C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Write believable characters

I’ve been on Walkabout. After crawling through the seedy underbelly of a big city, I feel dubious about the idea that there are unbelievable characters. There are so many strange people walking around, we shouldn’t be so dubious when they turn up in fiction.

Just this morning I saw:

1. A guy dressed up like a Bollywood character in a flashy musical. Same big goofy smile, too.

2. A handsome man, dressed in a sharp black suit and sporting a $200 haircut, looked like he belonged at the airport picking up cocaine from Columbia.

3. An impossibly sexy woman walked by. It’s Stella, long before she lost her groove! With asthma.

4. A very muscled young athlete strutted by. He’s had a great summer. The pancreatic cancer has already taken root.

5. Homeless people of all ages. They all have that same haunted look around the eyes. Their postures show that boredom is terribly heavy. I did not expect the dirty, skinny Santa to pull out an iPhone 4, however.

The trick, of course, is to provide enough character detail that your fictional actors have a believable context. Strange characters need a lot of reality around them to find the sweet spot on narrative’s balance beam. Let your mob goon have a soft spot for kids. Let the sweet grandmother swear when she doesn’t think anyone can hear. Don’t allow cardboard stand-ups and clichés in lieu of character development. Characters can be weird. Really weird. You can even clump them together since freaks often do gravitate to freaks. I’ve noticed Goth kids with parrot haircuts often do travel together, for instance.

Just avoid making them one-dimensional. For instance, one of my novels has a couple of gay characters. Ever notice how gay characters are often safely relegated to the flamboyant dancer who’s good with make-up or the safe gay neighbour who’s just a stand-in exposition device? In my novel, compared to the protagonist, the gay guys are proactive in how they deal with plot obstacles. By that I mean, they have skull-cracking ability and they are not just sitting around articulating plot details with pie charts. They have their own backstory and you’ll find yourself curious to follow them out the door to see what happens to them after the novel is over. (At least I’m curious.)

I plan a series. In the first book we meet Romeo, a young New Yorker who wants to be a movie star and becomes a murderer’s target. The next in the series will follow Romeo’s estranged mother as she tries to track her son down on his journey to Hollywood. The third book will be Romeo in Hollywood and once again in mortal danger. Things will get strange but will feel real.

Verisimilitude is easy because reality is scary weird. 

Look at the news. 

Filed under: self-publishing, Useful writing links, What about Chazz?, Writers, writing tips, , , , , , , , , , , ,

TOP 10: People (who are not fans)

Old marketing decreed:

Get everybody! Your sales quota must include all sentient species with a credit card in the known universe!

New world marketing responds:

Nope. Establish a base of just a bunch.

But the bunch has to be rabid and slavering for your next masterpiece, book, song, film, poem, service, comic, or sex toy.

In short, you need fans (as in fanatics.)

For self-publishers, everybody in your fan base starts out as a reader, but they won’t all join you on your journey and buy in to your revolution. A lot of people can’t even be bothered to cross the street to spit on you. Something I learned a long time ago was that I am not everyone’s cup of pee. (Note to non-fans: that’s a joke and a point, not a typo.) I learned that to build successful businesses or loving followings, I had to focus on the people who appreciate me and ignore the rest. Oddly, everyone knows the 80-20 Rule, but how many apply it to their lives?

Critics will sap you of time and energy if you pay them too much attention. A fellow writer got one bad review recently. All his reviews were overwhelmingly positive except for that one. That burned like a cigarette in the eye. That’s the key to understanding the dark side of Internet marketing. Yes, you can spread the word faster about a good thing. However, negative reviews can get a lot of attention, too, mostly from the author who serves as the critic’s target. In fact, several authors have observed a bandwagon effect among some reviewers and book bloggers. One bad review can lead to more bad reviews. Ironically, as Reena Jacobs observed recently, it may be worse not to be reviewed at all than to receive negative reviews. If readers love or hate your book, at least you’ve spurred a reaction. If you ignite no fire at all, that may be a bad sign.

Here’s what to keep in mind when you read something negative about your work:

1. People (who are not fans) are nastier on the net than they would ever dare in person. They aren’t talking to you as a person with feelings and aspirations. They’re having a conversation in their heads with the idiot they imagine you are. Cyberspace allows distance, anonymity and depersonalization. Your nice neighbour, that little old lady who gets your mail for you while you’re on vacation and bakes cookies at Christmas? If her favorite author kills off a regular series character, the old dear’s mind can curdle into that of a serial killer when she writes an Amazon review.

2. People (who are not fans) mistake your work for you and judge you along with the work. If one of your books, blog posts, comics etc.,… is not as good as the others (and inevitably that will be so) critics will make assumptions about you and your mental state. Don’t you mistake all of your work for you though. They’ll make it personal, but don’t fall for that trap. Unfortunately, because we wrap up the author’s persona with his or her book to sell it, we foster an absurd inseparability in people’s minds. For instance, when Deepak Chopra was on the road selling a natural health book and had the temerity to drink coffee (OH-MY-STARS-AND-GARTERS!) a reader tried to shame him for it. That little old lady was pissed.

3. People (who are not fans) are more likely to write something negative than positive. Look at all those letters to the editor in the newspaper. Not so many saying, “Good job!” are there? Now think of the five best books you’ve ever read. Go to Amazon. See those negative reviews of the books that changed your life? Are you starting to see the weight you should give negative reviews yet? This is a subjective business. Repeat that until it sinks in. (I’m still repeating it, too.)

4. People (who are not fans) say things for their own reasons that don’t necessarily have anything to do with you. Maybe they made a bad day and want to export it. Maybe junior high was tough and the Internet is where they get even with strangers. Review the beginning of the movie Wanted. Remember the “I’d feel sorry for you if you weren’t such a bitch, Janet” speech? Repeat as necessary. (If you’ve ever worked in a cubicle farm, that scene alone will make you leap off the couch and spill your Cheetos all over the floor.)

5. Maybe you gave the person (who is not a fan) a negative review and it’s payback time. Yes, this happens. Maybe you friended them on Facebook, but you weren’t fast enough about getting that friend confirmation done and they took offence. Who knows? Everyone take everything personally because we are all the stars of our own movies. This has nothing to do with your work, but your work gives an opportunity for nasty people to say something shitty. Some authors don’t read reviews at all because, they argue, “If I believe the good ones, I’d have to believe the bad ones, too.” These are very mature people I can’t relate to. I don’t personally know anyone with that much self-control. I envy their sagacity.

6. Negative reviews are easier to write than positive reviews. Snark is easy. Snark is even funny sometimes, but mean’s no good. And if you’re going to be at all mean, you better be twice as smart as you are mean. For instance, I enjoy listening to Slate’s Culture Gabfest podcast….but sometimes I wonder, “Do these people ever like anything?” People (who are not fans) enjoy being clever at your expense. That does not necessarily equal constructive criticism. Maybe it’s just bitchy. Or stupid or wrong. Or all three. In this part of the equation, it’s not about you or your work. It’s that some people’s only creative outlet is criticism. Some fleas think they are driving the dog.

7. People (who are not fans) hope you’ll fail so they can feel better about their failures…or that they failed to try at all. Doing nothing at all is a great way to avoid criticism. Except for that pesky self-loathing and the long darkness before dawn when the demons come to torture your dreams and stifle your soul’s breath. (Yes, I’m saying that being a loser is like sleep apnea and all the implied dangers of heart disease but without the medical attention and sympathy from friends and family.)

8. People (who are not fans) don’t have enough going on in their lives, but they’ve got lots of time to focus on you. Otherwise, why the hyperbole about how bad your book is? I love books, but it’s just a book review, not the Nuremberg trial. The way some reviewers go on, you’d think trying and failing to entertain or educate or pass the time was a hanging offence. Another friend got a bad review recently. The ebook she gave out was free. The level of criticism did not match the critic’s financial and emotional investment. This author was wise enough to ignore the naysayer because she knew the guy wasn’t in her fan base and never would be. So what? There are plenty of readers out there to be converted to your peculiar brand of evil jocularity.

9. People (who are not fans) may be right. Maybe you do suck. But you can’t think that and succeed. You can only try to do better. Forgive yourself. You are a work in progress. “Books are never finished,” Oscar Wilde said. “they are merely abandoned.” Only listen to the people you trust. There are too many variables in the skulls of strangers who are not your fans. Write to please yourself first and don’t listen to input from writers too much. To write is to do your thing. That’s one reason so many people keep writing despite insufficient recompense, Carpal Tunnel Syndrome and their parents’ bitter disappointment. (On the other hand, if every review is negative except the one from Mom, rethink.)

10. People (who are not fans) can be fickle. Tim Ferris, author of The 4 Hour Body, observed that a fan base has two extremes. At the top are the people who will follow you down the mouth of a cannon. At the bottom are haters who want to fire you out of said cannon. Ferris feels that the people at the extremes can switch places. Do something too different and some former fanatics will resist the new direction and even become haters. Be unexpectedly nice to your enemies and a few may come around to decide you are a worthy human being after all.

Or you could say “Screw ’em!”,

focus on the people who do get you

and move along briskly.

If you read all the way to here and hated the post, why did you read this far? It was too long a post for that nonsense. I will never understand that about haters. Don’t they have shit to do?

If you loved this post and it came at just the right time and you couldn’t have done without it…thank you. I love you for a selfish and stupid reason: You love something I wrote.

Filed under: publishing, Rant, Rejection, reviews, self-publishing, web reviews, Writers, writing tips, , , , , , , , , , , , , , , ,

Writing: 5 signs a short story is failing

“I don’t get that one,” my beta reader said.  

One of the stories in one of my upcoming short story collections, The Divide, did not resonate.

Then I did what I shouldn’t ever do: I explained the point of the story. Like having to explain a joke, that’s a terrible sign, isn’t it?

The beta reader nodded and said, “It’s not a big enough finish. It needs more punch.”

At first I thought all I needed to do was give the story a little tweak and a boost. I added a paragraph, thinking that would do it. Then I thought about it longer. Uh-oh.

I realized that the problem with the story went deeper than adding clarification and a punch.

Here’s why I am deleting The Divide from that collection:

1. In writing that story, I made an intellectual point but hadn’t made it matter to the reader. Intellectual points do not stand well on their own in fiction. Aim for the heart and guts, not the brain. That’s why good fiction is visceral.

2. The story is merely interesting. That’s not enough. (In fact, if someone says your story is “interesting”, bad sign!)

3. The story has a clearly stated moral rather than letting the reader think at all (another bad sign.) Readers like to connect their own dots at the end of a story.

4. The stakes weren’t high enough. Yes, bad things could happen if the protagonist didn’t complete his action undetected, but I never let the reader like the protagonist that much. When bad things happen to people we don’t know well enough, that’s just a newspaper report about a far-flung disaster, not a short story.

5. The story lacked punch because it lacked an emotional connection. This was not a plot problem. It wasn’t about what anyone was doing so much as who the characters were. Worse, this story was about one of my pet peeves. I got preachy about Gitmo. I got angry about Private Bradley Manning‘s imprisonment. I had points to make about both sides of that issue and you know what? So what? The points I made were better suited to another form of writing. Or it could work as fiction, but I didn’t hit the target I aimed for. This wasn’t A Few Good Men. This was just a lousy short story.

I’m shelving the story. (You get this blog post instead.) Maybe I’ll revisit it and sand the rough edges someday, but I doubt it. I’ll probably let that one die. All short stories can’t be gems any more than you can hit a home run every time you’re at the plate.

That’s okay. Just don’t publish fiction that doesn’t please you. That won’t please anyone.

Filed under: My fiction, self-publishing, short stories, writing tips

Update: The choice to go indie

A friend had heard a rumour that I was quitting my part-time job to go full-time as a writer and self-publisher. “What’s this I hear?” he said. He didn’t sound impressed with my chutzpah.

I explained my plans and he crossed his arms. “That’s an…interesting choice.”

I mimicked him and made a joke out of it, but clearly, he’s worried about me. Then he mentioned that a relative, after years of writing short stories and playing the submit/reject/resubmit game, just got a publishing deal with a traditional publisher for his first novel.

“That’s great!” I said. “When does his book come out?”

“Not for another year or so.”

And there it is. I’m truly happy for him (I am!) but by the time he has his first novel out, I’ll have at least six ebooks for sale. There are trade-offs, but this is a great time to be a writer who has a problem with authority.

Filed under: authors, DIY, ebooks, getting it done, publishing, self-publishing, Writers, , , , ,

Writers: Not everyone will love us. I’m okay with that.

AllgemeineGesichts-Hals massage

Image via Wikipedia

I’m a couple of months away from writing and publishing full-time now. After 18 years as a massage therapist, I’m seeing an unflattering commonality between professions. Writers and massage therapists both seem to want respect desperately. And that’s the problem.

As I move into writing full-time, I see some of the same mistakes among the self-published that I witnessed in my (soon-to-be-former) occupation. Massage therapists want respect so badly they often give up their power to other health care practitioners and bureaucrats . That’s not how to gain respect. They should get respect by doing great things rather than trying to regulate to the lowest common denominator. (But that’s another rant about having a shred of dignity for another time and place.)

As writers seeking respect, we must give respect, but not require it of others artificially. Instead of respect, I suggest we seek out a readership.Respect must arise organically from circumstance and accomplishment. We have to do what we do well. That is all that’s needed. There’s a lot to that process, of course. Writing well, editing well, proofing well, formatting well, publishing with as few mistakes as possible…makes the head spin, doesn’t it? Most of all, tell a good story that keeps readers engaged. Sell a lot of books. Ultimately, sales will really get the attention of naysayers (and then they’ll really get cranky with you!)

Until then, self-published authors are called wannabes, amateurs, pretenders, unvetted, unproven, and unserious hobbyists.

Don’t worry about that.

You can mount a number of logical, fiscally sound arguments worthy of Joe Konrath, but until you deliver on the numbers, you’re just another “one of those.”

Sales figures aren’t subjective.

In my crotchety opinion, the best thing self-published authors can do is stay the course and ignore naysayers. Don’t even try to convince them. Let your success with readers be your argument. You know why, right? Because some publishers and critics and traditionally published authors don’t want to concede anything. They don’t want to give what you’re doing any respect. They fear change. They don’t want to like you. Maybe that will come later. (I’m not saying all critics and legacy authors want to dislike you, of course. However, the naysayers are loud and already get too much attention. They can hurt your feelings and sap your motivation if you give them your energy.)

You know who does want to like what you do? People who like stories. Readers. Readers and writers are not the same group. Readers differ from writers in number, grammar fetish, decibels, expertise, enjoyment and predisposition. Readers want to like your story and they want to like you. Cater to the right audience and maybe someday the naysayers will come around. If they don’t, either you didn’t do a good job or they are very determined snobs. If it’s the former, improve and carry on. If it’s the latter, screw ’em. Not everybody has to love you.

Wanting love without needing it from just any bonehead?

That’s the beginning of self-respect.

Filed under: DIY, ebooks, getting it done, self-publishing, Writers, writing tips, , , , , , , ,

How do you like me now?

It occurred to me this evening that the big book I’m betting on heavily to put me on the map is…unconventional. By that I mean it’s a mongrel of a book that breaks a book full of rules. It mixes stories of horror and erotica, philosophy and thought experiments with a sprinkling of non-fiction. It’s got a marketing hook that better be strong enough to overcome the “traditional” liabilities of stories told in second-person present.

Either I’m an evil genius or an idiot, but I keep flashing on Keanu Reeves in The Matrix when  he’s about to rescue Morpheus:

Trinity: “No one’s ever done anything like this before.”

Neo: “That’s why it’s going to work.”

November 1 will be my Indie-pendance Day.

More to come.

Filed under: Books, DIY, self-publishing, What about Chazz?, Writers, writing tips, , , , , , , , ,

TOP TEN: What used to be cool

I used to think people don’t change, but we do, around the edges.

Here’s my list of what used to impress me…overly.

1. Movie memory: My wife remembers where we were on vacations. She recalls the restaurants, the sights and the good times. I can’t remember any of that. My memory box is stuffed with movie dialogue. In fact, that’s my super power. My parents owned a video store and I watched at least two movies a day for years. If you’re watching a movie with me and I feel the urge to show off —a sad, dependable occurrence — I’ll jump in and tell you the next line before the  actor can deliver it. It doesn’t have to be a great movie like The Karate Kid. It could even be The Karate Kid 3.

I’m briefly, ridiculously, proud when this happens and She Who Must Be Obeyed smiles tolerantly. But it’s not a super power that saves babies from house fires. I can’t monetize it. Any memory that’s at all useful, and much that isn’t, can be found on the web. Every time I hear a podcast where the host and guest speculate about what happened, which movie was what and who was Miss October 1993, I think: Look it up! We don’t need our pitiful brains anymore for trivia!We’ve got Wikipedia and the hive mind! Google it!

If our experience makes us what we are and all I’ve got is movie dialogue?

I. Am. Screwed.

2. Unguarded moment memory: Yesterday I chatted with a college buddy on Facebook. We have a strange friendship because: on the political spectrum, I’m Lefty Lefterson, he’s to the right; he loves debate and I love people who agree with me too easily; and we weren’t that tight in college. We even came close to getting into fisticuffs once. And what’s more? He doesn’t remember it. I have joked with him, somewhat passive aggressively, that I remember all his unguarded moments. We spent very little time together at school, but for some reason, as soon as I was around him, my brain box was wired in to his every utterance as if he were on film. (See #1)

One incident in particular became a source of hilarity: In the journalism school newsroom, he looked at me and then he ogled my girlfriend (who years later became my wife.) “How could a guy like you get a girl like that?” he asked, genuinely dumbfounded. I was a tad sandpapered by that at the time. Now, as I write this, I’m suppressing a giggle. He’s a supportive, funny guy who manages to think and smile, often at the same time. I don’t have that capacity and I admire it. But my wife’s still hot.

When I bring up unguarded moments from the past, my buddy has a certain lopsided smile of chagrin. I confessed to him yesterday that I have an eidetic memory for everything he said or did in college whenever I was within ten feet of him. (No, Marvel Studios won’t be making a superhero movie about this mutant power, either.) I told him that if I were him, I’d kill me.

But we’ve found transcendence. We laugh a lot. And I’d rather laugh than remember #2 sandpaper moments from the dead past.

(I’m an asshole for carnivoring yesterday’s conversation and bringing this up at all, so this was the last time.)

3. Domination: I used to watch Bruce Lee, Chuck Norris, Jackie Chan and a host of Hong Kong martial arts movies obsessively. The idea that one man could dominate others with precise kicking skills was attractive. Now it strikes me as silly, simplistic and repetitive. Back then, I aspired to — this is really embarrassing — a whole whack of macho bullshit. As I edit my books, the theme that macho doesn’t mean mucho comes up a lot. Many of my stories explore how men relate to men, how men relate to women and how to be a man without devolving into a bully or a pussy.

I’ve figured out that my need for domination wasn’t rooted in strength.

That bullshit was all about fear.

4. Being a loner: I grew up in the ’70s and ’80s, so I wasn’t brought up by parents, but by movies. And what do all cool movie gods have in common? They’re alone.

Dirty Harry didn’t have to pick up the kids from daycare. Except for Casablanca, even bulldog-faced Bogey got the girl. The movie was about the getting, never about enjoying the having. Bachelors are available and open to romantic and adventurous opportunity. They don’t have to arrange a babysitter before they go on safari or take up a mission. Martin Sheen wasn’t on screen debating about who left a ring in the tub after the crazy caper to tunnel into the bank vault in Loophole. Heroes were alone and liked it until they chose, at the end of the story, to start a new, more mundane, domestic story. The few female heroes of that era were largely  indistinguishable from men. The glamorous life was not a life that included children. All movie heroes (who aren’t superheroes) were, and are, marvellously egocentric.

Since I’m not-so-marvellously egocentric, emulating The Loner with a Mysterious Past or The Last Honest Man seemed a good thing. I need space and a buffer zone and time to myself, too! I’m a writer. Of course being a loner was the key to happiness!

But I was confusing fiction and reality. 

Being a loner in real life isn’t glamorous. It’s lonely. 

5. My library: I’ve been getting rid of a lot of books, but I still have a lot of books. My collection not only conveys to visitors that I’m bookish. It says, I’ve found an alternative way to further insulate my home. Look at all those books! See? I must be smart. Please love me! Respect me even though I prefer books to interacting with people!

SAT question:

A doughy guy in a midlife crisis is to an expensive red sports car

as you are to…?

Choose one:

A. The hypotenuse of the square

B. John Adams

C. the Bill of Rights

or D. books.

Yes, D was the correct answer.

As my e-readers fill up, the walls of books look less like a personal statement of integrity and more like (Krom forgive me) clutter.

My new policy with paper books is to sell them or give them away once I’m done with them.

If all that macho bullshit was about fear,

my hoarding is about low self-esteem.

6. Anger: I mistake self-righteousness for being right. Often.

I always loved that line from Dr. Bruce Banner just before he turned into the Hulk: “Don’t make me angry. You wouldn’t like me when I’m angry.”

You know what I’ve figured out about readership with all the blogging I do?

People don’t like me when I’m angry.

People like me when I’m honest and authentic.

Well…most people. Fuck those trolls.

(See what I mean?)

7. Heroes: My daughter asked me who my heroes are. Her first guess was, “Kevin Smith, right?” A few glib, funny answers sprang to mind, but she had that earnest look on her face, so I went serious and gave her the true, complicated answer.

I like Kevin Smith a lot for his independent spirit, wit and smarts. We agree on a lot. He’s definitely Top 10 material, though I get the feeling he’s also a mercurial god who can be moody. Maybe that’s why I relate to him. But I’m lucky because I know my top heroes personally. They aren’t nationally known, but they should be.

My heroes are celebrities in small circles who lead by example:

Anne is the bravest woman I’ve ever known. She suffered greatly from a terrible disease, nearly died several times, and overcame it all to rise again from her electric wheelchair and walk again. She remade her life long after most of us would have given up.

The late, great Reverend Johnny T. Collins was the single best Christian I’ve ever known. My love and respect for him hasn’t changed a bit though I became an atheist after his death. It would grieve him enormously to discover that I became an atheist largely because of his death.

One of my best friends (I’ve mentioned several times in this blog) is Peter. He has a super power that’s much more useful than mine: Peter makes friends easily and unselfconsciously. Few people have so deep a capacity for joie de vivre. He’s forever the Big Man on Campus no one can hate. (As opposed to the other Big Man on Campus, the smug bastard who led the football team and everyone secretly hoped would get leprosy.) Everyone is richer who has Pete in their lives.

And number one? I’m a very lucky man because my wife is hero number one. She’s the single most kind and generous person I know. (Also, as previously, pervilly mentioned, hot. Really can’t go without mentioning that.) It makes sense that the woman I’m married to must be a paragon of patience.

The heroes I know as individuals are beyond cool. But heroes as a class of people to look up to? No. Heroes as a group are overrated. Kevin Smith, for instance, idolized Brice Willis until he worked with him. I’ll never forget Kevin’s look of regret and disappointment when he stared at the floor and said, “Never meet your heroes, man.”

My heroes are stellar people who are my friends and family. They are people I can rise to be among and still belong. Any hero worth the title empowers you, assuring you that you can be a hero, too.

Don’t just watch heroes. Be one. 


8. Greatness: Perfectionism is self-hatred or, as writer Mur Lafferty says, “It’s okay to suck.” I write books. I’ll begin making them available to the universe this fall. The universe may or may not notice. That’s okay because this is what I do now, whether it goes big or stays small. Of course I want all my books to be made into movies and checks in the mail, but that sort of all-or-nothing thinking will hurt and hold me back. Last night I was up until two finishing a draft of my third book. I had stamina because I was excited about what I was creating. I wasn’t living in the future, thinking about accolades from strangers from whom I desperately want love, respect and money. I do want those things. But writing is about how to make the story more clever, more funny and more surprising. I get brain tickles from the dopamine kick of doing my thing.

Enjoying the journey is the only way to get to the destination.

BONUS:

We learned in The Matrix “There is no spoon.” There’s also no destination. It’s all a journey.

CHAZZ PARADOX:

Knowing there is no destination allows you the chance to get to the destination

(Yup, I have a minor in philosophy, studied Zen and yes, that was annoying!)

9. Ego: When I started out as a therapist, I put on my ID badge and my shoulders went up and my chest went out, much the same way Erik Estrada always substituted posing for acting on CHIPS. I walked into my clinic, “The Expert.” I didn’t know it at the time, but this was self-aggrandizing bullshit I used to meet challenges I wasn’t sure I equal to.

Ego can make you do stupid things. Longer. Everybody needs self-esteem, but too much ego pushes people away and makes you a prick. As a prick in rehab, I know.

Ego leads to stupid shit, like planking. All over the web you can see pictures of people doing the latest thing: Somebody had the balls to stand up and call it planking. Or, as we used to call it, “Lying down.”

Too much ego betrays the truth about ourselves:

NOT. ENOUGH. SUBSTANCE.

10. Certainty: I used to want to know exactly how things will turn out. That’s part of the whole, living-in-the-future disease. I thought that if I could just get this one thing right, everything else would fall into place and success would be mine. Certainty is poison, though. Success comes from doing a lot of little things right along the way, not from sweeping mission statements (like this.) A need for certainty can lead you to avoid tackling those little things.

For instance, I don’t know how to format my manuscripts for ebook formats. Yet. If I had to know it all before I could start, I’d never get it done. Instead I’m learning as I go and nibbling away at it. I’ll never know it all and get it “perfect”, but eventually I’ll be able to digest enough to get my ebooks done and out there.

Recently I listened to a podcast about how to podcast. There is a staggering amount of trivia to know about podcasting. But you don’t have to know it all to begin. You just have to begin. A need for certainty can give you paralysis by analysis (a confident, oft-spouted aphorisms which must be true because it rhymes.)

George Bush elevated certainty as a virtue over intelligence. (Obama doesn’t convey any certainty, so the culture may have over-corrected on that one. Oops.)

Certainty is a conceptual synonym to dangerous things like patriotism and zero tolerance. When someone comes at me with too much certainty, my bullshit detector rings an alarm. Absolute certainty tells me there’s a loss of nuance, somebody’s a quart low on compassion and probably suffering a dearth of thinking.

And I’m sure of that.

Filed under: Books, ebooks, self-publishing, What about Chazz?, , , , , , , , , , , , ,

Stats on literacy & the literary: Books aren’t that important

42% of university graduates never read another book after they graduate.

Whoa! Wh-wh-what now?!

Yes, you read that correctly. When it comes down to it, books aren’t all that important to a staggering number of people. 

I’ve found several scary statistics for this post, but that 42% bugs me most. Those are people who can read, but choose not to.

I used to think that once you made someone a reader, you had them for life. Not so!

Like you, I’m a big fan of books, of course. But this post is about perspective and where we stand in the flood of things to do.

1. Market fragmentation: There’s a lot going on. Literally. I don’t watch TV much anymore. I used to schedule my life around television programming. I could read more books in a week, but I don’t because I also make time to listen to a lot of podcasts. So many websites call my name. Plus, I have a lot to do. With so many demands on my time, a lot gets curated. I use the word curation here as a synonym for “flushed.” I filter out a lot of things I don’t have time to read, watch and listen to. (Also, I’m on Team Coco, so Leno’s banished and cursed.) There are only so many waking hours in a day, and, frankly? I’ve got more free time than most people do.

2. Market skew: You only think you love all books. But you really love a small fraction of books, no matter how much you read. How many readers do you meet who say, “I read everything”? (Sarah Palin who was lying and has officially “authored” more books than she’s read.) My point is, niches are narrow. For instance, I love Chuck Palahniuk’s work and have read all of his books. I wouldn’t have to look very far to find someone who has read Fight Club. But I’d have to travel far to find someone else who has read them all. Chuck’s very successful, but he’ll just never have the market penetration of Hemingway because Hemingway is taught in schools. (In other words, a lot of high school and college kids are forced to read Hemingway. Snuff, a book about a porn shoot,  won’t make it into many curricula.)

As an author, you’re going to meet a lot of readers, but sadly, they won’t be your market because you’re into A, B, and C and they’re into X, Y, Z.

Worse? They’ll sneer at you for it because people don’t make any distinction between what’s to their taste and what’s good.

3. We say we’re a society that values reading and education. But we don’t. Here’s a few illiteracy statistics to blow your brain around: About three in five of America’s prison inmates are illiterate. The cost of illiteracy to business and the US taxpayer is $20 billion per year. More than 20 percent of adults read at or below a fifth-grade level – far below the level needed to earn a living wage. 44 million adults in the U.S. can’t read well enough to read a simple story to a child. Nearly half of America’s adults are poor readers, or “functionally illiterate.” They can’t carry out simple tasks like balancing check books, reading drug labels or writing essays for a job. 21 million Americans can’t read at all. 45 million are marginally illiterate and one-fifth of high school graduates can’t read their diplomas.

4. Number 3? That’s about people who can’t read. But many people just don’t: The average reader spends about 1/6th of the time they spend reading actually rereading words.* One-third of high school graduates never read another book for the rest of their lives. 80 percent of U.S. families did not buy or read a book last year. 70 percent of U.S. adults have not been in a bookstore in the last five years. 57 percent of new books are not read to completion. 70 percent of books published do not earn back their advance. 70 percent of the books published do not make a profit. (Source: http://www.JenkinsGroupInc.com)

5. If you’re self-published, a lot of people won’t read your stuff, perhaps because of prejudice fueled by bad experiences with the previous generation of self-publishing. Traditional publishers aren’t generally that much further ahead anymore, either. (See #3 and #4.) Bookstores (remember them?) are reluctant to stock the self-published. They don’t even have space for traditionally published midlist authors anymore, let alone the indie unwashed masses. And newspapers? (They used to be on paper and very profitable. Ask your parents.) Newspapers still don’t review the self-published. We’re also shut out of many literary awards so there’s not much notoriety gained there. That situation will change, but not soon. We may have to wait for a bunch of old school book critics to die.

Great, now your depressed. So what do we do about it? Well, first, think about these stats and honestly evaluate your chances as an author. This post is essentially a test. If you think about your chances (for realsies!) and are still undeterred, congratulations! There is no hope for you. You’re doomed to take your shot at a life in letters. This choice is, for most writers, really no choice at all. Many of us will fail. A few of us would have been great at something else. Some are a great loss to the fields of animal husbandry and the manufacture of novelty chattering teeth toys.

We choose to write books despite the scary stats. Somewhat perversely, we may choose to write books because of those scary stats! If we can write books people want to read, maybe we can save humanity and turn things around. (I think JK Rowling got not a few kids reading who otherwise might not have.)

Kurt Vonnegut wrote in A Man Without a Country:

“If you really want to hurt your parents, and you don’t have the nerve to be gay, the least you can do is go into the arts.

I’m not kidding. The arts are not a way to make a living. They are a very human way to make life more bearable.”

(Kurt was the kind of wise-ass I love.)

 

I’ll leave you with something else positive to think about. I heard Red State director Kevin Smith say this on a podcast recently:

“Surround yourself with Why Not? people.”

Too often you try to do your art and people say why? Forget them and go do your thing. 

I mean…why not? 

*All the stats above the asterisk can be found at readfaster.com.

Filed under: Books, publishing, self-publishing, , , , , , , ,

Self-publishing: The Couch Change Economy vs. The Great Personality Argument

How does a guy go from getting paid $85 an hour to taking the risk of self-publishing? It’s not such a big leap.

Last night, on impulse, I bought a little tub of Heavenly Hash ice cream for $1.99. 

That explains everything, huh? Okay. Let’s go deeper:

When a new tax hike hit my province last July, my business changed. I’ve been a massage therapist for 18 years. I have great clients I care about and not just a few who care about me. To accommodate the new tax, my hourly rate went up to $85 per hour. A bunch of my clients took it in stride, but several just couldn’t afford to come in for treatment as often. I live in a lovely, but economically depressed area. Since I work as a part-time therapist and that fee is before tax, $85 an hour isn’t quite as great as it sounds. When I did my taxes, the numbers confirmed what I suspected: I like my work, but it wasn’t paying. I needed to change something if I was going to have anything left over at the end of the month. I could go back to working out of clinics full-bore and full-time and make “real” money or I could explore other options.

Then I thought, “You know, I don’t have that much to lose now.”

That’s the “A-ha” moment. I believe in my writing and marketing savvy. It was time to bet on that and switch to writing full-time. This wasn’t coming out of nowhere. I’d held several positions in traditional book publishing and trained and worked as  a journalist. As a freelance editor, columnist, features and speech writer, my writing income rose to become a healthy chunk of my overall income. Last year I spent more time working on writing and editing than I did in health care.

Also—and this is crucial—I had five novels in my drawer ready to edit and bring to fruition.

Many authors propose books and only start to write them after they get someone to ask them to do so. (That’s a smart way to do it, by the way, but it’s not the only way.) I had opportunities to go that route. However, I had  no interest in doing so. I have a strong streak of I-want-to-do-it-my-way (which doesn’t always serve me best but, for me, that’s the only way it’s going to happen and sustain.) I hadn’t sent out any manuscripts at all! As soon as I completed one book, I rushed on to the next, giddy and getting high off the writing. Writing is always way more fun than chasing agents and editors. It’s an odd kind of procrastination, staying busy kneading dough but never actually finishing a loaf of bread so you can eat it.  I helped several authors get their books published, but was in no hurry to bring my own out into the world. I was waiting for something and that something was me.

This week, I finally caught up to me. I finished the last manuscript I needed to get written before I could move forward with my grand plans to go full-time as a writer. (More on my complex marketing plans in another post, another time.)

Soon I will jump into what I call the Couch Change Economy.  You could call it the iTunes Purchasing Model or more simply, impulse buying.

That Heavenly Hash ice cream I bought? It was a stab of nostalgia that did it. I grew up in Nova Scotia. In the summer my parents would sometimes take me to the shore in the evening to cool off and watch the sunset. An old clapboard ice cream shop with poor posture  leaned into stiff Atlantic winds just 100 feet from relentless ocean waves. That was the only place I ever ate a waffle cone with two scoops of Heavenly Hash. If the tub had been priced higher, I wouldn’t have picked it up and put it in my shopping basket. I haven’t tasted it yet. I may not even finish it all. But for $1.99, it’s a cheap indulgence that reminds me of a good time with a dead mom.

When a book is cheap, no one minds taking a chance on an author they don’t know if the book sounds like it might interest them. If you don’t like a cheap ebook, you aren’t going to lose sleep over the equivalent of the sum of coins you can find in your couch.

How low that ebook price must be is the subject of many passionate discussions. 

John Locke says 99 cents (and a marketing strategy) made him a million-book seller. 

Joe Konrath has run the numbers and says $2.99 is the “sweet spot.” 

Others object that these prices devalue the work and no author who believes in their writing should charge so little. While I understand where they’re coming from, that sounds suspiciously like The Great Personality Argument. You can have a great personality, but if you don’t arrive at the party smiling, freshly scrubbed, with your hair combed, few people will approach you to discover how smart and funny you are. In short, couch change pricing sells more books than pricing on arbitrary values the author holds for his work. An author can believe in their work all they want (and they should) but for the sale, what matters is how much the buyer values the work. Your ideal readers may never discover how great your book is unless you make the package very attractive at low to no risk. Pricing at couch change levels is the No-pressure, Get-to-know-you price.

As debt ceiling negotiations rage in the United States and nervous stock market investors watch in horror as economies go off the rails, this is an excellent time to be working in a non-premium market. Low-priced items are low risk. Low-priced items sell at higher volume. (And a massage therapist doesn’t ever work in high volume.) I’m optimistic—which doesn’t come easy for me—that this is the year to make the jump if I ever will. And so I’ve begun informing my patients that I’m wrapping up my practice. Self-publishing suits the kind of hairpin I am and the math makes sense to me, if not to everyone.

Most important, writing full-time is my unfulfilled dream. I don’t believe in heaven or reincarnation, so I get one shot at making my heaven here and now.

A client (who isn’t mean but does have sarcastic streak) asked, “So when do the millions start rolling in?”

“I may never make millions,” I said. “It’s quite a loss compared to the billions I make as a massage therapist.”

We both laughed because the working poor are, considering all the challenges we face, surprisingly good-natured.

But I think things will work out. I believe in my books. I’m willing to price my work low enough that readers will find me, take a chance on something fun and quirky, new and different. Over time, I believe they will believe in me, too.

And last, consider this:

I’ve written books for years, very happily, giving no thought to getting paid at all.

Filed under: authors, Publicity & Promotion, publishing, Rant, self-publishing, , , , ,

TOP TEN: The divide between the published and the self-published

At a recent writers’ conference, I was in grand company. I met a lot of cool people. Almost all of them were traditionally published authors. I watched them ask questions of panels of publishers, agents and editors.

Here’s what I noticed:

1. They don’t want to change along with the rest of the publishing landscape.
Inertia is powerful, even in broken systems. And why should they want to change? Things haven’t actually been good, but they didn’t have to worry about things they have to worry about now with the DIY route. It used to be that they were expected to write, mostly to the exclusion of all else. That was job #1 and everything else was supposed to be, in theory, someone else’s job. However, many authors have already felt this pressure change because more and more book promotion and publicity duties have been unloaded on them by publishers.

2. Some of them are excited to self-publish. Either they had bad experiences with agents and traditional publishers or they simply want more control of their books. Their out-of-print books and their unpublished books may have new life as self-published works. The digital revolution, to these authors, is an opportunity. (Also, some DIY authors see self-publishing as their way into legacy publishing.)

3. Some are still wringing their hands, aggressively…as if that will turn back time. Like the music industry, Blockbuster, milk men, buggy whips and enjoyable air travel, there was a lot of nostalgia in that room. But nostalgia isn’t an argument against the proliferation of ebooks. It’s sadness at loss and change. They mourn the loss of some of the perks. Though many authors complained about the six city book tour and hanging out in bookstores ignored and unnoticed, admit it: all those bookstore signings had cachet. Book signings were part of the dream of being published and it was nice to rely on the publisher to pay for the trip.

4. Some traditionally published authors denigrate indie authors.
That’s understandable. I admit, many self-published books are, at the very least, utter crap. Not just to my taste! Crap! If careless authors call themselves authors, their old world club is no longer quite as special in the new world. However, blanket condemnations are pretty silly. Writers on either side of the divide are amorphous and as unified as a herd of cats. That’s part of our charm.

5. I found many authors I listened to weren’t angry at indies. They weren’t pointing fingers with nonsense “pay your dues like I did” rhetoric. Instead, they were worried that they themselves couldn’t adapt. Look at the demands on the self-published: write, revise, edit, review, format, upload, distribute, promote, market, repeat, improve and next time so it all faster. So much for self-publishing being the lazy way to get published. The mantra is, “When will I have time to write in this environment?” Indies worry about this, too. Though more books will be published digitally, somewhat fewer may be produced per author. As my self-published author friend Jeff Bennington observed recently, half of his time is spent writing and the other half is spent marketing. Somewhere in there, Jeff mixes in a job and probably eats and sleeps a little, too. There’s simply so much authors have to do to have a chance at getting noticed (and perhaps even getting their books bought.)

6. Some view digital publishing as part of the decline of literature. Hm. That’s an interesting one. The digital revolution propagates more books conveniently therefore there are many more books out there. If you are very concerned about the difference between low brow fiction and vaunted literature (say “literature” with a royal British accent), then go write some literature, you big baby. If it can’t be found amid the din, that doesn’t mean it’s not available. It’s means you can’t sell it. If the argument is that you don’t like the taste of the hoi polloi, that’s not digital publishing’s fault. That’s your fault. Or maybe it’s the educational system’s fault. Or the human brain isn’t as good as you’d like. You can blame readers, I suppose, but that’s a rather unprofessional stance. Most people who claim their stuff is good but out of step with their fellow humans are really just writing stuff that can’t connect. On the other hand, lots of people (well…English majors) will love you high-lit writers after you’re dead. So there’s that.

7. Some traditional authors are very concerned about the change in gatekeepers.
It’s not a small group of editors anymore. The market is the gatekeeper. Democracy can be scary because the group may go where you don’t want it to go. There’s still a very strong market for vampire books and bodice-ripper romances and yes, even the Jersey Shore, for instance. If actual readers don’t want your fiction, there might still be a market for it with traditional publishing (which, by the way, isn’t disappearing completely) but traditional publishing is less adventurous the bigger the press. You’ll have better luck with a small press or DIY. It’s as if the kids who ran the chess club suddenly had to contend with a bunch of dumb jocks getting a voting membership…and the lunkheads want a kegger.

8. Authors want reassurance that bookstores will survive. What am I? A freaking miracle worker? You want a combination of Harry Potter and Merlin to fix it so more bookstores won’t die? Magicians are on film, TV and in books. Hey! I love bookstores, too! But that’s more nostalgia. (See point #3.)

9. Many authors will carry on with their traditional publishers. They got in early and they got in good and they’re going to ride that train right to the end of the line and hope the fuel doesn’t run out. Yes, they wonder about the pittance publishers are throwing them with regards to ebook royalties (or wonder how well those sales are recorded.) Yes, they’ve had spats with their agents. But a broken system isn’t a dead system and there is…eh, has been…much to recommend it.

10. Indies and the traditionally published agree: its about the writing.
We all love good books. We may be dubious about how it’s delivered, but the core product is no less valued on either side of the divide. The concerns about the delivery and quality may vary, but we’re all writers and readers.

It used to take a powerful store of hope to be a self-published author. Now more faith is demanded of my traditionally published friends.

Filed under: authors, DIY, e-reader, ebooks, Publicity & Promotion, publishing, Rant, self-publishing, Top Ten, Writing Conferences, , , , , ,

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