C h a z z W r i t e s . c o m

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Writers: Massive Links Week Continues

The Blood-Red Pencil: Self-Publishing: The Numbers Game‏

Some interesting math on self-publishing.

 

From Conversation Agent:

 Letter.ly, a simple way to sell email subscription newsletters.

 

Looking for a literary agent?

(Hint: Pay special attention to new agent listings. They aren’t full, too full of themselves or jaded yet!)

Keep an eye on Chuck Sambuchino’s blog:

Guide to Literary Agents

He’s also the author of the very helpful Formatting and Submitting Your Manuscript.

Filed under: publishing, web reviews, Writers, writing tips, , , , , ,

Agents and (Non)Acquiring Editors: A Word on Gatekeeper’s Remorse (Some don’t have any!)

J. K. Rowling, after receiving an honorary deg...

Image via Wikipedia

 

When a book is a great success, the rumors eventually emerge. JK Rowling was rejected six times. Meyer of Twilight fame? Fifteen times. All authors have stories of deals that almost went through. Many tell stories of cruel writing groups, insensitive english professors or critics that were hypercritical. When one writer triumphs and rises above these obstacles, all us of share a little of that. In German, it’s called Schadenfreude. In English it’s called “Nyaa-nyaa, nya-nya-naaaaaah!”       

Editors who reject books that go on to great success interest me. First question: Do they still have their jobs? Answer: Yes, of course they do.       

In Hollywood, you fail up. (Getting any movie made is such an accomplishment, you can have a string of failures and be a working director like M. Night Shyamalan.) If the rumoured stats are trues (85%-95% of books not earning their advances) publishing surely has the  highest tolerance for failure of any industry. There is no product research. “Product research is the first print run,” as they say. (Due to technology and Seth Godin forces, that’s changing. That’s another post.)       

Agents who pass up gold and editors who turn their noses up at diamonds answer predictably: “It’s a subjective business.” Yes. It is.    

Second Question: “But if these people are the experts who are supposed to know better, why do so many of their books tank?” Should we put so much stock in the opinion of people who are so often wrong? Dick Cheney doesn’t get to make credible predictions on foreign policy anymore. Why are we held in such thrall by agents and editors who have similar track records?      

The other common reply is, “I can’t represent it if I don’t love it.”       

I call bullshit. I’ve slogged through the slush pile. I worked as a sales rep for several publishing companies. I represented, and sold,  many books I never even got to read. (There were too many–especially when I worked at Cannon Books which listed hundreds and hundreds of books each year.) I even sold some books I actively loathed.       

The key question is not, “Do I love it?”        

The key questions are, “Can I sell it? Will lots of other people love it?”       

The idea that you can’t represent something unless you “love” it can set a ridiculously high bar for manuscript acceptance. You’ve read lots of books you liked and were glad to have read. How many were so good you really “loved” them? No wonder it’s so hard to get an agent if love is the accepted standard. (Love is not a standard criterion in business practice. You may think art is exempt from standard business practice. That’s one of the reasons this industry is in so much trouble. Artists worry their art is compromised, but without the business side? No art.)      

CORE ISSUE:       

Writers, particularly those yet-to-be published, are expected to have a thick skin.      

That is useful, though any really successful author will tell you the harsh critics hurt just as much as ever. They feel the pain, but aren’t supposed to complain.     

Some editors and agents     

 (PLEASE NOTE: NOT ALL EDITORS AND AGENTS!)     

act as if their mistakes aren’t mistakes.      

Therefore, their mistakes will be repeated.     

When ego gets in a writer’s way, he or she can’t learn and improve. That same principle should apply to gatekeepers. However, when gatekeepers make mistakes, some seem to say, “Not my fault. That’s just the way it is. I didn’t love it enough.” I say, “The new economy is making million-dollar companies, often out of billion-dollar companies. The coffee’s brewing and it’s a quarter past Massive Industry Fail. Wake up! And open up!”      

When you see an agent blog wherein the agent rips new queries, keep in mind that of all the many queries they analyse, they may accept only a handful (some perhaps two a year…or less.) Also, don’t work with snarky people because mean people suck and eventually they’ll be mean to you.     

This post was critical, not snarky. If I were snarky, I would have named names.      

Filed under: agents, Editors, manuscript evaluation, publishing, Rant, Rejection, Writers, , , , , , , , , , ,

Who Should Self-Publish?

I recently had a discussion with a client who looked down on self-publishing. He saw it as an exercise in vanity. That was true for a long time, but not anymore. In fact, Google has made instant ebooks a reality, and not just for frustrated writers who can’t get published through traditional publishing houses. If you can get an agent and an editor with a traditional house, the common wisdom is that from now until the clock runs out in about five years, that’s still the best way to go for most projects.*

However, self-publishing is right for a lot of people. There is one group for whom it is essential. If you’re a professional speaker, you need to be talking at the front of the room and sell your books at the back of the room. If you leverage the marketing platform you already have, you keep more of the profit and cut out a middle man. Also, the middle man has committees and hoops for you and your brilliant idea to jump through. The client was shocked to find the book project could take one to two years to make it to publication (if it were accepted immediately.) Even if a project is identified as a winner, each publisher has budgetary restraints that can hold up publication. They can’t publish every book they’ve identified as saleable in one year.

The client wants to speak professionally, but still wants to go the traditional route. Fortunately, he has a solid contact with a publishing house. Had he not, I would have pushed harder for him to self-publish. As it is, I’ll be helping him put together a killer book proposal so he’ll have a book to sell as he works the room and works his magic.

If you already have a platform (or stage) from which to sell, DIY is the best way to go. Publishers are offering authors less and less. They offer tinier advances than ever, unambitious promotion, and less editing than ever. Traditional publishers have diminished themselves to distribution networks. Once the distribution becomes less relevent, what credibility they add will be largely be forgotten as well. 

The publishing people I know all say, “We have to learn from the mistakes the music industry made.” That’s true. But that’s where that conversation ends. Either they don’t know what mistakes the music industry made, or the analogy doesn’t bear up across the two industries.

*Self-publishing is also the ideal route for a memoir that’s meant for a small audience (e.g. your family) or for some projects that are distinctly regional if you have a platform.

YOUR NEXT QUESTION:

How do I build a platform?

A BRIEF ANSWER (AND MORE LINKS)

Filed under: publishing, self-publishing, Speeches, , ,

Top 10 (plus one) Publishing Conference Lessons

1. The publishing panel was a cautionary tale. Three publishers said agented vs. unagented manuscripts didn’t matter, though they were not universally believed.

2. They said they expect all submissions to be simultaneous submissions. (Duh! Let’s move on from that!)

3. Re: Electronic rights? They want them. (Rare moment of candor.)

4. Caution to authors: Don’t give it all up so easily. If they’re going to retain electronic rights, they better have a plan how they are going to use them.

5. Whether you have an agent going into the deal or not, get an agent. They will earn their commission and get you a better deal. Standard contracts and retail is for suckers, baby!

6. Emerging publishing models diminish traditional publishers. If you’re doing everything else (publicity, platform, marketing, hiring an editor etc.,…) all the publishers have left is old credibility and a distribution network.

7. Traditional publishers will be dragged kicking and screaming into new delivery models, but they will be dragged. Resistance is futile.

8. The power differential among author, agent and editor is a changing dynamic, no matter how much some may pretend such is not the case.

9. Author Patrick Taylor: (Some) small Canadian book publishers are not concerned about selling books. They make their profit from arts council grants and sales are secondary. (Talk about blunt! Hurrah for Patrick Taylor! You’ll never hear that again!)

10. Sell a lot of self-published books? If you’re a regional author, Ms. Major Publisher will expect you’ve saturated the market. Sell a few hundred in a week and they might want to pick up that profitable book (or your next.)

11. My question: if your self-published book is doing that well, what do you need a traditional publisher for?

Filed under: publishing, Rant, , , ,

More on self-publishing (courtesy of the NY Times)

Through agent Nathan Bransford’s weekly wrap-up (recommended reading every Friday) I was tipped to The New York Times story on self-publishing. The author kind of glosses over problems with distribution. Also missed: the general lack of editing self-published books suffer and their snake-belly low chance of being a hit. However, due to economic changes across the publishing industry, many books suffer from too light editing and proofreading–I’m looking at you Writer’s Digest Books (among others.)

Also, nobody really knows what will be a hit. JK Rowling was famously rejected twelve times before the thirteenth publisher said yes. The editors who rejected Harry Potter and The Most Profitable Franchise of All Time now work in animal husbandry. In the Sudan. Beaten by Oompa-Loompas. In heat. Uphill. Both ways. (Rim shot!)

As the most underrated novelist of our time, William Goldman, said of Hollywood, “Nobody knows anything.”

Filed under: agents, publishing,

Self-publishing pros and cons

Self-publishing is easier than ever and it’s only becoming easier. The problem is, what to do with it once the printer delivers all those boxes to your garage?

1. Most self-published books look self-published. Between bad printing, poor design and an absence of proofing and editing, they often don’t look impressive.
2. Many bookstores won’t carry them. Publishers have access to a distribution network self-published authors do not.
3. Self-publishing still wafts the stink of stigma.

And yet, self-publishing can be successful. When it is successful, it’s because the author has a business plan to combat 1,2, and 3. The author hires an editor, isn’t shy about promotion, gets a website and/or podcast going and builds a platform to call a congregation.

The Wealthy Barber was an early winner in self-publishing. Publishers have offered to publish that book. The author turned them down since he likes to sell his own book, retain all the rights and keep the profits. Now he’s publishing a very successful line of cookbooks for other authors as well.

A few weeks ago I chatted with an author at her book signing. Lorina Stephens has 30 years experience in publishing and decided to publish her own books. They looked great. Now she’s become a publisher, as well. Next year her company, Five Rivers, will publish a bunch of authors.

It can be done well. The problem is that the vast majority are not done well.

Filed under: publishing, ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

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Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

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