them may do it, but those will be digital books on the shelves, mocked up to look like tree books. Yes, grandfather, there will still be tree books, but you’ll pay substantially more for them. Big print runs keep the unit price low by producing large volumes. Those print runs are about to be cut (further) so that paper book you’re so attached to will be a specialty item. (Have you noticed the rise in the prices of buggy whips lately? It’s crazy.)

Then I listened to another podcast. Blowhard’s Malcolm Ingram was speaking with a porn actor/director. Ingram observed that the skills are transferable to mainstream film. (Insert your own joke here.) But he was talking about technical skills. Then he mentioned that it’s never been easier to make a film. It’s true. The cameras come fancier and cheaper than ever. YouTube is a young filmmaker’s playground (search Nigahiga and you’ll see what I mean.)  Technology has democratized filmmaking. “I’ve directed two documentaries,” Ingram said, “and I’m borderline retarded.”

That, ladies and germs, is indie spirit.It’s brave. It’s what we’re lacking.

What’s true for film is also true for publishing. Becoming an independent publisher has never been easier and the technology to make a book and market it is only getting better. People have done it. A bunch of industry experts with their own agendas are holding with opinions which were once valid. They get less valid each day (and another five more bookstores go extinct.) They have their reasons to mistrust self-publishing, but if they’re still confusing self-publishing with vanity publishing…frankly, now those people are boring me.

We’ve already hit the iceberg so stop wringing your hands about whether we’ll make it to New York harbor. Honestly, your obstinacy is titanic.

Oh. That other dire conclusion? Paper books are on the way out. I have thousands of them.

It’s time for me to sell them while someone’s still interested in buying them.

 

Filed under: Books, DIY, ebooks, getting it done, Media, movies, publishing, Rant, self-publishing, , , , , , , , , , ,

Writers Top Ten: Why blogging about publishing is important

Publishing

Image via Wikipedia

 

My father does not understand me.

This was a given when I was a teenager.

Time passed.

Nothing changed.

When the subject of my online work came up, my father said, in a tone that could only be termed condescending, “Why would you bother with that?” He means well, which is never soothing though for some reason it’s supposed to ease the pain of casual negation. Think of that. Have you ever not taken offense when anyone starts out with, “No offence, but…”

But to the question, why do I bother with Chazz Writes? Well, lots of reasons (beyond the simple enjoyment of bagging on my 84-year-old father.)

1. I write because I can do naught else. He really should get that by now.

2. I write to learn what I think about things.  Don’t you find your thoughts are better articulated and organized when they go through your keyboard first?

3. I write to educate and, in so doing, I become better educated about writing and the publishing industry. I research a hippo’links before I shoot them your way. Curation is a large part of what I do on the blog.

4. I write for recognition. As detailed in my previous post (immediately below), I’ve decided it’s important to become a fame whore and not just the regular sort we all are (i.e. for money.)

5. I write so clients can find me. That happy pic up there? It takes you to my business site where there’s a free trial for editing manuscripts. I also edit websites for a flat rate. I write and I edit and this, all of this, is an ad. And yet, I am unashamed.

6. I write to build a following. When I kick my fiction out into the world, I want an audience to be ready. Eager even!

7. I write for myself. It’s not just for business. Without the business side, I’d do it anyway. (I wrote a couple of blogs before this one.) In short, it’s fun.

8. I write as a distraction from my “real” writing. When one of my book chapters fails to get written or edited as quickly as I’d like, my blog post can succeed where other ambitions may (temporarily) fall short.

9. I write the blog for the energy and feedback my readers give me through their comments, their attention and the chakra vortex I have hooked up which funnels your etheric power through your tilde key, through the interwebs and into my root chakra. So, thanks readers!

10. I write for the pure enjoyment of gentle vengeance upon family members who don’t get what I do. That’s right. I said it. Vengeance. Chazz does not take condescension well! Condescension makes Chazz write of himself in the third person! It’s that serious.

Here’s a spot-on and more serious link about why you should familiarize yourself

with what’s going on in the publishing industry:

Ten Reasons to Get to Know and Get Involved in the Publishing Industry

from Pens with Cojones.

(I love that name, don’t you? Just don’t think through to the disturbing visual… D’oh!)

Filed under: links, My fiction, publishing, Rant, Top Ten, Useful writing links, What about Chazz?, Writers, , , , , , , , , , , , , ,

Author Profile: Nate Hendley

Nate Hendley is a Toronto-based author who was born in Connecticut in 1966. He is a full-time journalist and writer and has published

nate hendley

Nate Hendley

over a dozen books, primarily on true-crime topics. He lives with a demanding cat and has a website at www.natehendley.com. You can check out his latest works on the Five Rivers website at http://www.5rivers.org/index1.html

His books: Motivate to Create: A Guide for Writers (Practical tips on how to start up or step up a freelance writing career) & Al Capone: Chicago’s King of Crime (An intimate portrait of America’s most famous gangster)

Previous works by Nate Hendley:

Edwin Alonzo Boyd: The Life and Crimes of Canada’s Master Bank Robber, The Black Donnelly’s: The Outrageous Tale of Canada’s Deadliest Feud, Dutch Schultz: The Beer Baron of the Bronx, John Lennon: Music, Myth and Madness, Crystal Meth, American Gangsters Then and Now: An Encyclopedia, Bonnie and Clyde: A Biography, Jean Chretien: The Scrapper Who Climbed His Way to the Top, William Lyon Mackenzie King: The Loner Who Kept Canada Together

 CW: When did you first know you wanted to be an author?

NH: I was around 10 or so, living in England (where my dad took a year-long sabbatical in 1975-76). I recall I started writing—by hand—a long war story that I ended up calling “Tank Tracks in North Africa”. As might be surmised by the title, it was all about a bunch of guys in a tank fighting Rommel in the desert in World War Two. That’s the first long-form book I recall putting together. I think it ran to something like 50 pages.

CW: Tell us about your book. How did you get the idea?Al_Capone_book[1]

NH: Two books actually. One of them is on Al Capone, the other is about motivation for writers. The Capone book was originally part of a series of gangster tomes I penned for Altitude Publishing, an Alberta-based company that ,alas, is no longer around. When Altitude went belly up, Five Rivers Chapmanry kindly bought some of my Altitude books for republishing.

The second book, Motivate to Create: A Guide for Writers, is a rather drastic revision of a book I initially self-published. Lorina Stephens, publisher at Five Rivers, liked the concept of my book but wasn’t totally excited by the contents. I ended up rewriting quite a bit of the book, making it more professional and taking out a lot of the personal anecdotes that filled my self-published tome. The newly revised book is considerably better than the original, which demonstrates the power of having a good editor crack down on your material.

 The idea for Motivate to Create came from the fact that there is a dearth of info out there on motivation for non-fiction writers. Almost every writers’ motivation book is aimed at creative writing, which is fine, but not what I do. A lot of the existing books seemed very sappy, too—all this crap about “finding and unleashing your inner muse.” I was more concerned with concrete, practical advice that had already been field-tested by other, established writers.

CW: What research was involved in your book’s development?

NH: Researching Al Capone involved reading all the available literature on the man (which is quite considerable) and tracking down newspaper and magazine articles from the period in which he lived. I was pleased to be able to correct certain falsehoods about Capone that have been perpetuated throughout the years. He was never a national crime boss, for example. He controlled the Chicago underworld but certainly didn’t control organized crime across America.

For Motivate, I queried various writer friends and acquaintances and used some of their quotes throughout. The rest of the material was thought up by me.

 CW: Do you have any formal training in writing?

 NH: I went to journalism school after finishing university. I never actually completed J-school, having failed desk-top publishing three times in a row. Anyway, journalism school taught me the nuts and bolts of news and feature writing and was an invaluable experience.

 CW: What is your writing process?

I don’t really have a writing process. One of the tips I offer in Motivate to Create is not to get too precious about your writing time (i.e. “I only write when the golden sun rises from the horizon and the muse dances upon my forehead”). When I have a writing project to do, I just sit down and do it.

CW: How long did it take you to write the book and find an agent and publisher?

NH: Capone took about a year to put together (research, writing, editing.) Motivate was spread over a longer period because I essentially rewrote the book when Five Rivers purchased it. Self-publishing is a pain in the butt so I am glad that a real publisher took the book over. I still have about 30 copies of the original book sitting around my apartment. Unless you’re really interested in marketing and promotion, I would not recommend self-publication.

 CW: What’s the most surprising thing you discovered in writing this book?

motivate_to_create[1]NH: Can’t really think of any. I was pleasantly surprised at the number of freelance writers willing to respond to a general questionnaire I sent around for Motivate to Create.

CW: What was the biggest disappointment you experienced through this book? 

NH: The biggest disappointment was that I didn’t get fabulously wealthy through self-publishing. I thought orders would come flowing like a river. More like a trickle from a tiny pond.

CW: What was the hardest part of the publishing process? What did you most enjoy?

NH: Research and editing are by far the hardest part of the publishing process. Writing is the most enjoyable. When you self-publish, doing all the promotion and marketing is the hardest part.

CW: What advice would you give unpublished writers?

 As Creedence Clearwater Revival once expressed it so well, “keep on chooglin’.” In other words, just keep at it. Practise doesn’t necessarily make perfect but it does make you more professional.

CW: Have changes in the book industry forced you to change how you published or marketed your work?

NH: Yes. Thanks to websites like Facebook, Twitter and LinkedIn I can do more to promote my wares online.

CW: What’s your next book project and what can you tell us about it?

NH: I’m revising a book about the drug methamphetamine for Five Rivers. It is a revamped version of a book I initially did for Altitude that came out in 2005. The new version has new interviews and updated statistics.

CW: Thanks for doing this, Nate! You can follow Nate on twitter at http://twitter.com/natehendley or email me at nhendley@sympatico.ca . The Five Rivers site is located at http://www.5rivers.org/. Best to check the Five Rivers site for any info on upcoming book signings.

Filed under: Author profiles, author Q&A, authors, Books, publishing, writing tips, , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
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More lessons to help you survive Armageddon

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