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Here’s the story from The Globe & Mail.

UPDATE: Gaspereau worked out a deal with one of my old publishers, Douglas & McIntyre.

And here’s my furious take:

Johanna Skibsrud won the Giller Prize and her publisher is holding her back. People pay attention to book prizes and make Christmas gift decisions based on that information. For any publisher and author, the Giller is an opportunity to sell more books and make more money for the author and for the publisher. Obvious stuff.

So, in the name of integrity, a small press that can’t handle a larger production run, isn’t working to put out more books to meet the demand. Are they trying to create more demand and get more publicity by enforcing scarcity? Maybe, although if that’s true, it won’t work.

First, it sends a message to your author and any future authors that they are expendable.

Second, if people can’t get the winning book, they won’t wait. They’ll just buy something else. There are plenty of books on the shelf.

Third, there’s Bobby Mcferrin. When Don’t Worry, Be Happy hit it big, it was a huge surprise and the record company only had 5,000 records out there. They worked furiously to get the record into store while it was still hot. Bobby did okay in the long ruin because that song went huge, but he still lost a truckload of money because of the long logistical lag in production. 

The publisher is “mulling.” And losing time and sales. Authors are paid pennies an hour as it is! How galling it must be to Skibsrud that her publisher isn’t capitalizing on the opportunity The Sentimentalists won. (And will this small press be her publisher next time? Doubtful.)

So far two large publishers have stepped up to help out the small Nova Scotian press. Instead, Gaspereau Press is worrying about the look of their medium. How quaint. And how utterly stodgy and old world in its thinking. No, the medium is not the message. The book is words on the page or words on a screen.

If they want to be a successful press that survives, they need to get the product out there before the market fades away. Successful books fund a list of less successful books (and the outright dogs, too.) Gaspereau prides itself on the look and feel of their books. Okay. If they want to be around long enough to make more precious books—birthing and blessing each one individually apparently—they need to step up for their author and for their own future. The story has it right. They have to decide whether they are printers or publishers.

If you’re thinking of submitting a manuscript to a small press, go ahead. They aren’t all this obtuse. After reading the Globe story, would you submit your baby to Gaspereau Press?

Related Articles

• Publisher to decide on Giller-winner distribution by this weekend (thestar.com)
• Book By Winner Of Biggest Canadian Lit Prize Unavailable In Stores: Publisher Refuses To Increase Production (huffingtonpost.com)
• Tasha Kheiriddin: Giller winner pays the price of publisher’s vanity (fullcomment.nationalpost.com)
• Publisher to decide on Giller-winner distribution this weekend (thestar.com)
• Not sentimental: Readers turn digital in quest for the Giller-winning novel (canada.com)
• Author’s angst grows over unavailability of Giller winner (theglobeandmail.com)
• Publisher mulling how to get more copies of Giller book (ctv.ca)
• Kobo on top of the Canadian Giller Prize; the immediacy of ebooks (teleread.com)
• Johanna Skibsrud wins Giller Prize for The Sentimentalists (theglobeandmail.com)
• Why it might be hard to find Giller-winning book (ctv.ca)
• Johanna Skibsrud wins Giller Prize (cbc.ca)

Filed under: Publicity & Promotion, publishing, Rant, Globe & Mail, publishing, Scotiabank Giller Prize, Small press