Last time I talked about using your business cards in the right way. The interpersonal approach must be more subtle than shoving your cards in somebody’s face. However, in other aspects, people in business (i.e. you) are often too shy. At the publishing conference, the marketing guy asked a roomful of authors when they had sent out their last press release. (One ebook publisher said, “Last Tuesday.” Everyone else? Silent.)
Then said marketing guy asked, “How many of you have magnetic signs on your cars advertising your business or book?”
We did not raise our hands.
“Yes, of course,” he said. “We wouldn’t want anyone to find out about you and actually buy your book, now would we?”
It was charming with the British accent.
PS I don’t get any kickbacks from them, but FYI, Vistaprint has good deals on magnetic signs and many other promotional tools.
Filed under: Publicity & Promotion, publishing, advertising, book marketing, magnetic signs, press releases
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