Thousands of little details afflict us as artisanal publisher-authorpreneurial Han Solo writer-heroes. A couple of authors publishing books for the first time have asked me about nitty-gritty details to watch for. Here are ten that came up in our discussions of new book launches.
1. When you set your price on Amazon, the calculator will automatically set comparable prices in other countries. Set it lower for India. The “comparable” price would actually buy three books in India (and so, is too expensive.)
2. If you have a list of book bloggers to whom you wish to send Advanced Reading Copies, check their guidelines carefully to see their preferred reading mode. PDFs are free to email but some people don’t want to sideload their e-reader or read on their computer.
The easiest solution is to gift the book to your list of reviewers, preferably during a pulse sale at 99 cents to minimize the cost of promotion. You get credit for the sales and potential reviewers are more likely to check it out with Amazon’s happy, one-click experience.
Smashwords has a solution that’s free: Promo codes. Send the code to potential reviewers so they can redeem it for a complimentary copy. Inexplicably, no other platform has stolen this idea yet. Still!
3. Services like Smashwords and Draft2Digital can upload to multiple platforms at once. However, there is often a delay if you want to change your prices across retailers. This makes a BookBub promotion, for instance, a logistical problem. And by “problem,” I mean a red-hot skewer in the gluteus maximus.
I’ve noticed the worst delays seem to happen between Smashwords and Apple. One of my books took more than six months to show up on Apple. Draft2Digital had problems with Kobo. Those issues are fixed now.
4. KDP Select’s five days of giving your book away for free isn’t the great tool it once was, though other platforms still seem at a loss as to how to promote effectively and boost discoverability. The commitment to exclusivity with KDP Select is five days out of ninety.
If you are using free day promotions, I suggest you don’t promote for more than two days at a time. Better to stop while sales are still coming in and visibility is high rather than allow the sale to lose steam over an extended period.
Use Author Marketing Club to identify sites that will promote your promotions so you maximize promotion power.
5. Some intermediaries charge much more to upload your book to various platforms. Avoid them. More important than the fee they charge, you’ll sacrifice power over your book and flexibility to promote.
If you don’t have the technical skills to do it yourself, get someone else to help you for a fraction of the cost (and a one-time fee instead of bleeding cash on an ongoing basis.)
6. Box sets are the latest tool for discoverability. I’m involved in one now and, though we’re still at the very early stages, my visibility on Amazon has already gone up.
How it works is, several authors get together. After a cage match, the Alpha who has the most resources and the one they all trust, publishes a sampler. They might give away whole books. Everybody promotes the box set at 99 cents and bam, the tide raises all boats and more readers find you.
Some people are sneering at box sets, but I think it’s because they misunderstand the intent. It’s not about making money, particularly. This is us playing the long game and working with allies to fire off flares. It’s about raising your rank, giving strangers a chance to fall in love with your work and selling your other books. (So write more books.)
7. Publishing is a business and, despite the fact that we’re all cybering and telecommuting from our worldwide basement headquarters, you’ll still have to run errands. The thing you track least for tax time is mileage. Keep a notebook in the car and track it. Canadians, use a pencil because you know that pen will freeze each winter (August to June).
It might not add up to much, but it’s a lot when you’re making nothing. You wouldn’t burn cash just for fun, would you? Then keep your receipts and track the little things. Claiming a home office may be all that justifies your new publishing venture to your accountant, and your spouse, for the first couple of years.
8. Word was built for office use. Scrivener was built for writers. The program allows you to bounce around your manuscript with ease and format for publication. Get Scrivener. If you’ve already written your text in Word, importing to Scrivener is not a big deal. Yes, there is a learning curve, but it’s worth it.
9. Before you publish and make all the other edits you’re going to make, search the text for two spaces. Those extra spaces sneak in if you don’t scrub them out.
10. Yes, you need an author website, but a simple WordPress site (preferably with your own name) will do. Eventually, with more books under your belt and future changes in the publishing landscape, you may choose to sell books straight from your site. It’s a cool idea that doesn’t really have elegant delivery solutions for the reader (yet).
You can switch your author site to a more complex configuration later, if need be. Don’t worry about that for now. Now is the time to build a base of readers. You could sell straight from your website, but most authors would prefer not to sacrifice their visibility and reviews across the current sales platforms.