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On Writing Well: Openings, Distractions and the next Million Dollar Idea

The Challenge of the Slow Open

Crack the Indie Author CodeAs I work on revising my coming-of-age, love story cleverly disguised as an apocalyptic plague thriller, I worry about the beginning most. (I’ll give you a minute to digest that first sentence.)

This is a long book I will serialize (soon). The story unfolds largely through the eyes of a boy with Aspergers Syndrome, sixteen-year-old Jaimie Spencer. He’s a selective mute. I wanted to impress upon the reader how different he is from the first page. The story starts with the boy observing the plague as it infects his next-door neighbor. The neighbor is a pilot who happens to be having sex with a flight attendant at the time, but Jaimie is detached about such things. He’s asexual. His point of view is an interesting hook, but it’s not really an action hook. It reads like a character hook.

I’m going for intrigue and showing this book is more serious than much of my other work. I’m satisfied it’s a good start, but it’s a risk because of that slow start. I’m starting the novel with a long lit fuse instead of an explosion. That could be a problem and I will have to revisit this issue several more times before I commit to the slow burn open. There are plenty of explosions, strained family dynamics, obstacles, reversals, betrayals, realizations, death and a long journey  ahead. Amid the chaos, Jaimie is a detached, almost Christlike figure. The world is falling apart and he’s fascinated with dictionaries. (Expect Latin phrases, weird words and an amusing annoyance over homonyms.) The boy perceives the world as an alien might. His peculiar point of view questions how everyone else sees the world.

My luckless hit man is a funny guy in big trouble.

My luckless hit man is a funny guy in big trouble.

Big openings hook more readers faster. For instance, is it a cheap ploy to kill somebody off in the first paragraph? Many critics, both amateur and professional, seem to think so. However, I suspect the average reader doesn’t think that way at all. Some lit snobs say they shouldn’t think that way. Irrelevant. Many readers do think that way.

Every story should jump right in without throat-clearing, of course. (Don’t start your book with a weather report, as a baffling number of novels still do.) But how late should you enter the action? Bigger Than Jesus starts in media res with my loveable hit man out on a slippery ledge high over Tribeca with the bad guy hiding behind a gargoyle. Higher Than Jesus starts with a slower open in a dive bar, but right from the start, you know Jesus Diaz is there to kill someone on Christmas Day. Crime fiction should start with action. But can Jaimie Spencer do it?

Distractions

I’m confident in the writing for those who stick around for the show. However, we, as writers, are not competing with other books in our genre. We’re competing with Call of Duty, Game of Thrones (on TV), people working second and third jobs to earn enough to live, laughing babies on YouTube, the gym, the laundry, and all the other paperwork of life. Readers have so many distractions, it almost makes me yearn for a time when books were much more central to our culture. The good news is, if you survive the coming world flu pandemic that will wipe out billions, there will be fewer distractions and a bit more reading time.

Solutions and Opportunities

Jesus is resurrected in Chicago. Sex with the Queen of Giants. Violence with Very Bad Men.

Jesus is resurrected in Chicago. Sex with the Queen of Giants. Violence with Very Bad Men.

I have a suggestion to help combat The Distraction Problem. It’s not really open to me at the moment* but you might be able to use this suggestion: If you’re American, make audiobooks on ACX part of your publishing platform so people will be able to consume your goodness while they do the laundry, commute to their second job, run on a treadmill or play Call of Duty. Publish an audiobook on ACX and it goes to Amazon, iTunes and Audible. Audio is the future. That, and the massive killer virus thingy.

*I encouraged writers to go for ACX in Crack the Indie Author Code and Write Your Book: Aspire to Inspire. Since I’m a Canuck, they aren’t set up to deal with me yet. That creates a huge hole in the market for audiobooks worldwide. If I had the money, I’d start a company to compete with ACX and deal with all them foreigners immediately.

Click it to grab it. Just 99 cents!

Click it to grab it. Just 99 cents!

~ Earlier today I published an article on ChazzWrites.com that was meant for my website about Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App. Apologies for the mix-up and a suggestion: If you’re on WordPress, don’t ever use the Quick post feature. Any problems I’ve ever had posting to WordPress started there. I decided to leave it up since it automatically shot out to subscribers and I never did announce a page dedicated to that book, so…yeah, I’ve got a web page just about Vine and the useful glory that is Six Seconds. If you’re interested in checking out Vine and promoting your books with it, here’s the link to onlysixseconds.

If you’re on Vine and would like to hear a reading from Self-help for Stoners, find “Robert Chazz Chute” on Vine. I’m doing the first author reading on the Vine app. Interested in winning a signed copy of Bigger Than Jesus? I’m running a contest with that reading. Get the details on how you could win from this link to AllThatChazz.

Filed under: audiobooks, blogs & blogging, book marketing, Editing, My fiction, publishing, Vine, Writers, writing tips, , , , , , , , , , , , , , , , , , , , ,

Rebelmouse Review: How to Gain Readers and Listeners with a Collage of You

Click it to grab it. Just 99 cents!

Click it to grab it. Just 99 cents!

My author platform is a sprawl of social media. I’m bringing my voice to a more effective public address system with Rebelmouse.

Recently a social media expert told an author to bring two blogs together, amalgamated to one site for better SEO. That way, more people would discover her awesomeness. The problem resonated with me. I have (deep breath) three WordPress blogs, two podcasts, three Twitter feeds, a tumblr site, a Facebook page, Google+, a Pinterest board and occasionally I send out a SONAR pulse from my one-man attack submarine. I wondered, how could I possibly bring everything together without becoming some expensive programmer’s buttockal pain? I wanted to curate all my content so my readership and podcast listeners could hit the highlights in one convenient place and receive one harmonic signal. Tough problem. I now have an easy answer, and it doesn’t include hiring a programmer I can’t afford. In fact, the solution was free. It’s me on Rebelmouse.

Showcase pics and vids

You’ll notice at the top left there’s a new Rebelmouse follow  button. Please click it for The Full Chazz Experience. It’s free and ready for your unending delight. As for signing up to curate your own stuff, you can pay for premium services at Rebelmouse (starting at $9.99 a month). I opted for free now and may upgrade later. When you go to my page, it looks remarkably like a Pinterest board. The difference is, Rebelmouse pulls the feeds from the far reaches of my book and podcast empire (mmmkay, tiny kingdom) so you get the latest from the All That Chazz podcast, The Cool People Podcast, ChazzWrites.com, AllThatChazz.com, my primary Twitter feed (@rchazzchute), Facebook and Pinterest. I even added a few videos from YouTube, which, until now, most of my readers were unaware I even made. That’s the power of Rebelmouse.

Advantages for selling books

The move to Rebelmouse was especially important to me so I could show off the work and play I do with the Vine app. I make announcements about my books and podcasts on Vine amongst quick videos of our skinny pigs chattering and having fun as a six-second comedian. I wrote an instant ebook about Vine (Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App). I wanted to draw more attention to the book and show the fun I was having with the app all in one place. Potential readers could see what I was so enthused about in Six Seconds and I could help them with the decision to buy my book and join up by showing them vines (that’s videos made on Vine). Traffic to AllThatChazz.com shot up since I joined Vine so there’s definitely value there (and the book’s just 99 cents on Amazon, by the way. Please and thank you.)

Pros

I’ve already noticed another increase in visitors since adding Rebelmouse. One easy curation page obviously makes it much easier for readers to consume my content. You can also share your offerings on Rebelmouse back to your networks. When visitors arrive to check out one offering, they can quickly check out what else is on display and get my flavor. That’s a funnel and funnels are valuable in building an audience and getting fans who buy all your books.

The front page on Rebelmouse even has further curation options. You can click on the tabs at the top so you only see the podcast page, books page or Pinterest page. (These pages were suggested by Rebelmouse based on the tags in my feed content.) Comparisons to Pinterest are obvious, except it’s a collage of the Magic that is You instead of a collage of the things you like. The beauty of this solution is an attractive page with everything in one place that’s easy to take in. When you click on the link, you’re whisked back to the original page. Not many authors are on Vine yet and very few are on Rebelmouse (I noticed Jane Friedman is there, for one). The time to get in early on these tech solutions and enhance your author platform is now.

Cons

I did have a glitch or two when I put the page up but I figured it out pretty quickly. Be careful about which feeds you authorize and be hesitant to hit the auto-update when it is offered. That got overwhelming when everything came in at once. I clicked on auto-update and then couldn’t figure out how to switch it back. I also changed the name of the page to my name (rather than confuse readers with another All That Chazz page.) That change messed up my first announcement link so eager readers got a “404, Page not found error” when they tried to follow. That fixed, I’d say most of Rebelmouse’s interface is fairly intuitive and I really like the page now.

There are certain posts I’d like to be sticky at the top, but that might be a premium feature in my future. The Pinterest look is effective, but if you never or rarely use pictures or video on your posts, it won’t work so well for readers. Like Vine, Rebelmouse is a visual medium first and text comes second. That’s fine. We’re visual creatures. Your future boyfriend or girlfriend across the dance floor might have a great sense of humour and a powerful intellect, but your first impression is eyes, hair, cheekbones, build and how well they fit in those jeans as they do the funky chicken.

Conclusions

Rebelmouse looks great for authors, photographers, musicians, graphic artists and anyone who wants a more social pitch site (compared to a pricier, upscale, hard sell, sales site like Crushpath). As we continue to search for new ways for authors to find readers (and help readers find us), Rebelmouse is one easy way. It’s the free solution I was looking for to create a magazine experience of all that I offer in one convenient page.

Book promotion and marketing is damn tough. It just got a little easier to curate ourselves in a happy way.

Filed under: author platform, book marketing, podcasts, Publicity & Promotion, publishing, rebelmouse, Vine, web reviews, What about Chazz?, What about you?, , , , , , , , , , , , , , , , , , , , , , , , ,

Write like the wind!

Maybe someone will write a song for you, too, some day.

Filed under: publishing, , , , , ,

Your blog does not matter

 

“Writers should not write blogs for writers!” some expert declared.

Instead, write for readers!

Small-town terrors and psychological mayhem in Maine.
These are the foundation stories of the coming Poeticule Bay Series of suspense novels.

I understand the argument, but what about writing about where your passion lies? I’ve written about writing for years now, drawing on my experience first as a journalist, publishing insider, freelancer, then as an editor and finally as an independent author who publishes his own work. I’ll be coming out with a book about writing later this year, so that’s one solution to the problem of writing for writers. But I keep thinking about that advice to write your blog for readers. I think I just figured out why it doesn’t matter.

Blog marketing does not matter. An author’s blog is usually something you discover after you’ve already found the author. Seth Godin’s blog is popular, but I found out about him through media first. Despite his high traffic, JA Konrath is sure that A Newbie’s Guide to Publishing doesn’t net him any new readers. He writes for writers and they come for his opinions and information, not his books. The readers of his blog and the readers of his books are two subsets of his readership with very little overlap. True, I read voraciously, but I still haven’t got around to reading any of his books. (Or John Scalzi’s or Chuck Wendig’s, either, though I love their blogs.) And what of all those successful novelists who blog little or not at all?

John Locke came up with a blogging strategy that helped him sell a lot of books, but he didn’t blog every day to do it. In fact, Locke blogged sparingly. He crafted each blog so he could leave it up for months and, using keyword searches and Twitter, drive traffic to his blog by going out and getting potentially interested parties. (Read Locke’s book on marketing to find out more about that.)

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

There is a caveat to these grand pronouncements. I’m not saying don’t blog. I’m saying that it’s unreasonable to expect a tiny engine to move that mountain. You need a website, but fairly static pages might do. Yes, I know (we all know by now, don’t we?) that a blog that changes often and has a lot of posts is smiled upon by search engine spiders and that boosts rankings. But that website you love so much isn’t the burning bush that’s converting believers. That website is where you send readers when you attract them by other means.

What should you spend more time on (and by you, I mean me)? Well, tomorrow night (Sunday at 9 PM) I’m going to have a chat on Blogtalk Radio with Sandi’s Tuttle. Tune in here. So there’s that.

Have a podcast, make personal appearances, show up on other people’s podcasts, do campus radio, do press releases (and make follow-up calls when they ignore you.)

Time for an angry tangent: A reader on a forum called on indie authors to send out press releases because she didn’t think we were brave enough or bothering to do so. She didn’t know what the heck she was talking about. Traditional media has a history of ignoring us because they don’t realize there are no gates to keep anymore. They’ll get over that. Too late, but they’ll get it. In the meantime, I’d love to sit down with that reader who thought we don’t do enough to help our cause and let her know all the things we do any given day, many of us after the full-time job is done. As if sending out a press release was a brilliant and heretofore unknown marketing strategy. She does not know the struggle. Indie authors are some of the bravest people I know in business. That grenade-thrower didn’t understand that just because you can read doesn’t mean you know anything about the writing biz.

Paranormal persuasion and scary stories (including two award winners.)

There are plenty of things you can do that could help your career more than writing a blog: Optimize your sales page on Amazon so readers can find you, for instance. Play with Amazon categories to get listed in the top ten of a subcategory to get traction. According to Klout, Twitter and Facebook help me reach more people than my blogs do (and my Goodreads blog presence doesn’t make a dent.) Becoming a star on YouTube could help more than a blog. If I’d starred on SCTV and become rich and famous at 22, I’d be better off now. (Time machine’s broken, so I’ll have to fix this the old-fashioned way: I’m going to need a DeLorean, a broken town clock and a bolt of lightning.)

What else can you do? You can do all the things you’ve heard about (or have already done): guest post, blog hop, do giveaways, comment up a storm, use free day promotions (to less and less effect), hold contests, pay for ads (though I rarely recommend that), send out more copies to reviewers, contact book bloggers, do signings, approach bookstores, make an app, cultivate powerful friends, save the life of a celebrity or write a book about cute cats.

Click to get Bigger Than Jesus here

So why blog? To serve the burning passion of a thousand stars going nova, I suppose. To express. To help. To have an active site for readers where I can send people who are interested in finding out more about me and my books and my process. On this site, I write for writers. On my author site, yes, there are plenty of links to my books, but mostly I talk to readers directly through my podcast. (Every week this summer and fall, I read a new chapter of my crime thriller Bigger Than Jesus for free. Those who can’t wait for the next instalment can get it all at once here.) Most of all, I write my blogs to discover what I think about things. (Like today.)

Do I expect any writers will convert to my book readership? A precious few, if they like my voice here because there’s some transfer of style in my other writing. No matter what I write, I’m a fan of twisting expectations, sneaky surprises and lots of jokes. I’ll expect most conversions will come when I publish the non-fiction books about writing. There are also niche blogging opportunities. For instance, I think if you’re a crime novelist and you blog about forensics in depth, you might gain interested readers from your blog to your books. Niche marketing is a buzzword, yes, but it does mean something.

The single most important thing you can do to help your career is write your next book.

If your blog is getting in the way of your book, then it’s time to take another look at your priorities.

And by “your”, I mean “my”*

To check out all the books by Robert Chazz Chute, click here.

*More on this tomorrow…

 

Filed under: publishing, , , , , , , , , , , , , , , , , , , ,

UBC #27: Use Google Search Stories to tell your stories

Every day, there is a lesson. This new video was created with Google Search Stories. It’s easy and quick. The only trick is finding the video creator because Google will send you, nine times out of ten, to an old site that doesn’t actually have the video creation tool anymore. There are a lot of angry people out there who would love to use this tool, if only they could find it! 

Here’s the link: 

https://searchstories-intl.appspot.com/en-us/creator/

Bookmark it.

But before you go, there’s something else that’s important to be learned here. Go back through your links and see what you need to update. I just realized last night that I hadn’t updated my book page on my author site for awhile ( as in not since two books ago!) The page was out of date. Then I realized I needed to update my tags on a couple of my books on Amazon. I know we all have long to-do lists, but from time to time, go back and look at the pages you hardly ever look at. Revisit old blog rolls and see what links are dead or inactive. (I recently overhauled this page so I got rid of my blog roll completely and instead, to your left, you’ll see a nifty grid of blogs I follow.)

You don’t have to do it all at once, but little by little, cut out the dead wood, weed your garden and revamp. There’s surely stuff there that needs to change. When everything works right, your readers won’t thank you, but when something’s broken, it will  really annoy them. Sadly, they still probably won’t tell you. They just won’t come back.

~ Robert Chazz Chute is the author of Bigger Than Jesus, Self-help for Stoners and other titles that bewilder, intrigue and mostly annoy. Ah, but you saw that in the video. Never mind. If you visit my author sales page, do a brother a solid and click “LIKE” and at the bottom of the books sales pages, please click “Agree with these tags.” That would help me, make you a better person and possibly cure your scurvy. Cheers! 

Filed under: publishing, , , , , , , , , , , , , ,

How to Use Google Search Stories Video: Watch me be the drama king!

Google Logo officially released on May 2010

Google Logo officially released on May 2010 (Photo credit: Wikipedia)

You’ve seen how Go!Animate works in the previous post. Now check out Google Search Stories. This is free video software that’s even easier to use than Go!Animate. You’re telling a story with images, news, maps,

google searches and books (yes, books!) This could be a very useful promotional tool for indies when used correctly.

Easy to do: plug in search terms, tell your story creatively, add music, preview and publish to YouTube. And free.

Click here to see my Quit My Day Job post and Google Search Stories video. 

The link to make your own Google Search Story is at the bottom of the video post on my author site.

Filed under: publishing, , , , , , , , , , , ,

Use GoAnimate to spread the word about your book

Go!Animate is a free YouTube program that allows you to make short cartoons quickly and easily. You can pay a little more to make it more complex, but it seems much cheaper than several of the other video animation options. Here’s my little cartoon I experiment for Sex, Death & Mind Control now posted to the world on YouTube to promote my author site AllThatChazz.com. It’s not perfect, but it was a first attempt and only took a few minutes. Something to consider. I know I’ll play around with it further for future book promotion projects.

Filed under: publishing, , , , , , , , , ,

VIDEO: Music for the love of reading

Feel them feel their power, enjoy the jam and see how many of the books in the video you’ve read.

Filed under: publishing, , , , ,

VIDEO: Brace yourself for my eyes afire. Yeah, that’s just a little disturbing.

Last week I talked quote trailers. Here’s a fresh one for a different book: Sex, Death & Mind Control. If I had to do it again, I’d change the title. Why? Because I’ve run into a startling number of people who expect it to be porn or too violent for them (not that there’s necessarily anything wrong with that, but it’s not porn and it’s not even gory.) It’s twisty and weird and fun and you don’t see the groin punches coming. I ran into similar problems with another title, Self-help for Stoners. I write suspense, but my titles are obviously missing that mark.

I blame myself because I don’t have an intern around the office to accuse of incompetence and inadequate pencil sharpening. Oooh, but if I did…er…anyway, perhaps the quote trailers will change potential readers’ expectations. Download a sample from Amazon here or from Smashwords. I’m everywhere, and yet nowhere. I’m a riddle inside a paradox wrapped in a burrito. Which is a problem from a sales perspective but I’m confident my readership will find me. And if not, I’ll just have to suit up in my cape and cowl and go hunt them. By night. In a car with a jet engine that can turn into a submarine. The usual lengths authors have to go to find readers.

Now off to interview some intern candidates to see how tolerant they are to screaming fits, being called Alfred and cleaning up bat guano. The lair is looking untidy.

Filed under: book trailer, ebooks, Publicity & Promotion, publishing, What about Chazz?, , , , , , , ,

Quote Trailers vs. Book Trailers: What’s a Quote Trailer?

Don’t feel bad if you’ve never heard the term “quote trailer”.

I just made up that term up yesterday at about the same time I created my first one.

What’s a quote trailer? See the post below this one for my example, but basically it’s a short trailer that hooks new readers with intriguing quotes from your book. You could add in a short description of what the book is about if you like. Do more of that and you push the book promotion spectrum toward a book trailer. I’m not saying you shouldn’t try making a book trailer, but book trailers are notoriously difficult to do well.

My problem with most book trailers is that they are almost always too long and underproduced. We are a cynical audience, accustomed to slick Hollywood graphics created by professionals. When we see a cheap book trailer, it’s usually a long commercial. If it were on TV, you’d change the channel or you’d hang in there just to laugh at the clunky acting and low production values. Occasionally, some book trailers rise above average. Scott Sigler made a competition out his book trailers. Amateur and student filmmakers rose to the call at no cost to Sigler. Better, all the contest submissions went up on YouTube so readers and new readers could vote for the winning book trailer. The contest became a free book promotion proliferation tool.

A quote trailer sets your Unconscious Expectations Bar (I just made that up, too) back down  to limbo level so you can easily step over it. Take a look at the post below this one and you’ll see what I mean. Nothing fancy. It was quick and fun to put together and if the words whiz by a little too quickly for anyone, they can always pause it. Better too fast than too slow. I don’t go into too much detail because this is just an invitation to go to my author site to learn more. I’m not getting sucked into a big pitch for one book on this video project. It’s designed to tickle your brain to check out all my books. Please, resist the urge to put up ten minutes of quotes. I dared to go as long as one minute in my first quote trailer. Instead of hoping someone will sit still for a long video, I’ll create a bunch of short ones for all my books over time. You may want to consider doing the same.

Filed under: book trailer, Books, Publicity & Promotion, What about Chazz?, What about you?, Writers, writing tips, , , , , , , ,

Click here for AllThatChazz.com books & podcasts

Jesus Diaz on the run in New York

Jesus hits Chicago

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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