C h a z z W r i t e s . c o m

Write and publish with love and fury.

When Reader Targeting Goes Wrong

David Gaughran

Taking a non-scammy tangent from Saturday’s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book.

I’ve been thinking a lot about this over the last few months. Currently, I’m in the process of both updating Let’s Get Digital for a third edition and writing a book on the topic which is tentatively called The Reader’s Journey: From Strangers to Superfans – as well as working on a third, secret project for writers that is all about using a certain kind of targeting in a very specific way to build audience and drive sales.

And I’ve been putting all these theories into practice too, working with a bestselling author on their launches and promotions, with some pretty amazing results. More on that when I can share, but the cool thing is I’ve had the opportunity to…

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