C h a z z W r i t e s . c o m

Write and publish with love and fury.

Can you tie your book’s title to something larger?

When I put together my collection of short stories, I knew I had a problem: traditionally, short story collections don’t sell. I think that’s changing. With e-readers, we’re turning away from ever bigger Stephen King-size  tomes. Digital brings the short form (or at least shorter forms) back because page counts don’t count. I looked at the themes of the collection and added chapters that were inspirational and thought-provoking. I thought about how it was director Kevin Smith who inspired me to write full-time. What emerged was a bathroom book of stories: Self-help for Stoners, Stuff to Read When You’re High. It’s suspenseful, yet full of parables. Yep, it’s an odd book.


Today is 4/20. I’m hoping that, because of the tie-in to a niche, my book will find readers who would otherwise have passed it by. Every day I say you don’t have to be a stoner to love it and that’s true. However, I wanted to have a hook with an identifiable market because, sadly, a book that’s for everyone is for no one.

When you choose your next title, what event or group could you tie it to? For instance, if you can legitimately come up with a book that has “Christmas” in the title, it might sell much better than a title that sounds too much like a bunch of other titles.


Filed under: publishing, , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

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