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Writers: Clean your manuscript with these enema tricks

There are mistakes in every book, but there are tricks to avoid some pesky problems. For instance, I’m in the midst of proofing This Plague of Days. In Scrivener, I do a quick and easy

A cross-genre flurry about  society's collapse under the crush of the Sutr Virus combined with a boy's love for odd words, Latin dictionaries and his father.

Society collapses around a strange autistic boy with a deep love of odd words, Latin dictionaries and his father The plague is coming. Buckle up.

search for odd mistakes that creep in. Here are a few things I plug into the search box to search and destroy:

1. Hit the space bar twice and eliminate those pesky double spaces that find their way into your ebook (and look like chasms on a kindle.)

2. Put “the the” in the search box. Take one out unless it shows up as “the theme…” It’s startling how easy it is for the human eye to skip over a brain stutter like the the.

3. Search “awhile”. Change it to “a while” when appropriate. Here’s when it’s right to do so.

4. “Exact same” = A redundant expression we use in spoken language and in the excited flurry of our first drafts. Excise from later drafts.

5. Search “..” Double periods appear occasionally, usually from an edit you did instead of a typo. 

The fewer mistakes you give your editors, beta readers and proofers to find, the fewer mistakes they will miss.

When you get all your revisions back and make your changes, do these searches again (and whatever common mistakes you discover you are prone to.) After the edit, the act of going back to make corrections often introduces mistakes. This is especially true if you’re working with extensive edits using Track Changes. It’s often helpful to bump up the text size so you can better understand where all the little red lines are pointing for edits. I prefer Scrivener and recommend it for writing, editing, compiling and publishing.

Also check the copy again once it’s published. I have had some file management issues in the past with Scrivener where I published an earlier draft, not the final draft. It was frustrating and embarrassing, but fortunately it was easy to fix quickly. Now that I’m aware of that potential, I’m extra paranoid so things keep getting better. Editing and proofing these little details can be arduous but, like a 10k run uphill, you’ll feel great about your work when it’s done.

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Filed under: Books, Editing, getting it done, grammar, publishing, writing tips, , , , , , , , , , , ,

A free and easy editing program that works

TPOD 0420 2As I revise my upcoming horror serial, This Plague of Days, I find some passages that I can’t wait to share. There are plenty of big reveals to come, but a few teasers along the way are fun (so click here to get a taste of horror and weirdness.) As I plod along, I’ve found a helpful way to polish the writing I want to share with you and improve my manuscript. The good news is there’s nothing to buy and you probably already have it but haven’t used the program in this way.

Before I tell you about this helpful editing program…

I have to tell you there are other editing programs that aren’t nearly so helpful. They aren’t as good as human eyes (so always keep some human eyes in your pocket.) You can subscribe to these programs at varying rates, from cheap to expensive. Some are better than others. I tested one and it told me there were 43 areas of concern in the first paragraph. Of course, even a terrible writer probably doesn’t have 43 areas of concern in one paragraph. It wasn’t even a very long one! I shuddered, cursed and looked closer.

The problem was the program threw up red flags (as in vomited red flags) everywhere. In an effort to be thorough, it overshot into ridiculously unhelpful. The grammar problems weren’t grammar problems. The spelling suggestions were all just alternative words. Stylistic choices were only that. Of the 43 problems, I found two things I might change. Might! I get that from rereading any paragraph!

The signal to noise ratio was clearly way off in the program. If I ever hate a writer with OCD, I’ll be sure to gift him or her a subscription. We’ll never hear from them again and they’ll never write another book.

So, to the “new” suggestion

It’s not new, but it is useful. I write in Scrivener (which I love). When I find quotes and snippets I want to reveal as appetizers at ThisPlagueOfDays.com, naturally I post it into WordPress. I’ve found the WordPress editor has helped me reconsider some things. It suggests neither too much nor too little. It’s elegant, free and easy to use for that little added polish to make you feel excited about getting to your last draft and publishing your book. 

Grab a chapter from your WIP, paste it into WordPress, test it and consider adding it to your editorial production process. I like it.

 

Filed under: Editing, getting it done, grammar, , , , , , , , , , , , , , ,

Writers: Was this post helpful to you?

I bought a book today by an author previously unknown to me. At six bucks plus, it was the most expensive ebook I’ve purchased in a long time. (Usually my ebook purchases are from indies, not trad publishers.) I bought this ebook because of one of its reviews. I did not buy because the review raved. The book caught my attention because the review’s tone was so damnably condescending, I had to make the purchase. This wasn’t a case of pitying the author. There were good reviews, too. Also, it helped that I suspected this was a book I would enjoy. It sounded smart and sure and people who liked it said it elevated and challenged its genre.

Whatever the book’s merits will be, the key component for the purchase was that the reviewer was too much of a jerk. What is it about bad reviews that so often reveal more about the reviewer than the book being reviewed? I emailed the author to tell him I bought his book. It sounded interesting and I wished him success with it. I look forward to reading it, but what can the rest of us take from this?

Take this post as a small salve to authors’ bruised egos.

People will love your work and others will hate it, but I want you to know that readers are generally intelligent people. They often see through the reviewer’s veil more than you might think. Readers divine intent when they read over-the-top malice and subtract value from a nasty review. Yea or nay, readers like thoughtful reviews. They get it when a reviewer sounds disrespectful or less than literate. Good readers (people who buy a lot of books!) aren’t easily impressed by cheap shots and snarky remarks. When a review is especially egregious, you might even get a sale out of it. 

I’m not saying bad reviews are better than happy ones, but don’t take the bad ones too much to heart. Also, when you spot a really nasty one that goes at the author personally instead of the book? Be sure to click “No” beside the question, “Was this review helpful to you?”

Filed under: reviews, , , , , , , , , , , , ,

Writers, Writing and When to Swear

TPOD 0420 2

Apocalypse Art for This Plague of Days by Kit Foster of KitFosterDesign.com

As I work on This Plague of Days revisions, there’s a big difference: This is the first of my books my 13-year-old daughter is allowed to read. No one is swearing in TPOD and any sex is PG-13, at most. Sometimes I think this serial (to be released at the end of May) could be suitable for Young Adult. However, I’m also not pulling back on elements of horror that range from Hitchcockian allusion (The Birds) to classic horror (a gross-out or three). It’s a post-apocalyptic world and things aren’t pretty. 

Crass Commercial Considerations

A cross-genre flurry about  society's collapse under the crush of the Sutr Virus combined with a boy's love for odd words, Latin dictionaries and his father.

A cross-genre flurry about society’s collapse under the crush of the Sutr Virus combined with a boy’s love for odd words, Latin dictionaries and his father.

I’ll admit it: I want This Plague of Days to sell to a wide audience. I want it to go huge! Multiple translations and audiobooks and mass consumption. I want this serial to be made into a movie or a franchise with TPOD lunch boxes and T-shirts at conventions. I don’t want to return to a day job and a very popular serial without cursing will help me toward that goal. I watched an interview with director Kevin Smith recently in which he breaks down the movie market. The same principles apply to us: R sells less than PG-13. Soften the blow. Make more money.

Yes, I know Fifty Shades of Gray is bondage porn that makes a ton of money off a wide audience. However, this isn’t that. This Plague of Days is about an autistic boy who is a selective mute. A plague spreads across the earth and as the mayhem goes up, society spirals down. Bad things happen. However, the story revolves around the boy and, though it’s third-person limited omniscient, much of it unfolds through the boy’s filter. His special interest is English dictionaries and Latin phrases. Nothing is lost if I don’t make TPOD a cursefest and I’ll gain more readers.

The Irony I Frankly Don’t Understand

Many people are comfortable with just about any depiction of violence but get squeamish about certain words and sex. We’re downright weird about cursing. It’s in mainstream media and on any school playground, but in print, daily newspapers put in coy asterisks like this: f***. As if our brains don’t just fill in the word automatically. Swearing is ingrained in everyday conversations, but we pretend it’s not.

Watching a show like Dexter on a non-Showtime channel, censors ensure the dialogue sounds silly. “Mothertruckers?” Really? (The practice was played to great comedic effect when, in the latest Spider-Man movie incarnation, our beloved hero blurts, “Mother Hubbard!“)

Meanwhile, I get queasy about certain entertainment that is considered mainstream even though it’s extremely violent. I’ll never see Jodi Foster in The Accused and I refuse to watch A Time to Kill. Frank depictions of sexual assault and child rape are not something I want to

My luckless hit man is a funny guy in big trouble.

My luckless hit man is a funny guy in big trouble.

see. I can’t watch CSI or its many iterations. That whole Special Victims Unit thing feels way too voyeuristic and definitely not for me. (I’m not campaigning for a cleansing, by the way. I don’t want art censored. What I don’t like, I don’t watch, read or listen to and that solves my problem nicely.)

Ever since I had kids, I’m generally more queasy about violence that’s too realistic. I’d rather keep my violence diet to thrillers like Bigger Than Jesus. Though there’s plenty of death and even allusions to Jesus’s abuse as a young teen, it’s treated carefully, not graphic, and balanced by the hero’s sense of humor. The funny makes the horrible feel safe, somehow. 

This Plague of Days’ post-apocayptic genre puts the story into a realm that isn’t ours…at least not quite yet. 

Sex and Curses Have Their Place: Serving the story

Jesus is resurrected in Chicago. Sex with the Queen of Giants. Violence with Very Bad Men.

Jesus is resurrected in Chicago. Sex with the Queen of Giants. Violence with Very Bad Men.

My crime novels are funny but still gritty and hardboiled. The swearing in the Hit Man Series is a need. It would have been unnatural to write workarounds for simple, salty language. Acting too coy would have drained too much realism away. 

As for sex, in Bigger Than Jesus, Jesus Diaz is constantly running for his life. The book plays out like a long chase scene. Beatings and murder don’t put the hero and heroine in the mood, even for a quickie. There is a great romantic love interest in Lily Vasquez, but her intimacy issues with the hit man aren’t about sex. Lily and Jesus’s drama deepens character and shows the impact of his awful history on his life. Through their interaction, the reader understands Jesus more and sees why he’s so screwed up (particularly about women). The reader ends up empathizing with a guy who kills for money. As for Higher Than Jesus, the sex scene with Willow Clemont and Jesus is both integral to the plot and erotic. Sex raises the stakes.

The Balance:

Despite any commercial considerations and the joy I feel at being able to show my daughter what I really do,

story has to come first.

Gee, I hope she likes it.

~ Chazz has new websites: CoolPeoplePodcast.com, onlysixseconds.wordpress.com, DecisionToChange.com. In the latest podcast at the author site, AllThatChazz.com, there’s some swearing (in a funny rant) and a fresh reading from Higher Than Jesus.

Filed under: book marketing, Genre, Horror, rules of writing, This Plague of Days, writing tips, , , , , , , , , , , , , , , , , , , ,

Triberr: Problems and Solutions

A kronosaurus, the prehistoric sea monster, ate my blog traffic. Many blog subscribers will already have seen the wonderful and helpful posts listed below (even if I say so,

Kronosaurus queenslandicus

Kronosaurus queenslandicus (Photo credit: Wikipedia)

my own damn self). However, due to some technical glitch with Triberr, a lot of people missed these ChazzWrites.com posts (and crucial extras, like links to my new book sites, ThisPlagueofDays.com and onlysixseconds.wordpress.com or tap the grooviness at CoolPeoplePodcast.com or hear a reading at AllThatChazz.com).

Disaster

I discovered the other day that my Triberr marketing teams haven’t been retweeting my blog posts for quite some time. Curses! Foiled again! What to do? And why is Triberr so important for bloggers, marketers, authors and, ultimately, readers?

Woe

My blog traffic and Twitter mentions had slowed remarkably. I blamed myself for a lack of awesomeness at first, of course. I mean, self-loathing? That’s just what I do! However, I put my head down, close to the keyboard, and tried to double up on the awesome. When that didn’t work, I began to look for other reasons for the aching distance between me and the popularity of Dos Equis’ Most Interesting Man in the World. Perhaps the new cologne wasn’t working out? Then I discovered the Triberr problem.

Frustration

I’d been diligently retweeting the best of the tweets from my tribes (and I’m in awesome tribes with wonderful bloggers and writers). However, my blog posts weren’t getting sent out to their followers in turn.

As soon as I discovered the problem was somewhere in Triberr settings, I tried to solve it myself. Result: Failure.

Then I asked for tech support from Triberr. I received no response.

I waited several days, became impatient, sent another plea for help and…still didn’t hear from tech support.

Then I figured out what was missing and finally fixed it myself yesterday.

However, I come to praise Triberr, not to bury it.

This is not an indictment of Triberr, but when it didn’t work recently, the social media marketing tool certainly showed me its value. Good posts get more hits, anyway, but they get even more traffic with a boost from Triberr. Without Triberr, I’m not spreading the word as effectively. With Triberr, my reach is, theoretically, 6 million people plus whoever the 6 million retweets to. That’s a lot of eyeballs coming here to taste my flavor, fall in like, buy some books and tumble into full-force love. 

Now that the problem is fixed, my traffic stats are bouncing back up. My Twitter connections are ablaze again. Soon, this very post will be sent out through the cyber-ether by my tribes and who knows where it will land, or how many new subscribers and Twitter followers I’ll gain? (Crosses fingers, strangles a mime for good luck.)

People appreciate value and boy, do I try to give it. However, hiding our lights under  cliched bushels and waiting for it to happen magically and organically doesn’t help new readers discover us quickly. Triberr gives more people the chance to fall in love with what we can provide. Where else are you going to read about publishing and mime-stangling? See? I’m so unique.

Triberr helps.

And usually? Triberr works

.

In case you missed my redesign of this blog, thoughts on optimizing books and sales, podcasts, announcements and changes in publishing strategies, here are some those articles. Also, please enjoy the odd mime-strangling. (Don’t do it every day, though. If it’s every day, it’s not a treat.)

Odd and Unfamiliar Literary Genres

Book Marketing Problems and Solutions

Amazon Goodreads. Mostly? So What? 

How to End a Chapter: Shorter Chapters, Better Books

On Writing Well: The Challenge of the Slow Open

Ebook: What Makes a Good Cover? What Makes a Bad One?

Rebelmouse: How I got all my blogs and podcast on one glorious page

The All That Chazz Podcast: More Fury

Amazon Throttled

Getting a Bigger Boat: Adapting to be a More Effective Publisher

Writers: Shorter is Better

Blog Comment Rules and How to Become Batman

What Jedis Know About Fear

Author Platform: Problems, Solutions and Stuffed Speedos

Filed under: blogs & blogging, book marketing, ebooks, publishing, Rant, Triberr, Writers, writing tips, , , , , , , , , , , , , , , , , ,

How to End a Chapter: Shorter chapters, better books?

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

I wrote at length recently about how smart it is to write short. (Wow, that got meta-ironic fast.) I was talking about the length of books, the allure of serialization and the benefits to both writers and readers. Today, I’m talking about chapters.

I’m currently revising the book I wrote while wearing my big-boy underpants. This Plague of Days took a little under a year to write back when I wrote part-time. Every day, I’d go to a coffee shop to get away from distractions. I got sucked into the point of view of a boy with Aspergers Syndrome during the coming plague apocalypse. His family hides out in suburbia while much of the world dies. The longer the book goes on, day by day, things get worse around his Christlike figure. When I wrote it, I wasn’t concerned about chapter length. I’d sketched an outline packed with beats and I put my head down and plunged into the story.

As I revise This Plague of Days now, I see how I was writing to the beats and each file folder was a chapter. Each writing session often yielded more than 5,000 words, all in one file/chapter! I’m breaking that up, obviously. As I look for logical places to split the file into more chapters, the logical spots are easy to find. I go out on a beat.

It’s a principle of podcasting, stand-up comedy and entertainment generally that you go out on a high note. Cliffhangers, twists, teasers and aha moments belong at the end of the chapter to seduce readers to turn the page and go for the next chapter. The more of those special moments, peaks or beats you have, the faster the pace of the book. Make the chapters short and those peaks are closer together. More beats close together equals momentum.

Don’t overdo.

If you don’t slow down to develop character, a hundred awful, exciting things may happen but no one will care. Here’s an ugly example of a pace that’s too fast:

Emma’s fiance, Rollo, dies in a skywriting accident when he tries to put the dot under the question mark as he pens “Emma! Will you marry me?” in the sky and ends up flying too low into the meat grinder of nearby chicken factory. Grief-stricken, Emma attends the funeral where Rollo’s mother tries to kill her in a rage. Terrified, Emma escapes to Italy where she falls in love with sculpture and decides to rebuild her life around art. Then, Phillipe, a very handsome and wealthy art connoisseur takes her under his wing, but how does he know Rollo’s mother and is he, in fact, an assassin assigned to murder her after their first night of passion? THEN, ON THE SECOND PAGE…

More spikes aren’t better if the characters are undeveloped. Readers don’t care for whiplash. However, you could take a page from Mary Higgins Clark. Her short chapters skip along. The closer the reader gets to the climax, the shorter the chapters become. This heightens the sense of forward momentum and keeps my wife, She Who Must Be Obeyed, awake much past her optimal bedtime as she powers toward the end of those thrillers.

We have a strange attachment to symmetry, don’t we though? Maybe that’s why more authors do not vary the length of their chapters. I’ve even heard of one author taking perverse pride in hitting an arbitrary word count so each chapter was the same length. That sort of peculiarity may serve someone’s OCD, but your OCD is supposed to serve the story above all else. (He must have been crushed when it came back from the editor with varying word counts.)

 

Don’t under do

If all the chapters are too short, it can feel to the reader that the author was skimping. For instance, while I generally admire James Sallis’s neo-noir novel Driven, some later chapters are so short and light on detail that I felt like I was missing something. He was painting a great picture overall, but here and there he didn’t have enough paint on his brush. I had to check to make sure I hadn’t skipped pages. Don’t make readers dizzy and fill them with self-doubt.

In a book of short stories, you can get away with stories so brief they could be non-rhyming poems. I have a few short chapters in Self-help for Stoners but I don’t worry about it because I’m not fragmenting a larger narrative with a short jolt. Or you can ape Faulkner and write, “My mother is a fish” and leave it at that, I suppose, but I wouldn’t recommend it.

Find the right length

You can delight readers with shorter books and shorter chapters as long as they aren’t confused. For instance, a lot of short chapters with multiple points of view can confuse the casual reader. They might accuse you of head-hopping. It wouldn’t technically be true, but that’s how your narrative might feel to them. Stephen King’s It and The Stand manage large casts, but the chapters are longer. Just about the time you’re thinking, Enough of him, what’s happening with so-and-so, you’re switching to another character’s plight.

A warning and a hope

You’ll find the break points for chapters easily and intuitively if you have enough beats. If you don’t have enough beats, you may be writing something of great literary value but it’s probably too slow to be of commercial value. And by slow, yes, I mean boring. Not every story has to drive forward with breakneck speed or maintain an even pace throughout. However, if the way stations of chapter breaks are too far apart, you aren’t giving your readers confidence that they are moving toward a destination. That’s the death of a lot of books. Give us action, engagement, obstacles, reversals, rising action, higher stakes and make us care.

If a comedy like The Big Bang Theory can make me cry over a single line uttered about a letter from Howard Wolowitz’s absent father (it did), you can make us care about your characters. Do it at a good speed.

~ I mentioned how I’d write about marketing in my next post. This is the next post so it turns out I lied. However, I’ll try to get back to that in my next post. I’m experimenting with building buzz about upcoming books with inexpensive strategies. I’ll tell you more about that in my next post. Or I’ll write about unreliable narrators. There’s that pesky meta-irony again. 

Here’s a marketing hint to tide you over:

I’m promoting two books by reading one on Vine. I’m doing it with a contest. Check out the details on that contest at AllThatChazz.com.

Have a peek at ThisPlagueofDays.com for some flavor of what’s to come.

Filed under: Writers, writing tips, , , , , , , , , , , , ,

Writing and Production Schedules: What it looks like

Dark Higher Than Jesus banner adThis week…

1. I’m writing a non-fiction, instant ebook. It won’t be more than 10,000 words. I had 5,500 the first day and I’m finalizing it now. The turnaround time in total will be one week. Why? Because I found a topic I’m excited about. People will benefit from knowing more about the subject and use it to expand their businesses. One more day of research and writing and another bit of interviewing should do it. More on this soon. It’s also fun, and how rare is that?

2. I still have two books of fiction in production. One is the next Hit Man novel and the other is a massive post-apocalyptic tome. Two to three thousand words a day on these has to happen to make my plans move forward according to schedule.

3. With the help of my friend, Dave Jackson from the School of Podcasting, a new website for a new podcast is born. Details to follow once the website is prettier and filled out and curvy in the right places. This is just the beginning, though I think we’ll have a few podcasts up soon.

This will be an interview show, unedited and bouncy. I’ll talk to cool people for about half an hour about their businesses, their books and their lives. Think of the coolest person you know. Email me their contact information at expartepress@gmail.com. They could be a future guest.

4. Coordinate with my graphic designer, Kit Foster of KitFosterDesign.com for podcast and cover art. Don’t have to budget much time for this. Kit knows what he’s doing without me sticking my big nose in.

5. I’ll also have to get a new blog theme going and generate content for the new website. I’ve explored different options for a recorder for Skype interviews. Fortunately, Dave saved me some money by suggesting Call Recorder for that job. I recommend Hover for your website registration needs. They’re easy to deal with and there is no hard up sell of services you don’t need.

6. Record the original podcast, All That Chazz in a few days. Yes, All That Chazz will continue. These next nine months in particular are going to be a little more furious than usual. We’ll see what’s born at the end of that gestation period, literature-wise. 

This week it’s another reading from Higher Than Jesus and I really don’t know what else yet. When I put my mind to it, something will come. Something always does come along. I hope it’s funny in the right spots for the right reasons when it arrives.

7. I’m going to resist an exhaustive listing of the rest of my to-do list because it’s mostly the mundane stuff everybody has to do. Sometimes I do actually write “floss” (so I will floss) and “brush teeth” because it feels great to cross an item of that damned list so easily.

When I get tired, I dip into Cormac McCarthy’s No Country for Old Men and remember what really great writing feels like. It spurs me forward. 

I’ll get it all done. C’mon. Write your way to happiness with me.

 

Filed under: author platform, blogs & blogging, getting it done, , , , , , , , , , , , ,

Blog comment rules and how to become Batman

Rules? For renegades and free thinkers? Isn’t suggesting blog comment etiquette for people like us antithetical to our natures? No. Even badasses like us have a code we live by. The modern Ronin do not have lords we serve, but in our hearts, we are still Samurai. The Internet is the Old West, but even Texas had expectations of how people should conduct themselves in public.

What spurred this post

Sometimes I notice comments that afflict bloggers. This isn’t about me, by the way, you’re all awesome. However, those negative commenters irritate me. I’m not talking about Internet trolls. Trolls should be ignored completely. I define a troll as anyone who says something nasty enough that, without the protection of anonymity and distance, they’d be walking away from the conversation with a bloody nose.

Today I’m talking about nasty people who think they’re contributing to a conversation but mostly they’re stirring up feelings of anger and resentment. They might even have a point buried deep. Unfortunately, logic was obscured because they were dicks about it. They are Negative Nancies, full of condescension, who offer no transcendence. Criticism is best delivered quietly, preferably buffered by a gracious comment on either side to cushion the blow.

So what’s the rule?

It’s what Mitt Romney got so horribly wrong in the last election. It’s a rule in comedy and in commentary that has stood the test of time:

PUNCH UP, NOT DOWN

Meaning?

If you must make fun of anyone, mock your betters. Comfort the afflicted and afflict the comfortable. Speak truth to power. Stick it to the Man. Harsh words should be measured out in proportion to the crime. For instance, no, you should not suggest that genocide and smoking marijuana deserve the same punishment. Self-monitor and — man or woman or transgendered — don’t be a bitch.  

How do you know for sure you’re a bad comment offender?

When you mock the helpless or powerless or disrespect people who are trying to help you, you’re being a dick. If you go through life assuming everyone’s an idiot but you, bingo! If you’ve used the sentence, “I’m just being honest,” more than once in any given week, you’re undoubtedly the problem.

You’re not adding to the conversation because you’re not interested in free expression for others. You’re not listening, but you want to be sure we all hear you. You’re not pausing to understand before rushing to make us understand what a smart person you are. If it’s your secret wish that we all bow before you…okay, bad example. We all want that. However, if you actually do find a mistake and seize on it with smug, smirking glee? Warning!

Confirm your blind love of self here: You find a mistake of “your” mixed up with “you’re”. Do you assume it’s a mere typo or do you assume the person who made that mistake really doesn’t know the difference? Now try “just being honest” with yourself.

If you’re part of the problem, you have options.

1. Zip it and realize you don’t have to utter an opinion about everything. If you’re right and we are all idiots, you’re an idiot for associating with us. Consider scuba diving as a profession. You’ll have less of all that nasty human interaction.

2. Work on your social skills. I recently went out of my way to appear especially nice when I otherwise wouldn’t. No one can tell the difference if you do it ironically and, oddly enough, acting nice put me in a better mood. It felt good to pretend and, if I acted nice and came to feel good about it…wait…maybe I really was nice? Oh my god! We are what we do! We become what we pretend to be! (I am Batman…I am Batman…I am Batman!)

3. A person’s blog is their home and their home is their castle. Don’t say anything in a comment that would land you in the dungeon and chained to a wall drinking molten lead if you uttered it to the king or queen in person. 

4. If you can’t be polite for us, do it for you. You’re hurting yourself. When someone is mean to anyone in particular, I check out their links, their blog, their book or their business. I do so not so I can buy their product or service because I’m struck by their brilliance. I want to remember them so I won’t buy anything from them. Voting with your buck may be the only vote that really counts for much, so vote for civility.

5. If you feel you must say something worthy of the dungeon, stop and reconsider. Is it your business to correct them? Are you being helpful or is this about the joy of gloating? For instance, get on Facebook and call somebody out on a mistake on their blog for all to see and your sin is worse. You aren’t acting like much of a Facebook “friend”. Consider sending them a helpful email and let them know you think they made a mistake privately.

6. If you don’t have anything nice to say, you know the drill. However, if you have transgressed and you want to reform, apologize to a human and go pet a dog. Say something nice to someone. They’ll probably think you want something from them. Shock them by walking away without a single acid criticism. Like Dalton says in Roadhouse, “It’s nice to be nice.”

For the afflicted bloggers:

A. Moderate your comments so commenters feel your blog is a safe place to express themselves as long as everyone stays civil. This does not mean everyone has to agree with you. It’s not free speech and opinion we’re trying to stamp out. It’s name-calling, unreason and harsh comments that hurt feelings. Don’t dumb down your blog with comment moderation. Elevate the tone of the conversation and encourage more conversation by setting that helpful atmosphere of civility.

B. There’s a theory that controversy on a blog will make it more read. That’s true. We will read more. Who here doesn’t read JA Konrath’s blog? (I do recommend Konrath’s blog, The Newbie’s Guide to Publishing, anytime. He can be cantankerous, but he’s not illogical and he is helpful. I find him funny, especially when he’s angry, but maybe that’s my daddy issues talking.)

However, in most cases, unless someone is a clear victim in a word skirmish, it’ll probably just give you stress without yielding more sales. I’ve seen many blow ups. Conflict is passively interesting, but I’ve never bought anything because of a flame war. Some bloggers seem bent on being negative for its own sake, without the substance. That doesn’t works. If you’re going to be constantly pissed off and kicking, you have to be twice as smart and funny as you are mean.

I do know of one blogger who sold a lot of books stirring up controversy and even started negative memes about himself. He now seems to regret that strategy and is trying to reinvent his brand. His rep seems to have negatively affected his life personally. I don’t think many of us have the willpower and natural predisposition to tell the world we’re jerks, loud and proud.

I’ll tell anyone I’m a contrarian, but that’s different. I’m punching up, not down. You know my motto: Question Authority before Authority questions you.* 

C. Many blogs have the option of a star rating on each blog post, independent of comments. Delete that option. I did. I don’t see how to take the star grading system off blog comments, but since no one uses that, no harm, no foul. Grading posts contributes nothing to the blog. Mostly, you’ll get four or five-star ratings, anyway. Occasionally, some anonymous coward will click one star but leave no comment. You’ll be left bewildered what they objected to. 

I rarely feel I have to deny a negative comment here. We’ve got a good thing going on with a lot of nice people. You’re all sexy butterflies and I thank you for reading ChazzWrites. However, any website that gets decent traffic will always attract the odd ugly moth. When that happens, I burn them before they come to light.

*Therefore, you know I’m making suggestions here, right? I’m not aiming this diatribe at anyone in particular and certainly not at anyone who is powerless in the world. I mention this to remain somewhat adorable in the face of knee-jerk critics. There, I think that should assuage the skeptical. As for the champions of unreason, who cares?

Filed under: blogs & blogging, , , , , , , ,

Grab more business mojo: What Jedis know about Fear

Crack the Indie Author CodeI have more changes to make at Ex Parte Press and those changes involve some of you. (Heh. Didja hear that nervous giggle from across the globe, too?) It’s time to be the Jedis we secretly are, even though we’re Jedi school dropouts and Yoda said that thing about Fear leads to Hate…no wait, Hate leads to Fear and…um…gingivitis? Yoda talked backward a lot, okay?! Stupid syntax!

Anyway, I’ll be unveiling new plans for the Deathstar soon. I’d tell you everything right away, but I have to chaw on it to refine the details and call up a few people to bounce some ideas off their heads.

THE BROAD GOALS

1. Get more subscribers to my email list to enjoy my newsletters and giveaways (please sign up in the sidebar at AllThatChazz.com.)

2. Get my podcast to pay for itself and grow the listenership. (Try any of the current 67 episodes here.)

3. Find more allies, readers and reviewers, build a small cult, raise a large army for world domination and finally fix shit. I’ll start with the first three items on the list (i.e. allies, readers and reviewers) and sell more books. There’s much to do.

THE LONG-TERM GOALS

Eventually? Wi-fi for everyone and use Tesla’s secret plans for free electricity from the air. Everybody gets fed, lives in peace, low calorie ice cream will actually taste good and even make you thin. The new job for cancer cells will be to eat pollution since people will be made immune to the disease through the power of hemp oil. We’re going to cut down on a lot of the fear that rules our lives. That’s the Jedi way! (The Chicago  way — he brings a knife, you bring a gun — bodies everywhere.)

Anyone who doubted me will be cast in a remake of BJ and the Bear and will never be allowed off air, even when they need to poop. (They will, however, be broadcast on one of those cable channels high up no one watches on purpose. Am I not merciful?) Oh, and, of course, all coconut trees will be genetically engineered to sentience and yield coffee beans the size and flavor of coconuts in exchange for hyper-intelligence and all that free wi-fi. See, I’ve thought the big stuff through.

THE SHORT-TERM GOALS

Sure, everybody wants all those tiny miracles, but I’m working on the how of optimizing my micro-publishing empire. It’ll involve a little more technology, dancing outside my tiny comfort zone and opening up other income streams based on what I already do. It will involve calling up people to ask for help and, of course, continuing to smash through those writing and production deadlines. It ain’t all just sit back and be witty for a living, y’all.

THE REQUISITE MARATHON METAPHOR

It’s really about doubling down on this crazy bet I made on myself. It’s about not stopping as I hit the wall at mile 22. (Whispers) It’s mile 22 right about now actually. My shins are killing me.

This is where most people quit, but if I did that, I’d hate myself. There are only a few more miles to…well, that’s not the finish line. It’s the end of the beginning. But up ahead, past this hard part? The slopes are more gentle. Up ahead, I get a bike! The race isn’t as frenzied and I can coast a bit here and there. Sure, eventually we’ll all fall on our knees before our coconut-coffee hybrid overlords, but I’ll reign for 1,000 years first, so it all evens out.

GOOD FEARS, BAD FEARS

I’ll reveal the details when all the hunter-killer satellites’ particle beam arrays are in place. My most important point today is more general. I’ve been listening again to The Four-hour Workweek by Tim Ferris. No, as an author, I don’t expect to get all of Ex Parte Press’s business done in four hours a week. However, the book pushes my buttons and tells me where I have operated out of fear. Fear has held me back from projects which could help my work immensely…like that particle beam thingy, for instance. 

In my heart — left ventricle  the big decisions are already made, but the ghostly voice in the back of my head asks: What if it doesn’t work? What if you don’t have enough time? What if it’s already too late? What if you don’t have enough money to make it work? What if it’s all too much? (Smother? Is that you?)

And yet, in the big picture these are small gambles with potentially big payoffs. I don’t have that much to lose and I might gain everything I need. Fear keeps you from doing stupid stuff, like parachuting without a parachute, eating old meat or jogging in winter (or summer).

But fear can hold you back from the most important bets you make on yourself. And when I say “you”, I mean “definitely me” and “maybe, probably you.”

THE CLICHED BUT NECESSARY FISHING METAPHOR

Aspire to Inspire eBook JPGThing is, the good fishing is in the far fishing hole, where most people won’t go. The better fishing hole is not a secret. It’s just that, for many, it’s too far for the hike and the trail is a bit narrower up there. I might fall in and get cold and wet and cry a bit. Chances are better than average I’ll come back with big fish, though.

Stay tuned for more…All That Chazz.

~ Robert Chazz Chute is a crime novelist. They aren’t mysteries. They’re grab-you-by-the-cojones thrillers, with obstacles and surprises, twists and explosions. They’re also funny amid the sex, violence, psychological chaos, bon mots, general smart-assery and the cool hit man with the divine name. Chazz has also written several suspenseful books with bizarre themes. He wrote two writing and publishing guides, too — the only funny ones. The All That Chazz podcast is broadcast everywhere weekly but never weakly. You can get the podcast from AllThatChazz.com, Stitcher, iTunes and you can even receive the kick-ass signal on your braces Marsha! Marsha! Marsha! Join Chazz’s revolution, or suffer the wrath of the chimp named Bear. 

Filed under: book marketing, self-publishing, , , , , , , , , , , , , , , , , , , , ,

How to stop hurting yourself on #Twitter

I’m in a bind. I hate scolds, but occasionally I fall into that category. Usually, I stay silent when a righteous rebuke is all lined up for the tee off. Not today.

CASUAL INDIGNITIES AT THE MALL

When the cashier at A&W refers to the restaurant as “the store” and my dinner as “your chicken product”, I’m embarrassed to be there. I bite my tongue and swear again I’ll learn how to cook.

When I redeem  a lotto ticket and the counter guy says, “You’re a gambler! Come around to this counter, not that one!” Even though no one else is in the store (and, no matter what, I AM F#$@!%! NEXT!) I say, “Sure.” Then I walk around to the other counter. The controlling nit doesn’t move. I get a lousy two bucks and my dose of humiliation. I swear never to return to this inconvenience store and never again shall I lay eyes on the smug bonehead who runs his petty fiefdom with an iron fist of passive aggression. 

I try to be a nice guy. But the rage…these urges. No wonder I write about killing people. Crime fiction is my passive aggression at work.

BUT NOW…THE CALL TO END TWITTER PROMO MADNESS

It’s time to assert. I try to appear somewhat adorable and mask my true whiny/murderous nature, but the time to stay silent and patient has passed. I’ve asked this before. I’ve reasoned and cajoled. I’ve stopped short of insisting. I said please and thank you. I’ve led, but few followed. It’s time to say it again and to get tougher:

Authors, stop just tweeting Amazon links! Please!  Stop it!

Okay, there are times to do it. If you’re launching a book or doing something different and new, fine. Free days on Amazon spawn a lot of lookalike tweets and we can’t help that. Tweet away! I don’t believe in spam per se, but I do believe in dumb and dumb is dangerous.

It is, of course, entirely up to you what you decide to commit on social media. However…

I’M STEPPING UP BY STEPPING DOWN

I won’t be retweeting those repetitive tweets from now on. To interest readers, you need to offer fresh content and many of my fellow aspirants aren’t doing that. The practice does not help your book and it hurts my Twitter following. I have to tweet content, not air to grow my cult. You do, too.

I’ve retweeted many authors, happily and generously. Well…lately it’s been less happy because I’m too often asked to sow the same seeds in the same field. That’s not healthy for us or the crops. And consumers? They hate it. It tastes like rerun roadkill when they see the same tweet repeatedly. Grow your reader farm: Tweet and retweet more randomly.

Book promotion laziness has fallen into too many Twitter streams. For instance, how about more of a clue what your book is about and/or what genre it is? I know it’s only 140 characters, so be clever and craft your message so we understand. Use hashtags or a short quote. Telling is not selling.

Not everybody’s on board with using fresh, imaginative tweets to seduce new readers so I must participate less. It should be that the more I take part, the more followers I gain. I don’t see that in my stats at the moment.

WHAT WORKS ON TWITTER

What I see is, the more I tweet and retweet fresh content that’s funny or useful, the more followers I gain. The more I retweet stale links, the more Follow drop off I suffer. I want to help with RTs and I often do, but I won’t do so if what you want me to retweet hurts me.

HOW TWITTER FAILS AS ADVERTISING

Unless your title screams exactly what your book is about and you’re hitting the Twitter browser at just the right time, broadcasting your title and a link isn’t effective. This is exactly what it’s not like:

“Oh, there’s an Amazon link to a book called Survive Your Ambulance Ride! and I happen to be having a heart attack right now! Tis kismet! Uh-oh! I can’t feel my left arm! Quick, Helen! Before calling 911, help me click that Buy link! Good thing I have one-click buying! Um…oh, god, the blinding pain! How’s your speed reading, Helen?”

THE MYTH OF HELPFUL REPETITION

Small business owners have always been told that, for ads to be effective, they have to be seen over and over, between nine and twenty-seven times, depending on how greedy the salesperson is. The people telling them that were selling Yellow Pages advertising (or, as I now call it: Yellowed Pages.)

The Crazy Expensive Repetitive Advertising Model might even have been true then. We have more choices now. When I detect you’re trying to skate by on the same bland tweets, it feels less like a marketing plan and more like blackmail: “Buy my book and maybe I’ll stop asking you to buy my book.”

Good news: You can run as many ads for your books as you like, but bury that ad in new, better and varying content. For instance, the content always changes on this blog, but I hope my book covers at least look familiar by now, right? Right?! (What’s left of Chazz’s soul dies a little more under the crush of ice-cold anonymity.)

SOLUTION: GET SOMETHING NEW TO TWEET

Write a new blog post (with plenty of links to your books). Go ahead and go crazy. It’s your blog. Just make the posts helpful or funny and new. We all love New.

Write about the setting for your latest novel (especially if it’s exotic and you had angry monkey sex in a hot tub under a palm tree on your last vacation there.) Tell us what true events inspired you. Get on a podcast and tweet about that. Write a guest post. Reblog more for easy, fresh content your readers will appreciate (and the original blogger will thank you for.) Stop depending on the same tweet to get us to buy that same book. Change it up! Rotate tweets at least! Say something amusing, interesting, offensive, odd, surreal, whatever! Anything! Just stop pounding that same key hoping for a new note. Resolve now to tweet new stuff.

And for Thor’s sake, for readers and for your career,

write a new book!

~ Robert Chazz Chute has recoiled, turtle-like and appalled, at having published this post. He wishes it wasn’t needed. He feels bad making anyone feel bad. He’s distancing himself from this post even now by writing this in the third person. Sure, he means well, but who cares about that? You can hear his latest rant about something else entirely at the All That Chazz podcast. 

Filed under: Publicity & Promotion, Twitter, , , , , , , , , , , , , ,

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