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Writers: Dump your preconceptions (and your word processor)

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Just a quick note to say I’m back from The Writers’ Union of Canada Toronto symposium on the state of publishing. I’ll be going through my notes and giving out reviews and information a bit at a time in coming days as I unpack my notes and cogitate. The conference was packed with information to act upon. Sorry for the tease, but I’m busy setting up a new browser (Opera) and a new file management system (Dropbox) tonight. (Both are free and come highly recommended by a guy you should bookmark,  get to know, subscribe to and read assiduously: Ross Laird. More on that in a moment.)

I met  some nice potential clients and made a couple of new friends. Since last year’s experience  at two writers’ conferences I realize I’ve been impatient for people to catch up with my worldview. At one conference a publisher displayed a pathological resistance to e-book reality. At the next conference I met my first e-reader power user who pledged never to buy a p-book again. I’ve been harping on the change from vanity publishing to self-publishing and all that entails ever since. So it was that I became cynical about this weekend’s symposium. I was so used to the sound of my own voice saying “the future is now” — voice in the wilderness that I am — that I didn’t think anyone was catching up. In most ways, the Writers’ Union certainly has caught up and is forging ahead with the new publishing reality. (I’ll address how they haven’t changed in another post soon.)

The Nugget You Need Tonight

Tech guru Ross Laird opened his first lecture with this:

SELF-PUBLISHING IS MAINSTREAM.

Note that he didn’t say it will be some day.

His message was strong: stop looking backward because the future of reading is on devices. Choosing self-publishing is to embrace a startling degree of freedom, fun, adventure, work and independence. Scary cool, huh? It was relief to hear someone articulate what I’ve been saying (although he’s more tech-oriented, glib and has slides.)

There is much to chew over from the symposium, but for tonight I’ll start you off with this link:

Read Ross Laird’s article on why you shouldn’t write on a word processor.

 

Tomorrow morning’s post:

How I Edit

I promise you’ll find this useful.

I’m deep into a heavy edit for a client this week but I’ll throw out some more gems I picked up at the symposium in coming days.

There is a lot of stuff happening all at once for me, this blog, my writing and my editing. It will take some time to get to it all.

Happy days.

It’s all scary cool.

 

Filed under: blogs & blogging, Books, DIY, ebooks, Editing, getting it done, publishing, Rant, self-publishing, Useful writing links, , , , , , , , ,

Writers: Use a spill file as you edit

Puzzle Krypt

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As you revise your writing, it can be difficult to let some passages go. Maybe a scene or chapter is just too long. Maybe one part of the narrative jigsaw puzzle sounds good but just isn’t working with everything else that works.

Editing yourself (before you hire an editor or send it on to beta readers) is difficult. You don’t want to lose gems, even when they aren’t working.

A spill file makes editing decisions easier. Open a blank document. As you go through your work, cut and paste passages that aren’t working into your spill file. It’s not just deleted and gone. It’s still there if you decide you want it back. Chances are that when you’re done, you won’t want it back.

The spill file is the writer’s wedding album: you make a big deal out of it and then hardly, if ever, look at it again.

But you’ll feel better, be more efficient and, if there is something to treasure in the spill file, you can easily bring it back into your story or start a new story from that nugget.

Filed under: authors, Books, Editing, Editors, getting it done, manuscript evaluation, publishing, writing tips, , , ,

Writers: Take a penny, leave a penny

New York City Serenade

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The agent talked about her latest sales: This fabulous author and that little debut. She called them her authors, her books. It sounded like such a glamorous world. The writer hadn’t seen any of it for herself, but she had a writer’s mind so she could imagine every tantalizing detail.

“Good for you,” the writer said.

“Well, it’s not all cocktail parties, you know. In fact, it’s not nearly enough cocktails. Sometimes I hate it. You should see our slush pile. Long nights. No down time. I’d love to read the latest good books, but I have so much to read, I end up reading more bad stuff than good. You know how it is.”

The writer nodded and smiled, but she didn’t know how it was. She only read the good stuff. She aspired to be one of those writers who get a book launch and get to gripe about not getting paid enough as they examine royalty statements.

She glanced down at her own manuscript in the middle of the desk between them. She had changed the title five times over the course of as many drafts. Now she thought the words on the cover sheet should read: THE ELEPHANT IN THE ROOM.

The writer thought of the bills that had been piling up as she wrote and rewrote multiple drafts of her book. She wanted to ask, “What do you think we can get for it? Any chance of an auction?” The writer didn’t have dollar signs blinding her vision. Her family had been supporting her efforts to get published for a long time. She wanted to finally have some money to show for it. She thought of all those nights she said, “Mommy’s working.” Everyone else she knew who worked got a paycheck.

But the writer knew those questions would sound impertinent. Unprofessional. Instead, she acted cool and casual and nodded at her manuscript. “Is it any good?”

Is it benign? is what she meant.

Sure, it’s good,” the agent replied. Then, a deep breath and a furrowed brow. “A lot of people might even think it’s great.”

The writer’s shoulders relaxed.

“But it’s not just a question of it being good.”

The writer’s shoulders tensed again. “It’s not?” Uh-oh…

The agent picked up the manuscript, felt its weight a moment and then placed it back on her desk. Then she slowly slid it back toward the writer. “The landscape has changed a bit since we last spoke.”

The writer sat up straight in her chair. She didn’t want to pick up her manuscript. Not yet. If she took it back, it would signify something she didn’t want to see.

“There are a lot fewer bookstores. The economy isn’t recovering as fast as we’d hoped. E-books are really screwing things up, I can tell you. There’s a lot of flux in the industry,” the agent said.

“Flux.”

“Yes.” The agent pushed back from the desk and stood. “I tell you what,” she said. “The market just isn’t ready for this sort of thing right now. I could have sold this a year ago, maybe even a few months ago.”

A few months ago you told me to take another swing at it, the writer thought.

“But it’s just not hot enough with my editors—”

There it was again. My authors, my books, my editors. It was if her agent held the keys to the whole world.

“…and I’m not as enthusiastic as I’d hoped. If I take something to them which isn’t really double-plus ready for prime time, they’ll never let me in the door again. I have to love it to sell it. You understand.”

The writer thought of all those years her father sold Fords. He didn’t love every model, but he had sold a lot of cars. The writer refused to rise from her chair. And she would not touch her manuscript. Promises hadn’t been made, no. But the agent had always sounded so positive. It had taken her two years to find this agent. Everyone said two years was lucky.

“Can I…? What could I do to fix the draft?” She hated the desperate tone that crept into her voice then.

The agent shook her head, but she was smiling in a way the writer guessed was supposed to be reassuring. “I wouldn’t worry,” the agent said. “Eventually, with a stick-to-it attitude, you’ll be published soon enough.”

Soon enough? What did that mean? The writer winced.

The agent put up her hands in a soothing gesture. “Relax and persevere. Your writing shows so much promise.”

The writer had heard this phrase many times. She thought if she heard it again, she might just throw a very embarrassing, very childish tantrum.

“So what should I do?” the writer asked.

“Oh, I think you should start fresh, of course,” the agent said. She was still smiling that infuriating smile.

Fresh? The writer had begun this manuscript (her third unsold manuscript) four years ago! The weight across her shoulders felt like an ox yoke.

“Don’t be discouraged,” the agent added breezily. “This is how this business works.”

“This business doesn’t seem to be working for me,” the writer said. I’m not even sure you’re working for me. She thought it but she didn’t dare say it.

The writer took a breath, held it a moment and then let it escape between her teeth in a slow hiss. “I don’t want to hear about flux. Give me something I can chew,” the writer said. “What’s wrong with it? You were so enthusiastic about the pitch.”

The agent came around the desk and took her elbow, ushering the writer toward the door as she spoke. “It’s a combination of elements. Not loving it enough is the main thing. If you’re looking for something more concrete to work on, I’d say this draft turned into a bit too much of a cross-genre issue. We have to be sure which shelf the book will be on so we can market it effectively. Is it a thriller or is it a sci-fi? I’m not sure. I bet you don’t know. It’s not…” the agent searched for the right word, “definitive.”

No, the writer thought. She’s appearing to search for the right word, but she’s acting. She’d said this many times before. She said it the way human resources people spit out, “…and we thank you for your years of service.”

“Wait. I do know. It’s a thriller, but if they aren’t sure—whoever they are—they can put it on both shelves,” the writer said. “And if bookstores are disappearing and people are buying books online so much, bookshelves aren’t really such an issue anymore are they? Shouldn’t we at least give some editors the chance to say no?”

The agent’s mouth was a line now. “You have to trust me,” she said. “I know this business. I’ve worked in it for almost twenty years.”

The writer said nothing. She was angry, but she wasn’t sure she should be angry with her agent. She wished she knew who to blame. The agent’s answer seemed to be that she should blame market conditions. Or herself. She didn’t know, but she wasn’t so far gone she didn’t wonder if the agent’s twenty years of experience meant she was now twenty-years stale.

The agent’s hand was on the doorknob. “I have a piece of advice for you,” she said. “I have to share it with all my clients at one time or another. Are you listening?”

The writer nodded. She could hold back the big fat baby tears until later, but she cursed herself still. She knew her eyes were wet and shiny. She wasn’t looking like a professional writer just now.

“Pick up the pennies,” the agent said.

“Wha…whut?”

Pick up the pennies! My mentor always told me that and now I’m telling you. When you see a penny or a dime in the street, pick it up. It’s your message to the universe that you’re open to receive your fortune. You’ll get good things eventually if you let the universe know you’re open to whatever it will give. When you pick up a penny, you’re telling the universe, God, Fate, whatever…you’re saying, ‘I’m patient and worthy of your grace. I’ll wait for my time and my turn.'”

With that, the agent grabbed her hand and pumped it firmly twice. “Good luck!” She seemed almost cheerful. “Pitch me again some day when you’re really really ready.”

Outside on a bench the writer searched her purse for tissues that didn’t look too well-used. Somehow she had the manuscript in her hands again. The agent had slipped it into her grasp so smoothly. She looked at the cover again. She felt the weight of it. It had seemed so valuable.

And what would she tell her family? Worse, what would her writing group say? They hadn’t been fans of the story at first but she’d honed it and they had come around. The people she had trusted most had loved the story, but now, obviously, their opinions had been wrong. All wrong. Not even close to right by accident.

This, she thought, had been needlessly humiliating. She should have just waited for an impersonal email instead of making an appointment. What had she been thinking when she picked up the phone? When she had spoken to the agent’s snotty assistant, the writer had said, “I’m in the city and I thought, hey, I can finally meet my agent in person!” As if she ever just happened to find herself in New York. As if she didn’t live three states away.

She’d felt so good about that move. It seemed so bold then. She had pictured the agent taking her to lunch where they could plot strategy over gourmet coffee with cinnamon swizzle sticks. The agent, she knew from her blog, was big on planning her stable’s careers. She felt like such a rube now that she hadn’t even stayed long enough for a stale cup of office coffee with lousy powdered creamer in a paper cup.

The city street bustled on around her. Hundreds walked past and they all ignored the woman snuffling on the bench. How much older would she be before it was her turn to get noticed? How much patience was reasonable? Maybe it was time to quit.

She had always dreamed of being a published author, but it was a dream with no known origin. She didn’t have to do it. It wasn’t beyond the dictates of her own will. Would she always be held hostage to the whim of her eight-year-old self? This was like running a marathon with no known finish line. Why not stop? No one was making her do this. She couldn’t call this a profession after this. Now it was just a hobby.

She could do something else, too. She had talents. She loved to cook. It wasn’t too late for culinary school. Maybe she would write a cookbook one day. She didn’t like the hours and the time it would mean away from the kids, but she could go for that real estate license. If she saved enough, there was still time to go back to university, she supposed. But what, besides english lit, would interest her? And wouldn’t all those books be a terrible, daily reminder of the beautiful dream she’d abandoned?

The writer looked down. At her feet she spotted a penny on the sidewalk. It was so soiled it was almost black. This, she thought, was one of those plot twists that would make an editor with a MFA scoff. She smiled and, without thinking, reached for it. Before her hand touched it, she froze.

What message was she sending the universe? Patience and openness and receptivity? Like her place could only be a gift? Like the universe was deciding whether she was worth a favor?

No.

That’s when she knew what picking up pennies really meant: If she stooped for a penny she was really telling the universe she’d settle for anything.

No.

She would not settle for a grudging gift. She would choose the dignity of earning her place instead. She would go get it herself.

The writer marched down the street with renewed purpose as she shoved the manuscript into her bag. She’d print off a new one as soon as she got home. She held her head high. Her step was fast and her shoulders light. A plan was forming. There was so much to do. She had to research ebooks and POD and formatting. She had to figure out self-distribution. She had to hire an editor and recruit proofreaders. When she got back to the hotel she’d call her husband and announce the great news. She wasn’t just an author anymore. She was a publisher now, too.

She knew she wasn’t supposed to smile at New Yorkers. You were supposed to look straight ahead, avoid everyone’s eyes and blend in. Instead, the writer beamed at everyone she saw. “Bright lights, big deal.”

Filed under: agents, authors, Books, ebooks, getting it done, manuscript evaluation, publishing, Rant, Rejection, Writers, , , , , , , , ,

Editing: How to take advice

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Mostly people follow the advice that appeals to them. If five people give them the same uncomfortable advice, they’ll keep asking until lucky advisor number 15 tell them what they were hoping to hear. That’s not the way to progress.

Blogging about writing and publishing can be a quixotic adventure. For instance, I went through an entire short story one time and showed the writer precisely how he could improve his writing. These were very straight-forward craft issues that got in the way of readability. The next piece he sent me had the same problems.

Not everyone has to write like I do. However, since he was so enthusiastic about my original suggestions, I wondered if it was a question of the writer needing more time to absorb the information and practice.

In a writing critique group, you can spot the defensive people quickly. They write Stet! beside each suggestion (including that tell-tale exclamation point.) Defensive writers spend a lot of time talking when their critique group colleagues ask questions or are confused. Instead, they should be listening. Any writer is free to disregard suggestions, but not during the explanation of the concern.

Is advice all for naught? Sometimes. But professional writers take advice most of the time. They aren’t so attached to their writing that they expect it will be 100% perfect on the first draft. That’s crazy-talk. Professional writers respect writing too much to make that assumption.

Just remember: an editor’s focus is the text. They’re trying to help you.

However, if you sense an editor is looking at it as a game where they’re tracking points, zeroing in on every error as if it’s a moral victory…well. Delete them.

Also, I have to mention that sometimes the advice is just bad:

At Psychology Today I found a great post called 11 Types of Bad Writing Advice.

Filed under: Editing, Editors, getting it done, manuscript evaluation, publishing, Rejection, rules of writing, Writers, , , , , , ,

Writers: Stop allowing others to define you

Fire Poi at Needham's New Year's Eve celebrati...

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Your life is a story. You define it.

My son wants to take piano lessons. He does gymnastics. He plays soccer. He’s a self-directed little dude. I didn’t take piano at his age. It was instilled in me by people who were older and taller that playing piano wasn’t so manly and therefore to be avoided. Galactically stupid, I know, but there it is.

It seems to me everyone you meet wants to put you in a box. Are you a Canadian writer? A trade writer? Which genre are you in? Lots of people have questions, but they don’t all ask for benign reasons. For instance, it was explained to me as if it wasn’t rude that questions (from some cultures) about how much money you make aren’t meant to be rude. The person asking was just trying  to measure my place in the universe so they could ascertain how much respect to give me. (Quicker answer: Give me all your respect, bitch!) 

Recently someone asked me some questions. Had I been there and read that? Nope. In a douchey style I won’t forget, they lowered their estimation of my intelligence. It took all I had to hold back from explaining to them why their artificial standard was silly, their assumptions were off base and their requirements didn’t apply. In retrospect, I wondered why I was being so polite when they weren’t managing it. Some people think they’re being clever when their passive-aggression is thinly-veiled. Newsflash: lots of people are smarter than you. We see you for what you are, you smug prick.

So, back to you. Are you allowing others to define you or are you defining yourself? On New Year’s Eve, did you make resolutions that have fallen aside? You don’t have to wait till next January 1st to make promises to yourself and rededicate to your personal makeover project. You don’t have to wait till Sunday night to promise that monday morning you’ll really get serious about that diet.

You’re making yourself over every minute. You’re defining who you are now. Who will you be? Your choices determine that. You’re only a procrastinator when you procrastinate consistently. You’re only a loser if you stop trying.

You determine that. Not your parents or the well-meaning friends telling you to get a real job. You determine your worth by what you do. Go do something. Do what you really want to do.

And the constant critics? They define themselves as naysayers who tell you what you’re doing doesn’t count. Ignore them. Every successful novelist, director, musician, artist, architect (anybody!) will tell you that long after you succeed, the critics will still be there saying, “Nah, that doesn’t amount to much.” Or, more maddening, they’ll say, “I always knew you could do it! Your welcome for all my support!”

The people who really get you?

They’re waiting.

GO!

Filed under: authors, getting it done, publishing, Writers, writing tips, , , , , , ,

Kevin Smith strikes out…on his own (explicit video)

Kevin Smith introduces Indie Film 2.0:

Self-distribution

“True independence isn’t making a film and selling it to some jackass.”

Kevin Smith is rejecting The System.

Writers:

What can we learn from thinking sideways?

People tell you shouldn’t go indie.

Think about what their motivations might be.

Filed under: DIY, getting it done, Media, movies, publishing, Rant, self-publishing, Writers, , , , , , , ,

Writers: Get your book done! Hack your life and crush your enemies.

Screenshot from Linux software KTouch. An imag...

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Zip over here as quick as you can to check your keyboarding velocity.

You can write.

Are you also a fast typist?

Next question:

Does it matter?

I’m currently sucking down a great book: Timothy Ferriss‘s 4-Hour Body.* In it, he mentions how short-term goals, tiny achievable targets, can help you get huge projects done. Don’t have time to write a weighty tome? That’s okay. How about committing to a page a day? Half a page? A few sentences?

4_Hour_BodyIf you can do that much, you can get your book written this year. You know why?

Because most days you won’t just write a few sentences. Once you’re over that intimidating hump of “WRITING A WHOLE BOOK” (DUH-duh-DUUUUH!) you’ll sit down. You type a few sentences. Then you’ll already be over the worst of the procrastination speed bump. Chances are, you’ll get to writing much more most of the time.

And you’ll be on your way.

How fast you type won’t matter all that much really.

What matters is that you consistently write.

Consistency is what crushes. 

 4-Hour_Work_Week

*Once you have your body in shape with Timothy Ferriss’s health hacks, read The 4-Hour Work Week. It is doubly awesome in giving you strategies to make your work life rule (without ruling you.) Read 4-Hour Body and you’ll live longer. Do 4-Hour Work Week and you’ll live so much better.

 Related Articles

Filed under: book reviews, Books, getting it done, publishing, Writers, Writing exercise, writing tips, , , , , , , , ,

Writers: Time for some controversy

Book-shelf complete

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Since I’m still recovering from a Toronto weekend conference, Green Hornet and Black Swan, here are a couple of recent links you may have missed:

Dean Wesley Smith blows agents’ future aspirations out of the water (make sure you read through the pithy comment section, too!) and Anis Shivani tells you to forget everything you thought you knew about writing and publishing.

Much of it appeals to me because neither believes in sucking up and allowing yourself to be put down or kept down by The Man.

What do you think? 

Is Shivani’s rant satire or for real?

Will you dare to take this advice?

Filed under: agents, authors, DIY, ebooks, Editing, getting it done, Rant, self-publishing, Useful writing links, writing tips, , , , , , ,

Writers: The self-publishing/Massage Therapist Correlation

Massage in Tarifa, Spain taken on May, 6 2007 ...

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I haven’t had what my father would call a real job since 1991. The factors that make that so are all tied up in being a writer and editor.

Years after training as a journalist, working in newspapers and working in the publishing industry, I went back to school again to become a massage therapist, too. The reasons why were varied, but the most important factor was that I wanted to work for myself. I have an independent streak and I hated working for The Man. I still hate working for The Man. Writing, editing, therapeutic massage: it’s all independent work. There is no hierarchy. The Chazz does not do hierarchy.

But a lot of people do. Most people have a boss. The fact is, I don’t understand how they stand it. I pull at authority’s leash so hard I have sometimes hurt myself in tiny acts of rebellion.

Despite the rebel yell, the truth is I have many bosses. Everyone I encounter in my practices as an editor, writer and massage therapist is my boss. I have chosen many bosses instead of one. I have chosen one-to-one interaction instead of dealing with a group. I deal with people for an hour at a time or for short projects, always with an eye to where the next project will come from. There’s no security in this. My income goes up and down unpredictably.

On the other hand, with all that I do, there is the security of knowing they can’t all fire me at one time. If you have one boss who wants to lose you on a whim, they can do that. That’s the smug solace of the lone wolf. 

But lots of people accept authority as the way of the world. That’s becoming less true as massive unemployment forces some to seek out their own solutions and form their own businesses. Entrepreneurship used to seem like it was for the few who chose the harder way. Now, when so many can’t find work, starting up a sole proprietorship and going for it is forced upon them.

Here’s what I notice: People are just wired one way and not the other. Most massage therapists and writers I know have an independent streak. We have to grit our teeth a bit to do something that is in many ways outside money’s eco-system.

But there are a bunch of therapists who do, in fact, want to work for somebody. They want someone else to take care of the laundry, the advertising, the tax paperwork and anything else that doesn’t directly relate to physically doing the work. They love that they can come into the office, do their thing and leave without another thought to the running of the business. I wouldn’t call it freedom, but they do.

In the past, the publishing industry has been built on the hierarchical model. Someone else will publish your book. Someone else will take care of the editing and (some) of the promoting and it will all be part of one complete package. Thanks to technology, authors are discovering they have more options than history has provided.

For authors deciding when to make the leap to independent publishing, there is a lot to consider: market factors, price points and leveraging your platform to sell enough books to make the enterprise profitable.

Beyond the practical and esoteric (which must be figured out, too) you have to start with the personal: you. Which way are you bent? Do you want someone else to take care of things (and give them a deeper cut of the profits and losses)? Are you up for the nitty-gritty of doing the work of many on your own? Can you hire an editor, find a publicist, do the research and build your audience? It won’t be easy. You’ll have to talk with a lot of people and the greater your network the more chance you’ll get your feelings hurt. When the mesh of your network tightens to a closer knit, there will be friction.

Only you can decide if you have enough of the anti-authoritarian, do-it-my-way, I’m-a-control-freak, entrepreneurial-bent. Once you’ve figured that out, here’s a great article that explores the location of the tipping point between traditional publishing and going indie.

No matter which way you are wired, if you’re a writer you’ve got a muse.

Next stop on the Reality Train:

Introspection Station.

Self-publishing has developed to a point where it is neither good nor bad. Depending on your temperament, it could be a solid choice or a horrible one.

Filed under: authors, Books, DIY, ebooks, Editing, getting it done, publishing, self-publishing, , , , , , , , , ,

Writers: The Power of Small (and why press releases don’t work)

A picture of author Carolyn See

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When I worked in a city newsroom, one of my jobs was to go through press releases to find gems. There weren’t many of those clichéd diamonds in the rough. Reporters see so many press releases, they begin to look upon them with suspicion and even resentment.

What’s an author to do? You want an interview. You want your book reviewed. How do you make it happen? The traditional approach was to send out lots of press releases and books. It wasn’t very effective. In fact, sending out a lot of review copies is expensive.

There’s an alternative:

Go small. Go low-tech. Write a note.

This isn’t a practical approach for in-house publicists working for major publishers (but they usually work in short bursts for particular authors, anyway.) The low-tech, patient strategy is for indie authors looking for ways into the media. Unfortunately, publishers focus on very small windows of opportunity. They are looking to move a lot of books quickly (before the book stores send them all back for credit.) Marketing in book publishing has been long periods of silence interspersed with short frenzies. As an indie author selling e-books, you’re opting out of big, expensive and short-term strategies. This isn’t so much for Wiley (publishers since 1807!) authors. This is especially for wily indie authors.

As an independent author and publisher, you can play the long game instead. You can write a note or two a day. One author/guru Carolyn See made it her practice to write a “charming note” every day to an editor or publisher or agent.* Why not to reporters, too?

But there’s a trick to making it effective. You know how I’m always saying that if you want to hit up an agent, don’t look for the big, established names? Agents fresh from the factory who are up and coming in established agencies are better bets. They are still hungry and not as jaded. They don’t hate all queries yet. They still have hope and the scales have not yet developed over their eyes.

The same is true for reporters. The book editor of a large magazine already has lots of books lined up. The independent author has lots of indie-spirit, but most book editors still look down on them. So screw them.

Work on getting into smaller newspapers. Send a charming note to a general reporter who would love to do a cushy author interview instead of chasing some city council member who doesn’t want to speak to them. I’d rather talk to an author than cover a house fire any day.

You know why it will work?

It will work because you will be charming (“Loved that piece you wrote on the local scaled railroad hobbyists so I thought…”)

It will work because general reporters think entertainment reporters have a cushier job (and they’re right.)

It will work because all journalists also want to write a book some day.

And while we’re talking small, send off a friendly email to book bloggers. That counts as a charming note, too.

Ask to guest blog. Bloggers love a break and crave hits, connection, track backs, links and love.

Ask for an author profile. I profile an author on Chazz Writes almost every week. It’s not the New York Times Review of Books, but since they aren’t calling, how about alerting like-minded people to your creations? If you can’t go huge, you can still be ubiquitous.

Instead of just showing up at a bookstore and asking to see the manager, send a charming note ahead of you to break the ice and soften her up for a reading. Better, be even more charming and offer to organize readings for your local bookstore. (Later this year I’ll profile an author who did just that. Not only did he help many other authors, his own career got a boost from building community among colleagues.) 

Your book needs attention. I’m sure you’re already working on developing and maintaining your audience. Don’t forget that etching away at it a day at a time over the long haul can reap big rewards. With patience, you can build your empire. Don’t underestimate the power of a low-tech, targeted, personal and charming note.

These days, the mail is mostly for bills. This approach is more powerful than it ever was because you hate what’s in your mail box. But when you get a letter, you’re excited. It will work because it has worked.

*Read Carolyn See’s Making a Literary Life for details. Or, don’t fool around and head straight to Amazon to buy her book.

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Filed under: Author profiles, authors, book reviews, Books, DIY, getting it done, links, Publicity & Promotion, publishing, self-publishing, writing tips, , , , , , , ,

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