C h a z z W r i t e s . c o m

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03/18/2011 • 4:04 AM 10

Sell your books. For a long time.

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Movies focus on the opening weekend. Books have a month to hit big or get returned. At least, that’s the way it was for all books. That’s changing in a big way.

Recently I read an agent talking about how digital books extend the life of sales of paper books. Essentially, the message was very much “the status quo is still the status quo” and “E-books are an add-on. Publishing hasn’t substantially changed.”

I don’t agree. First, the extent to which traditional publishing isn’t changing is part of its problem, not its solution. True, many people prefer paper books to e-books, but that’s changing, especially since there are far fewer places to shelve paper books. Bookstores are closing up. It’s not happening overnight. It won’t happen to all bookstores. But e-books are where to place your bets for the future and the future’s coming faster than any of the experts predicted. (Of course, it’s all so new, I’m not sure if anyone really is an “expert.” Maybe that’s a title for someone to claim years later, not in the middle of a history change.)

The agent asserted that most people by far don’t even own e-readers. Yes, and a lot of people still don’t own telephones. That doesn’t mean utility stocks, like Ma Bell, are a bad bet. A lot of people will never own e-readers, but that won’t matter to the book industry because most of those people aren’t big readers anyway. Power users (power readers) are responsible for buying a lot of books—power users, like me. For instance, I bought The 4 Hour Body electronically. Then I decided I wanted to own it in paper as well because it’s a reference book. Then I kept downloading.

The agent’s point about e-books extending sales really stuck with me. The game has changed with e-books. Distribution is cheap and easy. It’s so easy, authors can sell their books themselves through distributors and their own websites. Authors know that their books are not stale to new readers. Every book is new to anyone who hasn’t yet read it.

This is the “long tail” of sales. And now it’s for everybody. The game has changed. What’s weird is that not everybody sees it yet.