C h a z z W r i t e s . c o m

Once upon a time, two of the most recognizable figures were Muhammad Ali and Ernest Hemingway. They could go anywhere in the world, and they would be recognized in the street. You know what Ali was famous for. Hemingway was famous for writing, of course, less so for boxing. Being a savvy multiple streams-of-income author, Papa advertised liquor, too. Since the media revolution, all entertainment and infotainment markets are fractured and fragmented. We went from three TV channels to…how many streaming services are there now? I don’t have enough fingers and toes for high math.

But our problem, Dear Writer, is not just about too many things to track. You’re being tracked. Within the strict parameters of our media consumption algorithms, consumers tend to stay in their lanes. If you’re into K-pop, you’ll be fed more K-pop. If not, not. Data-driven platforms are watching and if you buy one toilet seat, they’ll serve up ads for all the toilet seats, bidets, and cushy tushy accoutrements you ever imagined and never needed.

Which brings me to publishing

There are more choices now and that’s great for everyone except when it’s not. If you dare to seek out the unknown, there’s plenty of it. However, the unknown will tend to remain so to those lucrative masses we dream about reaching when we’re penning a new masterpiece. To earn money writing books instead of some more likely venture, every publishing guru recommends drilling down in your genre. Romance is too broad a category. Mercenary/kidnapping/rescue romance caters to a specific audience. Cultivate that garden and you’ll have less competition and a smaller yet defined audience to seek out, advertise to, and serve. Within those fences, write at least two or three series with on-brand sexy covers and repeat until you’re sick of it, but sick of it on a yacht.

Westerns are out. Weird western gothic love triangles featuring murder by ouija board, a hotshot lawyer/city girl obsessed with maple syrup, a hot illiterate cowboy who sees ghosts, and a tough but tender rodeo clown into bondage? That’s in!

Ahem. These are just examples of drilling down, folks. Don’t jump on these frivolous examples as if it’s the military sci-fi trend kicked off by Chris Fox when he wrote Write to Market in 2016. Many writers didn’t take his advice to research a popular-yet-not-overcrowded genre they enjoy and write for it. They took his research seriously, though, and jumped on the military sci-fi bandwagon. That’s why there are so many covers of spaceship ass on Amazon. (Shout out to the excellent Six Figure Authors Podcast for the spaceship ass reference.)

Meanwhile, if you’re still querying agents, they still don’t know what they want, but like the infamous ruling on pornography, they’ll know it when they see it. They demand to be delighted and each agent has vast swaths of queries they’ll dismiss out of hand with a sneer. Research your agent first so you don’t end up as a sad example they mock to entertain strangers on Twitter. You don’t want to see your manuscript get this hurtful and unprofessional treatment: “Some pathetic creature dared to send me his heartfelt memoir of divorce and the loss of his parents as the Sandwich Generation suffers on! Har-har-har! What an asshole!”

In short, competition is stiff, so choose your targets carefully.

In independent publishing we are no longer subject to gatekeepers and, yes, in most ways there is no better time to be a writer than this moment. Just don’t underestimate the competition for eyeballs. The same distractions that keep you from writing are keeping your potential audience from reading. Gird your loins, guard your mind, write well, and write something that will distract your target audience from their crying babies, eating, and the fact that the world is on fire.

~ Hey, in case you don’t know me, I’m Robert Chazz Chute. I write killer crime thrillers (try The Night Man) and apocalyptic epics (read AFTER Life right now!) You’ll find links to all my books on my author site, AllThatChazz.com. And thanks, that’s super cool of you, you sexy undistracted butterfly.

Filed under: publishing, Writers, writing, writing advice, books, drilling down on genres, how to query an agent, marketing advice, marketing algorithms, querying agents, reading, Robert Chazz Chute, what's hot in books?, writing, writing advice, writing books, writing fiction