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My Year in Indie Publishing: Lessons learned

Just released! Paranormal, crime, weirdness and murdering Delusion.

Just released! Paranormal, crime, weirdness and murdering Delusion.

Hundreds of mugs of coffee and almond milk later…where am I now? I quit my part-time job to work at writing full-time. It’s been one year, one month and sixteen days. Today, a look back on the first year of Ex Parte Press and lessons learned:

1. I published Self-help for Stoners and Sex, Death & Mind Control first, just before I quit. I went with Bookbaby as the intermediary on those two. In hindsight, not the best choice. To change absolutely anything costs. I should have gone more DIY up front so I’d have more flexibility with those titles. (Also, their responses to my requests for information have been very slow.) Unless things improve with BB, I will pull them eventually and republish without the intermediation.

2. I published some short stories through Smashwords. Smashwords hasn’t paid off, though I think it will the more I publish through that platform. I hurt myself early on with a bad DIY cover. Short stories are a tough sell, but my collections sell better. (Oh, hey! Just published the definitive collection: Murders Among Dead Treeswhich is two previous ebooks plus much more, bonus commentary and a sneak peek. More about that later. Nice cover, huh? No more DIY covers for me! My graphics guy and go-to dude is Kit Foster. Check his portfolio.)

3. In the first few months of the year, I wrote a lot but worked on promotion too much, too soon. I should have allocated my time to get more books done and worry about promotion less on the front end. Writing more books and expanding your bookshelf is the only sure way of grabbing more eyeballs in the long run.

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

4. In May, in a simulcast across North America, I gave director Kevin Smith an autographed copy of  Self-help for Stoners. It now resides in his bathroom. Though I got onstage, I was still too shy about promoting myself and hampered the opportunity by getting offstage too quick. The follow-up press release campaign was a waste of money and time. The appearance on Smodco’s podcast was a better stab at being a publicity monster, but due to a mistake that wasn’t mine, that effort, too, was hobbled because it aired at the very end of the Valentine’s Day podcast. Personally, it was a very positive thing. Professionally, less so. (When I see Self-help for Stoners stats go up, I have to wonder if that’s a delayed positive outcome, though.)

5. I had a disappointing falling out with a publisher in June. Everything was peachy until the promised money didn’t arrive on the timetable agreed upon. I relearned a lesson I should have picked up by now: Don’t work with angry people (and, when they are uncommunicative, that doesn’t mean all’s well.) Good luck to them. I remain righteous.

"Worthy of Elmore Leonard with shades of Thomas Harris..."

“Worthy of Elmore Leonard with shades of Thomas Harris…”

6. By June I’d published another collection, The Dangerous Kind & Other Stories. In July, Bigger Than Jesus, my first crime novel, was ready.

I later discovered that TDK &OS had production issues. I think Scrivener used an earlier draft it shouldn’t have. As soon as I found out about it, we went into whirlwind mode, corrected the text and published a new edition of The Dangerous Kind & Other Stories. (Nonetheless, sales plummeted on that title. Nuts.)

I found some things I want to change in the paperback of Bigger Than Jesus, though the same problems didn’t appear in the ebook. Scrivener is a great program, but there’s still quite a learning curve. Next problem, finding an equally great and affordable program for editing print books. Formatting print books in Scrivener is too hard (at least for me.) 

7. I podcast Bigger Than Jesus through the summer, a chapter at a time. The podcast continues to grow and the last episode of 2012 (airing this week) will be #62. I’m pleased with it, but my mistake was to focus too much on marketing the first book. I’d named the podcast Self-help for Stoners (reasoning that at least I’d have an identifiable and easily entertained audience.) I later switched it to the All That Chazz podcast because my author site is AllThatChazz.com and the new title reflects the variety of whimsies I offer. The podcast has listeners worldwide, but I’m still most popular with the beautiful stoners of California.

A quick-moving plot with lots of surprises and a clear-eyed examination of addiction.

A quick-moving plot with lots of surprises and a clear-eyed examination of addiction.

8. By September, Higher Than Jesus, the second in the Hit Man Series was ready. I need to get more reviews, but the feedback tells me I’m on the right track (i.e. clever twists and reversals, even more funny dialogue, less swearing, more sex.) There’s a prejudice among some authors that a book has to take a long time to write for it to be any good. I don’t agree, if it’s the right book and the right writer. That’s one of the many points I argued in…

9. Crack the Indie Author Code and Write Your Book: Aspire to Inspire released this fall. I drew on years of experience from working in traditional publishing and I’d been writing about writing for years. It was going to be one book, but that proved too big and overwhelming. I made it into two books. Boiled down from more than 1,000 posts on this blog, I revised, revamped and added bonus and updated material. I need more sales and reviews, of course, but in the long-term, these two are a score on the non-fiction side of Ex Parte Press. I’m sure there will be more books in the Writing and Publishing Series in 2014.

Grab Crack the Indie Author Code here.

Grab Crack the Indie Author Code here.

So what was learned? This is Item #9. By now, you’ve no doubt noticed there’s always a kick in the teeth. I learned that when you farm out editing work to an unfamiliar editor who misses deadlines and doesn’t get back to you, don’t be surprised when you’re disappointed. When the manuscript finally arrived, she’d made four or five corrections toward the end (perhaps trying to make me think she’d read the whole thing.) That set production back two months so all that editing had to be accomplished by someone else.  A costly delay.

10. Anxious to publish, I had plans for two more books in 2012. I wanted to get on with revising the big book: my ambitious, dystopian, coming-of-age thriller. I also began writing the third in the Hit Man Series, Hollywood Jesus.

More tips and tricks to steer your authorship. This book is free to you until Saturday, Dec. 15! Please click to get it now.

More tips and tricks to steer your authorship.

Then I learned the most important lesson yet: Balance. My work schedule caused problems with my health. Family obligations were  ignored. You can work nineteen and twenty-hour days. I don’t recommend it for long. I slowed a little and took more time with Murders Among Dead Trees. I got stuck on a couple of the stories and needed to take my time to make them better. The short, “Another Narrow Escape”, flowed out all at once and came easily. Others needed tinkering. I took the time I needed and Murders Among Dead Trees is just out. That’s the last of my short story collections. People buy novels and series much more, so that’s what I will write.

I’ll release the next books in early 2013…but I’ll be more flexible about what “early” means. I’ll also wrestle with the kids more.

So, as 2012 draws to a close, I have eight books up on Amazon (that by February will mostly be available across all platforms, not just Amazon.) ChazzWrites.com is a finalist among the best self-publishing blogs of 2012. This morning, Roger Colby from Writing is Hard Work (say that a little louder, Candy! It sure is hard work!) nominated me for Blog of the Year. John the Aussie never misses an opportunity to hit the “like” button on my posts. The books on writing and publishing will help a lot of people and the Hit Man Series will distract many from their pain and doom as they enjoy hilarious and hardboiled revenge fantasies. Today, I’ve never been more poor, but I don’t think I’ve been happier. 

What did I do right in 2012? I wrote every day and consistently. Then I rewrote. I got Dave Jackson to help me with my podcast and I got Kit Foster to design my covers. I asked for help when I realized I couldn’t do it all. I gathered allies and made a lot of friends through this blog. This is good. This is what beginning again looks like. It’s only my first year in indie publishing, not the last.

Never mind the Mayans. Year Two starts now. Tally-freakin’-ho!

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#NaNoWriMo: Tools to get you back on track & stay inspired

Right about now, if you’re doing National Novel Writing Month, you’re feeling a little tired and you have two complaints: Where do I take my story from here and how can I better manage my time to meet my writing goals?

I can help. First, here’s a link to my guest post on Masquerade Crew today. This excerpt from my book, Crack the Indie Author Code, is an easy, fun and  genuinely intuitive exercise that will turbocharge your NaNoWriMo efforts and make your manuscript fresh. I call the strategy my Trio approach to story creation. You’ll love it and your readers will, too.

And now your free time management tool: The SlimTimer. I found it through The Nerdist Way by Chris Hardwick. (With all those Star Wars jokes and references in my books, you must have guessed my nerd secret, huh?) This tool will help you track your activities and find time. Only what is measured can be improved. Measure your day with this timer.  Then make time you didn’t know you had, get back on track and stay on track.

Crack the Indie Author Code is Book One. Write Your Book: Aspire to Inspire is Book Two in my series on writing and publishing. For fresh inspiration, I offer this uber cool image to motivate you to persist with writing your book so you, too, can have a cool ad like this!

Click the image to get Higher Than Jesus

Often when we think of graphic designers, we only think about book covers. Kit Foster from KitFosterDesign.com sent me this ad this morning. I’m using the white variation above in the Orangeberry book tour. Pretty cool, huh? Kit is not only an author and the sponsor of the All That Chazz podcast, he’s also an amazing designer. He does book covers, web banners, Quote Art and much more. If you have a podcast, you need art. If you need an ad, check out Kit’s portfolio and go get help. Great images grab eyeballs.

Graphic designers can do more than just book covers. Kit is a great consultant. For instance, it was he who suggested that I add a tag line to my covers using the ten commandments to reflect some aspect of the plots through the series. In Bigger Than Jesus, it was “Thou shalt not steal.” In Higher Than Jesus, it’s “Thou shalt not kill.” In the next book, Hollywood Jesus, it’s “Thou shalt not covet.” That tweak added a lot to the look and tone I wanted to achieve. Tweak your covers. Don’t let them lie there, weak and ugly.

I’m so excited about how my books are turning out (which explains how linktastic I am today), I want you to be excited about your books, too. Go write one.

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#NaNoWriMo Tip: How to blast out of the gate

Find tons more tips and inspiration here.

As you write your manuscript, grab your readers by the eyeballs right away. Here’s how:

Crack the Indie Author Code and Write Your Book: Aspire to Inspire both have bonus offers of free ebooks. Buy two books and you get four!

1. Start late and bait the hook. When writing guides say, “Come in late,” they mean to bring the reader into the action quickly without throat clearing. Stick your media in the res.

2. “Throat clearing” means  focussing the back story and distractions more than the action. (Usually weak first draft paragraphs tarry too long over the weather, flora and fauna.)

3. Instead of taking too long to set the scene, let character be revealed through action and dialogue.

4. Look for the unusual and strong verbs in to give your hook strong bait.

5. Preserve mystery to pull readers in. Don’t give it all away at once. For instance, if your protagonist is chasing someone through a dark warehouse in your opening paragraph, don’t tell me she is FBI right away. Focus on the pursuit and the danger around the next corner. Let the details leak through. It’s much more intriguing to have a woman chasing a bad guy when you don’t know right away that she’s on the righteous side of justice, has a ton of training and resources and her back up is on the way.

Free to download Nov 5 to Nov 9, 2012.

Here’s my opening to Bigger Than Jesus (which, ahem, happens to be free to download here from Monday, November 5 to Friday Nov. 9.)

Water drips from the soot-black gargoyle’s tongue like thin saliva, as if the grotesque statue is mocking you and eager for blood. Panama Bob Lima clings to the gargoyle, using it as a shield. You are on a thin ledge on the side of a very high building and for once you wish you wore your Nikes instead of twelve-hundred dollar Tanino Crisci shoes. So far, this job is not going at all as planned.

Rationale: A mood is set in an unusual situation. Weather (the water through the gargoyle) is mentioned because it’s relevant to the danger the protagonist faces and we get a taste of the crazy to come. The second-person, present tense brings the reader into the middle of the action and provides immediacy. The second-person present tense and reference to the ominous gargoyle is purposely disorienting in the first sentence, just as the threat of the long fall is dizzying. It’s an opening that poses questions: What is the job and why the pricey shoes? The protagonist is probably not there to help since Panama Bob uses the gargoyle as a “shield”. The opening tells the reader they can expect a fast pace and the ironic last line is a clue that the story won’t be told straight. Dry humor is ahead.

6. Open every chapter with a baited hook and action. Give readers action that propels and compels and you’re on your way to a better book.

Higher Than Jesus, the follow-up to Bigger Than Jesus, is available here.

~ Robert Chazz Chute is the author of five books of suspense and two writing guides that, if you’re reading this far into this blog, you obviously need. They are Crack the Indie Author Code and Write Your Book: Aspire to Inspire. Check out all of Chazz’s books here.

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#NaNoWriMo: The key tip to write a much better book

When we plunge into writing a book, there’s lots of enthusiasm on the front end of the challenge. But how will we fill all those pages, especially in that saggy middle where we really don’t know exactly what’s going to happen? How will we give our story verisimilitude? How will we make readers care about our characters and give the book depth? Where will all the conflict come from? How will we sustain our enthusiasm all the way to the end of NaNoWriMo?

There is a solution that many writers shy away from to their detriment. They want their protagonists to be likeable so they make them Christlike figures. This saps a lot of juice from your book. Here’s why you must make your characters more flawed:

1. With flawed characters, there’s much more to write about. A former writer on Seinfeld said recently that stories that focussed on Jerry were always the hardest to write because he had the fewest flaws. George and Kramer and Elaine had plenty of neuroses and quirks, so that allowed the writers plenty of material with which to play. Give your detective an obsession or a hobby that doesn’t help him. Nero Wolfe had the orchids upstairs. Monk has OCD. Everybody has a blind spot or maybe even a fatal flaw that your plot can turn on.

2. Flawed characters have an interesting past that has a bearing on the present and future. My hit man in Bigger Than Jesus and Higher Then Jesus was abducted and abused as a child. Those scars interfere with his love life now. He wears very expensive suits and can’t stand to have sex without his clothes on because he has emotional scars. He also doesn’t want a lover to see the physical scars across his chest. His psychological quirks go deep, dealing with PTSD, addiction and his relationships with women. He falls in love too quickly always searching for a woman he can idolize and worship. Or is he really looking for mom?One of my favorite chapters in Higher Than Jesus is the one in which my hit man goes to group therapy (and fails miserably at it.)

You don’t want to stop your narrative cold with flashbacks too often, but if you can weave those flashbacks into the story well — and if those flashbacks are compelling enough — you’ve got a tool to give your readers a much richer story.

3. Flawed characters create tension. Your plot should spring from character. For instance, Jesus Diaz is prideful. If there’s a problem, he feels he has to handle it. Other circumstances conspire to make him feel he can’t simply call the police to handle his issues, but his resolve is key to that plot point. Higher Than Jesus would be at least a third shorter if Jesus solved problems the same way normal people solve problems.

4. Flawed characters have more conflict with their world. Jesus has a hard time relating to anyone else as a “boss”, for instance. He’s not a guy who is meant for the 9 – 5 world, especially with his limited skill sets in finding people, his inability to work in law enforcement because of his shady history and the creative uses he finds for super glue. Tension and heat increase from friction so be mean to your protagonist and make at least some of his problems his own damn fault.

Crack the Indie Author Code and Write Your Book: Aspire to Inspire both have bonus offers of free ebooks. Buy two books and you get four!

5. Readers relate to flawed characters. A novice writer asked me to read a chapter from her paranormal romance. The hero was very heroic — blandly so — and had an impossibly heroic name. The heroine was everything you’d expect from a heroine and more. They’d never done anything wrong and never would. They were always right, always predictable and always relatively safe because they were amazingly capable. Meanwhile, most readers think they should get to the gym today and most of us won’t make it. When you write your hero as if he’s Superman, he’s boring and you have a book the length of a comic book with just as much believability. Go Batman. In the ’60s comics, he was written as The World’s Greatest Detective, kind of Sherlock Holmes in a cowl with a cool car. The character’s real surge came when writer Frank Miller tuned into the underlying subtext of Batman’s vibe: He’s a billionaire with Daddy issues who trains himself to become a psychotic badass vigilante who won’t kill, but he’s no boy scout, either. That’s much more interesting than relentless virtue.

My hit man is obsessed with movies (just like me). Movies are our society’s touchstone, so Jesus has seen the same movies you’ve seen and sees the world through that Hollywood prism. He not only wants the Happily Ever After ending; he thinks he deserves it. Through movies, I make readers share a common interest and knowledge base with a hit man.

Consider Elmore Leonard’s characters: They’re often a bunch of criminals doing crazy things you’d never do, but some of their traits remind you of your crazy, racist Uncle Larry or that nutty girl you shared a room with in second semester before she dropped out to go to Art School. Flawed characters are people we know and believe because we’re surrounded by people who are flawed.

Resist the urge to make your characters better than human. In fact, we’ll like and believe them more if they aren’t perfect.

For more tips, inspiration and motivation for National Novel Writing Month, check out Crack the Indie Author Code and Write Your Book: Aspire to Inspire, on sale now.

~ Robert Chazz Chute is the author of Crack the Indie Author Code, Write Your Book: Aspire to Inspire, Self-help for Stoners, The Dangerous Kind & Other Stories, Bigger Than Jesus, Higher Than Jesus and Sex, Death & Mind Control (for fun and profit).

BONUS:

A fresh podcast is up at AllThatChazz.com which explains how you can get free ebooks. 

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#NanoWriMo Tip: How to finish with a flourish

Jodi McMaster asked a great question: Got any tips on how to approach endings? As a matter of fact, I do! I talk about story arcs and related whatnot in the writing guides, but here’s my take:

Crack the Indie Author Code and Write Your Book: Aspire to Inspire both have bonus offers of free ebooks. Buy two books and you get four!

1. Some people think you have to have happy endings. I prefer satisfying endings. A satisfying ending isn’t necessarily a happy one, but it should be generally perceived as an inevitable ending in retrospect. Surprising, yet logical and inevitable when you look back on it. That’s the ticket to reader happiness. It’s a tough order to fill, but it works every time when you do it right.

2. I love surprise endings. Twist endings are shunned in some literary circles, but the readers in those circles are squares. I once read a literary critic sneer at surprise endings as “too, too O. Henry.” Oh, please. “Too” O. Henry? As in the guy who wrote some of the most memorable, popular and enjoyed fiction of his time and beyond? It’s not a cheap ending if it’s logical and entertaining. Do that and nobody minds a surprise ending.

3. No cheap tricks, such as “And then the little girl fell out of bed and realized it was all a dream.” A really bad movie called Wisdom with Emilio Estevez did something like that. It was not wise and that’s why you’ve never heard of that movie, unless some unfortunate movie goer was speaking about lousy films on which to spit.

4. Readers should not be puzzled with your ending. If you’ve read a bunch of winning short story contest entries at some pretentious lit mag, you’ve read this sort of ending. It’s the nebulous ending favored by some very expensive MFA programs. It’s the sort of ending that’s so vague, it’s unsatisfying or downright opaque. You read it and reread and wonder if there’s any meaning behind that poetic last paragraph? Then you wonder if you just had a stroke and that’s why you can’t figure out what the heck the author is trying to say. Annoying. You can have intriguing endings. You can’t have loose ends that read like a quantum physics equation.

For Higher Than Jesus, my first ending was clear-ish. One of my beta team told me to make it more explicit and less poetic because that’s the last impression the reader gets before they go write a review. He was right so I rewrote the last paragraph for more of a punch between the eyes.

5. It should be an ending but you can hint that there’s more to come. I love leaving the door open a little. When readers invest themselves in a character, it kind of hurts to say goodbye to them. Characters should be so rich that the reader feels that the heroine’s and hero’s story will continue beyond the life recorded in the book. Hope for more from your characters in the future is uplifting. It can also uplift your sales when you turn one book into a series.

6. If you’ve got a too-easy ending, think about it longer. At the end of Casablanca — a movie I love — there aren’t any Nazis at the plane checking travel documents, the point the structure of the movie turned on. They could have wrung a little more tension out of that final plot point if there was some question of an external factor keeping Ilsa and Victor from getting on the plane, too.

7. Don’t stay too long saying goodbye. This is the dreaded viscous ending. Think of the last Lord of the Rings movie. It didn’t have one ending. It had five endings that dragged on and on. This was meant to appease lovers of the book. It made my butt numb in the movie theatre. Instead, hit your last power peak in the story and opt for the short dénouement. (Note that the end of the trilogy had a little of Casablanca’s plot niggle, too: Why all the walking when you can ride a giant eagle and zip back to the Shire in no time?)

8. Be very careful about killing off your protagonist. It’s a lot to ask of a reader to go through a whole book cheering for a character and killing them off at the end anyway. (See Point #1 again.) Remember how everybody hated Alien 3? There was lots to hate, but consider (spoiler alert) that after rooting for the little girl to live all through Alien 2, she dies in her cryotube at the beginning of Alien 3. It wasn’t a great start and it did not get better. Why? Because the audience was cheated of their earlier victory. It’s not that you can’t kill off a protagonist, but be smart about it and give the reader a payoff to make the sacrifice worth it. If you’re going to kill off Bruce Willis on an asteroid in Armageddon,  for instance, it better serve the cause of saving the planet from said asteroid. (This was back when Bruce Willis was more popular. We’re okay with killing him off earlier in the show now.)

9. More specifically to Jodi’s question: Great endings and great books spring from character. What does the protagonist want? Are they  worthy of that goal? As we make the reader care and amp up the tension along the way, the story is all about the obstacles in the protagonist’s way. When we’re through the obstacles, failures and reversals of fortune, have they won the day? Does the hero or heroine mourn the sacrifice it took to get them to end of the story but at least reach a higher level (e.g. wiser, stronger, redemption, making the family unit whole, saving the world, saving themselves, vanquishing their enemies, winning love etc.,…)? The protagonist doesn’t have to meet all their goals to provide a satisfying ending, but for the reader to be satisfied, they should feel that the trip was worth the time and the stakes were high enough.

Another example from movies  (and a spoiler alert ahead): Michael Keaton is awesome in the film Clean and Sober. However, as good as Keaton is in the drama, the ending is unsatisfying. It ends with Keaton declaring his first days of sobriety, but it doesn’t feel like he’s really earned the achievement. He goes through a lot, yes, but it seems like he gets sober through an unlikely inability to get his hands on any drugs rather than an act of will and discipline. Sobriety is something that happens to him, not something he went out and did or didn’t do. Heroes own the locus of control. That’s why everyone’s a sucker for a training montage in any sports movie.

10. The clue to a great ending is often hinted at in the beginning of the book. Your opening is a statement of the core problems the protagonist faces. Your ending is the solution to whatever that problem is. At the opening of Higher Than Jesus, I’ve got my hit man, Jesus Diaz, about to kill a guy in a sleazy after-hours joint in Chicago on Christmas Day. Jesus needs money and he has to get rid of the bad guy. I won’t spoil anything, but I will say that at the end of Higher Than Jesus, he’s clearer about his own character and why he does what he does. The payoff is wisdom and growth and…much more I can’t tell you.

My first clues to great endings were in reading Esquire magazine. Any great magazine article saves a little punch at the end. (Newspapers use the inverse pyramid model, so all the good stuff it’s up top and they edit coarsely by cutting from the bottom.) Magazine pieces always end on a strong note. It can be ironic or funny or powerful or triumphant or geared to make you cry. Read a bunch of those articles and then compare that feeling to the feeling you get at the end of your book. If you have a similar tickle in your brain and pull at your heart, you’ve got a memorable ending with punch.

~ Robert Chazz Chute is the author of two writing guides: Crack the Indie Author Code and Write Your Book: Aspire to Inspire. They aren’t your Grampy’s and Grammy’s guides to writing and publishing. Lots more inspiration, zero scolding and tons of ideas and motivation for writing your books to completion. (“To completion” is not an orgasm joke. That’s a terrible euphemism. Don’t use that!)

 

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My crucial brain hack to win #NaNoWriMo

There’s a trick I use for problem-solving, plot twists, brainstorming and inspiration that really works. (I blogged about it long ago, but it’s so powerful, it bears repeating and you probably haven’t seen it.)  This writing tip will be especially useful to you if you’re a pantser, but plotters can use it, too.

I wrote Bigger Than Jesus and Higher Than Jesus (each over 60-some thousand words in about a month for the first drafts) using the hypnogogic state. I wrote these thrillers chapter by chapter, covering at least a couple of thousand words a day. Most nights I went to bed not knowing what adventures and twists my hit man, Jesus Diaz, would face in the morning.

If you’ve read the books, you know  it’s always something surprising. Things go well and things go awry (mostly awry) in clever, unexpected ways. Getting into the hypnogogic state is not hypnosis per se, but this technique does access a state of mind that’s particularly useful for writers, especially during National Novel Writing Month where you need a lot of cool ideas in a short time.

To access the hypnogogic state for greater creativity:

STEP 1: Just before I go to sleep, I plant the seed. What question do I want answered in the morning? (e.g. What will happen to my Cuban hit man in the next chapter? How will he get off that cliff he’s hanging from?)

STEP 2: Go to sleep. No light in the bedroom, no TV. Beds are for sex and sleeping and that’s all. Turn your clock face away so the big glowing red numbers don’t taunt you. Avoid stimulants, alcohol and exercise late in the day. The magnesium in mineral water can help you relax, but don’t drink so much you’re up peeing all night. Do whatever you normally do to achieve a good night’s sleep.

STEP 3: Wake up slow. It’s far preferable if you do not wake to an alarm clock. The time between sleeping and waking is a precious time and you want to prolong it. (That’s what all that great stuff in Step 2 is about, so you don’t need to wake to alarm bells.)

In that time between sleeping, dreaming and waking? That is where you will access your creative genius and, as you slowly swim up to consciousness, ask yourself: What’s the answer? The answer will come to you in that special, relaxed state.

Sounds too simple doesn’t it? It works for me every night and every morning.

~For more writing tips, inspiration and motivation for your journey from keyboard to publishing, pick up Crack the Indie Author Code and Write Your Book: Aspire to Inspire by Robert Chazz Chute. Chazz — a former newspaper journalist, magazine columnist and insider in traditional publishing — now has seven books for sale.

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NaNoWriMo: My crucial mistake

The first time I tried National Novel Writing Month, I did a lot right but I did one crucial thing wrong. 

What went right:

1. I created a loose outline before NaNoWriMo started so I wouldn’t write myself into too many corners and dead ends.

2. I planned my calendar and even reserved babysitters to make sure I had enough time to write.

3. I wrote more than the bare minimum each day (1,666 words) so I got ahead of my word count goal early. You don’t want to derail your NaNoWriMo challenge just because you had the flu for a few days or other work demands pulled you away unexpectedly. 

The crucial mistake:

It’s okay to paste in the broad strokes to fill in later (e.g. “insert awesome sex scene here” or “this is the chapter where little Bobby discovers he can crush badger skulls with the power of his mind.”)

However, as I reached 50,000 words, I stopped short. I didn’t write the last scene before typing “The End”. Later, when I returned to my manuscript to revise and edit, the magic momentum was gone. The missing end sucked my enthusiasm for the project. NaNoWriMo is a sprint and it feels great to cross that finish line. Fifty-thousand words isn’t the only finish line. Build the skeleton of the entire book and you’ll have something more solid to work with when you’re done.

For more on National Novel Writing Month and brainstorming tips, tricks and inspiration to carry you to the end, get my new book, Crack the Indie Author Code.

Crack the Indie Author Code and Write Your Book: Aspire to Inspire both have bonus offers of free ebooks. Buy two books and you get four!

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Please don’t bet on one book

Your stock of books are doors to your literary house. The more doors you have, the more points of entry you give to potential readers. More is better. More

An electric ceiling fan.

An electric ceiling fan. (Photo credit: Wikipedia)

multiplies opportunities for readers to discover you. Please don’t ask us all to squeeze in one door. Some authors bet they are Harper Lee and one book will take them on a To Kill a Mockingbird rocket ride to the top. It doesn’t work.

For example, I know a nice guy. You probably know one, too. The nice guy I’m thinking of published a novel more than a decade ago. He pushed that one book hard to little success. Recently, I noticed that he’s still pushing it. It’s not that you should give up on a novel’s eventual success in the market. With ebooks, the market is forever, or at least until the sun explodes or the zombies rise. But this good dude has nothing else to sell so he’s presenting a tiny target. That’s good on the battlefield and tragic in the marketplace.

And suppose a bunch of people did like that one book? Then what? They say, “I bought your book! Loved it. What else have you written that I could buy and read and love and spread the word about?”

Silence. Lost opportunity. Lost income. Despair. A rope knotted in a noose tied to a ceiling fan. A tipped chair in a dark room.

This author is a smart and talented guy, so he must have more to say. Somehow, he hasn’t managed to write another book and he’s still hoping readers will line up for that one special book. Unfortunately, the book’s not that special. He’s special. I’m not giving up on him, but he has to write and publish more books.

Being nice and smart and talented isn’t enough.

Write. Publish. Ship. Deliver. Deliver braingasms.

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Writers: Who do you want to be?

Ever been to a writer’s conference or a Comi-Con? Both kinds of conventions have something in common: Lots of people who wish they were someone else. The exhibitionist dresses as Poison Ivy (and has very close friends willing to paint her ass green.) The twenty-something is dressed up as a sad Autobot made of cardboard. The writer wants to be an author. Of these three examples, it’s the writer who can do something more concrete and lasting about his or her ambition. 

I feel self-conscious, uncomfortable and sometimes a little claustrophobic at these events. Mainly, I’m acutely aware of the Us and Them aspect of the relationship. The “celebrities” are over there, with security, publicists, handlers and an aura of wary separation. We “wannabes” and fans are in the pit, reaching up, grasping at the edges of dark holes, daring to touch the light in search of heat.

We yearn. We have not attained.

As writers, we want recognition of our work. We want privileges and respect, too. That power is illusory, sure. Knowing intellectually how fleeting and useless it is doesn’t make that goal any less tantalizing. As powerless as writers are in so many ways, the indie author feels his or her potential most. That’s the power of seething delusion transmuted into hope by our next great idea for a book. Art seduces its creator first. Indie authors have few barriers to publication and little time to wait. All that kinetic potential can make you high. Unrealized potential can make you angry.

It’s not jealousy that gives me this grim face. My annoyance is at myself. I’m bothered that I didn’t plan out my life in such a way that I am who and where I want to be. I’m not a “wannabe.” I’m a “shouldabeenbynow”. I want to be comfortable being me. I don’t want to stand on the outside of that metaphorical velvet rope, wishing I were someone suffering the problems that success brings. I want it all and, as Queen sang, I want it now.

Someone will tell me I should be happy with who I am. Bullshit. From where, then, would my ambition come? Needing to escape makes me try. I yearn for that addictive, dopamine-fueled floating sensation that comes with the composition of new life. I long for happy readers extolling me for aping God. Sharing entertaining stories with huge numbers of readers gives me stamina for the late night attack on that difficult, late middle in my manuscript. Greed and ego give me patience for solving seemingly endless formatting problems.

Let’s be clear: Wanting things is not the path to enlightenment. That’s okay. I’m not on the path to enlightenment. I’m on the path to publication. 

Some people say greed and ego and recognition are unworthy stimulants to propel you on your course. I say, take your motivation where you find it and go forward, self-aware and honest. Clearly, I’m not in the spirit of these events. I’ll go to these things again when the organizers ask me to sit on a panel. I’ll enjoy it much more when there’s someone excited to speak with me, not the other way around.

Meanwhile, my place is at the keyboard

dreaming up the lies

that make me who I am supposed to be.

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Author Blog Challenge 21: My Top 20 Best (Worst?) Advice for Authors

Обкладинка книги "Над прірвою у житі"

Обкладинка книги “Над прірвою у житі” (Photo credit: Wikipedia)

1. Be weird. Draw outside the lines. Live larger. Be different. If you can’t dare to be a little strange, or stranger, you sound too much like everyone else and there’s quite enough of that. Does your book’s title sound like all the other titles in its genre? Yes? You’re already boring me, mate, and I say that with love. Be three times more daring and ten times more clever.

2. Don’t write what you know. If we all did that, where would science fantasy be? Instead, write what you care about. You’ll get enough research to fill in the holes if you care enough to give your story verisimilitude. It’s always more about relationships, characters and action than it is about the guts of your ship’s stardrive engines, anyway.

3. Lose your thesaurus. You don’t need more words to tell me the story. The right words are the ones that come to you right away. If you use the word “epigonation”, you’re showing off and annoying your reader. A stupid thing to do, especially when you wanted to sound more intelligent. That must have been your aim because, unless you are sending your books back through a time tunnel to the time of Christ, you certainly weren’t trying for clarity in your reader’s mind.

4. Spam me. I don’t mind you telling me about your books one bit. I might be interested and I like to know what my options are. If you hit me over the head too much, of course I’ll ignore or unfollow you, but that doesn’t mean you should be silent. That means be clever and funny and engaging and giving most of the time. Lights are not for hiding under bushels. Light that bushel on fire and throw illumination.

5. Get into fights on the Internet. If you are getting along with everyone all the time, you’ve either got nothing to say or you’ve got no spine. Neither attribute attracts me to what else you might have to say within your book. I’m not advocating douchebaggery or fighting for fighting’s sake. Instead, have the courage to disagree with idiots while pretending to be civil and acting as if you don’t want them dead. We all know the truth.

6. Tell, don’t show. I know, I know. Somebody’s head just exploded and no amount of repainting ever covers up that mess. However, in grown up writing class, we encounter circumstances where telling is sometimes more appropriate. It saves the reader time and skips over stuff the reader doesn’t care about so we can get to the good stuff. Be more Elmore Leonard. Be less mime. Tell when you need to. Show when you need to. There aren’t rules, only guidelines. Learning all the rules before you break them? Sounds like a waste of time on a detour, doesn’t it? Instead, just write what works and stop mucking about.

7. Strangle your strict inner grammarian. If you write for clarity, that will cover most grammar rules, anyway. Some people are still holding on to stuff from eighth grade simply because it’s what they learned in eighth grade. The rest of us are splitting infinitives with wild, naked abandon, ending sentences with prepositions and using the word “hopefully” like a normal human (i.e. technically historically wrong) — and we don’t care. And sentence fragments? Rock! Common parlance trumps grammar. If it didn’t, none of us would communicate the way we do now. Strict grammarians fantasize about a language that isn’t organic and instead is frozen in amber from Dickensian England. They’re nuts. If language could freeze (and therefore die), we’d all still be angry cave people, grunting and pointing like New Yorkers in a Brooklyn deli.

8. Stop rewriting. I’m talking about your first chapter. You’re never going to get your book finished that way. Plunge! Get your atomic turbines to speed, Batman! Write and keep moving forward. Write like I’ll chase you in my Mustang with a twelve-gauge full of rock salt if you don’t finish two chapters tonight. (Because I will.) Rewriting is for later. A first chapter, endlessly written  and rewritten to perfection, does not a book make. Rewriting too soon is a formula for you, drooling on your deathbed, wondering if you should have taken out that comma on page three, and then put it back one more time before all trace of your existence is erased and there’s no book as evidence you ever were, you zero legacy stiff!

9. Stop reading old classics and start watching more movies and reading more comic books. Your english professor thinks Hemingway is the shit because that’s what he was taught in 1980. This is generational data lag. If you insist on classics, read: Crime and Punishment (so dates will think you’re deeper than you are); Hemingway’s short stories (not his novels); Portnoy’s Complaint to instil the value of a sense of humour in literature (a rare thing, that); A Confederacy of Dunces (for douchebag cred with hot Lit. majors at the dean’s cocktail parties and the nerdy chick at the bookstore) and Catcher in the Rye (in case the writing thing doesn’t work out and you turn to the next logical career choice: serial killer.) And nothing at all from Ayn Rand. Nothing! You have nothing to learn from her unless you’re going for what not to write, do, think or be.

Why movies and comic books? Because you need to make your storytelling more visual. (Hint: If most of your “action” takes place in a suburban living room much like your own, think harder. If you’re writing a certain kind of literary fiction that demands domestic ennui and the reader’s patience (yes, the reader — as in one reader — your mom), at least spice it up somehow. Make your main character do their sensitive contemplation by the river (so they can fall in or throw themselves in or get thrown in by a helpful plot enhancer). Or put them in the kitchen, next to the handy knife block so we get a sense that something might actually happen. Events must occur!

10. Stop writing huge, ambitious books. Write shorter books and make it a series so you have hope of making some money.

11. Write for the money. You think love and passion will get you through a whole book? No. There will come a time when you hit a wall, figuratively and literally, with your manuscript. Maybe you won’t want to do one more draft or you won’t have the energy to get up early and write another chapter. Screw that weak, loser talk. If you’re writing with the hope you’ll make some money some day, you get up. You’ll go the extra clichéd mile to yank out the clichés from your manuscript like black, seething tumours. Your kid wants to see Disney before she’s too tall for the rides. Your other kid wants to finally get an iPod for his birthday since he’s the last of his friends to get one. (Ooh, that one hits close to home.) Write for money because you need it. Write for money because, if it’s just a pleasant hobby, what’s at stake when the going gets rough?

12. Pay attention to how much better every other indie author is doing than you. Get angry, envious and jealous of those talentless, lucky hacks. The reasons are similar to #11. Take your ugly motivation wherever you can find it. (Notice I just told instead of showed — #6 — and you didn’t mind.)

13. Put references to popular culture in your books. Traditional publishers always eschewed that in manuscripts.  That’s why you have to infer so much about pop culture from old novels instead of knowing specifically what people paid attention to. The worry was that contemporary references to movies and issues would date the book. I can’t imagine why. What’s modern now will be a period piece in the future. So what? They might sell more books if they paid attention to what served the story and what was most entertaining instead of sticking to rules from from Lit. 101. (See #9) It works for John Locke’s readership.

14. Stop confusing process with product (Part 1). Neo-Luddites who wax poetic about the feel of a paper book are fetishizing the medium of dead trees over the book’s content and are possibly high on glue from all that sniffing. For people who claim they value the written word so much,  they seem overly concerned about the package it’s wrapped in. It’s fine to prefer a paperback to an ebook, but expect to pay more for the privilege and, by Thor’s hammer, stop whining to authors of ebooks about your fetish! When’s the last time you went out of your way to tell a used car salesman you think he’s shifty even though you weren’t buying a car from him anyway? What purpose does complaining serve if you never intend to buy our books? If you don’t want ebooks, then don’t buy them and don’t feel you have to tell me about it. We’re getting creeped out. (Alternative: buy my paperbacks, too.)

15. Stop confusing process with product (Part 2). Last week somebody called someone else a hack because he advocated writing fast. (No, it wasn’t me who was called out, though I have advocated writing faster if you’re up for it.) It’s the writing snob’s equivalent to a George Carlin joke: “Anybody driving slower than you is an idiot and anyone driving faster is a maniac!”

The mistaken subtext here is to think that anyone writing more quantity than you must be suffering in the Quality Assurance Department of the Writer’s Brain. Consider that A. Slow writing is no guarantee of quality, either. B. What counts is the end product, not the speed with which it arrived. (The slow writing advocate in this case admitted she hadn’t actually read any of The Speedy Author’s books, so she was letting her ass talk too much, wasn’t she? C. If someone else can write faster than you and you resent them for it, that might be jealousy talking. (See #12) Or D. Maybe you just aren’t as smart as The Speedy Author, you prejudiced dummy.

16. Wait for inspiration before you write because less competition would be great for me. Oh. For you? Not so much.

17. Offend your family. Disguise them, but use them. If they didn’t want you to use all of that useful childhood trauma, they should have been nicer when they had the chance. That time you got locked in the closet after the unjust beating? That’s rich writerly soil, right there. Rename your brother Larry so he’s Harry in the book. That ought to do it. Larry’s a moron.

18. Start building your author platform long before you need it and don’t whine that it’s hard. Your book is a loudspeaker. Without a platform, your loudspeaker is pointed at empty stands in a cavernous stadium. You don’t want to do this. Why do you think that matters?

19. In fact, hey, that’s another rule! No whining, period! Nothing worth doing is going to be easy. Besides, it’s unattractive. I once stopped watching a blog because a writer felt people weren’t grateful enough for her words. Gratitude is great (see yesterday’s author blog challenge post, below) but demanding unending thanks when you really haven’t done that much in the first place is petty narcissism. Writing professionally is about generous narcissism.

20. Stop reading Writers Digest and Publishers Weekly. There’s nothing in a paper magazine you can’t get in pixels faster and cheaper. WD is a holdover from traditional publishing and that’s why their advice is still weighted toward agents and the New York cadre. Those are lengthy pursuits with questionable ends that eat up your life. It’s procrastination in the guise of relevance and productivity. It’s patriarchal, systemic paralysis by matriarchal, editorial analysis. Chasing slush pile dreams is what my friend, author Al Boudreau, refers to as “dinosaur hunting”. (Brilliant, yes?)

As for all that crap in Publishers Weekly that spouts everything you need to know about traditional publishing? That’s all stuff you never need to know before you have a book written and probably not even then. What possible difference could knowing the industry make when they only ever talk to themselves? They talk too much about trad publishing because that’s where the ads come from. It’s incestuous, out of date and out of touch. If you want to know something about publishing that’s not out of date, read Konrath and Dean Wesley Smith and Passive Guy and Russell Blake and Jeff Bennington or even (for the love of Thor) this blog’s curations for that matter.

BONUS TIP: Instead of listening to the dinosaurs who refuse to see the meteor coming, be a contrarian. Contrarians are more interesting.

Wait.

What do you mean, you agree? What kind of contrarian are you, listening to some twit you don’t even know telling you, “My Top Twenty Best (Worst?) Advice for Authors”? As if I’m preaching the bloody sermon on the Mount! What kind of nonsense is that? Go ahead and write and make your own mistakes and write your own rules.

This blog post was for, as they say, “entertainment purposes only.”

Does anybody really learn anything much from another person’s mistakes?

For anything that really matters, you have to make those life altering mistakes for yourself.

I’m not your dad. I’m another writer, tap dancing for change.

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