It may be premature to say Facebook is in decline. Perhaps it’s more accurate to say its mercurial rise is flattening and it’s too early to declare its demise. Everything grows or dies, whether we’re talking about your business, your fan base, or your favorite social media.* Entropy rules and things change. Facebook is feeling entropy’s effect, so maybe they’ll adapt and improve and grow again (but that’s not the way to bet.)
I’ve got my problems with Facebook, but they’re mostly the same problems everyone else has: privacy issues; King Nerd arrogance; I don’t have enough Facebook friends; and, one day, I’ll suffer artificial limits on the number of friends I can have.
Note that though I love Twitter, I’m still chafing at the restrictions on the number of people I can follow there.
Google+ (I’ve titled this post with Google Plus to emphasize the difference) is coming, and it might solve a whack of those problems if Google gets it right. One of the things I like is that you can make circles of friends, so you can choose who gets your message. Haven’t we all suffered the social stigma and financial pain of announcing on Facebook how much we’re looking forward to Grandma’s funeral, only to find Grandma’s still checking her account from her hospital bed and she’s cut you from the will? Petty old bitch.
Keep an eye out for the Google+ launch. They’re still working out the kinks with the beta version so right now the only way to join is by invitation. I’m pretty excited about the social and business possibilities Google+ offers. If it lives up to its promise, I will enthusiastically migrate away from Facebook to set up shop at Google+.
*MySpace is in a coma waiting for us to be merciful and finally pull the plug, for instance. If you still have a MySpace account, please, get your affairs in order. It’s almost as dead as Grandma.
UPDATE: This just in! MySpace has been sold. Details here. They’re starting with a workforce reduction and somehow Justin Timberlake is involved, so…nah, MySpace is still dead in the water. Like Grandma!
- Google+ and the PR Game (pamil-visions.net)
- Can Google+ Become Facebook Killer For Google? (myassgeek.wordpress.com)
- Will Google Plus Be Better than Facebook? (zwingliusredivivus.wordpress.com)
- With Google+, Google Begins Its Latest Assault on Facebook (news.dice.com)