C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

01/15/2012 • 4:39 PM 1

The ebook marketing experiment

Last week I announced that my short story, Corrective Measures, is free to anyone who wants one at Smashwords.com for the rest of January. It’s a look inside Jack’s mind. He’s a serial killer who has a complex

Click here for your free story!

relationship with God, his psychotherapist and the woman he wants to kill for an argument over a parking space. It’s quirky and dark and there’s even a subtle Sarah Palin joke in there.

But that wasn’t why I chose to make this ebook free. As discussed in Part I, I haven’t been happy with my sales so far. I have eight works for sale and I needed to harness the power of cross-pollination.

As I’ve often said, publishing is easy now. Being found is hard. I chose to make this ebook free because Jack and Dr. Circe Papua show up in my other stories. At the end of Corrective Measures, I discuss where these characters show up in my other work and basically advertise my podcast and what else they might like to buy. I’m hoping, of course, that if they like Corrective Measures, they might like my other stuff. That’s why I think every self-published author absolutely must be prolific. The worst circumstance is to have readers eager for more of your work and not having anything for them to buy. We’re all in a hurry. That’s why my goal for 2012 is to finish writing and revising three novels. (Two are in the revision stage. The other WIP is in the first draft stage.)

So what happened with the free ebook giveaway?

Sorry. Buried the lead. I promoted the ebook like this:

1. Twittered over three twitter accounts cool quotes from Corrective Measures. (“Your hair looks very…flammable.” Still makes me chuckle.)

2. Google+’d the post from this blog and also posted it on my author blog allthatchazz.com.

3. Announced in my Facebook timeline and my Ex Parte Press Facebook page.

4. Promoted Corrective Measures in my podcast that was released Friday across Stitcher and iTunes. Some people download the Self-help for Stoners podcast straight from allthatchazz.com, as well.

5. Made a couple of videos with iMovie that appear on my G+ profile, my author blog and on my Facebook timeline. (I also revamped my author blog with a new header—thanks again to my buddy Kit Foster of KitFosterDesign.com—and added fresh content.)

6. Asked for help spreading the word from my friends on Facebook.

What worked?

I have an answer, but before I tell you that, I should add that as I write this, the experiment is only three days old. Many of the people who took me up on the free ebook offer now have the story on their device, but they haven’t gotten around to reading it yet. Some of them may never get to it. It’s too early to evaluate the worth of the experiment to e-publishers yet. But I do know what’s been most effective.

Okay, but no, really. What worked?

Contacting friends and family on Facebook by messaging them individually and asking them to spread the word through their Facebook helped.

How do you know it helped?

On Smashwords, the nearest maximum download count was 19 downloads on stories that have been up for over a month. Over the weekend, as of Sunday afternoon, 53 people have downloaded Corrective Measures and I have a fresh and fabulous review. I’m hoping for more reviews to help spread the word. I am encouraged that several people who liked it and sent me feedback are not my immediate friends and family. They are friends of friends, out there in the social media ripple effect, enjoying the fiction and enhancing my credibility with their participation and kind words.

How has this helped sales, though?

So far, there is one (lonely) new sale over the weekend of Vengeance is #1. That’s a short story, too, on sale for $1.99, that features the psychotherapist from Corrective Measures. (Whoever you are, may Thor bless you!)

One sale? Really? Do you call that a success?

Nope. I call that a start. I believe in my work. I’ve got seven writing awards and years of experience that suggest I have an inking of what I’m doing. My readership will find me. I’ll let you know how the experiment works out. I’m pretty relaxed about this process. I’ve started businesses before and I know what it’s like to wait for people to find me. When they do find me, we’ll both be happy. And like I said, it’s three days into the free ebook experiment. Bread needs time to bake. This is what it’s like before you get to the place on the path where you look back and wonder where the time went. Besides, I’ve got big plans for my novels and big plans for promotion that could go huge. I’m not worried. I’m excited. The key word to keep in mind while hunting down dreams is YET.

What can self-publishers learn from this?

I’m three steps into the race. Still, I’m sure of this much:

1. Put out a general call and it’s just an announcement in a world full of announcements. If you don’t ask individuals, everyone will assume that someone else will rise to the occasion. One to one is how messages get passed.

2. Give a lot to get anything. I’m giving away an ebook and free entertainment and a free podcast every week, but big deal. There’s lots of free entertainment available. I could get sucked into watching babies laugh on YouTube for an hour. I’m not talking about the free ebook as the “give a lot.” I mean try to be giving and kind all the time. I dared to impose on my friends because they are my friends. I’ve had interactions with them that were generally pleasant. I’ve promoted several authors on the blog over the last couple of years, but I don’t feel like anyone owes me anything. I approached the people I approached based on rapport and where I felt their interest might lie. I’m wary of bothering anyone with my requests for reviews and downloads so I won’t be repeating a similar experiment like this for a very long time. I also left some people alone because, even though they are friends and family, I do not presume that they are interested in my flavor of fiction. I didn’t ask anything of anyone who I thought wouldn’t be eager to help me out by spreading the word. I’d do the same for them. That’s what friends are for. As Patrick Swayze says in Roadhouse, “It’s nice to be nice.” That little syllogism is the basis of all relationships.

3. Build an email list. This is one thing I have not pursued and I have to get on it. When people express an interest or appreciation or leave a review, that’s an audience who will be interested in the next thing I write. I should be able to email them directly to say, “Hey, here’s more of that thing you liked! Yay!”

4. Get back to writing. This ties in with my resolution to have three more novels for sale by Christmas. You might have noticed that all this social media stuff takes a lot of time and effort. Well…yeah. It does. I’m not complaining. Actually, I enjoyed saying hello to Facebook friends and playing with iMovie was a blast. I love doing the podcast and these are now essential skills in this environment. For instance, this week I’ll record a commercial for a major podcast (hint: not mine). What would have intimidated me a couple of months ago is now something I look forward to doing. I know the tech now so the prospect does not leave me at all flummoxed. However, since November 1, my focus has been getting Ex Parte Press up on its hind legs. It’s been a lot of editing and promotion and learning administrivia and technical details. This is also fun, but it’s not writing new content. It’s not getting the novels done. In a previous post, I called this period The Worst of the First. I’ve burst through that stage now and the full-length novels will be easier to market (for a plethora of reasons to be discussed in a future post.)

I’m writing now more than I’m doing anything else.

My eyes are on the prize.

The prize is your mind. You’re curled up on a couch with the aroma of fresh coffee fading in the air. You’re reading my stories and, when it gets scary, you pull up the blanket to keep warm because the body and mind do not distinguish between the imagined and the real. Your mug cools, unnoticed. Your coffee grows cold and you still haven’t touched it because you’ve pulled my fiction over your head and you’re in my world. You recognize characters you’ve never met. This world feels familiar, but is slightly skewed. You chuckle in surprise. You believe. Fiction is a participatory magic trick. You are invested in one question, “What happens next?” Time stands still and you only come up for air when you realize it’s getting dark and harder to read. The quiet winter afternoon has crept by you. You twist the knob on the lamp beside you and the room floods with a weak yellow light. You should get dinner started. You’ve got things to do. You spare a regretful glance at the full mug of cold coffee.

You pick up the book again. You keep reading.

Just a little more.

And once more, you are swallowed.

The ebook pricing and gifting experiment (chazzwrites.wordpress.com)
My new short story: Asia Unbound (chazzwrites.wordpress.com)
The Jesus Harold Christ Edition (allthatchazz.com)
A Series is Born: Free ebook and Parting Shots, a new short story (chazzwrites.wordpress.com)

Filed under: My fiction, Publicity & Promotion, self-publishing, short stories, allthatchazz.com, book marketing, book promotion, book sales, Corrective Measures, E-book, Facebook, free, iTunes, short story, Smashwords, Stoners

12/24/2011 • 12:46 AM 3

Self-help for Stoners is now available on Stitcher (plus the Christmas message of hope and gooeyness)

What a week! Self-help for Stoners is now available in paperback. I have a new short story up at Smashwords and tonight I just got an email from Stitcher that my podcast, the companion to the book Self-help for Stoners, is available on their app. Here’s part of the email they just sent me:

Self-help for Stoners is now available on Stitcher! Thank you
so much for joining the Stitcher lineup. We are thrilled to offer the
show on the app! We are really excited that you have joined the platform. Your show
will now be available with one click on mobile phones and iPads all
over the world, SONOS systems, in-car dashboards and more to come!
I hope your audience will enjoy the flexibility and ease of the Stitcher app.
I know many of our Stitcher listeners will enjoy your show as a new
listening option.

Yes, I know it’s a form letter. That knowledge doesn’t detract a bit. I’m thrilled. (The Self-help for Stoners podcast is also available, as usual, at iTunes or straight from my website —which, as of today, is officially all mine— at allthatchazz.com.)

I plan for a busy “holiday” in that there won’t really be one. I have a lot of writing and revising to do to make the novels available faster and who takes a vacation from playing, anyway? I usually feel harried, but I think I’m learning to embrace the chaos. I’m having so much fun that I don’t want to take a break from writing at all. I’ve also learned to take advantage of my manic phases of activity when they strike. Given my Getting-Stuff-Done Mode lately, I imagine it’s like being on Adderall minus that pesky expense. This Christmas, my present to myself is the gift of repairing broken promises I made when I was eight years old. I wanted to publish books. I’m doing it now and staying in the driver’s seat. This wasn’t possible just three or four years ago. Now, for better and worse, I’m in control.

And I’m so grateful. I’m working full-time, working longer hours than I ever have. It feels like I’m in university again and it’s always crunch time. I knew working full-time as a writer and publisher would take up a lot of my time. I didn’t expect it would be this much fun. When my family asked me what I wanted for Christmas this year, I told them, “Nothing. I don’t deserve anything.” Oddly, I don’t mean that I’m in Hate-Myself Mode. I mean, every day is already a gift. Cliche. And true.

Whether you buy my books or not, I hope you find value in this blog because it’s a labor of love that gives back to me in so many ways. I learn so much by the research I do for the blog. If not for the blog, I never would have met author Jeff Bennington, for instance. He ended up formatting my paperback and he always has advice that makes me think. If not for this blog, I would have missed out on the talent of Kit Foster, my amazing graphic designer, who, so far, has made three book covers for me. I made friends with Dave Jackson at The School of Podcasting. He helped with starting the podcast and also with the author website. There are so many talented authors I’ve met through Chazz Writes who have been so helpful, like Lorina Stephens, Rebecca Senese, Roz Morris, Reena Jacobs, Lisa Stull, Eden Baylee and many more.

Take a trip through the archives here and you’ll find many articles on the craft of writing and editing, but also author profiles of intrepid fellow writers who are putting themselves out there. We wave banners and take risks. We reject the rejectionists. We say no to the naysayers. We aren’t looking for followers. We are recruiting revolutionaries to our cause and that cause is free expression. We are all so lucky to live at a time when dissemination of our words, broadcasting our thoughts and publishing our books has never been easier or less censored. The rising voices are a din, yes, but I don’t hear desperation in the new wave of information and entertainment. I hear joy and bravery. I hear greater independence and more choice. You can buy books cheaply and quickly. We can debate how healthy this is for writers. We can worry about the state of traditional publishing and bookstores. Though some people whine about to many books, that’s crazy. More choice means more freedom. Whatever happens next, one group has already won: readers.

There are too many people to name here who have helped me to begin this journey. If you have helped me by example, with advice, with encouragement, with proofing, with editing, with design or financially by buying into my fiction, please know that I appreciate it so very much. If we already know each other, I’ve already thanked you for your part in helping me move forward and I’ll no doubt thank you again! One more concrete way I thank people is by promoting your books and hosting guest posts and retweeting your posts and aggregating the best information I can find for you here and on my Scoopit! page. I’ll continue to do so. I promise.

After putting off this life for a long time, my present has finally arrived. This has got to be the gooiest post I’ve written. If you don’t have a sweet tooth, I’m sorry for all this sugar and syrup (but it springs from a happy place.)

This will be my last blog post until 2012. (Okay, I’ll be checking in, continuing Scoopit! and I might pop in with more good news if I get some.) However, my plan is to disappear into some pages and go on a writing binge and get some more stuff done. The guy who gets stuff done is the new me.

This Christmas, I wish you the gift of happiness.

If you don’t have it yet, know that you can make it so.

If I can, you can.