1. Book trailers are often done poorly. You’re a writer so you probably aren’t bubbling over with a ton of film skills. You could learn, but how many hats can you wear and is this really where you want to put your energy?
2. To make a book trailer well costs time and energy. Oh, and some money, though smart and funny buys more eyes than money. (Want to see examples of cheap videos that work and get eyeballs? Go to YouTube and search Nigahiga and Ray William Johnson, or click this Harry Potter parody brilliance or this crazy Michael Buble/Dexter parody. These guys go longer than a minute, yes, but they deserve it. You probably don’t.) If you still want a book trailer, don’t spend a whack on it. Try not to spend anything at all because it probably won’t work at all. Really.
3. Book trailers can make an author feel great, but readers aren’t necessarily watchers. Love of one medium doesn’t translate to another.
4. The main problem with book trailers is that almost all of them are way too long! It’s an ad. A thirty-second commercial is plenty. Most seem to clock in at over a minute or more and that’s the wrong way to go. How often do you enjoy a long advertisement?
If you did spend a whack of money and saw no return on your investment, at least making a book trailer is fun. You had fun, right? Geez, I hope so.
Unless…How can you turn that frown upside down and twist the book trailer problem around?
You could make your next book trailer a contest among your readers (and potential readers.)
This turns the work over to budding film students and enthusiastic fans. While you were writing your short stories, they were dreaming of buying a new lens for two-shots and becoming the next Tarantino.
1. Turn an advertising problem into a challenge for your readership. Give a couple of months of lead time before the contest closes.
2. Come up with a prize that will motivate your people.
3. Be sure to give them all the information they need to sell the book and make a little movie. Every director gets a free copy or a good-sized sample. The trailer should intrigue, excite and sell without spoiling.
4. Ask the contestants to make their trailer, put it on YouTube and then everyone will vote to decide which book trailer is the winner.
One book trailer is chosen, but they are all up on YouTube.
You don’t just have one book trailer working for you. You have a bunch out there.
I’m still not convinced that you’ll sell a lot of books with book trailers per se. If it adds to your web presence, however, people could be more aware of your existence than they would otherwise be. So don’t make one book trailer that’s perfect and expensive. Have a bunch of them out there that are less than perfect…and still get one you love.
It’s a great way to engage your readership, spread the word and get help.
You can’t do it all. Well…maybe you can, you genius you.
But you don’t have to. Also, it sounds like fun, doesn’t it?
- Do You Like Book Trailers? (meandersfit.com)
- The Book Trailer (beaturvey.wordpress.com)
- Book trailer for Gabriel’s Inferno (thebookhookup.com)
- Creating a Book Trailer (janetglaser.wordpress.com)
- Uncertainty Book Trailer Goes Live (jonathanfields.com)