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09/14/2010 • 10:01 AM 0

Problogger: The Key to Starting Your Author Platform

Cover of "ProBlogger: Secrets for Bloggin...

Cover via Amazon

Yesterday I told you that, as a writer who hopes to be an author, you need to start a blog now.

Here’s a tool to get you started: Problogger.net and Darren Rowse and Chris Garrett’s excellent book Problogger: Secrets for Blogging Your Way to a Six-Figure Income.

Rowse is a smart fellow from Australia who teaches people how to start up blogs, optimize them and eventually make money from them. I’m not an affiliate or anything. I just think that this is a very useful book for you to read because he discusses in detail how to make smart choices about developing your web presence. For instance, should you host it yourself? What are the pros and cons of paying someone else to host your blog? Then he guides you step by step on how to actually make it happen. He talks about Search Engine Optimization (SEO), content, and every other detail you’ll need to achieve lift off.

I’m listening to the audiobook now and I’m enjoying it very much. However, I don’t recommend that you buy the audiobook. There is excellent information available here, but you need to buy the paperback from Amazon because you’ll get lost in the technical aspects of his instruction. Listening to the reader slog through saying, “http://etc.,…“ is just too much to absorb. It’s not that the book isn’t interesting and engaging. It’s just that the nitty-gritty of the helpful bits is too nitty-gritty if you just listen to it.

As soon as I’m finished listening to the book, I’m going to buy the hard copy so I can better put his advice into action.