I love people who wisely challenge authority and the status quo.
They question the way things are to make them better.
Recently I pointed the way to a post by the insightful Derek Haines over at The Vandal. The discussion evolved from talk about how low, low, low ebook prices don’t match up with many readers’ expectations of perfection. I promoted Mr. Haines’ blog post, but too clumsily since I just mentioned it in a comment reply. Mr. Haine’s thoughts need more attention than I gave them so I’m remedying that today. Derek Haines was one of the first people to welcome me to Twitter. I often find his blog posts eye-opening (e.g. Free e-books, do they get read? and The Self-publishing Money Trap). His thoughts on ebook pricing, value and quality, What did you expect for 99 cents?, are in need of a good, solid ponder.
To freshen and deepen the discussion, novelist Reena Jacobs wrote in with something very thoughtful and heartfelt. I didn’t want her contribution lost down in the bottom of the comments. I asked her if I could repost. The first link takes you to the original post by the great Derek Haines and here’s Reena’s comment again as a guest post:
Derek Haines makes an excellent point. It broke my shriveled blackened heart to offer my full-length novel at $0.99, considering all the work I put into it. To think I toiled over the book for months…over a year with no pay, and folks didn’t even want to shell out $0.99…and forget $2.99.
Indie authors aren’t asking much but I think some readers expect perfection when they’re not willing to pay an asking price which is less than fair to the author to begin with. Some seem to forget the money used from sales is not only necessary to earn back the money already spent, but also to invest in future publications.
I don’t go to people’s place of businesses and demand freebies. Or worse, insult them with comments like, this should have been free or I’m glad I didn’t pay for this. If it’s free, folks should be happy they even had an opportunity to try it. Someone took time out of their life to offer readers a gift. It may not be to the readers’ liking or meet their personal set of standards, but it was still a gift. It has value.
Anyway, my wee little heart couldn’t take it anymore. If people want a $0.99 work from me, they’re welcome to my short story. I’d rather hoard all my works and never publish another title again than beg for $0.99 ($0.35 royalty) for a work I put months of my heart and soul into. Every time I read about someone complaining about a $0.99-2.99 work, it makes me want to bump my prices again. It’s gotten to the point I don’t even care if folks buy my books (kinda…’cause let’s be serious, sales matter to all authors) as long as I don’t feel like people are taking advantage of me and implying my work is worth less than it is.
Like Derek said, it doesn’t make sense to invest big money into a product that yields little return. In my opinion, that’s bad business.
I’ve already made a goal not to spend more money on publishing books than I make in sales. If that means no more full-length works, then so be it. Short stories are quick, dirty, and can be edited entirely through a critique group. I can part with one for $0.99 and not feel ripped off.
Reena Jacobs is just your typical writer who loves to see her words in print. As an avid reader, she’s known to hoard books and begs her husband regularly for “just one more purchase.” Her home life is filled with days chasing her preschooler and nights harassing her husband. Between it all, she squeezes in time for writing and growling at the dog. You can find Reena on Ramblings of an Amateur Writer, Amazon, Goodreads, Barnes & Nobles, and Smashwords.
http://twitter.com/ReenaJacobs
Alexandria (Alex) Carmichael guards two secrets close to her heart.
One–she’s in love with her best friend, Seth. Two–he’s gay.
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Filed under: blogs & blogging, Books, DIY, ebooks, Guest blog post, publishing, self-publishing, Amazon Kindle, Derek Haines, E-book, Goodreads, I Loved You First, Reena Jacobs, short story, The Vandal
C h a z z W r i t e s . c o m 
Firstly Renna, I must say thank you very much for referencing my blog here. The topics will be the subject of much debate I’m sure for the foreseeable future. In all the discussion, I suppose the one point that hasn’t been made is that perhaps ebooks are not books at all. Simply seen as a digital item exactly the same as an application or an MP3 file. So comparing our ebook prices to books may have a certain irrelevance. But I still think our work is highly undervalued all the same.
Mind you in the same breath, I did reduce my ebook prices over the summer period of July and August to $0.99 for all my books and although sales certainly increased, I have now returned to their original prices which range from a freebie, a couple at 99c but the bulk at $3.99. I just refuse to give all my hard work away.
I like your ‘quick and dirty’ idea by the way. My thoughts exactly as to what a $0.99 ebook should probably be. I might get to work on banging out 10,000 words of trite rubbish and getting it on Kindle in the morning. Could be a bestseller!
Thanks for the comment, Derek!
An alternative to even out the price/value/work equation might be serialization, like magazines used to do. A return to Dickens’s formula?
I have seen folks do serializations. In the past, I’d been reluctant as a reader. But with the shoe on the other foot, I can see the incentive to go that way. Whereas readers may be reluctant to pay an asking price of $2.99, the $0.99 still seems to be an impulse buy. It’s hard to believe my short story (about 3k words) at $0.99 sells several copies a day. The approximate word count is stated right in the description. What baffles me is the short story has the poorest reviews of all my works (including several 1 stars). And we know how nasty reviewers can get when they’re dissatisfied.
My other works, a novella (about 40k words priced at $2.99) and full length (about 90K priced at $3.99), have great reviews and struggle to earn the occasional sale. I’m still waiting for someone to give me less than 3 stars on those two (knock on wood).
So I wonder, is that what readers want? Cheap, short reads they can complain about because it only took them 15 minutes to finish? I’m not fussing, cause I can certainly produce short works faster than longer ones.
🙂 Already I’m smiling. I have a folder bulging with ideas I figured I’d never get to because there wasn’t enough time. Now, I don’t know. If indie authors are self-employed, trying to run a business, we have to create what sells, right?
May I offer a counterpoint? You indicate that you think that selling a book for $2.99 means that you’re being taken advantage of. If I understand correctly, if you’re selling an ebook through the Kindle marketplace on Amazon, they give you 70% of a $2.99 book, or somewhat more than two dollars per sale. I’m told that even for popular authors, you’re lucky to get much more than a dollar per copy for a print book, so you’re actually doing much better per sale, in terms of profit.
Do you think that a person ought to have to pay more for a book, even if you don’t get any more money–even if you get less? That they owe it to you to burn a few dollars to show their appreciation, even if it doesn’t actually help you? I wouldn’t think so, but perhaps what you mean is that you think that your book should be worth more to them than three dollars, and that you don’t like the implication that it’s not worth even that.
Let me provide an argument from a reader’s point of view. A Kindle DX–the bigger version, that is much nicer for actually reading with–is nearly four hundred dollars. If I buy a hundred books for the kindle, then my price per book is four dollars higher than the list price for the book, because I’m figuring in the cost of Kindle. If I buy two hundred books, the cost is still two dollars higher per book. Then, a three dollar ebook is more expensive than a used paperback, and a four dollar ebook costs about the same as a new paperback.
But maybe I get the cheaper and not-so-good version of the Kindle, or some other cheaper reader, or even I just read them on a computer, which I already have, and which I can ignore the cost of. Still an ebook isn’t the same as a paper book–in particular, I don’t get the paper book. I can’t give it away to a friend or family member to read, when I’m done. And reading a paper book is just nicer than reading an ebook, even on an ebook reader, and a hundred times better than reading on a computer screen.
So, you ask, do readers expect too much of ebooks? Well, if I’m expected to pay nearly as much for an ebook as a paper book, I /do/ expect to get nearly as much value. As it is, I can often get a used paperback book shipped across the country cheaper than I can buy an ebook, and in general an ebook just /isn’t/ more valuable to me than a paper book, all other things being equal. Am I expecting too much?
You make excellent points, Tracy. One thing to keep in mind is no one can take advantage of you (or me) unless we let them, which is why I set my prices to a point which is acceptable to me, and I encourage others to do the same. If that price point is $0.99, $9.99, or free, people should do what they need to do to feel comfortable with the situation.
Personally, I think the reading device a person chooses to use is irrelevant to the actual cost of the book. I don’t know about other authors, but Amazon never gave me any money for their Kindle sales. So why would my work be less valuable because there’s a device available to make reading my stories easier? If anything, I would think that would add value to my work. I also believe most individuals who purchase ereaders to save money will be sorely disappointed. The only books you’ll find cheaper in digital format will probably be indie authors. Many times, traditional publishers will price a digital book at a similar or higher price than the print book. Most will be hard pressed to find a digital book published traditionally at a significantly cheaper price than the print. So basically, if you don’t go indie, you’ll miss out on the deals.
On the other hand, I do understand what you mean by placing value in print. I also value print over digital, and I’m unwilling to pay the same price for a print book as a digital book. Why? Because I like the aesthetic value the print books add to my house. Even so, I prefer reading books on my eReader. My cutoff price point for digital is $4.99. Anything over that, and I’m looking for the print version. That’s my price point, others have different ones. I also have cut off points for print ($8.99 – mass market, $15 -hardback). Maybe my opinion will change in the future, for now that’s me.
At the same time, I can’t say digital books are less value than prints in general. Quite a few people are willing to pay for more for a digital book simply because of the added features you won’t find in print — search, bookmarking tools, convenience of multiple books on hand, etc. Which is more valuable (print or digital) is relative to the individual doing the purchasing.
As far as being paid more to show appreciation, that’s not the issue. Although, anyone who’d like to tip me for a job well done, I’ll be happy to supply information to do so. 😀 It’s more on the lines of the work put into creating a book and the return. Whether folks want to believe it or not, putting a digital work on the market takes just about the same amount of effort and money as putting a print book on the market (at least for indie authors). After the book is available, it’s a given that print costs more to produce than offering a download. And yes, in order to keep prices competitive, sometimes indie authors end up pricing the print so low, the royalties are negligible. End the end, an indie author can screw him/herself out of royalties on both sides (print and digital) trying to earn a few sales.
For simplicity sake, let’s pretend that digital is less valuable than print to EVERYONE. Keep in mind, it takes the same amount of effort to make a print book available to the public as digital. We’ll price the print book at $8.99. Is a digital copy really worth $6-8 less considering you’re reading the same material? Or how about this… is having a print copy on your shelf really worth $6-8 more?
In my mind, that’s not equitable. I think readers have become so accustomed to the cheap prices, they think they deserve to pay less. In truth, most authors disagree and settle because they feel they have no other choice. If you follow author blogs, you’ll read about their internal battles to offer their works for $0.99. You’ll read how they want to raise their prices but fear the loss in sales.
It’s kind of like being offered a salary which is 50% below what the job is really worth. But you’re thinking to yourself, “I really need this job. I’ve been out of work for 6 months, and the bills are piling up. If I don’t take the salary, they’ll offer it to someone else and who knows when the next job offer comes around.” There’s a good chance many will take the job, but I wouldn’t be surprised if they held a bit of resentment and animosity toward their employer.
In terms of indie, a higher price, say $0.99 versus $2.99 makes a huge difference in royalties. If an author went slightly higher, $3.99-4.99 (which is a very reasonable price in comparison to a print book), an author would make more. I don’t know how big of a difference changing the price makes for traditional authors, but price matters for indie authors. It affects their bottom line. So yes, a different price does matter and will help an indie author.
Now I’m not telling readers to pay more. If you can get away with a cheaper price, go for it. That’s smart business on the readers’ part. I’m not even saying be sympathetic to authors who break and conform to the low prices or offer the pity purchase for authors who price higher. This is a supply versus demand economy, and we’re all free to decide how we make our purchases.
What I am saying is most authors don’t have an endless supply of funds. If readers aren’t willing to pay a reasonable price for the hard work put into bringing a book to publication, then don’t expect to receive a high quality piece of work.
I think you’re not wrong in general about this, but I fear that I mightn’t have made my points quite as clear as I’d hoped. Let me see if I can do a little better.
Regarding the pricing of books, let me elaborate a bit. Let’s say that a cheap paperback, printed in a sizable run, costs $5.99. Well, for some people, six dollars isn’t a lot, but for others, and including me, it’s not a purchase I’m going to make without giving it any thought. A part of the reason that I’m willing to pay six dollars for a book, if I must, is that I know that a fair portion of that cost is involved in printing the book, shipping it to the stores, and all the myriad costs associated with the publishing and bookselling industries. So, as a reader, I don’t feel like someone is ripping me off if I have to pay $6 for a paperback, even if it turns out not to be a great book, because I know that there was a pretty good amount of cost involved in getting the book to me in the first place, and I’m paying, not only the author for his or her work on the book, but the entire chain of people involved in getting a physical book to me, for the privilege of having access to a large variety of books more or less on demand.
But, while the costs to the author of putting together a book for print or for digital distribution are similar, the costs of actually producing an extra copy and sending it to the customer are vastly different. In fact, it’s very nearly free to do that. So, all other things being equal, if I have to pay $6 for an ebook, I’m more likely to feel like people are just trying to play on my usual perceptions about the cost of books to milk me for more money than I would otherwise want to pay. It’s not that I think that the text of an ebook is less valuable than the text in printed book–it’s that I don’t consider to cost of a printed book to be equivalent to the value of the text it contains, but rather the text plus everything else that went into getting a printed book to me. For an ebook, the value of the text itself is the same, but the cost of distribution of the book is so much less, that I expect a commensurate decrease in price.
I think that authors are often sorely undercompensated for the time, effort, and sheer determination required to create a worthwhile book. If I could wave my hand and say “now the author gets more money, and the publisher gets less,” then I’d usually do it. It’s one of the reasons that I’m so excited about ebooks: by cutting out most of the distribution costs, it’s possible for the author to receive a much more fair degree of compensation, and for the reader to have a lower price.
What I was getting at when I commented on the profit per book that the author sees is this: an author selling a book in print (unless my sources are badly mistaken) can expect to see less than two dollars per copy sold, even for a book with quite a high price, unless it sells very many copies (which is, of course, unlikely, if the price is very high). But for an author selling ebooks, they can expect to see, for a book priced at only $2.99, more than two dollars per copy sold. So, as a reader, when I hear authors complain that readers won’t buy ebooks priced near print prices, I am sometimes thinking “yeah, but the dollar and a half you’d have got for the print copy is roughly what that text was worth to me–the rest was for the paper.” Of course, please don’t take that to be a commentary about books in general or yours in particular (especially since I haven’t read any of your work)–I’m just trying to explain my feeling as an avid reader. Some books are masterpieces and I’d give up eating food to buy them. Some aren’t worth very much more than the paper they’re printed on. Sometimes, I resent the implication by some authors (and here I especially do not mean you!) that I’m being greedy by choosing carefully which books to purchase–and which to pass over.
Forgive me, please, for that bit of a rant.
Regarding the Kindle: of course I don’t mean that the reader buying a Kindle makes any of the books less valuable–I was only trying to point out that for the reader on a budget, and of course that’s nearly all of us, if I’ve already spent $400 on ‘reading’ (even if that didn’t, itself, get me a single book), then I’m going to be extra careful with my reading money, and a book that might have seemed a steal at $4, won’t seem like such a great deal at $4 + a Kindle. It’s not that the value of the book is different, it’s that the buyer’s perspective is different.
And, because I’ve been talking in generalities about the prices of books, I’d like to give one specific example, just to be sure, if only for myself, that I haven’t been going on a flight of fancy, here. A book I read recently–which I got from the library, actually, but that’s beside the point–was Kristy’s Great Idea by Ann M. Martin, the first Baby-Sitters Club book, published about twenty-five years ago. From Amazon, I can get a brand new print copy for $6, an ebook for $4.79, and a used copy for $2.74. All of these include the cost of shipping, if I order $25, which isn’t a great burden, if I just save up my book money so I can buy several books together. So, from a cost perspective, if I see an ebook for $2.99 or $3.99, then somewhere in my mind, I’m thinking “but I can get a real print book cheaper–is this book better than any of the print books I might want to get for that price?” So, if you wonder why a really good ebook at $2.99 won’t sell, but a less-than-stellar short story at $0.99 will, then I think that this is sometimes the reason. If you say “compare reading an ebook to reading a paper book” then people will do that, and I fear that ebooks will often come up short.
Well, I’m not sure that I made my points any better this time, but I can’t really revise my writing in this tiny comment box, so I beg your indulgence and forgiveness for my rather long comment, and I hope that we come to understand one another’s positions better.
You make sense about the chain of people and costs associated with getting a book to people. It’s interesting to note that traditional publishers claim to make more per book on print versions versus digital even with their current pricing scheme (print and digital the same). On the other hand, indie authors tend to make more with digital than print because the POD costs are so much more higher than the bulk prints traditional publishers do.
So you’re right in most cases that for indie authors, digital versions cost less to get to a reader than print. No shipping or handling costs involved… just a simple download. I can see where readers would expect a lower cost in that case. I would even go as far to say that it “sounds” fair on both ends to sell a digital version at $2.99 if that’s the case.
One thing to keep in mind though, indie authors often price print works low in order to stay competitive with traditional publishers. Even so, it’s difficult to price match because POD is so much more expensive. Just because authors are willing to take a loss by underpricing on the print books in order to offer an additional format to readers, doesn’t mean they’re happy with the loss. Likewise, just because authors are able to price a digital book at a lower price ($0.99 or $2.99) doesn’t mean the author is happy with that. I believe most indie authors release a print version for versatility, not because it’s meant to make a real profit. So to say an author makes more through digital than print really isn’t a fair comparison.
Most readers don’t see behind the scenes. Take for example the price you presented of a $6 print book. For a full length book, I don’t even know if an indie author could price match that (I know Createspace won’t let me go below $13.15 for my full length and $8.48 for my novella, because I won’t break even in all channels otherwise), but let’s say they did and earned $0.00 in royalties, cause that’s what it’d amount to. The reader received a decent price for the print book, but the author pretty much gave away the work. That mentality is pretty much saying, because an author settled for less on a similar product offered in a different format, they should be happy with anything they receive which equates to more. If that’s the case, then $0.05 royalty in digital is sufficient as long as it’s more than nothing, right? Taking a loss in one area shouldn’t mean a business person (which self-published authors are supposed to be) should have to take a loss across the board. Indie authors can give away products here and there, but something needs to make a return. For indie authors, it’s the digital sales which pull in a bit of income. It makes giving away a few print copies not hurt so much.
Also keep in mind, an indie author wears more than one hat, but are expected only to receive royalties from their author hat. Let’s say a traditional publisher offered a digital work at $6. If you check out prices, you’ll find $6 is cheap for a traditionally published digital book. You’re more likely to see something in the $7-9 range if the book is available in mass market, higher if it’s only available in hardback. Even so, using the 70% royalty model on $6, the publisher would receive $4.2. Of that, the traditional author would receive 25% or $1.05. One might think that even though an indie author can price his/her work at $2.99 and receive $2.05 in royalties, they’re doing great. That’s an extra buck over the traditional author, right?
Here’s the thing… indie authors are also publishers. All those expenses traditional publishers accrue to put a book on the market, indie authors also accrue — editing, cover art, formatting, equipment, etc. Those expenses come out of the $2.05 cut… expenses traditional authors don’t see. And if indie authors are making next to nothing on print books, they’re not even seeing a return there.
Even with all the costs of self-publishing, most indie authors aren’t asking much. In fact, you’ll find quite a few indie authors with their works priced at $2.99, many at $0.99. Very few have books priced over $4.99, which I still consider very reasonable and significantly cheaper than print books. In fact, if you check the prices of self-published books (digital compared to print), you’ll usually find the digital book is no where near the cost of a print book, even when priced at $4.99. Most indie authors ARE giving readers a break on digital, despite what traditional publishers are doing (pricing digital the same as print).
Indie authors are not trying to milk readers out of every dime they can with the prices we see today. In most cases, indie authors aren’t even breaking even. This is not a get rich quick business. Honestly, I don’t even know why most authors continue to hope for better, considering the results. Really, folks should rename “self-publishing” to the “money pit.”
Think of it like this. Folks keep spouting that most indie books are lucky to sell 200 copies. A royalty rate of $2.05 = $410. Consider the time, effort, and expenses put into writing and publishing a book. $400 isn’t even enough to cover editing expenses in most cases, much less do anything else. Even a book priced at $4.99 will only yield $700. Do you really think indie authors are trying to pull one over on readers? Imagine that same book is offered at $0.99 which caps at the 35% royalty rate with Amazon. Ouch!
I understand the economy is harsh on majority of the US. We all have to make choices on which purchases we can make and which we have to forgo. I don’t think you’re greedy for looking for the best price. In fact, I think you’re smart to do so. I do it myself. What I am saying is I don’t think some readers realize what’s happening on the other side of the fence. They see retail prices, start calculating expenses, and attributing values, but don’t have all the pieces of the puzzle.
By the way, authors make nothing on used books. It doesn’t matter if they go traditional or self-publishing… there are no royalties on used copies.
Yes, I want readers to purchase my works. There… I said it. I want your money in my bank account. However, I’m not ripping any reader off by setting a price at $4.99 for a digital full length work. If a reader can find my books used or in the library for free, more power to the reader. Heck! Go to http://booklending.com/ and see if you can borrow it for your Kindle for free. I’m not here to stand in the way of readers looking for bargains.
I’m just saying what people think is fair and reasonable pricing isn’t always as fair and reasonable when given all the facts. It costs money to produce a quality product. We can step on the car lot, shopping for a Lamborghini. However, if we only brought enough money to purchase the Pinto, we shouldn’t be indignant if we walk away with a less than desirable ride.
Oh, believe me, I know that POD prices suck as much for the authors as they do for the readers. It’s because I’m interesting in indie publishing that I wanted to respond to this post–I have done a bit of research.
I’d like to point out, I did agree that the upfront costs of publishing a book are still there, whether it’s published for print or digital. I certainly don’t dispute this, and I realize that with the small sales numbers typical of indie publishing, it can be difficult to do so much as recoup costs.
And, of course I know that authors make no royalties on used sales. I was just trying to show a reader’s point of view.
Actually, let me state, clearly, what my intent was by commenting–certainly it’s not to try to convince you to change your pricing or claim that you’re being greedy or anything like that.
You asked: “Do readers expect too much of ebooks?” I was trying to provide a little insight, from the perspective of a reader. I know that when you are deeply involved on one side of something, it’s difficult to remember how the other side sees it. Even if authors are also the most voracious readers, it must be hard to divorce their feelings as an author from their feelings as a reader. So, I wanted to try to explain what a reader might expect, at least in terms of price, since that seemed like the major theme of the post, to me.
While I, personally, am fairly well aware of what goes on behind the scenes in indie publishing, you’re right that most people aren’t, and don’t understand why POD books cost more than Harry Potter, or whatever. So, in a way, I am also trying to put myself in the shoes of someone in a little different position from me.
You said that you don’t want to “feel like people are taking advantage of me and implying my work is worth less than it is.” And I wanted to say–that’s not what’s happening, almost certainly. Almost certainly, people are looking at the pricing of the books from this other, less informed perspective than you. They see that they can get a paperback for $6 or a used one for under $3 and they are making a comparison between the prices they see, and when one is a physical book and one is an ebook, they’re mentally saying “and it ought to cost more because it’s on paper.”
Of course, that doesn’t mean any more pennies in your pocket, but I think that it’d be a terrible shame if you felt like people were undervaluing your work, while they are feeling like they are being fair or even generous, because you as an author are looking from a different perspective from them, as readers. I think that better understanding between people is always for the better, so I wanted to try to explain the other side of the situation, in hopes that you and I could both come to a better understanding.
I hope that I had some success, at that.
There was a bit more to the quote than you mentioned. “It’s gotten to the point I don’t even care if folks buy my books (kinda…’cause let’s be serious, sales matter to all authors) as long as I don’t feel like people are taking advantage of me and implying my work is worth less than it is.” The quote was in reference to underpricing my published work versus not publishing at all. The point being, if I’m forced to publish my full length works at $0.99 to remain competitive, I’d rather not publish it at all. Because doing so would mean I’m allowing individuals to take advantage of me. I don’t feel good about that scenario so I choose not to put myself in that situation. Thus no one is taking advantage of anyone, and there’s no need to imply my full length work is worth less than $0.99 since now no one receives the opportunity to purchase it. Problem solved. 🙂 And yes, I will cut off my nose to spite my face!
But, I see what you mean. //The goal isn’t to intentionally rip authors off. Instead, the lack of understanding about the costs of publishing leads readers to believe the prices are reasonable at $0.99 or $2.99.//
Though I’d be the first to deny it, perhaps I am too close to the situation as an author. I believe I’ve had my Kindle for about a year now, maybe two. I’m old and in a time warp most of the time. In all the time, I’ve only purchased one book over $4.99, and that was from a small press author. All my other digital purchases have been from indie authors, priced below $5. On the other hand, I’ve yet to purchase a print copy from an indie author. Like I said, I have price caps for digital and print. Whereas indie works typical fall under my limit for digital, they exceed my limit for print. The opposite is true for traditional work. I’ll shop in the bargain sections and even cruise used bookstores for the best deals. And you better believe if an indie author I read mentions an promotional price for $0.99 for a work I’d been considering, I’ll pounce all over the deal. I have so many books on my shelf and kindle I’ve yet to read, I have no problem holding out for a sale which may or may not come.
But that’s the thing. I know I’m getting a bargain when I see a low price. Low prices aren’t an entitlement as some seem to think. They come at a cost.
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