There’s a simple trick to making it easier for the world to find you and your blog. It’s so simple, many people neglect it. You aren’t going to like it, but it’s key, and no, I’m not going to go on and on about keywords (today.)

Make your blog post titles simple because simple is searchable.

Yes, I’ve fallen into temptation for the clever title that makes you feel oh, so smart. Forget it. Put in a title people might actually type into a search engine.

Do not make intellectual allusions to Marcel Marceau in a blog title when the content is about Parisian fashion. Do not mention Henry Miller in the title when the content screams Amish barn bee. Clever is great. I love clever. Keep it on Twitter, Mr. Noel Coward. Be searchable on your website. If your titles are too obscure, no one will find you to find out how clever you are!

Filed under: Social Media, Twitter