I find I always reblog David because he digs deep. If you’re struggling with Amazon ads, this might give you a clue why. I’m currently reading Mastering Amazon Ads by Brian D. Meeks, hoping to find my way around the potholes and pitfalls.
More product searches start on Amazon than anywhere else, even Google. It’s the world’s biggest bookstore and by far the largest ebook retailer.
But Amazon Marketing Services (AMS) is still very much a work-in-progress, particularly the slightly pared-back version authors get to advertise books.
Self-publishers tend to focus on making books visible on Amazon. Aside from being a market leader, and having famed frictionless purchasing, there is another key reason why such a focus often gets the best return. Unlike other popular sites, anyone visiting Amazon is generally there for one reason: to buy stuff. You aren’t interrupting them while they share dank memes with friends, or search how fast a raven can fly during winter.
AMS is often referred to as “new” but it has been around for more than two years now. While AMS offers a variety of ads to third-party sellers which can increase app downloads…
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