Prices will vary. It depends on the material, but when you’re figuring out what to charge for an ebook, you can’t price it the same way as a 1990s hold in your hand book made from trees.
I put together an ebook for a client of mine. When I spoke to him the other day he was concerned the book wasnt selling much.
“What’s the price point?” I asked.
“Around $25,” he said.
And there’s the problem. He was used to charging hundreds of dollars for his manuals, so when he wrote a business book he thought he was making a huge concession to price his e-book at $25. Actually, that’s getting into hardcover territory. It’s not the appropriate pricing for that ebook because it’s essentially a marketing device for a much higher-priced service.
He’s selling the book as part of a strategy to market his seminar business, so he needs to take the risk out of the equation for his clients. I suggested he come down to $4.99 and make it up in volume. Another alternative would be to use the e-book as a loss leader and give it away as a promotion (it’s relatively short) as added bait to his excellent seminars.
Taking risk out of the equation is why all those 1.99 and .99 apps sell so much. When you can instantly download something and the risk is the change in your couch cushions, you’re going to buy a ton of it.
Evaluate your ebook and price it objectively.
Filed under: ebooks, publishing, pricing ebooks
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