This Masquerade Crew article by Luc Reid outlines the long shot of making a living at writing. Read all these great points at the link.
The point that I’d like to reinforce today is #10. No matter how good your writing may be, you still have to market to get your books out into the light where they can be read and enjoyed by hoi polloi.
I once attended a marketing seminar for chiropractors. Chirocrackers get a little shot of dopamine every time they do an adjustment. Hundreds of times a day, with each nitrogen bubble pop, it feels good for them to get that crack. But as far as marketing goes? Who wants to do that? Not many. And most think that since what they’re doing is so good and helpful, they shouldn’t have to do any of that dirty business stuff. Repeatedly, chiropractors say, “All I want to do is adjust. Let me get back to crackin’!” Sound familiar?
“All I want to do is write,” we say. Mm, no. You want to be read. If it were only about writing, why bother formattting, getting a cover for your masterpiece and publishing it? You could keep your manuscript in a drawer, never put up with “business” and get all those happy dopamine bumps from writing in seclusion.
Marketing is essential and it doesn’t matter that you don’t enjoy doing it. Not many enjoy that aspect of the work. It’s uncomfortable, but so what?
You’re a genius? Great. Do the world a favor and stop keeping it a secret.
See on masqueradecrew.blogspot.ca