You need a platform, preferably a big one. You need a website that’s all about the magic that is you and what you have to sell. (Hint: that’s the same thing. You sell yourself first and all your products are secondary. If they don’t like you, it doesn’t matter what you’re selling.)
1. Be nice. (And if you can’t be that, go work on that. It is possible to succeed without being a decent human being, but I’m not going to be the prick that encourages that sort of nonsense.)
2. Your Facebook page is not the center of your empire. Social Media is a moving landscape. Facebook might not be there five years from now. You scoff, but people who poured their hearts in their Friendster and MySpace pages are scowling about it now. Your website is the center of your empire-to-be.
3. Have Oprah owe you her life, be a world-famous expert on the next hot thing, be a reformed-junkie celebrity or be born to famous abusive parents. If you can’t manage these things, you’ll have to grow your following the old-fashioned way: provide value and help people with their problems.
There’s plenty more to say on this subject. Read it in Christina Katz’s Get Known Before the Book Deal and read How to Become a Famous Author Before You’re Dead by Ariel Gore.
Filed under: Books, Publicity & Promotion, publishing, web reviews, Writers, Books for Writers, How Writers Build Platforms, Writers and marketing, Writers and promotion
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