Filed under: author Q&A, authors, publishing, Writers, writing tips, alan moore, authors, writing advice
01/08/2012 • 7:56 PM 1
Filed under: author Q&A, authors, publishing, Writers, writing tips, alan moore, authors, writing advice
01/03/2012 • 5:13 PM 4
I had thought about writing full-time but I only thinking, not doing. I attended writers’ conferences and wrote novels I kept secret from the world. I had a few drafts written but hadn’t polished and submitted them anywhere. I’d won seven writing awards, but hadn’t leveraged that fact. I wrote the back page column in Massage & Bodywork magazine for several years, freelanced some speeches and marketing materials, ghosted a bit and edited for writers and publishers on the side. Still, I hadn’t committed to making a real change for me. I was helping to make other people’s dreams come true. There’s nothing wrong with that, but I was ignoring my dreams and I wasn’t setting goals for myself.
I was waiting for…something.
Don’t wait. Take your shot.
Life is too short to wait to pursue your dreams.
I figured out the math. The risk I wasn’t taking was more dangerous than failing to try.
No matter how this experiment turns out, I can say I tried.
As you can see from the video, things have changed for me.
I’m having more fun. I’m putting myself out there.
Self-help for Stoners, Stuff to Read When You’re High, is now available in paperback.
The Self-help for Stoners podcast is on iTunes and Stitcher and six ebooks are up for sale just about everywhere.
Look for three novels coming in 2012.
Thanks for the laughs and the inspiration, Kevin!
Filed under: book trailer, Books, DIY, ebooks, getting it done, publishing, self-publishing, What about Chazz?, Writers, book trailer, commitment, inspiration, Kevin Smith, resolution, start your business, video
12/12/2011 • 3:57 AM 11
I’ve been thinking about how to promote my books quite a bit. There was a lot I wasn’t sure about as I embarked on getting the word out. In the beginning, I didn’t know for sure if I even wanted hard copies of my book. I do want a printed book for Self-help for Stoners now (for various promotional experiments to be announced.) I didn’t know how hard it would be to ask friends to help spread the word. I didn’t know how difficult it would be to get friends to take the time to read and review the books and listen to my podcast. Even the people who care about me don’t necessarily care about my tales of suspense, comedy and magic realism.
I underestimated how loyal people are to the media they are used to. For instance, I know several people who want to support my work, but for one it has to be print only (I’m sure he’s not alone) and for another, she’ll have nothing to do with Amazon. She’s waiting for the Kobo version (so she’ll be waiting a long time unless she orders the print version straight from me.) I was getting a little down about that, but then Andrew, another kind fellow, said that though he’d prefer paper, failing that, he’d be ordering the ebooks anyway. Change happens, but not on my schedule.
And then there is traditional publishing’s inertia. It’s slowing, like a big ship that’s lost power but still has momentum in the Zeitgeist Sea. This afternoon I listened to the annual book recommendation show on CBC’s Cross Country Checkup. Dozens of callers recommended which books to buy for Christmas. Not a single ebook was in the mix. The CBC demographic either skews toward a generation that hasn’t bought its Kindles or iPads yet, or the resistance to the ebook revolution is so entrenched that we won’t see the CBC recommendations change until a cataclysmic shift, like Chapters closing its brick and mortar outlets. (For reasons I’ve already covered on this blog, that’s in the works, but it’s a process and won’t happen overnight. The change is as easy to predict as the contraction of HMV and the fall of Blockbuster, however.)
Another prejudice for us to overcome is the giggle factor. “Self-published?” (I covered that subject a week ago so I’ll not delve further into that.) But I face another giggle factor: my title is Self-help for Stoners, Stuff to Read When You’re High. An acquaintance saw my business card and said, “Stoner? You?” I replied that I had indulged. I also told him that many of my stories of suspense have elements of violence and murder. “The research for that…” I grinned, “well, let’s just say you’re worrying about the wrong thing, pal.”
I added that you didn’t have to be a stoner to enjoy my stories (though my standard joke is that anyone who is high is automatically a better audience…for anything.) Still, no sale there. He walked away worrying about my immortal soul and questioning what he thought he knew about me. (Answer: I’m complex. Like Batman. Okay?!)
In part, I chose Self-help for Stoners for cold and calculated strategic marketing reasons. It wasn’t just that it fit the book. Many titles might have fit the book. However, I had a short fiction collection (a difficult sell) that was a weird hybrid. I knew going in this would be a self-help book in the form of fiction. The fact that the book was inspired by two celebrity stoners to whom I dedicated the book also played a major role in my choice. For that collection I reached back to a non-MFA approved format: Amid the short stories and brain tickles, it’s kind of preachy. On purpose, it’s fiction that packs a point as well as a gut punch. Kind of like Vonnegut, it’s plot driven and yet there are forays into stories that invite the reader to introspection. It’s preachy in the same way The War of Art* is preachy: consciously and on purpose and without apology.
To the surprise of some, the book has nuance in that I do not advocate throughout for marijuana use for everyone. It’s not for everyone, but free speech and free thought and control over one’s own consciousness are things I do advocate throughout the book. This is a book that will have to find its audience or its audience will find it. However, I don’t regret the title. Collections of short fiction, and the weird hybrid this is, are a tough sell no matter how wonderful I think short stories are. They’re so tough, in fact, that I’m done with short fiction for a long time. The next books will all be novels. However, since stoners are a reading, identifiable market, I tailored many of the stories from Self-help for their enjoyment. (Yes, stoners are readers and are often an intellectual bunch. Don’t believe the hyped stereotype of a bunch of dumbasses blitzed on a beach. That’s alcohol.) My people will find me, either through my friends, my networks, social media or through my podcast of the same name. For any book to be successful, ultimately it will have to found through good reviews, excited readers and Google.
Here’s what I’ve learned so far:
1. Choose your title carefully. In the long term, targeting an identifiable niche will help me. In the short term, it’s uphill slogging.
2. Get a good cover. We’re told we’re not supposed to judge books by their covers, but of course we do. I did my cover for a novelette (The Dangerous Kind). I liked the cover well enough because it was for a 10,000 word story I’d sell as a loss leader for 99 cents. In retrospect, I’d ask Kit Foster, my graphic designer, to do that cover now. I recognize the elements that go into a great cover but I can’t create one. I have no idea how Kit does his magic. I just know that I get a lot of compliments about how good the covers are for Self-help for Stoners and Sex, Death & Mind Control.
3. Have a strategy. I named the book strategically, but perhaps more important, I named the podcast strategically, too: It has the same name. In the long run, I’ll probably find more people through the Self-help for Stoners podcast (delivered free and weekly through iTunes) than any other strategy I plan to use (except one.)
4. Don’t be a jerk, but don’t be too shy, either. Keep asking for help spreading the word. Just be sure you give lots of positive content beside the occasional request for reviews, shares and assistance. It’s not begging when you’re giving more than you’re receiving. It’s quid pro quo, the basis of all civilization.
5. You noticed the end of point three and you wondered, “What’s that about?” What’s the ‘except one?’ “ The best strategy is to keep on writing the next book and the next and the next. Revise and edit the hell out of them. After about book five, you have a better shot at getting noticed.
It’s a process. It doesn’t tend to happen quickly until a critical mass of forays— failing, learning and winning— are traveled through. I’m on my journey and these are exciting times at Ex Parte Press. Last week, I finally got the print formatting done for Self-help for Stoners by calling in the cavalry (thanks to Jeff Bennington). This weekend my graphic designer (the inimitable Kit of KitFosterDesign.com) and I finalized the cover for the paper book. Kit even put a new logo together for me (pictured above right). Some things are coming together, but a lot more is not. It’s a learning experience. Some day I’ll look back and say these scary times were the most exciting.
*And by Thor and all that’s holy, if you’re a writer and you haven’t read The War of Art yet, do!
Filed under: Books, ebooks, Publicity & Promotion, Rejection, What about Chazz?, What about you?, Writers, writing tips, book promotion, Cross Country Checkup, E-book, Kobo, publicity, publishing, self-help for stoners, short story
11/15/2011 • 6:14 PM 8
This week, as I listened to some NPR folks talk about writing on a podcast called Culturetopia, I found myself getting agitated. They were coming down hard on Diablo Cody for her dialogue in Juno. The
complaints were variations on a theme: teens don’t talk like that. They grudgingly admitted that some of the dialogue was funny, but added it was the actors’ charm that sold dialogue that wasn’t “real.” (Whatever this reality thing is…but that’s another post in which I discuss quantum physics, multiple earths and Twinkies.)
How charming do these critics imagine actors can be if they’re mute? Do they really believe the charm oozes off the screen just because actors walk onscreen? (In my experience, that only happens in porn where dialogue is tertiary. Primary? Looks. Secondary? Action (and, equally, the presence of umbrellas open indoors…but that’s my fetish.) In so-called real life and on film, actors have to speak the lines in the script (and possibly throw in some improv) to sell a performance. JK Simmons is a great actor. But if he played the dad in Juno as a mime bereft of Cody’s dialogue, I would have to kill him. (As is my mission with all mimes.) What I’m saying is, Juno as a silent movie wouldn’t work nearly so well for me.
There are so many lines from that comedy I loved:
“It’s a pilates machine.”
“Great! What’s it make?”
And the teenage mother played by the wonderful Ellen Page tossing off the reaction of her peers to her advancing pregnancy:
“They call me the cautionary whale.”
Cody’s critics were even cheering her “failure” with her second movie, Jennifer’s Body, to teach her humility (presumably so she can write another, more banal movie that’s not so threatening to their self-image and worldview.)
There are three answers to this line of attack on Diablo Cody:
1. It was a comedy. Lighten the fuck up.
2. “Teens don’t talk that way”: Really? All teens? Everywhere? Ever? Every teen and every adult must conform to one sound, one point of view, one CLICHE?! Ellen Pages’ character was a smart, glib kid who spoke in one-liners. Sometimes I speak in one-liners and the only writer working for me is me. Maybe the critics don’t know any smart people who are funny at the same time. They need to meet more comics because that’s what some of them can sound like on and offstage. Maybe after giving up her baby to Jennifer Garner, Juno went off to work the Comedy Store. Or she took up particle physics. Funny and smart at the same time is possible, at least in the form of Juno.
3. Critics: Don’t be so damn churlish. I’m thinking of two words. The second word is “you.” The first word is not “thank.”
Filed under: publishing, Rant, Rejection, reviews, scriptwriting, Writers, writing tips, critics, Diablo Cody, dialogue, Ellen Page, Jennifer Garner, JK Simmons, Juno, Juno: The Shooting Script (Newmarket Shooting Scripts), reviews, unfair criticism
11/11/2011 • 11:21 AM 4
Writing is an arty business that requires a lot of patience, persistence and waiting. Many people give up too soon because they aren’t getting a dopamine release. Like your Mom told you as you lay on the living room couch in front of the XBOX for the eighteenth hour, you’ll do better in business if you master the knack for delayed gratification. (Somehow. I don’t know how.) The problem is your body is programmed to hit the short-term happy button like a chicken pounding the pellet lever for a crazed psychologist’s cocaine experiment. Long-term thinkers have manuscripts to publish. Short-term thinkers will ditch work to hit a Transformers movie.
Other professions get a personal payoff faster. Watch any chiropractor at work and you can see the dopamine release hit them in the brain pan with each spinal crack. Some professions never get a happy brain chemical payoff (e.g. any retail food industry job. The hit comes from abusing customers and stealing fries straight from the fry-o-later.)
People who write a lot do so for varied reasons: NaNoWriMo hopes, fear, desperation, spite, being otherwise unemployable, ambition, compulsion or perhaps, as George Orwell admitted, a rather pathetic need “to be thought clever.” (Bingo!) Underneath most of our brain tickles is dopamine, the drug of choice in the pharmacy that is your brain.
This may sound a little bit silly, but it’s working for me. Last night I was at my keyboard reworking the morning’s writing (the fountain pen’s comes first) and my nine-year-old son popped into the office and said, “What is that sound?”
“That, my tiny friend, is an ancient sound I’ve brought back through the magic of the interwebs.” (Google “Typewriter sounds” for your device and you’ll find another tool for your personal reward system.)
He gave me the quirky eyebrow, annoyed plus perplexed look. (Try that. It’s a tough combination.)
“That’s the sound of a typewriter, son.” When I hit the keys on my Mac’s keyboard, click, click, click-click, clickety click. Fun, yes? Well, it is for me. And I don’t think it’s just nostalgia for my first year of journalism school. I’m getting aural feedback on my typing so I find I’m typing a little faster and a little more accurately. And dopamine. That, plus the floaty feeling of slipping into a story and making the world go away.
Aaaaah! Give me another hit, Mr. Candyman! Clickety-clack, clickety-click, Barba trick…click…clickety…
How do you reward yourself for missions accomplished to keep the plates spinning and the fun coming faster?
Filed under: getting it done, NanNoWriMo, Writers, writing tips, Brain, Dopamine, George Orwell, NaNoWriMo tips, Reward system, typewriter sounds, writer faster
11/01/2011 • 6:03 PM 0
I’m feeling the love at The Writing Bomb.
Thanks to Jeff for allowing me to spout off about inspiration, perspiration and what self-publishers need.
Filed under: All That Chazz, ebooks, Publicity & Promotion, self-publishing, What about Chazz?, Writers, authority, inspiration, inspire, occupy wall street, self-help, self-help for stoners, self-publishing
10/24/2011 • 9:41 AM 2
Ebooks aren’t quite as instant as you might expect. They certainly aren’t as instant as I expected. A couple of months ago, my friend Rebecca Senese encouraged me not to announce a publication date for my ebooks. Rebecca was an early adopter in the ebook craze and has formatted a ton of her short stories using Smashwords. She knows whereof she speaks…so naturally I considered her advice seriously before stupidly ignoring it.
I thought I could get the formatting and conversion done and once the ebooks were delivered to the various digital platforms, bang! The books would be up and available for at least a couple of weeks before my official launch date of November 1. I wasn’t rushing to publish. Editorially, the books are ready for the big show. Still, self-publishing guru Joe Konrath’s words were probably lurking somewhere in the back of my mind: “A month’s lost sales is a month you’ll never make up.”
Only a couple of months ago, November 1 seemed so far off. It wasn’t an arbitrary date for me…at least it’s not psychologically. That’s when my career odometer turns over. Next Tuesday I am officially no longer a part-time massage therapist and stay-in-the-home-bunker dad. On that date I’m retired from twenty years of clinical practice in the treatment of sports injuries and broken backs and squeezed brains. I’ll be writing and publishing and podcasting full-time…oh my god! Next week! Jesus! Anyway, Rebecca was right, of course. It doesn’t pay to be inflexible because even though you can deliver the books — fully formatted and converted to specs — they still won’t be available for sale right away.
After delivery, Amazon can have your stuff up for sale within two to four business days. Great, right? However, Sony won’t have my ebooks available on their e-reader for weeks! I really wanted to hit the ground running and have all my books available across all digital platforms by the time I switched careers. I hadn’t considered how slow the word “instant” could really be. I’m not beating myself up about it. This is a learning curve and a huge milestone in my life does not translate to a publishing schedule. That’s an emotional attachment I’m putting on a business situation.
I soon decided I would use the delay as an advantage. I had wanted to say the books were available across all digital platforms, but Kobo still isn’t in my mix (and I’m still evaluating the worth of the Kobo platform to me.) I have The Dangerous Kind available most everywhere through Smashwords. All three ebooks are up on Amazon. Sony is the third most popular platform (behind smartphones and Amazon) so the wait is a bit frustrating. I don’t know why Sony takes so much longer than Amazon. I can only assume they don’t have the same resources for the task. However, the procedural delay will allow me to announce new platform availability over time so I can repeat my message and not feel so spammy about it. I also have some advertising plans to evaluate and pbook ARCs to publish so a little more time will allow me to hone them to a sharper edge. (And the paper books will take a long time, too. For sure!)
After all the work and coffee consumption involved in making an idea into a book, there’s nothing instant about the writing and editing process. It’s true for the production process, too, even when we think we’ve taken delays into account. It’s always later than you think!
Filed under: DIY, e-reader, ebooks, Writers, Amazon, are ebooks instant?, book, E-book, Kobo, Publish, self-publishing, Smashwords, Sony