C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Book Promotion Services

FYI: Choosybookworm is holding a draw to give away a book promotion. They value the prize at $249.

Here’s the link to enter the draw.

About book promos (for novices)

I’ve been disappointed by Amazon ads and Facebook ads, but promo sites such as Bargainbooksy and Freebooksy are straightforward with fewer variables to worry about. These sites advertise discounted or free ebooks to their lists.

Paid advertising on Amazon and Facebook has many moving parts and a steep and expensive learning curve. If you’re looking for more book reviews or to promote awareness of the magic that is you, book promotion services are the simpler and easier way forward.

Besides the big promo sites, there are smaller platforms that can accomplish similar aims with less impact. Search for book promotion sites that are genre-specific (e.g. science fiction or romance). These services have fewer subscribers, but are more targeted and less expensive.

Free promotions get more eyes on your book. You might also get a few negative reviews because some free-seekers pick up anything indiscriminately, even if they don’t care for the genre. Don’t let that deter you. A book with zero negative reviews suggests it has yet to be read to a large audience (i.e. beyond its target audience).

Plan ahead for your promotions since dates fill up. I nabbed a Bargainbooksy the other day and received the earliest date available: Dec. 19.

If you get a Bookbub, plan your other promotions around that, so they stack. In other words, small promotions first and cap it off with Bookbub to get the attention of the Amazon algos so they sell your book for you. They want to observe momentum and traction in downloads before their recommendation engines kick in.

If your books are across more platforms outside of Amazon, you have a better shot at getting a Bookbub promotion, but that doesn’t mean you have to go wide to get that opportunity. It is harder, though.

These promotions work best when your aim is to promote the first book in a series. The first taste is free (or discounted). With a decent read-through, readers who otherwise would not have known you exist will discover you and buy the other books.

To promote read-through, give a sample chapter or two of the next book in the series. Make sure those are tasty or you’ll turn them off. Don’t give too much of the next book away. You don’t want them to feel duped that they got a much shorter book than expected. You want to give them a teaser, not engage in book stuffing.

Facebook groups like 20BooksTo50K are useful for a lot of reasons. Before paying for a new book promotion service, I search that group for reviews by other authors. Check up on their customer experience and return on investment to see if that latest book promo offer in your inbox is likely to pan out.

~ I’m Robert Chazz Chute. I write killer crime thrillers and apocalyptic epics. You’ll find all my books on my author site, AllThatChazz.com. Enjoy your crime. Revel in the apocalypse.

Filed under: book marketing, , , , , , , , , , ,

Facebook Live Fallout

Happy Christmas comes early Day!

Today, Friday, December 21, is special. I’m giving away ten of my books on Amazon, free for everyone to download. Yes, this means you, too! Go get your gifts!

Now, about my Facebook Live experiment:

In my last post, I mentioned that I was going to try Facebook Live for the first time. I promised to report back so here I am. It was a grand success and, to my surprise, I enjoyed it. I’ve done a ton of podcasting but Facebook Live doesn’t have any of the administrative issues or costs of podcasting. FB Live video can be replayed and repurposed, all for free. Free is a good fit for my budget. There are a lot of pros and very few cons.* 

What’s best about FB Live?

Engagement in real time! To be able to connect with readers personally and efficiently (read: without having to leave my house) is fantastic.

People showed up for the video I didn’t expect to appear. Readers also engaged in the comments after the live video was over. I didn’t expect that. Engagement is investment. The fact that people were willing to give up some time and attention to say hello, listen to me talk about my books and make a few jokes truly warmed my heart.

How often can we say book marketing is fun and even (gasp!) encouraging?!

The fallout is that I’m all in. Beginning in January I’m going to do a Facebook Live broadcast every Wednesday night at 8 p.m. EST.

Wanna see? Friend me on Facebook here.

To catch my first Facebook Live video

and pick up a bunch of free reading,

head over to AllThatChazz.com.

Feel free to download them all,

share the happy news with your reader friends

and enjoy your early Christmas presents!

 

Happy reading and merry Christmas, everybody!

~ RCC

*Total honesty post-script: I don’t like the way I look on camera. I got over it. Nobody cares. That was my mental block. I wore clothes. That’s sufficient.

 

 

Filed under: book marketing, publishing, robert chazz chute, , , , , , , , , , , , , , ,

#Promotip: Use Rafflecopter to Manage Promotional Giveaways

Click here to grab Jo’s book on Amazon

My guest blogger today is author Jo Michaels. She knows all about using Rafflecopter, a free and powerful promotional tool you need to know about, too. Here’s her experience: 

I love Rafflecopter. It’s one of the easiest tools I’ve found to gain followers and provide quality contests for my fans. Besides, the icon is adorable. Rafflecopter keeps track of entries and creates a list you can export right to excel and even randomly chooses your winners for you amongst the entrants.

It’s a great tool for building an e-mail list (if that’s your goal) or getting followers on a multitude of platforms. As an added bonus, Rafflecopter allows you to choose other activities people can do like: tweet about the contest, post a comment or have a free entry just because you happen to be feeling all-powerful during creation.

When you log in, you’re guided down a golden path that’s as easy to follow as putting one foot in front of the other. It holds your hand and lets you take baby steps when setting up your contest. It’s an easy copy/paste to share the links with the featured/participating authors as well. Rafflecopter even embeds the contest to a FaceBook page from their website rafflecopter.com with a click of your mouse.

When I used Rafflecopter for a giveaway I did recently, I garnered over 100 entries. I gained twenty FaceBook page likes and ten new Twitter followers. It was a giveaway of an ARC of Lily (releases 10/30) and two copies of Bronya (free on Amazon from 10/27-10/31), the first two books in my Mystic series, and it ran for five days. The first winner was a new follower and the second was an established fan.

I’d have to say Rafflecopter has helped me gain new fans and provide rewards to current ones. I highly recommend using it to manage your giveaway.

Author bio: Jo Michaels writes full-time in her garage while imbibing copious amounts of coffee. Her inspiration comes from relationships, life, friends, passion and her incredible imagination. Jo uses her artistic talents and training to create stunning covers. The fight for achieving her dream drags her out of bed every morning to do what she does best: spin tales laced with high-octane emotion for readers worldwide. Jo has written six books, all self-published. Check out her website, blog and find her on Facebook at facebook.com/writejomichaels and Twitter, @WriteJoMichaels.

Filed under: publishing, , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

For my author site and the Chazz network, click the blood spatter below.

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