C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Book Marketing Magic: What You Can Learn from Amazon

chrismcmullen's avatarchrismcmullen

Image from ShutterStock. Image from ShutterStock.

BOOK MARKETING MAGIC

It would be hard to find anybody who can sell books better than Amazon.

At first, this seems like a great benefit of self-publishing. Just throw your book on Amazon, and the word’s greatest bookseller will sell your book for you, right?

Too bad it doesn’t work that way. Even though you may have heard others speak of book marketing, you stubbornly cling to the hope that you won’t need to learn it.

You just have to see for yourself to realize that you need to market your book.

And then book marketing seems like magic. Only you can’t find the right magic words. Or if you do, apparently you don’t pronounce them quite right. When you try using smoke, mirrors, and sleight of hand, it just doesn’t work the way it’s supposed to.

But it’s not really magic. You want easy and instant…

View original post 2,053 more words

Filed under: publishing

EVERY AUTHOR NEEDS TO GET AWAY FROM EVIL KINDLE UNLIMITED! (Except for me)

Armand Rosamilia's avatarARMAND ROSAMILIA

My, us authors are an impatient lot. Over and over.

With the new change in Kindle Unlimited, I’ve seen some horrific comments on Facebook about how Amazon is going to kill their sales, and they aren’t author-friendly, and blah blah blah…

Amazon is a business. They are in the business of making money, not pandering to an indie author making them $50 in sales a month. Get real. If you want to jump ship and never use Amazon again, so be it… but there isn’t a viable alternative. I’m sure someone will jump up and ‘brag’ they sell more on SmashWords or Kobo or some other portal, but you’re a rare author indeed. The last time someone shouted about it I found out they sold about $100 a month on Kobo and $75 on Amazon. Under $200 in sales a month is not a career to me. It’s a fun…

View original post 304 more words

Filed under: publishing

Storytelling in literary fiction: let’s discuss

Roz Morris @Roz_Morris's avatarNail Your Novel

New_dress_DSC09958There’s a tendency among many writers of literary fiction to opt for emotional coolness and ironic detachment, as though fearing that any hint of excitement in their storytelling would undermine the serious intent of the work.

That’s Husband Dave last week, reviewing Kazuo Ishiguro’s latest novel The Buried Giant on his blog and discussing why it failed to grab him .

An anonymous commenter took him to task, asserting: To have a “sudden fight scene” would be cheesy and make the book more like YA or genre fiction (i.e. cheaply gratifying).

Oh dear. Furrowed brows chez Morris. Setting aside the disrespect that shows of our skilful YA or genre writers, how did we come to this?

When did enthralling the reader become ‘cheap’? Tell that to Hemingway, DH Lawrence, Jane Austen, William Somerset Maugham, Graham Greene, Evelyn Waugh, Charles Dickens, Steinbeck and the Brontes, who wrote perceptively and deeply of…

View original post 894 more words

Filed under: publishing

Why You Will Probably Never Make A Living As An Author

Brandon Luffman's avatarBrandon R. Luffman

A long, meandering post wherein I grind your dreams under my boot heel – and then lift you back up, maybe.

That’s a pretty grim headline isn’t it? After all, so many of us are chasing just that exact dream: Quit the day job and spend all day following our imaginary friends around our fictional worlds – in between rounds of Candy Crush and Peggle, of course. Sitting in your underpants, swilling coffee and slinging words. What’s not to like?

View original post 1,763 more words

Filed under: publishing

The Great Amazon Hysteria… Part 31

Filed under: publishing

Call to Arms – Book Marketing Results

Nicholas C. Rossis's avatarNicholas C. Rossis

Following my Call to Arms, a number of you responded by sharing with me your book marketing experience. I now have about a hundred responses by some fifty authors. Although some of the responses were expected, there were quite a few surprises in there for me.

Methodology

For anyone wishing to take a look at the raw data, you can download this Excel spreadsheet. I grouped the results according to whether the book was offered full-price, discounted or free. I also have a fourth category titled Other, that includes any entries where this was not specified.

To compare the various ad media, I came up with a number that represents the ratio between number of sales and cost of advertising. In other word, if you spent $1 and had one sale, then this number would be one. If you spent $1 and had two sales, the number would be two, etc.

View original post 801 more words

Filed under: publishing

Amazon Book Reviewing Policy.

Maybe it’s just that it’s June and people are playing outside more, but it seems to me reviews are slowing down generally. Or life is speeding up. Anyway, here’s a post that gets into the nitty and the gritty so, if you do review a free advanced reading copy, for instance, the review won’t get pulled by Amazon.

Ronovan's avatarLit World Interviews

Not long ago I wrote an article called something like Amazon Book Reviewing is Dead. The content was based on information garnered from other posts and from the Amazon Reviewing policy. The posts were based on some fact and some personal experiences of the authors of those posts with the process. Each experience may be different.

As a result of that post there were several comments leading me to decide to remove the post and do more research.

What did I find?

Amazon allows reviews of free products as long as you clearly note in the review that you received the product free for a review. Or if you received it as a present, note as such. It doesn’t say that last one in their policies but FULL DISCLOSURE would imply you should simply disclose how you received the item. Below you will find links to various pages on…

View original post 266 more words

Filed under: publishing

Game of Thrones and The No Apology Tour for Writers

Successful fiction always depends on conflict and often relies on surprise. The mechanics of telling stories successfully are not secrets. That’s why this article decrying the latest developments in Game of Thrones is a little annoying. Maybe they were just going for click bait. It seems the critics want to go to Vegas and gamble, but they want everyone to come home rich.

Vegas doesn’t work that way. Neither does compelling fiction. Bad things happen. People die. Deal with it…or don’t watch or read Game of Thrones.

I’m sure some fans are earnestly distressed at things that occur in the show. However, what happens in fiction stays in fiction. Those characters people love and love to hate do not reside on Earth. They are in Westeros and that’s a terrible and dangerous place to live and die. The show’s producers could suck the scary out of it, but then everyone would complain and no one would watch.

People complain George RR Martin kills off his characters. That’s the risk that makes it worth reading and watching. The sense that “anything could happen” is what is missing from other, lesser, books and shows. If you watch a game where everyone wins, everybody’s bored. Even the winners would stop playing to seek out more challenging pursuits.

If you want reassurance that everything will work out, watch iCarly reruns (as I do.) If you want a complex story that’s a gamble every Sunday night (as I do), watch Game of Thrones.

Yes, to some degree, what happens in fiction doesn’t stay in fiction.

What happens in Westeros might make you squirm or cry or feel disgust. That’s why you’re watching. If it didn’t affect you and it doesn’t make you care (like the last season of Dexter) then we won’t watch or we’ll hate-watch. Oh, Dexter, you fell so far.

Same with reading. A good story has stakes and people lose and die. All sorts of terrible things can happen and that conflict keeps more people riveted to the screen (even if, perhaps especially if, they have to look away sometimes.) What pushes some away will pull more closer, like watching a car accident. You want to look away. Maybe you should. Most won’t.

A few other thoughts about misconceptions about fiction*:

1. It’s not “manipulation” if I make you hate or love a character. It’s good storytelling. 

2. If you recognize a theme or element from something else, that doesn’t make it a copy, a tribute or plagiarism. It just means there are only so many stories in the world. As an author, I’m only obligated to tell my story with my unique voice (and a pantload of panache, thank you very much.) There were, no doubt, other stories about similar topics. (But they lack Chazz.)

3. Just because a way of telling a story is not something you’re used to reading (e.g. second person) doesn’t necessarily make it “experimental” or “bad.” Don’t say to an author (as one friend of mine was told) “Nobody does it.” There are plenty of examples of alternate POV books.

4. The familiar plot device (sometimes observed pejoratively as “tropes”) is what makes many stories work. You could come up with something more elaborate than the old reliable ticking time bomb under a seat, but make it understandable. (GoT came up with a bad guy in an insurance salesman for mariners. You had to watch the explanation a couple of times to get the gist. They should have used a trope. Instead, they confused viewers.)

Tropes are only bad if you get bogged down in too many of them. Readers want to be surprised, but tropes are touchstones which ground the story and make it comfortable for the reader. A writer once pitched me a story utterly devoid of tropes. Unique, it was. Understandable, it was not. (Yes. I’m quoting Yoda.)

Genres also have specific expectations that you don’t necessarily want to avoid. If the couple doesn’t get together at the end of a romance, that’s not a tired trope. That’s an expectation the reader paid for. Romance readers want you to land the plane safely after a stormy flight (and possibly a slap and tickle in the washroom.)

5. If you’re very familiar with a non-fiction topic and read a book aimed at beginners, it’s churlish to snark, “Nothing new here.”

6. “Churlish” is a word that should be used more. I’m also a huge fan of “groovy.” Use it today! (But not “far out!” Forget that crap.)

7. “It’s been done,” is an dull barb. Everything has been done. It’s up to us to write it in a fresh way.

8. I don’t owe you a happily ever after ending and I never guarantee it. When I come to the end of a story, I write satisfying finales. The conclusion might be happy. Might not. Spin the wheel and find out. I don’t write soothing books for children.

9. Some people, like me, say they “hate” cliffhangers. We’re a vocal minority and we don’t really mean it. If you’re writing a series and you advertise it as a series, the reader should expect some questions to be answered and others to be raised. I “hate” Walking Dead cliffhangers. You know…that thing that brings me back to the television set for the next episode every time? People hate cliffhangers most when the device is effective.

10. I don’t write for readers first. I write for myself first. I’m at my desk or a coffee shop or on my couch when I write and I have no idea what “readers” (that amorphous mass waiting out there in the future somewhere) will like. I don’t write by committee. I can’t take a poll. I can’t work to a writing prompt. There is no formula. I just unearth the story and what ignites, burns. I know what I like and I’m hoping readers will climb aboard my crazy train. I’m not looking to board someone else’s commuter bus.

11. Politics shows up in my writing. So does religion. My worlds are populated with all kinds of social interactions (gay, straight, minorities, right and left.) No apologies. Whether the world is post-apocalyptic or I’m writing in the slow apocalypse we’re in now, my books are populated with people. People have opinions, so characters have opinions. They worry about what might happen to them after they die so God comes up for discussion. Some suffer existential angst. Not all the opinions I write about are opinions I happen to share. NO APOLOGIES! Characters come alive in readers’ minds because of familiarity. Depth and resonance come from dealing with big questions. I regret nothing. 

12. I don’t always answer those big questions in a way every reader is going to like, either. I often let the reader figure out for themselves how the big gears of the universe turn. However, if someone is prepared to send me a huge sum of money, I could rewrite a book that aligns perfectly with every ideology that person holds. I’ll hate it and only that person will read it, but I do have kids to send to college so…there you go.

13. I scratched me a book. Everybody gets an opinion, but the writer doesn’t have to listen to that opinion. If you do listen to that opinion, know this: someone will tell you something is grammatically wrong, but they are incorrect. (They’ll also tell you in the same breath they’re an authority.) Someone will declare they’ll never come back for more. You can go back and fix something and/or write another book. You’ll get better the more books you write (if you get feedback from an editor or writing group etc.) The review you read today that is depressingly kind of accurate in some regard will be a cause for laughter at cocktail parties in a few short years. Forgive yourself and assume no one else will.

14. I can write books fast. I can write books slow. If you write faster or slower, that doesn’t make it de facto better or worse. The calculation in that criticism (usually coming from slower writers) almost always deletes the crucial variables: x = the quantity of procrastination divided by y = we are all different.

15. When we put ourselves out there and stand up on our hind legs and dare to speak or write or paint or sing, someone will think they know us. They’ll make assumptions about us, even people who should know better. If you write about zombies, they might assume you’re dumb. If you write erotica, your neighbor might skip straight to slut shaming or ask you out. If you write “literary” they might assume you’re smart and rich.

Though it’s awfully tempting to think so, no one knows us through our books. Fiction reflects reality in a warped mirror. Fiction is not reality. No one knows another’s mind. The writer, in writing mode, remains a cipher. Therefore, ignore the people who are looking for clues to your psyche in your writing (even your Mom) and write whatever the hell you want. It’s not about you. It’s about telling a good story and engaging those who dig your chosen flavor of crazy. Writing crazy shit doesn’t make me crazy. Writing crazy shit keeps me more sane.

16. Don’t write what you know. Write what you care about. Supporting details will be researched or they will be made up. Unless you’re writing a textbook on thoracic surgery, it’ll probably work out.

17. It’s tempting to make people think that writing is arduous. If so, maybe you should try writing something funner. And use the word “funner” more often. (Thanks to comedian Greg Proops for that.) When people complain about the task of writing, I suspect they’re either in the wrong head space at that moment or in the wrong business altogether. I’ve done hard labor and worked retail. That was awful. Writing is a joy and, usually, it’s play.

*This blog and this post is not aimed at readers. It’s aimed at writers. I mention this because, though some readers suffer these misconceptions about the craft, that doesn’t concern me. That’s their business. I’ve met writers who fall for them, though, and that’s a worry.

~ I am Robert Chazz Chute. I’m a suspense novelist who is much kinder and more patient than this post may make me appear. Visit my author site, AllThatChazz.com, for updates on new cars added to my crazy train.

Filed under: publishing, , , , , , ,

Two new writing/author podcasts for my little collection…

Thanks for the hat tip. Just did the first live edition of AuthorStrong last night with Libbie, Nancy and Mat. Great time and some good info squeezed between a few entertaining tech glitches. ~ RCC

John's avatarJohn L. Monk

No, you don’t have to go out and immediately listen to them, haha. Is that what you think I’m suggesting every time I post some new podcast? For my part, I’ll be listening to them on my daily commutes and when the wife and I go driving to various places on the weekends (e.g., the grocery store, and thousands of interesting places you can’t even imagine).

author_strong

Author Strong: indie-centric podcast with an emphasis on craft and achieving publishing success. By indie-centric I mean they have a lot of top-selling indie guests like Libbie Hawker and Robert Chazz Chute. I love how these guests return repeatedly (of course — because they’re good guests!).

taylorstevensshowsm

The Taylor Stevens Show: a new (brand new) podcast with Stephen Campbell of “The Author Biz” and “Crime Fiction FM,” where he co-hosts with NY Times Bestselling author Taylor Stevens. Sure, she’s not…

View original post 40 more words

Filed under: publishing

10 Inspiring Facts for Indie Authors

Nicholas C. Rossis's avatarNicholas C. Rossis

I found this wonderful post on Wise Ink Creative Publishing and am sharing. As always, there’s been some editing to add my thoughts, but you can read the original post on the Wise Ink‘s website.

10 Inspiring Facts for Indie Authors

If I had a dime for each time one of you has told me you’re going through a rough patch with your writing, I’d probably be able to get Michelangelo to illustrate my book covers (yes, I’d also have enough to build a time machine). It’s probably even harder for Indie authors, as we have to do everything ourselves. So, I thought you might appreciate these statistics that should bring a smile back on your face.

  • Self-published books accounted for 31% of all e-book sales in the Kindle Store in 2014.
  • Indie books account for 31% of e-books. However,
  • 40% of all e-book revenue is going to indie…

View original post 266 more words

Filed under: publishing

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

Join my inner circle at AllThatChazz.com

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,063 other subscribers