C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

10/10/2013 • 1:42 PM 5

Top 10 How to be happy (oddly, this will infuriate people it’s meant to help)

This is probably the sort of topic where, if you get it, you don’t need it. If you don’t see it, you probably never will. (Then why blog about it? Because I don’t see any windmills! Now gimme that lance! Let’s go tilting!)

Change can happen though.

A bureaucracy, that shall remain nameless, gave off a lot of bad hoodoo. They’re infamous for holding the people they serve in contempt. The way they related to people led, in part, to the installation of bulletproof glass in their place of business. (I’m not kidding.)

Recently, they responded to the wails from those who paid their salaries. The video they sent out stopped short of an apology, but they did acknowledge they needed to set a new tone. They promised to work on changing their corporate culture.

I was one of their most strident critics. If they’re sincere, I’m surprised how willing I am to forgive and forget. The changes I see so far are free and subtle. I dealt with them again recently and a few pleases and thank yous was all it took to ease my wariness. It seemed, in the span of a few short paragraphs, that they weren’t trying to make me feel like a dirtbag. Refreshing.

Which brings us to blogging and relating to people.

I’ve found myself skipping past the blog titles that say, “Here are X number of reasons your blog sucks.” Maybe there’s good information in there, but I’m an author with an Irish family on one flank and teenagers closing in on the other. I’ve got enough negativity in my life. I already have a dim view of the world and I enjoy it in fiction. Less so, when someone harangues me.

I attended a webinar that made me sad.

The guy was knowledgeable, but the way he communicates needs to soften. The louder he talked, the less we heard. He then confessed that a big business opportunity fell through because of “conflicting styles and interpersonal stuff.”

I think I know the problem. It was the abrasive guy. “Go-getter” and “jerk” don’t have to be synonymous. The adage is not that you get more flies with corpses.

Which brings us to Kit Foster of KitFosterDesign.com.

My friend, supporter and sounding board, Kit’s a graphic artist who is a great resource for any publisher. He works with all of us, big and small. But that’s the least of why you should do business with him.

He knew I was feeling down the other day. He took the time to write a kind note that hit me at just the right time. Clearly, if you’re an author or publisher, this is the sort of person with whom you want to work. He does great work and his portfolio is impressive. You’ll get great covers and he’s not done until you’re happy. Work with Kit Foster and you’ll sell more books.

But many people can deliver book covers at a reasonable price, right?

Sure, I guess. But how many will bother to send you an email that makes you feel better when you’re down?

For a lot of people, anytime they see you’re down is when they start kicking.

How can we make more people like Kit?

1. Go back in time and get nicer parents, smoke helpful medicines or be Scottish, I suppose. I’m not sure what makes Kit the way he is.

2. Some medical schools use actors to teach doctors what compassion looks like so they can fake it. I don’t know if that sticks. I’ve often said the only thing I learned from Survivor was that jerks and psychotics can’t fake being nice for a month, even for a million dollars.

3. We can practice random acts of kindness and see if that elevates our mood. Happier people are nicer people. This doesn’t apply to people who get happy for the wrong reasons. If you’re one of those psychos, seek professional help before the rest of us rise up and throttle you.

4. We can practice gratitude (I guess I’m doing that now.) It sounds kind of hippie, but there’s science that shows the more thankful you are for what you already have, the happier you will be.

5. If you can’t manage these suggestions, professional scuba diving limits your ability to damage the rest of us, so take one for the team and go scream at fish.

6. Use Kit’s services at KitFosterDesign.com. Maybe exposure helps by osmosis.

7. If you’re angry at somebody, make sure you know why you’re really angry.

Here’s how you’ll know you’re angry or sad about something else besides the target of your ire: You should have a range of emotional responses. If you review a book with the same level of vitriol that should be reserved for skinning live puppies? You’re Monty Burns and you have a problem, no matter how catchy the tune you sing about making fur coats.

8. If you’re already happy, spread it like fertilizer. Maybe it will grow. A bookstore employee told me she didn’t aim for happy. She aimed for contentment. Ironically, that suggestion made me happier.

9. Exercise. Meds to treat depression and disorder. Talk therapy. Total gene and personality transplant or personal tragedy that leads to an unlikely transformation. I don’t recommend leaving the problem so long that the solution is that last option.

10. Take Joe Rogan’s suggestion and pretend a documentary film crew is following you around, recording the lost time, outbursts and ill temper. Do that for one day and you might decide it’s time to change all your other days.

When you look up to find you’re surrounded by happy, creative, productive people and you don’t resent them for it?

You’ll know then you’re on the right track.

~ I’m Robert Chazz Chute. I am not happy all the time. I am working on improvement. Check out my books and podcasts at AllThatChazz.com.

22 Habits of Happy People (botanicallifestyle.wordpress.com)
Find A Reason To Smile From Within (aninspiredapproach.com)
10 Simple Things You Can Do Today That Will Make You Happier, Backed By Science (social-consciousness.com)
Q & A #3: Time Management and when will TPOD be available in paper? (thisplagueofdays.com)
This Plague of Days: Explaining Serialization to Readers (thisplagueofdays.com)
Stop Trying To Be Happy (markmanson.net)
Happiness and Healthiness (aunaturelhealth.wordpress.com)
#NSFW #Podcast: The Fugitive Edition (allthatchazz.com)
Malcolm Gladwell interview (telegraph.co.uk)

Filed under: author platform, getting it done, publishing, anger, Art, book, book covers, Business, corporate culture, customer relations, customer service, Graphic design, Happiness, Health, Joe Rogan, Kit Foster, Kit Foster of KitFosterDesign.com, kitfosterdesign.com, relationships, Robert Chazz Chute

07/18/2013 • 4:29 PM 7

Today’s ordeal: Insults aren’t a marketing strategy

I talked to a bad sad person today who tried to push me around and deceive.

After a little more research, I figured out he was trying to sell me more of his own services but he wasn’t up front about it. Devious! I responded with reluctance because I hate hard sells and I’m suspicious of verbal sleight of hand. Then he switched from persuasion to an attempt at bullying. Why does any marketer think mean works? I guess he knew he wasn’t getting a sale so he had to get the venom out of his system. (Note: He’s not alone in thinking bullying works in sales. I suppose there are some gym memberships that prove bullying does work, but I don’t recommend it.)

He tried to spin a few dollars into “consulting”, amping a cheap offer ($15) into (I’m guessing) one or two thousand dollars. That’s quite a stretch to the next sales level, isn’t it? If he was as savvy at marketing as he says he is, he’d recognize he’s fishing in the wrong pool. And he’s angry at the fish.

When he wasn’t clear on his offer, I tried to determine if he was willing to work within a budget (any budget!) He went from wheedling to puffery to obfuscation to contempt in four sentences. I figured out what he was up to. What it amounted to was, “That thing I tried to sell you for $15 that I said would be awesome? Tricked you! What I said would be awesome is worthless and sucks, but if you don’t buy the platinum package (which I won’t define) you’re an idiot…” Blah-de-blah. Nonsense and hurt feelings ensue.

So that was eight minutes and ten seconds from hell. Skype tells you exactly how long you’ve been in hell. Convenient. He told me I’d wasted 15 minute of his time. Odd, he wasn’t worried about wasting my time with deception and insults, but we’re all the centre of our own universes, aren’t we?

Here’s my Twitter stream (read from the bottom up) from today’s encounter with the outside world. This is why I hide in my writing cave and avoid human contact. It was a delightful reminder of what not to do. Okay, not so delightful, but instructive. Basically, desperate and mean doesn’t work.

Does this seem mean? I don’t think so. If I were mean, I’d tell you his name. Instead, I’ll say, caveat emptor and hang up faster than I did.

Start here and read up for the details of how not to market.

On the other hand, it was fun getting a phone call through to SPP!

Click here to see how I’m recruiting allies in the struggle to get visible (without dealing with Mr. Nasty Meany Big Time).

~ For the record, I didn’t hang up on him because my mama raised someone who’s hopelessly polite. I also believe it’s important to give nasty people enough rope to hang themselves so I can spin the ordeal into a post on my blog. At least I get something out of it that way. Click either of the images above and you’ll see my latest marketing attempt for This Plague of Days. It’s the opposite of what was tried on me today. My approach is to go for win-win instead of deceive-insult. If my approach doesn’t work, I guess I could move to New York and give berating potential customers a try. Okay, now I’m officially letting this go. Have a peaceful day.