C h a z z W r i t e s . c o m

Write and publish with love and fury.

Authors: Build a better business card with these tweaks

I met Facebook friend and author Carolyn Arnold as she sold books at an event. She’s given me permission to show you her business card. It’s important because she did something very right.

I think it’s important because I’ve seen a lot of bad business cards. A card that looks cheap might hurt you. A card that’s crammed with too much information really repels people.

Cards that advertise the publisher on one side and another unrelated business on the back? Don’t do that. It saps credibility from both companies.

Look at what Carolyn’s done.

The logos for each platform show where you can get Carolyn’s books. Very good idea. I also like seeing the books in 3D, with spines. (# 147 on the things I need to do to make web presentations of my books prettier.)

Also note the QR code. Scan it with a mobile device and it takes you to her website, carolynarnold.net.

I’m not that technologically advanced yet, but it’s a pretty nifty feature for those who are into QR codes.

Carolyn Arnold Business Card Front 2013

 

 

Carolyn Arnold Business Card Back 2013

 

And perhaps best of all is the killer quote from The Examiner‘s book critic. If you can incorporate any of these helpful elements into your business card, I recommend it. It comes off very professional.

Even when they aren’t aware of it, readers want to be assured they’re in good hands with someone who knows what they’re doing. A business card alone won’t earn you a new reader. You have to be nice and skilled and have good books to sell. There are many variables that contribute to success. If one of those variables isn’t in place, it can suck all the gas out of your engine. Carolyn nailed it.

Have another look at your business card.

Then get out to more events where you can actually use it.

Advertisements

Filed under: author platform, , , , , , , , , , , ,

2 Responses

  1. Thank you for featuring my business card, Robert. Honored that you chose it for a good example of what to do. : )

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 10,388 other followers

Brain Spasms a la Twitter

  • RT @RSawatsky: Just read a post on the Financial Independence Hub (not by you, @JonChevreau) in which the author described the banks as cha… 1 hour ago
  • RT @StephenMillerFC: 4/20 Jeff Sessions is alone in his office with a police scanner and a copy of Urban Dictionary. Today is his Super Bo… 1 day ago
  • RT @MattOswaltVA: imagine NOT attending the funeral of a former first lady and instead playing golf being hailed as one of the most compass… 1 day ago
  • RT @ChrisEvans: In honor of Infinity War coming out next week, here are a few videos I found from 2013 while prepping for The Winter Soldie… 3 days ago
  • RT @Rainmaker1973: Marine faltworms are very simple animals: they don’t have a circulatory system or a respiratory system, their digestive… 5 days ago
%d bloggers like this: