National book marketing and publicity expert, creator of JenningsWire online magazine, Annie Jennings, queried authors to find out what SOLD books – what worked, what did not!
You’ve got plenty of book marketing strategies to consider at the link below. This is an extensive list of options written by Annie Jennings (at Jennings Wire, The World of Success). Enjoy!
I suspect the failed strategies will generalize well.
I suspect the strategies listed as effective won’t work for everyone because there are so many variables. For instance, speaking at events can certainly sell books, but factors such as your book, the audience and how well you speak can handicap your sales efforts.
You’ll notice intimacy, connection and selling one-to-one appear repeatedly. That makes a lot of sense. One of the things we should do is get out of our houses, go to readers and meet them individually. That’s one of the few dependable constants in selling books. Go to where readers are instead of hoping they come to you.
What’s worked best for you? (Before someone else says it, yes, we know. "Write the best book you can.")
What book marketing strategies do you like least worked best for you?
The answers to so many of our problems reside outside our comfort zone because to get different results, we have to do something different.
See on anniejenningspr.com