I have six blogs and two podcasts. I admit that’s insane, but let’s move on from that briskly and let me tell you about the nice surprise that spurred this post.
I did something that, in the podcast world, is frowned upon. Until last week I hadn’t put out a new show since August. (Letting a show dwindle like that is called “pod fade”.) When I looked at my time management issues in the prep for the launch of This Plague of Days, something had to be deleted from my schedule. I pulled back the throttle on podcasting temporarily.
Just like with blogging, the less you put out into the universe, the less you get back. It’s smart to send up flares and broadcast signals frequently so we can escape anonymity and indifference.
Here’s the surprise.
When I published my All That Chazz podcast last week, I didn’t want to look at the numbers. I clicked on my stats, prepared to wince. Listenership had dropped, but it wasn’t the dreaded flatline I expected. I also know why.
Here are the usual tools for signal amplification for any blog:
1. Write great headlines.
The words “how to” and “review” are particularly strong link bait. Have a look through my blog for headline ideas. They aren’t all killers, but generally I think they’re pretty sexy.
2. Write great content.
Everybody says this, but it’s not very valuable advice. Lots of gurus in the “content is king” crowd don’t write great content. Nobody sits at their keyboard planning to write lousy posts. My suggestion is more specific: Be useful or be funny. If you can do both? Even better.
Being on Triberr definitely helps me get the word out. I know there are detractors. The detractors typically get less traffic. It doesn’t pay to be too shy and helping others always helps you, even if you don’t grok the kind karma connection immediately.
4. Overshare from the heart and get lucky.
It’s better to write more, of course. When you fire more shots, sometimes you get lucky and hit a distant target.
I wrote a post about the frustrations of publishing and the joys of writing that got picked up by The Passive Voice last week. When a big site reblogs your work, you’re introduced to people who have never heard of you. I got my best stats on that blog by writing this post: This is the post I shouldn’t write. I shouldn’t, therefore I must.
5. Give people what they came for.
Posts that are too short feel like a cheat. Posts that are too long aren’t read. Posts that drag out the suspense too long are irritating, so here’s what you came for:
Tweet Old Post is a plug-in that works while I’m sleeping. There are over 1200 posts on ChazzWrites alone. The plug-in pulls old posts up and tweets them to the universe. That’s how my podcast was still alive when I came back to it. I had 81 episodes of All That Chazz still firing through Twitter and getting retweeted because of my headlines. (I’ve also got a lot of really nice followers on Twitter. Join us @rchazzchute.)
With this plug-in, you can post by category. Sometimes dated content slips through my filter. (Try tweaking your categories so the evergreen content gets fed to Tweet Old Post.) More people find me because of this plug-in. If you have a lot of posts on your blog, they can still keep working for you long after you’ve forgotten about them.
Here’s the description of Tweet Old Post:
“This plugin helps you to keeps your old posts alive by tweeting about them and driving more traffic to them from twitter. It also helps you to promote your content. You can set time and number of tweets to post to drive more traffic.”
Go to your blog dashboard, search the plug-ins for “Tweet Old Post” and install it. Ta-da!
I wrote a post about book formatting frustrations and time management any writer who follows this blog will want to read. For that rant and my time management strategy, click here now.
~ I am Robert Chazz Chute. I write suspense and horror. Episode One of Season Two of This Plague of Days is available at Amazon. You can begin eating this delicious serialized story of an autistic boy versus the end of the world with Ep. 1.
I recommend you cave to my charm and guile and just grab the complete seasons of Season One and Two, but whatever. I will possess your minds, my pretties. I love you for your minds, among other things. No one wants to be loved for their minds alone.
- #NSFW #Podcast: The Fugitive Edition (allthatchazz.com)
- The Writing Life: Big Changes and New Ventures (allthatchazz.com)
- 7 Easy Ways to Get More Traffic from Twitter (bizsugar.com)
- The Art Of Guest Blogging: How To Hit It Right With A Strategy? (benchmarkemail.com)
- This Plague of Days: Season Two, Episode One is now available (allthatchazz.com)
- What to Do With Your Content After You’ve Written It (benchmarkemail.com)
- One to read. One to hear. One to love. (chazzwrites.com)
- Bring Your Blog to Stardom by Amplifying Your Site Traffic in 6 Ways (business2community.com)
- 7 Easy Ways To Drive Reader Engagement Using Social Media For Your Business (benchmarkemail.com)