C h a z z W r i t e s . c o m

Write and publish with love and fury.

Can you tie your book’s title to something larger?

When I put together my collection of short stories, I knew I had a problem: traditionally, short story collections don’t sell. I think that’s changing. With e-readers, we’re turning away from ever bigger Stephen King-size  tomes. Digital brings the short form (or at least shorter forms) back because page counts don’t count. I looked at the themes of the collection and added chapters that were inspirational and thought-provoking. I thought about how it was director Kevin Smith who inspired me to write full-time. What emerged was a bathroom book of stories: Self-help for Stoners, Stuff to Read When You’re High. It’s suspenseful, yet full of parables. Yep, it’s an odd book.

Image

Today is 4/20. I’m hoping that, because of the tie-in to a niche, my book will find readers who would otherwise have passed it by. Every day I say you don’t have to be a stoner to love it and that’s true. However, I wanted to have a hook with an identifiable market because, sadly, a book that’s for everyone is for no one.

When you choose your next title, what event or group could you tie it to? For instance, if you can legitimately come up with a book that has “Christmas” in the title, it might sell much better than a title that sounds too much like a bunch of other titles.

Advertisements

Filed under: publishing, , , , ,

One Response

  1. Reena Jacobs says:

    Excellent post. Joleene Naylor did a similar post a few weeks ago about her book Shades of Gray which saw an increase of sales when another book by the same name became popular.

    You see similar results on YouTube. When a video goes viral, other videos with similar names also see a boost sometimes.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

I interview the people you need to get to know.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 10,676 other followers

Brain Spasms a la Twitter

%d bloggers like this: