Amazon has announced that KU will pay per page. Previously, authors were credited with a “borrow” only after the reader got past 10% of the book. Now the pay will be based on how far the reader actually gets so authors of longer works will be compensated more (and, perhaps, fewer people will write shorter works or try to “game the system.”)
The above statement is how many people seem to be reading the new Kindle Unlimited policy change announcement.
That’s not how I see it. Here’s my take:
1. It doesn’t matter. Write your books to whatever length tells the story satisfactorily. Readers don’t care about this behind-the-scenes drama so you shouldn’t worry overly much about it, either.
2. A lot of people are talking about jumping out of Select because of the surprise change. Here’s the thing: after July your revenue may go up or it may go down. That depends less on KU and more on your books. For instance, you can write a really long book and assume you’ll get handsomely compensated under the new system. However, if readers abandon the book in the early going when they encounter a saggy middle, you’re no farther ahead than if you wrote a ripper at a shorter length that the reader fully devoured.
3. I plan to write some shorter fiction. I’m not altering that plan because I’d rather have more stories in a series or in a world. I can always box them up later for length later if need be.
4. Shorter work still has another advantage everyone seems to ignore: increased visibility. Publish more often, be seen more often. Every 30 days, every author faces the dreaded Cliff. Focusing on page count alone blinds us to other variables.
5. Once again, Amazon is innovating. Don’t be afraid of change. Roll with it. Adapt. Crush your enemies and drink wine from their skulls and whatnot. The writing biz is not for pussycats.
6. Again, the other sales platforms are not changing a thing. Hm. That’s not stability you’re smelling. That’s rot.
7. If you take a hit from Amazon’s change in policy, it may be time to go wide to other platforms and build your readership elsewhere (if you aren’t working on that already.) The catch is, though Amazon may suck in one regard for you, that still does not equate to improvement on the other platforms. I make all my money on Amazon US and that’s pretty much it.
8. Panic is not a plan. I’ll leave it to others who are geniuses with calculators to do the calculating. I’m waiting and watching to learn if there’s anything to learn (besides write more great books.) I’m also expanding my plans for serious promotional tactics in any case. Even before yesterday’s announcement of changes with KU, I’ve noticed slower sales and fewer reviews. Like it or not, ready or not, it’s time to spend money to make money to stay in this game.
9. I never tried to “game the system.” But I think people who wrote shorter after KU was introduced weren’t necessarily “gaming” anything. They were being flexible and using business acumen. Serials made a comeback. Their popularity has always waxed and waned. And what’s wrong with writing short, anyway? Many people tell us that many readers prefer shorter books because it fits their lifestyle demands, their attention span and their time management choices. Write what you want and what you think your readers want (or what you can make them want.) Fashion changes. Winds change. Leaders go out front with a lantern, a will and a plan to break the trail.
10. If you write short books, you might take a hit. Or box sets are going to come roaring back. (I have omnibuses, so cool.) You know what else is growing and only going to get bigger? Audiobooks. There’s plenty to sell on Amazon besides mobis. KU is only one segment of sales.
11. This really doesn’t change anything for me. I’ll write short books. I’ll write long books. I’ll find out what I get paid when the Amazon check arrives. It is, as always, about the writing. Arguably, judging books by pages read means it’s about pleasing the reader, now more than ever.
12. Everybody relax. We’ll all live longer if we relax. Breathe. Repeat. Continue.
Okay? Okay. Oorah.