C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Phreaky Friday: Amazon Charging for Digital Publication?

Via Scoop.itDevolution

Rob at Rob on Writing has an interesting take on what’s to come: Amazon charging authors to use their marketplace. This makes me all squirmy inside because he makes some good, scary points. Click the link below and see what you think. ~ Chazz
Via robonwriting.com

Filed under: ebooks, publishing, self-publishing, , , ,

10 Questions to Ask Before Committing to Any E-Publishing Service | Jane Friedman

Via Scoop.itWriting and reading fiction

CLICK THIS LINK TO GO TO THIS VERY HELPFUL POST: Via janefriedman.com

Filed under: DIY, ebooks, publishing, self-publishing, , , , , , , , ,

Met Kevin Smith at Live From Behind in Toronto! He and Jay have my book!

Kevin Smith

Image via Wikipedia

Last night I shook hands and had a chat with Jason Mewes and Kevin Smith (Jay and Silent Bob for those not in the cult). Each now have a signed copy of my book, Self-help for Stoners. They couldn’t have been more gracious, interested, warm or friendly. It was a big moment for me, especially when Kevin recognized the book and said, “Hey! I know you!”

Each got a personalized recommendation for stories they might particularly like from Self-help and it was a genuine pleasure all around. We laughed a lot. As always, of course, Kevin spoke inspired and inspiring words about writing and the creative process.

I’m a bit emotional today. It was a milestone in the evolution, not just of the book, but for me taking the leap to writing full-time. It was just over a year ago that I decided I needed to “stop chasing the puck” and quit my job of twenty years. Things went full circle last night. And now? Onward. Three novels are coming out this year with my name on them. Hoo-ha!

I must make this writing thing work.

Bonus? As I walked up onstage, Jay sang Paperback Writer. Yes!

Filed under: All That Chazz, authors, Books, ebooks, My fiction, What about Chazz?, What about you?, Writers, writing tips, , , , , , , , ,

The ebook pricing and gifting experiment

Click here for your free story!

Self-published authors have found success in serialization.

Cross-pollination is the cousin to serialization that no one talks about. 

I have some big promotional events coming up, but January can be the doldrums for sales. Many of us, me included, are sifting through our new reading from Christmas and looking forlornly at our VISA bills. Publishing is so easy now, but obscurity is hard. I thought it was time to do something to spark the imagination of readers. It’s time to build my readership and, I hope, new readers will review my books and spread the word.

That’s why, until the end of January, I’m giving away a very special story for free.

I have ebooks selling at various price points: 99 cents, $1.99 and $2.99 and one in paperback for $13.99. When the big promotional event hits, I expect there will be a run on the paperback and ebook of Self-help for Stoners. The Self-help for Stoners podcast is also going well with over 300 downloads already.

But why free and why now?

Honestly, my sales kind of suck so far and I’m trying to light a fire to signal rescue planes.

My gamble is that once I’m picked up, readers won’t want to stop the ride at just one story.

Book sales need momentum. Fortunately, I had just the right story in my holster to fit this pricing/gifting experiment. The story, Corrective Measures, stands on its own. However, two characters from this story appear in several of my other stories in two other books. I won an award for End of the Line, a short about Dr. Circe Papua. Hounded by an unscrupulous bill collector, she uses magical powers of persuasion to get him off her back. That story appears in Sex, Death & Mind Control (for fun and profit). Dr. Papua shows up in different incarnations in several stories in that book, but also appears in Vengeance is #1, an ebook on sale for $1.99.

My main character from Corrective Measures is Jack, a serial killer and Dr. Papua’s patient. He tries not to kill anybody unless Dr. Papua says it’s okay, but after a minor argument over a parking space, Jack wants to murder a woman simply for pissing him off. (By the way, The Parking Lot Incident, happened to me. And no, there are no warrants out for my arrest.)

Here’s where the cross-pollination comes in:

Jack appeared in another award-winning story, The Clawed Bathtub, which is the last story in Sex, Death & Mind Control. I love it when stories nest beside each other. In Corrective Measures, there is a reference to events in The Clawed Bathtub that answers a question that was left a mystery in that story. Read one and you won’t notice the seams. Readers who buy them all will get a bigger picture and enjoy the inside jokes. I didn’t write the stories with this strategy in mind. That arose organically. I only write stories I need to write. However, these characters I know so well keep popping up. In The Fortune Teller, Papua is an old seer at a fair. In another story from Sex, Death & Mind Control (The Express) Dr. Papua is the same psychotherapist from Corrective Measures, but she’s dealing with an older version of Paul, the man who is abusive to women in The Fortune Teller.

You don’t need a flow chart or to keep score. It’s just that as I wrote about these characters, I found they had more to say than could be shoehorned into one story. There’s no timeline to follow. It’s about characters who are so compelling, I had to revisit them and explore them further. Each story explores extraordinary people in ordinary circumstances and makes it funny, suspenseful and scary. I found that as I wrote these stories, I pulled back on the gore because, frankly, the battery acid scenes would shock some readers out of the story. The results are tighter, more clever stories that make you think, make you laugh and make you a little more wary of strangers.

Please accept my invitation to go grab Corrective Measures now while it’s still free.

I hope you will be inspired to spread the happy word to your friends and through reviews.

I’ll let you know how this pricing/gifting experiment works out.

Filed under: All That Chazz, book reviews, DIY, ebooks, getting it done, podcasts, Publicity & Promotion, publishing, readers, reviews, self-publishing, short stories

How Kevin Smith Changed My Life

I had a secret worry.

Our walls are full of books. My curse was that many of my books are about publishing and how to write. There’s a good chance I’ve read every book in English on how to write and edit. My secret worry was that I would die and my children would be left with all these books, each one a reminder of the books I had failed to write. The idea of my wife and children seeing me that way scared the shit out of me. But I still wasn’t betting on myself. I wasn’t all in.

Then in November 2009

(UPDATE: Whoops! That was actually 2010 so I made the jump in one year)

I saw director Kevin Smith onstage in Kitchener.

I expected to laugh a lot and I did.

What I didn’t expect was inspiration. 

I had thought about writing full-time but I only thinking, not doing. I attended writers’ conferences and wrote novels I kept secret from the world. I had a few drafts written but hadn’t polished and submitted them anywhere. I’d won seven writing awards, but hadn’t leveraged that fact. I wrote the back page column in Massage & Bodywork magazine for several years, freelanced some speeches and marketing materials, ghosted a bit and edited for writers and publishers on the side. Still, I hadn’t committed to making a real change for me. I was helping to make other people’s dreams come true. There’s nothing wrong with that, but I was ignoring my dreams and I wasn’t setting goals for myself.

I was waiting for…something.

Kevin Smith

Image via Wikipedia

Don’t wait. Take your shot.

Life is too short to wait to pursue your dreams.

I figured out the math. The risk I wasn’t taking was more dangerous than failing to try.

No matter how this experiment turns out, I can say I tried.

As you can see from the video, things have changed for me.

I’m having more fun. I’m putting myself out there.

Self-help for Stoners, Stuff to Read When You’re High, is now available in paperback.

 The Self-help for Stoners podcast is on iTunes and Stitcher and six ebooks are up for sale just about everywhere.

Look for three novels coming in 2012.

Thanks for the laughs and the inspiration, Kevin!

I went all in before it was too late.

The curse is broken.

Filed under: book trailer, Books, DIY, ebooks, getting it done, publishing, self-publishing, What about Chazz?, Writers, , , , , , ,

Self-pub Highlights: The Best and Worst of the First and How to Succeed by Failing

Please click here to pick up Parting Shots.

When you can’t get out of the bathtub on your birthday, something’s gone wrong in your life. And by your life, of course, I mean mine. The other night I tore a rotator cuff muscle boxing. It hurts when you throw a hook and miss. I ripped it up pretty well. I’d had shoulder pain off and on for weeks due to to my incredibly sedentary lifestyle and the computer mouse. I sit very still to write. I can’t write and walk around at the same time. I’m chained to a desk by an intravenous tube that carries coffee. When the shoulder pain hit, I shouldn’t have been surprised, but I was. The pain is enormous. I almost called my wife to help me out of the bathtub. On my birthday. Not one of my best birthdays, I have to say. In fact, it might have been the worst.

Long-term?

Pain is good.

I will use this.

I did manage to get myself out of the tub. Getting my shirt on? That was five minutes of hell and wishing the Advil would kick in faster. It didn’t. I’ve had shoulder pain this bad before (on the other shoulder.) When it hurts to laugh, you know it’s bad. When you have to devise new strategies to do mundane tasks, it’s makes you mad. When it happens on your birthday, it makes you sad.

However, I won’t let all this sadness and badness and madness go to waste. At some point, I’m sure I’ll have a hero try to fight the bad guy in a climactic scene and the hero’s shoulder will be all messed up. That’s the easy take away from this experience.

Let’s go deeper.

Staying home to write books full-time? This is awesome. This is the fulfilment of a dream. I am so lucky to be able to devote myself to this enterprise all day. However, if I don’t take better care of my physical body, I will lose this opportunity. When every movement reminds you of pain, it’s hard to concentrate on work. Pain saps productivity, whisks away opportunities and manufactures misery far from the site of origin.

But let’s go deeper.

The pain in my shoulder is not simply a rotator cuff tear. It’s a symptom. I have not been to the gym for quite some time. I have not been taking care of myself. Why is that?

My excuse…no…my dumb reason is that I have been swimming in the launch of my books. I have no excuse. I let myself forget that success is not a single facet. To get my shit together, I have to take time to take care of all aspects of my life: family, fitness and work. I am not of one dimension. I was so busy with work, it gave me the excuse to be lazy in other areas of my life.

Translation:

I have books to publish! I have no time for the gym! Publishing is so exciting I don’t even have to feel bad about not going to the gym because I’m being productive!

Yeah, right. But for low long, Spock? How long?!

Concentrating so much on marketing made the disappointment at the initial outcome darker. My sales aren’t anywhere near where they need to be (yet, goddamnit! Yet!) The reviews haven’t been rolling in (yet, goddamnit! Yet!) But I’ve started up businesses before. I know how this works…or doesn’t work. These things take time. Readers will get around to writing reviews. Word will spread. It doesn’t happen on a schedule. You may as well try predicting cloud formations as plot book sales. But I do have a strategy. While figuring out how to manage our time in the new year, I told She Who Must Be Obeyed that I think I’m through The Worst of the First.

The Worst of the First is the downside of that incredibly creative, energetic time when you start up a new enterprise. You have to get a business license and take care of paperwork that is not directly related to your success. You order business cards or figure out technical aspects that feel removed from the core of your enterprise. The Worst of the First is about trying to do everything at once, just to get things rolling forward. The Worst of the First is about the trivia that no reader ever sees. It’s the behind-the-scenes stuff no one cares about, including me, but it has to get done. It’s part of building inertia, too.

Then there is The Best of the First. Here are the highlights of my first couple of months as founder, president, author and Chief Dude in Charge of Wastebasket Emptying at Ex Parte Press: Three ebooks up on Amazon and just about everywhere else by November 1. Recorded a podcast, Self-help for Stoners, to help market my book of the same name. Tried and failed to get my first podcast published. Dave Jackson of the School of Podcasting helped me to get the podcast up and out there. He helped me get control of my author website, too (allthatchazz.com). Got the paperback formatted with Jeff Bennington’s help. Got new art for the paperback done with my graphic designer, Kit Foster. Published Self-help for Stoners through CreateSpace. Published three short stories in the last week (Parting Shots, Asia Unbound and Vengeance is #1) on Smashwords.com. Maintained my Scoopit! Page, three blogs, three Twitter accounts and published six podcasts. Now the podcast is also available on the Stitcher app as well as iTunes, so it’s everywhere.

When so much positive stuff was happening at once, I was riding high. But I wasn’t leaving my desk. I’ve been married to my Mac, which makes She Who Must Be Obeyed jealous. I’m through the imbalanced part now. My shoulder reminds me with every move that I have to concentrate on the core. That means publishing three novels in the next year, yes. That also means taking better care of me so I can accomplish those goals. It means eating right and getting to the gym. That’s also part of the writing process. It clears the brain and keeps my body ready for writing marathons. Sitting still for too long is too hard on the body. We’re made to move and if we don’t, we die.

On my birthday, I checked my book sales and found the accounting had finally come through. It wasn’t good, but the beginning is rarely good. I’ve been here before. I know the terrain. I know the pain hammering me in the shoulder is a reminder of what a low point feels like. The sinking feeling as I looked at my first sales numbers—on my birthday!—made me think for a moment that all my marketing efforts had been wasted. But no. It’s just a normal part of The Worst of the First. My readership hasn’t found me yet. You have to market your books when you think you should be using all your time to write. In weak moments I do think, All I should do is just write and revise and do nothing else. But then I remember this is not 1987. Seclusion is a luxury for old media authors. I’m a new media author. I must not hide from the world if anyone is to ever hear me.

The fattest kid at Fat Camp has the most potential. When you reach critical mass and are feeling low, you can look up. There is so much to learn and so much to conquer. I am grateful to have so much fun and trial ahead of me. When we succumb to the idea that the best times of our lives are behind us, we truly begin to die. This is just the beginning and there is so much to look forward to! Writing this post, holding tight to this pain and this disappointment? That’s going to make the triumph all that much sweeter, don’t you think? I’m going to appreciate the win more when it comes. And I’m through the gauntlet and into the glove already! I made it through the Worst of the First. Yes, there will be frustrating times ahead, but I got through the first couple of months of the enterprise. I got to the starting line. A lot of people dream of the starting line but never get there. They never get the chance, or take the chance, to run. Now I’m running and I’ve got some inertia behind me. I have you behind me. (I know because you’ve read this far.)

My resolutions for 2012?

I will use this. Failure is fuel.

Failure is only failure if you let it keep you stuck in the tub. 

Happy new year.

If it isn’t happy,

MAKE IT SO.

Filed under: DIY, ebooks, getting it done, publishing, self-publishing, short stories, What about Chazz?, What about you?, Writers, writing tips, , , , , , , , , ,

Vengeance is released!

In this short story, we meet Georgie, an angry girl with a funny, mean streak. This seventeen-year-old wants to be normal, if only she could figure out what Normal is and how to get there. After enduring a string of therapists, she encounters

PLEASE CLICK HERE TO GET IT

Dr. Circe Papua. Things are looking up for Georgie, at least until Dr. Papua fires her as a patient. Now Georgie is looking for redemption and an apology. Failing that, she’ll settle for vengeance.

Filed under: All That Chazz, ebooks, My fiction, short stories, , , , , ,

A Series is Born: Free ebook and Parting Shots, a new short story

Have you taken advantage of the COUPON CODE at my Goodreads blog yet? Get Asia Unbound for free! The coupon expires Jan 1.

At the risk of sounding like an infomercial, but wait there’s more! The new short story, Parting Shots is what happens the morning after the events that occurred in Asia Unbound. The stories are complete and can stand alone, or read both to discover the weave. Parting Shots is available at my Smashwords page.

In Parting Shots, Marcus in the Morning gets into an argument about God and the nature of the universe,

proving that sometimes when you win, you lose.

Poeticule Bay, Maine is a mix of towns I grew up in on the east coast. Think Stephen King minus the fun clown in It and you have the flavor of my childhood. The small-town claustrophobia and dark family dynamics kept showing up in my fiction so much, I had to succumb to the call and admit escape, redemption, sacrifice and the twisted and twisty were recurring themes. There’s no sense fighting the muse. I look forward to writing many books that will take place in my favorite foggy inlet tucked away from the world. Even though it’s tucked away, Poeticule Bay is not immune from the world’s ills. Instead, its small size amplifies the darkness in a microcosm. Check out the books now and you’ll see the evolution behind the suspense series.

The Poeticule Bay stories evolved organically, so some characters recur across the Fictionscape. The novelette, The Dangerous Kind, all takes place in Poeticule Bay. Asia in Asia Unbound was born years ago in my imagination. However, an incarnation of that character, Legs Gabrielle, returns to Poeticule Bay to confront her past in Self-help for Stoners. If you’ve read the short story Context, at the end of Self-help for Stoners, you might have picked up on the clue that the alcoholic cop is Asia’s uncle in Asia Unbound. I’m working on a Poeticule Bay novel that brings back several characters from these stories: Sheriff Rose, Joey and Jason (from The Dangerous Kind). Legs Gabrielle from Self-help for Stoners is the main character in the novel. (More on that later.)

Please check out all the books through the Smashwords link above.

But Chazz! I only read paper books! Sure! Check out the Self-help for Stoners paperback here.

I hope you enjoy them all. Happy Boxing Week!

Filed under: All That Chazz, Books, ebooks, getting it done, self-publishing, What about Chazz?, , , , ,

Book Marketing: What I didn’t know about resistance to ebooks

I’ve been thinking about how to promote my books quite a bit. There was a lot I wasn’t sure about as I embarked on getting the word out. In the beginning, I didn’t know for sure if I even wanted hard copies of my book. I do want a printed book for Self-help for Stoners now (for various promotional experiments to be announced.) I didn’t know how hard it would be to ask friends to help spread the word. I didn’t know how difficult it would be to get friends to take the time to read and review the books and listen to my podcast. Even the people who care about me don’t necessarily care about my tales of suspense, comedy and magic realism.

I underestimated how loyal people are to the media they are used to. For instance, I know several people who want to support my work, but for one it has to be print only (I’m sure he’s not alone) and for another, she’ll have nothing to do with Amazon. She’s waiting for the Kobo version (so she’ll be waiting a long time unless she orders the print version straight from me.) I was getting a little down about that, but then Andrew, another kind fellow, said that though he’d prefer paper, failing that, he’d be ordering the ebooks anyway. Change happens, but not on my schedule.

And then there is traditional publishing’s inertia. It’s slowing, like a big ship that’s lost power but still has momentum in the Zeitgeist Sea. This afternoon I listened to the annual book recommendation show on CBC’s Cross Country Checkup. Dozens of callers recommended which books to buy for Christmas. Not a single ebook was in the mix. The CBC demographic either skews toward a generation that hasn’t bought its Kindles or iPads yet, or the resistance to the ebook revolution is so entrenched that we won’t see the CBC recommendations change until a cataclysmic shift, like Chapters closing its brick and mortar outlets. (For reasons I’ve already covered on this blog, that’s in the works, but it’s a process and won’t happen overnight. The change is as easy to predict as the contraction of HMV and the fall of Blockbuster, however.)

Another prejudice for us to overcome is the giggle factor. “Self-published?” (I covered that subject a week ago so I’ll not delve further into that.) But I face another giggle factor: my title is Self-help for Stoners, Stuff to Read When You’re High. An acquaintance saw my business card and said, “Stoner? You?” I replied that I had indulged. I also told him that many of my stories of suspense have elements of violence and murder. “The research for that…” I grinned, “well, let’s just say you’re worrying about the wrong thing, pal.”

I added that you didn’t have to be a stoner to enjoy my stories (though my standard joke is that anyone who is high is automatically a better audience…for anything.) Still, no sale there. He walked away worrying about my immortal soul and questioning what he thought he knew about me. (Answer: I’m complex. Like Batman. Okay?!)

In part, I chose Self-help for Stoners for cold and calculated strategic marketing reasons. It wasn’t just that it fit the book. Many titles might have fit the book. However, I had a short fiction collection (a difficult sell) that was a weird hybrid. I knew going in this would be a self-help book in the form of fiction. The fact that the book was inspired by two celebrity stoners to whom I dedicated the book also played a major role in my choice. For that collection I reached back to a non-MFA approved format: Amid the short stories and brain tickles, it’s kind of preachy. On purpose, it’s fiction that packs a point as well as a gut punch. Kind of like Vonnegut, it’s plot driven and yet there are forays into stories that invite the reader to introspection. It’s preachy in the same way The War of Art* is preachy: consciously and on purpose and without apology.

To the surprise of some, the book has nuance in that I do not advocate throughout for marijuana use for everyone. It’s not for everyone, but free speech and free thought and control over one’s own consciousness are things I do advocate throughout the book. This is a book that will have to find its audience or its audience will find it. However, I don’t regret the title. Collections of short fiction, and the weird hybrid this is, are a tough sell no matter how wonderful I think short stories are. They’re so tough, in fact, that I’m done with short fiction for a long time. The next books will all be novels. However, since stoners are a reading, identifiable market, I tailored many of the stories from Self-help for their enjoyment. (Yes, stoners are readers and are often an intellectual bunch. Don’t believe the hyped stereotype of a bunch of dumbasses blitzed on a beach. That’s alcohol.) My people will find me, either through my friends, my networks, social media or through my podcast of the same name. For any book to be successful, ultimately it will have to found through good reviews, excited readers and Google.

Here’s what I’ve learned so far:

1. Choose your title carefully. In the long term, targeting an identifiable niche will help me. In the short term, it’s uphill slogging.

2. Get a good cover. We’re told we’re not supposed to judge books by their covers, but of course we do. I did my cover for a novelette (The Dangerous Kind). I liked the cover well enough because it was for a 10,000 word story I’d sell as a loss leader for 99 cents. In retrospect, I’d ask Kit Foster, my graphic designer, to do that cover now. I recognize the elements that go into a great cover but I can’t create one. I have no idea how Kit does his magic. I just know that I get a lot of compliments about how good the covers are for Self-help for Stoners and Sex, Death & Mind Control.

3. Have a strategy. I named the book strategically, but perhaps more important, I named the podcast strategically, too: It has the same name. In the long run, I’ll probably find more people through the Self-help for Stoners podcast (delivered free and weekly through iTunes) than any other strategy I plan to use (except one.)

4. Don’t be a jerk, but don’t be too shy, either. Keep asking for help spreading the word. Just be sure you give lots of positive content beside the occasional request for reviews, shares and assistance. It’s not begging when you’re giving more than you’re receiving. It’s quid pro quo, the basis of all civilization.

5. You noticed the end of point three and you wondered, “What’s that about?” What’s the ‘except one?’ The best strategy is to keep on writing the next book and the next and the next. Revise and edit the hell out of them. After about book five, you have a better shot at getting noticed.

It’s a process. It doesn’t tend to happen quickly until a critical mass of forays— failing, learning and winning— are traveled through. I’m on my journey and these are exciting times at Ex Parte Press. Last week, I finally got the print formatting done for Self-help for Stoners by calling in the cavalry (thanks to Jeff Bennington). This weekend my graphic designer (the inimitable Kit of KitFosterDesign.com) and I finalized the cover for the paper book. Kit even put a new logo together for me (pictured above right). Some things are coming together, but a lot more is not. It’s a learning experience. Some day I’ll look back and say these scary times were the most exciting.

 

*And by Thor and all that’s holy, if you’re a writer and you haven’t read The War of Art yet, do!

Filed under: Books, ebooks, Publicity & Promotion, Rejection, What about Chazz?, What about you?, Writers, writing tips, , , , , , , ,

Why Your Publishing Dreams Don’t Matter: Jabs & Counterpunches

A comedian once said, “You know who cares about your problems more than you do? Nobody.”

I’ve opened and closed two alternative medicine practices. The first time I shut it down because I moved far away. The second time was November 1, to write and publish full-time (and here we are!) With each experience I learned this: It is stupefying how unimportant I am. When a business is over, it’s over. People with whom I’d developed long relationships moved on, disappeared and, for them, I no longer exist. They came for a service and they have no interest in checking out what I’m doing now. For most, you have one role that fulfills their needs and just because you’re interested in something new means nothing. I’m not bitter. (Really!) But I was…inexplicably…surprised. On my last day of work, there were no fireworks. Just a little second-guessing: What have I done?! And rum. I toasted my wall certificates and twenty years of service now behind me.

I had a similar surprise with the birth of our first child. I thought the universe should stop, leave us alone and just send in the checks, thank you very much. And shouldn’t every child born in a hospital receive a plaque that stays up forever? (True story: as I stood by She Who Must Be Obeyed while she was in scary labour, a client walked into my office and complained to my secretary that I wasn’t available. And she was really angry about it. As an accomplished massage therapist, even I couldn’t pull said client’s head out of an ass that deep.)

Diagnosis?

Silly Narcissism and Advanced Entitlement Syndrome.

The disease is a pandemic, a silent killer of your hopes and dreams of literary legacy.

And so we come to your dreams in publishing. I have dreams, too. And they don’t matter, either. No one owes us a chance. The only way to develop an audience is to give people a reason to pay for your book with your unique voice, your twisted plot, your different take, your soaring prose, your quirky charm and wit. Or at least have a sexy cover and write a book blurb that makes them suspect you might be capable of these talents. People pay for books because they read your amazing blurb or someone they trust recommended it or you got a good review or a great intro from a celebrity or won a major contest or they received a free excerpt and (this is critical) you entranced and engaged them. 

Jab:

Your friends and family? They’re already tired of you going on about your book.

(Don’t feel bad. It happens to everyone. I’ve already exhausted my friends, too. And I have so few.)

Counterpunch:

Extend your reach somehow.

Get into Goodreads, do a podcast, hold a contest, do a give away, do press, make an event.

In short, do something that engages strangers with your work. That’s right. Scary strangers who may hate you. Your mom can only buy so many copies.

There’s a parallel in stand up comedy. It’s really hard to get a start in stand up. First, you have to be funny and you need to write a lot. The hard part is the on the job training where you get onstage at open mics and start impressing people or humiliating yourself horribly in ways you never really forget and hardly ever live down without therapy.

Some comedians start out with “Bringers.” A Bringer is where a club manager will let you on his stage to do your act as long as you bring a bunch of friends to fill seats and pay for the two-drink minimum on a Monday night at 11:30 PM. It’s scuzzy. You perform (a bad act) for free, the club gets paid on an otherwise off night and, you hope, your friends laugh. They’re your buddies so they probably will laugh. And that’s the problem. It’s safe and you won’t know what’s really working and worse? You probably paid for half their drinks and their tickets. Instead, perform in front of dangerous strangers.

Artists must write and paint and dance and sculpt and perform for strangers. It’s not really working unless people—who could hate your work—love your work.* Your publishing dream is a nightmare until people you don’t know start a buzz about your books.

This is not to say that friends can’t help you in your publishing journey. I am saying friends can’t carry you all the way around the track. You must somehow figure out how to expand your network beyond the people you know and the immediate few contacts of the people you know. We must all write for strangers. After they decide they like what you write, maybe you could be Facebook friends.

Don’t give up on your dreams. Do wake up to make them happen. 

Yes, that sounds like the platitude pasted under a sunset in one of those inspirational posters people routinely ignore.

*”It’s not really working unless people—who could hate your work—love your work.” Please note: Many of your critics make no distinction between you and your work and you certainly won’t, either. I was being coy. Art, especially now, is a business of personality. This business couldn’t be more personal. Those strangers who hate your work will actually hate you and they all want to cut you with rusty spoons.**

**This point is only mildly overstated for full effect. Have a nice, productive day.

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Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
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http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

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