C h a z z W r i t e s . c o m

We are the publishing revolution

05/18/2013 • 2:00 PM 2

Writing and Publishing: The balls I juggle

I’m currently adding a scene to This Plague of Days in which Queen Elizabeth’s Corgis get fed to rampaging zombies as an appetizer before the main (royal) course. As I move through the day, fueled by coffee and rage, I stop to take care of details: Fun details, critical details, tiny details. Here’s the last few days:

1. Sent uncorrected ARCs of This Plague of Days Episode 1 to a bunch of people. The early reviews are happy ones.

2. Published a new Cool People Podcast. I interviewed Renee Pawlish about her strategies for writing and selling books. Good stuff and of particular interest if you read this blog regularly.

3. Updated several plugins across my five blogs, but the change to the Image Rotator Widget screwed up so the covers of my books were displayed in too huge a fashion. Sigh.

4. Sent off a couple more suggestions to Kit, graphic designer extraordinaire, for promotional T-shirts, prizes and giveaways. I plan to sell the shirts in the future, too. Fun, dark and brilliant designs by my man Kit. I knew he was great at book covers. He’s got an impressive flair for t-shirt designs, too. (Hint: hire him for your next book cover, website header, Zazzle product, etc.,…)

5. Commented on some blogs on a few Facebook posts and blogs of interest. Posted to my own blogs. (There are five now. I post to DecisionToChange.com almost daily.)

6. Wrote several new scenes for This Plague of Days and posted some excerpts as teasers. A novel is slightly different from a serial. I’m a teasing, surprising, cliffhanger guy anyway, but to keep the readers moving from one episode to the next, I added new material for extra punch.

7. I recorded a new All That Chazz podcast. I have to edit it and publish it later this weekend since that’s behind schedule. Sickness and book launch prep has eaten into my podcast time, but something had to give.

8. Emailed back and forth with future guests on the Cool People Podcast. People are asking to be on, so it’s picking up.

9. Did some promotions on Vine and performed an experimental giveaway with Murders Among Dead Trees. Hit #34 in free on Amazon on the short story collection list with one day of promotion. Lessons learned: Get a higher profile on Vine and post more often. Most of the people who picked up the freebie came through my friends on Facebook.

10. Did some research on book sales and picked up Chuck Sambuchino’s new book Create Your Writing Platform. I also listened to the Self-Publishing Podcast in which the hosts believe free on Amazon is dead (as is the 99-cent price point.)

Bonus 1: I just learned that the plural is Corgis, not “Corgies”.

Bonus 2: I learned a blog post about publishing with the word “enema” in the title, gets a lot of traffic.

Question:

How about it? Is free dead to you? Does 99 cents mean the book is inexpensive or just crap? The guys on the Self-Publishing Podcast advised putting your stuff out on all platforms. I’d feel better about that if the other platforms sold more and had a more active review culture. What do you think?

And now back to edits with The Little Things by Danny Elfman as my soundtrack…

~ Follow Chazz on Twitter @rchazzchute. If you’re feeling down, go make a kale smoothie and dance sweaty. If you’re feeling up, make sure you have permission and then get sweaty.

Ugly side effects of healthy eating (decisiontochange.com)
Book Launch Prep: Funnels, marketing, and tap dancing as fast as I can (chazzwrites.com)
I believe (but I’m not a belieber) (allthatchazz.com)
Jerks, Near-Death, Time Travel and Alternate Reality (allthatchazz.com)
A lighter quote from This Plague of Days (thisplagueofdays.com)
This Plague of Days: The Serial. The Novel. (The Movie?) (thisplagueofdays.com)
A tiny excerpt of This Plague of Days from today’s revisions (thisplagueofdays.com)
The Art of This Plague of Days (thisplagueofdays.com)
Write! Like a Boss! (chazzwrites.com)
Book Marketing: Problems and Solutions (chazzwrites.com)

Filed under: author platform, blogs & blogging, book marketing, This Plague of Days, Blog, book launch, books, brilliant designs, critical details, DecisionToChange.com, ebooks, Facebook, iTunes, pawlish, Plague of Days, Podcast, publishing, Robert Chazz Chute, t shirt designs, This Plague of Days, Vine, writing

05/12/2013 • 9:46 PM 0

#Giveaway: The Free Download Experiment

I’m conducting an experiment with my blogs and Vine account with this giveaway.

I’m giving Murders Among Dead Trees to you for free until midnight May 13th on Amazon (assuming that you might like weird suspense with 57 flavors.)

This gift is coming and going fast (that’s part of the experiment), so please act now and click the pretty cover. Hope you love it.

Free until midnight May 13!

There’s lot of strangeness in Murders Among Dead Trees.

It’s huge, so if you don’t like the flavor of one story, the next one might appeal to the inner demon you’re pretending isn’t there. (That’s adorable, by the way.)

If you like the book, please review it.

Thanks! Enjoy!

Filed under: book marketing, Books, self-publishing, Vine, Amazon, Amazon Kindle, ebook, fiction, free download, free ebook, giveaway, Murders Among Dead Trees, review, Robert Chazz Chute, strangeness, suspense

05/01/2013 • 11:05 PM 4

A free and easy editing program that works

As I revise my upcoming horror serial, This Plague of Days, I find some passages that I can’t wait to share. There are plenty of big reveals to come, but a few teasers along the way are fun (so click here to get a taste of horror and weirdness.) As I plod along, I’ve found a helpful way to polish the writing I want to share with you and improve my manuscript. The good news is there’s nothing to buy and you probably already have it but haven’t used the program in this way.

Before I tell you about this helpful editing program…

I have to tell you there are other editing programs that aren’t nearly so helpful. They aren’t as good as human eyes (so always keep some human eyes in your pocket.) You can subscribe to these programs at varying rates, from cheap to expensive. Some are better than others. I tested one and it told me there were 43 areas of concern in the first paragraph. Of course, even a terrible writer probably doesn’t have 43 areas of concern in one paragraph. It wasn’t even a very long one! I shuddered, cursed and looked closer.

The problem was the program threw up red flags (as in vomited red flags) everywhere. In an effort to be thorough, it overshot into ridiculously unhelpful. The grammar problems weren’t grammar problems. The spelling suggestions were all just alternative words. Stylistic choices were only that. Of the 43 problems, I found two things I might change. Might! I get that from rereading any paragraph!

The signal to noise ratio was clearly way off in the program. If I ever hate a writer with OCD, I’ll be sure to gift him or her a subscription. We’ll never hear from them again and they’ll never write another book.

So, to the “new” suggestion

It’s not new, but it is useful. I write in Scrivener (which I love). When I find quotes and snippets I want to reveal as appetizers at ThisPlagueOfDays.com, naturally I post it into WordPress. I’ve found the WordPress editor has helped me reconsider some things. It suggests neither too much nor too little. It’s elegant, free and easy to use for that little added polish to make you feel excited about getting to your last draft and publishing your book.

Grab a chapter from your WIP, paste it into WordPress, test it and consider adding it to your editorial production process. I like it.

6 Reasons Why Scrivener Is The Best Writing Tool EVER (wordbitches.com)
Must-Have Tools for Writers (friendsdontletfriendswrite.wordpress.com)
Scrivener and Why I don’t (everythingscrivener.wordpress.com)
Chapters in Scrivener (everythingscrivener.wordpress.com)

Filed under: Editing, getting it done, grammar, Arts, blogging, books, ebooks, editing, grammar, publishing, Robert Chazz Chute, Scrivener, technology, This Plague of Days, WordPress, writer, Writers Resources, writing

04/30/2013 • 9:26 PM 7

My Indie Author Mistake

If I had to do it again, I wouldn’t call my first writing guide Crack the Indie Author Code. It’s on my sales page and proclaims to everyone I’m indie. Don’t get me wrong. I’m proud to be indie! I make lots of friends here who are indie authors or are aspiring indie authors. I buy inde books and feature indie authors. I’ve learned and gained so much from being part of the indie community.

**However, we shouldn’t look indie.**

When someone picks up our books, it should not occur to them that it doesn’t come from a traditional (read: huge) publishing house.

A bookstore clerk looked at my books and loved them, adding that they obviously weren’t from CreateSpace. The logo on the spines for my publishing company is Ex Parte Press, but yes, the print copies are done by CreateSpace. His perception of where it came from affected his expectations.

To a lot of people, indie means amateurish. I know, it sucks and indie musicians and filmmakers don’t have this stigma. Lots of traditionally published books suck yadda yadda. We know. I’m not happy about unfair comparisons, either.

However, let’s help prejudiced people overcome those prejudices by fooling them. Make sure your cover is awesome, your writing is sharp and standards are high. Once they turn from readers to fans, let your indie freak flag fly.

Crack the Indie Author Code will be disappearing from my sales pages soon. It will still be for sale, but it will be pushed down the page by my This Plague of Days serial. It’s eight books plus the print version plus secret variations to come. That will take up a lot of real estate on my Amazon page.

Go here for sneak peaks of This Plague of Days. It’s horror, with twists from Latin dictionaries.

And GO INDIE! (Sh…Stealth indie.)

Pros and Cons of Being Self-Published (selfpubadvocate.wordpress.com)
Stay up to Date: The Rapidly Changing World of Indie Publishing (vincentstrangecraft.wordpress.com)
Need to Know About Self-Publishing? Melissa Bowersock Reveals All! (lorrainemariereguly.wordpress.com)
Self-publishing a book: 25 things you need to know (reviews.cnet.com)
The Top 5 Reasons Traditional Authors Are Going Indie (projecteve.com)
‘My Journey to Becoming an Indie Author’ (sextonation.wordpress.com)
What indie authors owe you (authorbrianthompson.wordpress.com)
A late blooming writer finds a road map for new writers with The CreativePenn.com. (lylenicholson.com)
The Lamest Things About Being an Indie Writer (And Why’s It’s Awesome): Part III - (aservantwriting.com)
The Stigma of Self-Publishing – An Indie Problem (authorallenwatson.wordpress.com)

Filed under: ebooks, publishing, Amazon, Amazon.com, Author, being indie, book, books, Crack the Indie Author Code, ebooks, fiction, indie publishing, publishing, Robert Chazz Chute, self-publish, self-publishing, stigma, This Plague of Days

04/14/2013 • 8:28 PM 5

Triberr: Problems and Solutions

A kronosaurus, the prehistoric sea monster, ate my blog traffic. Many blog subscribers will already have seen the wonderful and helpful posts listed below (even if I say so,

Kronosaurus queenslandicus (Photo credit: Wikipedia)

my own damn self). However, due to some technical glitch with Triberr, a lot of people missed these ChazzWrites.com posts (and crucial extras, like links to my new book sites, ThisPlagueofDays.com and onlysixseconds.wordpress.com or tap the grooviness at CoolPeoplePodcast.com or hear a reading at AllThatChazz.com).

Disaster

I discovered the other day that my Triberr marketing teams haven’t been retweeting my blog posts for quite some time. Curses! Foiled again! What to do? And why is Triberr so important for bloggers, marketers, authors and, ultimately, readers?

Woe

My blog traffic and Twitter mentions had slowed remarkably. I blamed myself for a lack of awesomeness at first, of course. I mean, self-loathing? That’s just what I do! However, I put my head down, close to the keyboard, and tried to double up on the awesome. When that didn’t work, I began to look for other reasons for the aching distance between me and the popularity of Dos Equis’ Most Interesting Man in the World. Perhaps the new cologne wasn’t working out? Then I discovered the Triberr problem.

Frustration

I’d been diligently retweeting the best of the tweets from my tribes (and I’m in awesome tribes with wonderful bloggers and writers). However, my blog posts weren’t getting sent out to their followers in turn.

As soon as I discovered the problem was somewhere in Triberr settings, I tried to solve it myself. Result: Failure.

Then I asked for tech support from Triberr. I received no response.

I waited several days, became impatient, sent another plea for help and…still didn’t hear from tech support.

Then I figured out what was missing and finally fixed it myself yesterday.

However, I come to praise Triberr, not to bury it.

This is not an indictment of Triberr, but when it didn’t work recently, the social media marketing tool certainly showed me its value. Good posts get more hits, anyway, but they get even more traffic with a boost from Triberr. Without Triberr, I’m not spreading the word as effectively. With Triberr, my reach is, theoretically, 6 million people plus whoever the 6 million retweets to. That’s a lot of eyeballs coming here to taste my flavor, fall in like, buy some books and tumble into full-force love.

Now that the problem is fixed, my traffic stats are bouncing back up. My Twitter connections are ablaze again. Soon, this very post will be sent out through the cyber-ether by my tribes and who knows where it will land, or how many new subscribers and Twitter followers I’ll gain? (Crosses fingers, strangles a mime for good luck.)

People appreciate value and boy, do I try to give it. However, hiding our lights under cliched bushels and waiting for it to happen magically and organically doesn’t help new readers discover us quickly. Triberr gives more people the chance to fall in love with what we can provide. Where else are you going to read about publishing and mime-stangling? See? I’m so unique.

Triberr helps.

And usually? Triberr works

.

In case you missed my redesign of this blog, thoughts on optimizing books and sales, podcasts, announcements and changes in publishing strategies, here are some those articles. Also, please enjoy the odd mime-strangling. (Don’t do it every day, though. If it’s every day, it’s not a treat.)

Odd and Unfamiliar Literary Genres

Book Marketing Problems and Solutions

Amazon Goodreads. Mostly? So What?

How to End a Chapter: Shorter Chapters, Better Books

On Writing Well: The Challenge of the Slow Open

Ebook: What Makes a Good Cover? What Makes a Bad One?

Rebelmouse: How I got all my blogs and podcast on one glorious page

The All That Chazz Podcast: More Fury

Amazon Throttled

Getting a Bigger Boat: Adapting to be a More Effective Publisher

Writers: Shorter is Better

Blog Comment Rules and How to Become Batman

What Jedis Know About Fear

Author Platform: Problems, Solutions and Stuffed Speedos

Triberr Poised to Take the Blogging World by Storm (business2community.com)
WTF Triberr?!? Why I Love and Hate You So Much! (openviewpartners.com)
Get More Readers with Triberr (joelcomm.com)
Triberr: Blog Building for the Magic Middle (swordandthescript.com)
The Positive Site of a Community, part 2: Triberr (rogiernoort.com)
3 Reasons to Quit Triberr (blackanddarknight.wordpress.com)
Social Media Marketing: Five Ways to Raise Your Social Media Profile (digitalsurgeons.com)

Filed under: blogs & blogging, book marketing, ebooks, publishing, Rant, Triberr, Writers, writing tips, Blog, bloggers, blogging, book promo, books, Marketing, Online Communities, Robert Chazz Chute, social media, social media marketing, Social network, Technical support, technology, Triberr, Twitter, websites, writer, writing

03/24/2013 • 11:03 AM 8

On Writing Well: Openings, Distractions and the next Million Dollar Idea

The Challenge of the Slow Open

As I work on revising my coming-of-age, love story cleverly disguised as an apocalyptic plague thriller, I worry about the beginning most. (I’ll give you a minute to digest that first sentence.)

This is a long book I will serialize (soon). The story unfolds largely through the eyes of a boy with Aspergers Syndrome, sixteen-year-old Jaimie Spencer. He’s a selective mute. I wanted to impress upon the reader how different he is from the first page. The story starts with the boy observing the plague as it infects his next-door neighbor. The neighbor is a pilot who happens to be having sex with a flight attendant at the time, but Jaimie is detached about such things. He’s asexual. His point of view is an interesting hook, but it’s not really an action hook. It reads like a character hook.

I’m going for intrigue and showing this book is more serious than much of my other work. I’m satisfied it’s a good start, but it’s a risk because of that slow start. I’m starting the novel with a long lit fuse instead of an explosion. That could be a problem and I will have to revisit this issue several more times before I commit to the slow burn open. There are plenty of explosions, strained family dynamics, obstacles, reversals, betrayals, realizations, death and a long journey ahead. Amid the chaos, Jaimie is a detached, almost Christlike figure. The world is falling apart and he’s fascinated with dictionaries. (Expect Latin phrases, weird words and an amusing annoyance over homonyms.) The boy perceives the world as an alien might. His peculiar point of view questions how everyone else sees the world.

My luckless hit man is a funny guy in big trouble.

Big openings hook more readers faster. For instance, is it a cheap ploy to kill somebody off in the first paragraph? Many critics, both amateur and professional, seem to think so. However, I suspect the average reader doesn’t think that way at all. Some lit snobs say they shouldn’t think that way. Irrelevant. Many readers do think that way.

Every story should jump right in without throat-clearing, of course. (Don’t start your book with a weather report, as a baffling number of novels still do.) But how late should you enter the action? Bigger Than Jesus starts in media res with my loveable hit man out on a slippery ledge high over Tribeca with the bad guy hiding behind a gargoyle. Higher Than Jesus starts with a slower open in a dive bar, but right from the start, you know Jesus Diaz is there to kill someone on Christmas Day. Crime fiction should start with action. But can Jaimie Spencer do it?

Distractions

I’m confident in the writing for those who stick around for the show. However, we, as writers, are not competing with other books in our genre. We’re competing with Call of Duty, Game of Thrones (on TV), people working second and third jobs to earn enough to live, laughing babies on YouTube, the gym, the laundry, and all the other paperwork of life. Readers have so many distractions, it almost makes me yearn for a time when books were much more central to our culture. The good news is, if you survive the coming world flu pandemic that will wipe out billions, there will be fewer distractions and a bit more reading time.

Solutions and Opportunities

Jesus is resurrected in Chicago. Sex with the Queen of Giants. Violence with Very Bad Men.

I have a suggestion to help combat The Distraction Problem. It’s not really open to me at the moment* but you might be able to use this suggestion: If you’re American, make audiobooks on ACX part of your publishing platform so people will be able to consume your goodness while they do the laundry, commute to their second job, run on a treadmill or play Call of Duty. Publish an audiobook on ACX and it goes to Amazon, iTunes and Audible. Audio is the future. That, and the massive killer virus thingy.

*I encouraged writers to go for ACX in Crack the Indie Author Code and Write Your Book: Aspire to Inspire. Since I’m a Canuck, they aren’t set up to deal with me yet. That creates a huge hole in the market for audiobooks worldwide. If I had the money, I’d start a company to compete with ACX and deal with all them foreigners immediately.

Click it to grab it. Just 99 cents!

~ Earlier today I published an article on ChazzWrites.com that was meant for my website about Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App. Apologies for the mix-up and a suggestion: If you’re on WordPress, don’t ever use the Quick post feature. Any problems I’ve ever had posting to WordPress started there. I decided to leave it up since it automatically shot out to subscribers and I never did announce a page dedicated to that book, so…yeah, I’ve got a web page just about Vine and the useful glory that is Six Seconds. If you’re interested in checking out Vine and promoting your books with it, here’s the link to onlysixseconds.

If you’re on Vine and would like to hear a reading from Self-help for Stoners, find “Robert Chazz Chute” on Vine. I’m doing the first author reading on the Vine app. Interested in winning a signed copy of Bigger Than Jesus? I’m running a contest with that reading. Get the details on how you could win from this link to AllThatChazz.

Another first on Vine! A contest and a reading from Self-help for Stoners (allthatchazz.com)
Throttling You: And some of this isn’t very nice (allthatchazz.com)
Ebooks: What makes a great cover? What makes a bad one? (chazzwrites.com)

Filed under: audiobooks, blogs & blogging, book marketing, Editing, My fiction, publishing, Vine, Writers, writing tips, ACX, Asperger syndrome, audiobooks, author reading, Bigger than Jesus, books, crime fiction, ebooks, fiction, fiction writing, first reading on Vine, higher than jesus, in media res, iTunes, Literature, Robert Chazz Chute, self-help for stoners, Six Seconds, Vine, WordPress, YouTube

03/19/2013 • 10:23 PM 6

Ebooks: What makes a great cover? What makes a bad one?

Click it to grab it. Just 99 cents!

It’s very instructive to read the analysis of what makes covers better or worse. What makes a great ebook cover? It’s often easier to learn what makes a poor one. Art is subjective. We often don’t know what components go into making art “good”. We just know what we like. However, there are graphic designers who, with skill and experience, inject more objective analysis into art than we ordinary mortals. Joel Friedlander, at The Book Designer, is one of those magicians who can break down why a cover works, or, at the very least, he knows why it doesn’t work.

This week, Six Seconds won February’s ebook cover design award on Joel’s website. Check it out, but have a look at all the books. Once you see the covers through Mr. Friedlander’s eyes, you’ll begin to reevaluate all the covers you see. You’ll look for what’s missing as well as what design elements hit the mark.

Kit Foster: The Dude Came Through

My graphic designer is Kit Foster of KitFosterDesign.com and he gets all the credit for the win. Sometimes we have long discussions about what the covers of my books should look like. For instance, our back and forth over Higher Than Jesus was exhaustive.

For Six Seconds, I was in a hurry to get the instant guide out because it’s the first book about the Vine app. All I told Kit was: “Gimme a stopwatch wrapped in vines, please. Here’s the title. Do your thing and I won’t ask for any tweaks, I swear to God.” Kit’s solid and, as usual, he delivered excellent art. (He also won for his cover of Higher Than Jesus in the hardboiled mystery category of the Venture Galleries Award recently.)

Cool guy talk

I’ve plugged Kit plenty over time because I think authors need him and skilled designers like him. If you’re still shy, then you’ll love to eavesdrop on a conversation I had with Kit recently. I just interviewed Kit on the Cool People Podcast. You’ll find him sweet, friendly and Scottish. We talk a little about a lot of things: bad drugs, bad drug laws, good drugs, Breaking Bad, what inspires us and, of course, what goes into making a book cover work or fail.

Step 1. Have a listen to the Cool People Podcast. (Subscribe, donate, apply to be a guest @rchazzchute on Twitter, do jumping jacks etc.,…) Enjoy.

Step 2. Go to KitFosterDesign.com and start up your conversation with Kit about your next book cover.

~ If you like the Cool People Podcast, you may also enjoy my other podcast, All That Chazz, wherein I monologue, do readings from my crime novels and goof around. Find those podcasts and links to all books by Robert Chazz Chute at AllThatChazz.com. For highlights from all my various feeds and content, check out my Rebelmouse page here.

Podcast: Furious! (allthatchazz.com)
More Fury: The Hollow Man Edition (allthatchazz.com)
The Unknown Man Edition (allthatchazz.com)
Throttling You: And some of this isn’t very nice (allthatchazz.com)
Author Platform: Problems, Solutions & Stuffed Speedos (chazzwrites.com)
The Grinding Gears Edition (allthatchazz.com)
Rebelmouse Review: How to Gain Readers and Listeners with a Collage of You (chazzwrites.com)

Filed under: awards, book marketing, Books, podcasts, publishing, What about you?, allthatchazz.com, Awards, book covers, book design, Cool People Podcast, ebook cover design award, ebook covers, higher than jesus, joel friedlander, Kit Foster, kitfosterdesign.com, Podcast, Robert Chazz Chute, Six Seconds, Twitter, Venture Galleries Award, Vine, what makes a bad book cover?, what makes a good book cover

03/14/2013 • 10:30 PM 4

More Fury: Haters, Taxes, #Readings, #Podcasts

FYI: The new edition of the All That Chazz Podcast is up at AllThatChazz.com and it includes:

1. Waiting in shivering anticipation for Liberace.

2. A short, crazed rant on haters and my unreasonable sensitivity.

3. Jesus explains and forgives plus Stitcher issues.

4. Bradley Manning and awesome podcast recommendations.

5. Scott Sigler on the Joe Rogan Experience (and self-loathing.)

6. Two readings: Chapters 9 and 10 of Higher Than Jesus: Hollow Man and Fight Club.

7. Whining about taxes and railing against my accountant.

Listen to the new podcast, More Fury: The Hollow Man Edition. If the show tickled your fancy, please leave a happy review on iTunes because that helps. If you don’t care for All That Chazz, try the Cool People Podcast. Cheers!

~Chazz

PS What am I doing? Editing the same way I do everything: Furiously.

Podcast: Furious! (allthatchazz.com)
New podcast release at AllThatChazz.com (chazzwrites.com)
I screwed up. I’m going to need a bigger boat. (chazzwrites.com)
The Mean Streets Edition (allthatchazz.com)
The Grinding Gears Edition (allthatchazz.com)
The Unknown Man Edition (allthatchazz.com)

Filed under: podcasts, All That Chazz Podcast, Author, author reading, books, Bradley Manning, Cool People Podcast, crime fiction, crime novels, ebook, fight club, haters, iTunes, Jesus, Joe Rogan, Podcast, Robert Chazz Chute, Scot Sigler, Scott Sigler, The Hollow Man, video

02/27/2013 • 11:13 PM 5

Writers: Shorter is better

I found a way to get more traction selling books. The short story is, write shorter books for greater success. The long story? I’ll try to keep it short.

Last week I wrote a book, Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App. It’s a long subtitle for an 18,000 word ebook, but it’s SEO-friendly and therefore easy to find. Six Seconds is breezy and fun, but it’s also a useful book that achieves the task I set for it: To get people on Vine (the new video Twitter). It helps them use the toy and tool to its greatest promotional potential. It took me a week to write, from concept to completion. That little book is selling and helping my other books’ sales.

Readers can choose from many lengths of text, but for you, the writers, I hope you’ll begin writing shorter books for your greater success.

Here’s more about why:

1. With ebooks, length matters less. There are no page numbers. Get over that Amish worrying. It’s hurting you.

2. One of my favorite books, The Stranger by Albert Camus, is a short book (around 50,000 words or so). That length wasn’t uncommon in the ’40s and ’50s. Book length is fashion and convention. Fashion and convention are not static conditions. You can change them. Do.

3. My crime fiction in the Hit Man Series is 60 – 65,000 words. That’s fine. One reviewer thought Bigger Than Jesus was a “short, humorous novel”, but that range isn’t so short. (The story just seemed short because it powered along so fast with swift Awesomeness, so there.) Readers pop genre fiction, especially hardboiled sex and violence with quirky, noble anti-heroes, like a fat guy tosses back chocolate croissants. (Ooh, that simile hit a little too close to home.) If I can deliver a steady supply, I might have an actual career on my hands. You, too.

4. Series sell better than stand-alone books. The audience knows the characters and become invested in them. For instance, in Bigger Than Jesus, we learn about tragic events in Jesus Diaz’s childhood. In Higher Than Jesus, readers learn new things about what they thought they knew. My loveable hit man gives an adult perspective on his family history. That changes the meaning of those events and how we view his father, Marco Diaz. It’s fun to flesh out characters and play with the audience this way. It’s fun for the reader, too. They join the The Special Club of the Knowing and become as gods!

5. Some authors experiment with serialization of longer books. I’ll be one those experimenters soon. My post-apocalyptic plague tome weighs in at 125,000 words. I’m going to break that up and sell it in four or five episodes (depending on the logical break points that appear in the revision stage.) Eventually, I’ll sell it as one huge collection, I suppose. In the meantime, four or five ebooks serialized is a cheap way to feed a growing addiction.

6. More books on your electronic bookshelf give more chances for your readership to discover you. Give them more chances to discover you! Write more books.

7. Don’t pin your hopes on one book, especially if it’s your first book. That way lies Death. Well…at least Disappointment. You’ll make more selling two shorter books than one big brick, especially in the early going when you’re still finding a readership and earning their trust.

8. My biggest surprise is that selling Six Seconds is not necessarily a big boost to my other non-fiction books. It’s helping the fiction!

Crack the Indie Author Code and Write Your Book: Aspire to Inspire haven’t moved much this week. Don’t ask me to make sense of that. I even included sample chapters from Crack the Indie Author Code at the end of Six Seconds. Despite having much of the same breezy, jokey tone as Six Seconds, it’s the fiction that got the happy green arrow bump.

My working theory is that I don’t understand people’s buying behaviors; they’re crazy; I’m crazy; we’re all crazy.

~I’m launching yet another podcast soon. It’s called the Cool People Podcast. Want a sneak peek? Click here. It’s airing soon. Meanwhile, you can listen to “The Unknown Man Edition” of the All That Chazz podcast here.

Filed under: author platform, book marketing, Books, Publicity & Promotion, publishing, Vine, All That Chazz, allthatchazz, Bigger than Jesus, book length, book publicity, books, Cool People Podcast, Crack the Indie Author Code, crime fiction, ebooks, Genre fiction, higher than jesus, humorous novel, Podcast, promotion, Robert Chazz Chute, Six Seconds, Vine, Vine App, write, write shorter books, writers

02/08/2013 • 10:55 AM 5

#VINE: A new way to use #VIDEO to get new readers & listeners

Tips and inspiration for the indie author’s journey to publication.

What’s Vine? It’s video Twitter. Make a six-second movie and spread your word. I’m all over this and I’m telling you now as your fellow author and good buddy, get in early. Not a lot of authors are there yet, so join me, join the fun and build your platform, too. It’s a fun tool and toy. We need tools like this to muster more promo mojo and muscle our way into minds. I’ll explain why we need Vine to build our book cults.

I’ve used Vine so far to let people know about my podcast and books, but also just to let people know I can be witty in six-second bites. I hope they’ll conclude I’m worth more of their time in other media. (Oh, and not for nothin’, the new free All That Chazz podcast is gripping. The What’s Uncool Edition is available to your ears here and now.)

Why video? Video and audio are easier for people to consume than books. Yes, there are still actual readers out there, but to stick a barbed hook in an eyeball, we have to reach out to them where they are. If rabid video consumers aren’t already readers, don’t complain. Convert them to your cult.

I expect objections from a few.

There’s a neo-Luddite reflex in many authors that says:

1. “I shouldn’t have to do this!”

Waaah! I don’t want to floss, either. However, I like my teeth. Besides, if you do it right, marketing and promotion can actually be fun and productive.

2. “Here’s another piece of technology that takes us away from books!”

Here’s another piece of technology to attract new readers to your books.

3. “Video is the death of literature!”

Video is another medium. People who really love reading books will still make time for reading books.

4. “Real book lovers won’t be watching six-second video loops of cats playing.”

Have you ever met a bibliophile? Your demographic loves cats to the point it may be unhealthy. “Real” book lovers have varied interests because, mostly, they’re intelligent.

5. “This is yet another promotional thing to spam and annoy people.”

Not if you’re clever and fun. (Are you saying you aren’t clever and fun? Get off my blog! You can’t possibly be a friend or fan of mine!)

6. “I don’t know…sounds hard.”

Check it out. It’s easy, intuitive and took the shortest time to set up than anything else I’ve ever set up. Vine is definitely worth the minor time investment and it’s free. You will need an iPad, iPhone or iPod. I use an iPod because it’s the cheapest option that makes my life better. If I couldn’t do that, I’d borrow an Apple device from a friend once a week for a few minutes.

7. “But how will people find it?”

It not only works like Twitter, it’s integrated with Twitter and Facebook.

8. “But what can you do in only six seconds?”

Remember when I told you the story about the editor who said of Twitter, “I can’t say anything of value in 140 characters.” Translation: She was telling the world she was a lousy editor. Lots of people manage it so we can, too.

9. “I heard Vine is just filled with porn.”

They had issues with pornography but Apple made Vine’s developers scrub it. That end of the story got a lot of media coverage as Vine launched. That was last week. That data is out of date.

10. “I’m already on too many social media and can’t take the time.”

To the second point, it’s six seconds. You can spare six seconds. (Okay, maybe it takes me a minute and six seconds to get it right and post it.)

As for being on too many social media platforms: Evaluate what’s working and delete what isn’t. For instance, if you’re not looking for a job, dump LinkedIn. I did.

We call them platforms because that’s where we climb up to speak to a larger crowd. Do it and, if you’re tragically unsexy like me, do what I do and let puppets do the talking.

As soon as you download the app and get set up, find me, follow me and show me your videos. It will be great to put voices and faces to all of you. Without video, I’m just imagining you’re all lingerie-clad Angelina Jolies, Joan Chens and Beyonces. Even the guys. Especially the guys.