C h a z z W r i t e s . c o m

We are the publishing revolution

03/10/2013 • 1:51 PM 4

Amazon: Throttled Part 1

In today’s mega post, Part 1 of 3, I explore Amazon’s change of Terms of Service that throttles free ebook promotion and what it might mean to you.

Or, skip to Part 2, where I give new, pointed advice about book promotion dos and don’ts (and some of it is not very nice )

Or skip to Part 3, where I invite you to join me in a new way to reach readers who would otherwise never know you or your work.

Amazon’s Terms of Service have changed.

Amazon sent out this decree recently:

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

Ed Robertson broke down the numbers and some possible implications here.

Free is throttled.

That’s okay. For most of us, free was in a coma, anyway.

From the flaking, protective teflon coating of your brain pan to the tip of the peak of Despair, indie authors everywhere wonder, “Amazon is discouraging websites that publicize free books? What Next?” Amazon doesn’t make emotional decisions. It makes business decisions. Now it’s time for us to make business decisions, too. I come to praise Amazon, not to bury it. (I’m relieved Free is over or at least reined in, but that’s because of Parts 2 and 3 of this thought train. If you only depend on KDP Select free days to promote your work, it’s time to get new egg baskets.)

Why Amazon’s bad news is a good thing and what we can do about it in three parts:

You’re going to hear a lot of uproar about free days going away. It’s understandable. Websites promoting free ebooks won’t be getting those juicy affiliate commissions anymore, so there are fewer choices in promoting our books. Authors need help to get the word out about their books. Some thoughts on our predicament:

1. For some, Free rocked as a short-term strategy. Free was always a poor long-term strategy. It undermined the market. Many readers, feeling entitled and smug, filled their kindles but never got around to reading all those hoarded books. I sure couldn’t read them all. Aim a 500-pound-per-square-inch fire hose at a teacup. That teacup will not retain a lot of water. Our overly full kindles are teacups.

2. Free was over, anyway. Everywhere I look, someone’s offering a giveaway but I’m already overloaded. I’m giving Six Seconds away as gifts to get honest reviews, but I’m not trying the scatter shot of Amazon free days anymore. Free helped for a short time. The biggest bumps came in the earliest KDP Select Days. If you got in early, you had a good shot at making money. After the algorithm changed? For most of us, the answer is “much less so”.

3. Some people still made money, and will continue to do so, with Free. These sturdy outliers have good books, but just as important, they have marshalled forces to get the word out about their books without relying on those throttled websites to spread the word. I know a couple of authors who did so well with free listings that they don’t cower one bit at paying a bunch for advertising their books. They’re happier because we can expect more signal and less noise since free ebooks won’t crowd out the paid ones as much.

4. Some of those free ebook websites will continue without the affiliate sales. Amazon is like the cops announcing it’s time to shut off the stereo, end the party and go home. Some other sites will simply shrug and start referring their subscribers to non-Amazon platforms.

5. Some websites will adapt well. The TOS changes were pretty much met with a shrug at Digital Book Today because their business model doesn’t rely on free book links to make them rich.

6. Fore sites that do rely heavily on those affiliate links, far fewer free ebooks will be pushed and it will be harder for us to be among the chosen few. For many of those sites, it was already darn hard to get your giveaway listed anyway, so many authors won’t notice a difference.

7. Cheap books can be pushed without punishment, therefore 99 cents is back in play. The “I’d buy that for a dollar!” price point is back. It had a brief spike before Free rose up to crush it, but now 99 cents looks fresh and ready for vengeance. Thirty cents or so isn’t an impressive pay out to authors. It is more than zero, but the bad news is you’ll still have to sell whatever tattoo space that is left on your body on Fiverr.com to pay for a can of beans to share with the other hobos under a bridge.

8. The good news is that there’s a huge gap in the buyer’s mind between free and cheap. With that tiny investment, you’ll get fewer one-star reviews from disappointed people who mistakenly grabbed up your book in a free book spree. (You know the sort. They blame you for their unwillingness to read a product description.)

9. We’re going to have to adapt more. Even more. Sure, you probably aren’t making money and this profession is usually a glorified hobby that disappoints your parents. Your friends make encouraging sounds with their mouths, but their sidelong glances say they’re worried about you. Nonetheless, this is the game. Calling this a game suggests this is play. That might help you get through this. Take it too seriously and you’ll be out here with me on a ledge worrying about bills. If you’re a worried indie author out on a ledge, take comfort in the fact that (look left, look right) twas always thus and plenty of traditionally published authors are out in the wind contemplating doom, too.

10. KDP Select has less and less to offer. Are those library sales worth it? Are five free days (over 90-day, exclusive commitments) going to pay off when you have a harder time promoting them? Probably not, in most cases. It’s a reasonable guess that Amazon throttled back on free because they were paying out too much for those affiliate referrals. Will Amazon come up with another program to address our problem created by their solution? I don’t know. No one knows (but I do doubt it.)

Despite the TOS change, a lot of authors are still stuck in KDP Select until their 90-day term is over. It happens I have only one book left in KDP Select and I used up all my free days before Christmas as I launched Murders Among Dead Trees. Lucky timing. If I was stuck with all my books in KDP Select now, I would be very annoyed at being in that canoe without a paddle.)

11. Kobo and Apple smell opportunity. Draft2Digital rises and maybe Smashwords will, at least and finally, update their look. The great migration across other platforms had already begun. KDP Select has been steadily turning off authors since last spring. Now there’s more reason for us to explore our options. Perhaps the #2 contender, Kobo, will offer a new program to lure us to their lair. Or maybe you’ll get around to selling books straight from your website.

12. As detailed in Crack the Indie Author Code and Write Your Book: Aspire to Inspire, the only book promotion tool I have confidence in (that isn’t unethical) is: Write More Books! I amended that decree with: Write shorter books. And more of them.

But what else can we do to promote our books?

I have some ideas about what we can do and

some strong ideas about what we shouldn’t do.

CLICK HERE FOR

PART 2: THROTTLING YOU (AND SOME OF THIS ISN’T VERY NICE)

SKIP TO PART 3: What we can do about this, together.

Amazon Squashing Affiliates who Promote Free Kindle Books (goodereader.com)
Authors face change as Amazon tightens affiliate policy on free Kindle books [GigaOM] (paidcontent.org)
Amazon May Have Just Have Completely Killed Free eBook Promotions (the-digital-reader.com)

Filed under: book marketing, publishing, advertising, Amazon, Amazon Kindle, Author, book, book promotion, books, Business, Digital Book Today, E-book, ebook, Ed Robertson, Internet Marketing, Kindle eBook, Kindle eBooks, Kobo, Mark Coker, Marketing, Shopping, Terms of service, website

02/22/2013 • 8:47 PM 1

Free ebook offer: How to drive traffic to you with Vine

This the first book about Vine. The Vine app is the most fun available on the Internet since all that nakedness. It’s quick and easy video that could help you promote your blog, website and business.

My new book, Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App is now available on Amazon. It’s Ex Parte Press’s first instant biz book (Instabiz book?). If you liked the breezy tone of Crack the Indie Author Code, you might like this even more since it’s mercifully short at 18,000 words. Come for the jokes, stay for the Internet marketing ideas.

It’s about Vine, invented by Twitter but video Twitter. It’s the wave of the future and damn fun, so you need to get in early (like a Twitter do-over.) I fell in love with the app as a toy and then figured out how it could be a tool. When I mentioned my podcast, traffic to my author site shot up. I’m relieved to find a fun way to promote my work and enliven my Twitter stream with video.

The free ebook offer:

I’m giving away 20 copies to anyone willing to have a look and give the book an honest review.

Send your email address* to expartepress AT gmail DOT com

I’ll send a kindle copy your way immediately, no questions asked.

There won’t be any free days in the future since I’m opting out of KDP Select and making it available across all major platforms. This is the freeness here and now. (I’m doing a separate offer on Facebook. FYI: this is an additional 20 copies.)

And now a special note about your email privacy:

*I won’t keep your email address and I won’t give it away or sell it. And I’ll lobotomize the ninja monkey clone assassin who acts as my assistant in the lab if he even glimpses your email address.

Igor! I have some bad news for you!

~ On the other hand, if you’d like to receive my All That Chazz newsletter, you can subscribe to that at my author site, AllThatChazz.com. Thank you.

I’m having too much fun with Twitter’s Vine App (nvyie.wordpress.com)
10 Best Vines of Fashion Week, According to Vine (nymag.com)
Vine UX: How Vine Wraps Up New Users (jasonshah.org)
Vine for small businesses – Make your first Vine (simplybusiness.co.uk)
Vine for small businesses – The key points (simplybusiness.co.uk)
The Marketer’s Ultimate Guide to Measuring the ROI of Twitter & Vine (rpmgr.com)
How Big Brands and SMBs Can Use Vine Videos to Reach Local Consumers (streetfightmag.com)
Venture Galleries cover design award: Higher Than Jesus wins best hardboiled mystery (chazzwrites.com)
Vine offers an easy entry into social video apps (boston.com)

Filed under: Publicity & Promotion, publishing, Video, Vine, advertising, App Store, Apple, Business, drive traffic, Facebook, Internet Marketing, iPhone, Marketing, Media, promotion, publicity, Six Seconds, technology, Twitter, Vine, Vine App

02/06/2013 • 6:59 AM 1

Grab more business mojo: What Jedis know about Fear

I have more changes to make at Ex Parte Press and those changes involve some of you. (Heh. Didja hear that nervous giggle from across the globe, too?) It’s time to be the Jedis we secretly are, even though we’re Jedi school dropouts and Yoda said that thing about Fear leads to Hate…no wait, Hate leads to Fear and…um…gingivitis? Yoda talked backward a lot, okay?! Stupid syntax!

Anyway, I’ll be unveiling new plans for the Deathstar soon. I’d tell you everything right away, but I have to chaw on it to refine the details and call up a few people to bounce some ideas off their heads.

THE BROAD GOALS

1. Get more subscribers to my email list to enjoy my newsletters and giveaways (please sign up in the sidebar at AllThatChazz.com.)

2. Get my podcast to pay for itself and grow the listenership. (Try any of the current 67 episodes here.)

3. Find more allies, readers and reviewers, build a small cult, raise a large army for world domination and finally fix shit. I’ll start with the first three items on the list (i.e. allies, readers and reviewers) and sell more books. There’s much to do.

THE LONG-TERM GOALS

Eventually? Wi-fi for everyone and use Tesla’s secret plans for free electricity from the air. Everybody gets fed, lives in peace, low calorie ice cream will actually taste good and even make you thin. The new job for cancer cells will be to eat pollution since people will be made immune to the disease through the power of hemp oil. We’re going to cut down on a lot of the fear that rules our lives. That’s the Jedi way! (The Chicago way — he brings a knife, you bring a gun — bodies everywhere.)

Anyone who doubted me will be cast in a remake of BJ and the Bear and will never be allowed off air, even when they need to poop. (They will, however, be broadcast on one of those cable channels high up no one watches on purpose. Am I not merciful?) Oh, and, of course, all coconut trees will be genetically engineered to sentience and yield coffee beans the size and flavor of coconuts in exchange for hyper-intelligence and all that free wi-fi. See, I’ve thought the big stuff through.

THE SHORT-TERM GOALS

Sure, everybody wants all those tiny miracles, but I’m working on the how of optimizing my micro-publishing empire. It’ll involve a little more technology, dancing outside my tiny comfort zone and opening up other income streams based on what I already do. It will involve calling up people to ask for help and, of course, continuing to smash through those writing and production deadlines. It ain’t all just sit back and be witty for a living, y’all.

THE REQUISITE MARATHON METAPHOR

It’s really about doubling down on this crazy bet I made on myself. It’s about not stopping as I hit the wall at mile 22. (Whispers) It’s mile 22 right about now actually. My shins are killing me.

This is where most people quit, but if I did that, I’d hate myself. There are only a few more miles to…well, that’s not the finish line. It’s the end of the beginning. But up ahead, past this hard part? The slopes are more gentle. Up ahead, I get a bike! The race isn’t as frenzied and I can coast a bit here and there. Sure, eventually we’ll all fall on our knees before our coconut-coffee hybrid overlords, but I’ll reign for 1,000 years first, so it all evens out.

GOOD FEARS, BAD FEARS

I’ll reveal the details when all the hunter-killer satellites’ particle beam arrays are in place. My most important point today is more general. I’ve been listening again to The Four-hour Workweek by Tim Ferris. No, as an author, I don’t expect to get all of Ex Parte Press’s business done in four hours a week. However, the book pushes my buttons and tells me where I have operated out of fear. Fear has held me back from projects which could help my work immensely…like that particle beam thingy, for instance.

In my heart — left ventricle — the big decisions are already made, but the ghostly voice in the back of my head asks: What if it doesn’t work? What if you don’t have enough time? What if it’s already too late? What if you don’t have enough money to make it work? What if it’s all too much? (Smother? Is that you?)

And yet, in the big picture these are small gambles with potentially big payoffs. I don’t have that much to lose and I might gain everything I need. Fear keeps you from doing stupid stuff, like parachuting without a parachute, eating old meat or jogging in winter (or summer).

But fear can hold you back from the most important bets you make on yourself. And when I say “you”, I mean “definitely me” and “maybe, probably you.”

THE CLICHED BUT NECESSARY FISHING METAPHOR

Thing is, the good fishing is in the far fishing hole, where most people won’t go. The better fishing hole is not a secret. It’s just that, for many, it’s too far for the hike and the trail is a bit narrower up there. I might fall in and get cold and wet and cry a bit. Chances are better than average I’ll come back with big fish, though.

Stay tuned for more…All That Chazz.

~ Robert Chazz Chute is a crime novelist. They aren’t mysteries. They’re grab-you-by-the-cojones thrillers, with obstacles and surprises, twists and explosions. They’re also funny amid the sex, violence, psychological chaos, bon mots, general smart-assery and the cool hit man with the divine name. Chazz has also written several suspenseful books with bizarre themes. He wrote two writing and publishing guides, too — the only funny ones. The All That Chazz podcast is broadcast everywhere weekly but never weakly. You can get the podcast from AllThatChazz.com, Stitcher, iTunes and you can even receive the kick-ass signal on your braces Marsha! Marsha! Marsha! Join Chazz’s revolution, or suffer the wrath of the chimp named Bear.

One of us! One of us! Burn that bushel to sell more books (chazzwrites.com)
New podcast release at AllThatChazz.com (chazzwrites.com)
How to stop hurting yourself on #Twitter (chazzwrites.com)
Author Platform: Problems, Solutions & Stuffed Speedos (chazzwrites.com)
Podcast: Furious! (allthatchazz.com)
Seven tips about book marketing very few will heed (chazzwrites.com)
What gets clicks (chazzwrites.com)
Stuff not to say on your blog (chazzwrites.com)
What will you make of 2013? Help is on the way. (chazzwrites.com)

Filed under: book marketing, self-publishing, aims, allthatchazz.com, book, book marketing strategies, book promotion, books, Business, Crack the Indie Author Code, dreams, ebooks, goals, Jedi, multiple income streams, Podcast, podcasting, Robert Chazz Chute, successful book marketing, The 4 hour work week, tim ferris, writer, writing

01/06/2013 • 5:43 PM 0

Part I: The best life advice ever

See Part II: Losing to Win at AllThatChazz.com

Tips and inspiration for the indie author’s journey to publication.

I’m a big fan of comedian and uber-podcaster Joe Rogan. He’s a guy with eclectic interests and an incisive mind. He shared some advice I think everyone could benefit from as we work on keeping our resolutions for 2013. (That’s right! I’m still talking about those promises we made to ourselves New Year’s Eve! Don’t quit!)

Whatever your roadblock in life, he suggests you imagine yourself as the hero or heroine of a movie. Your life is that movie. Whatever you do, a film crew is following you around and capturing each moment as you go about being that brave, smart, energetic, get-things-done protagonist. Protagonists have plots and plans and they act on them to go from zero to hero, loser to Nobel prizewinner. See yourself as if through that lens and you’ll soon find out how that changes your life.

Pop quiz, hotshot! What do you do? What do you do?

Go to AllThatChazz.com for Part II and to see what I’m doing with my movie right now.

What will you make of 2013? Help is on the way. (chazzwrites.com)
Seven tips about book marketing very few will heed (chazzwrites.com)
The first solution to your resolution: Dump MPR (chazzwrites.com)
What will you eat to lose weight in 2013? (allthatchazz.com)
TOP TEN: Reach more readers with these blog tweaks (chazzwrites.com)

Filed under: publishing, 2013, allthatchazz.com, books, Business, diet, getting better, good advice, Joe Rogan, lifestyle, New Year, new year's resolutions, Robert Chazz Chute, Weight loss

11/14/2012 • 10:24 PM 0

Tucker Max’s strategy to triple his royalties

Check out this link on Huffington Post Books in which Tucker Max, the author of I Hope They Serve Bell in Hell (et al), details his strategy to make much more money than the ordinary bear, or author. Instead of going for a book deal, he explains how he entered an arrangement where the publisher could do the one thing he couldn’t do on his own (and what they do best): Distribute his books to bookstores.

You’ll notice he insists that he’s definitely not self-publishing and doesn’t want that stinky stigma touching him. (Please note: He’s definitely self-publishing.) What’s different is getting the contract for distribution, rather than publication. The publisher is printing his next book, but he’ll absorb all front end costs with freelancers.)

Tucker Max is a clever guy who knows how to seize an opportunity. As he notes, this deal isn’t for small fish. However, I suspect this may be the future for many authors and the fate of many publishers. Learn at the link and see what you think. ~ Chazz

(I changed the title from how HuffPo had it. That headline reeked of so much late night infomercial cheese that I’m sure some passed over the article, which has some good and interesting points.)

Filed under: publishing, book, book distribution, Business, distribution, I Hope They Serve Beer In Hell, publishing, Publishing and Printing, self-publishing, Tucker Max

11/12/2012 • 11:56 PM 1

Authors & Publishers: How to make a media kit Part 1

My hardboiled crime thriller Higher Than Jesus is available now. Please click it to get it.

Some crazies have already put up their Christmas lights so, ready or not, prime book selling season is here. One of the easiest things you can do to promote your books is a press kit. Start with local media to get the ball rolling. (If you want a sample of my catalogue and press release so you can see how I handled it, go to my author page at AllThatChazz.com and I’ll be glad to email you my most recent press kit.)

**Before you mail anything out, consider these variables for your press kit:**

1. If you have one book for sale, look for some angle and detail to pitch in the press release. Non-fiction with a local angle is the easiest sell. Non-fiction by a local author is a little less attractive, but saleable. Fiction can be the hardest pitch, but the smaller the newspaper, the easier it is. If you have multiple books, focus your press release pitch on one angle but send them a catalogue. Your press release materials can be repurposed to sell to customers through your website or at conferences and author events.

2. Research your media targets and be aware of deadlines. It’s already way too late for magazines, though some small arts newspapers that focus on the local scene may still have room for a piece about you before Christmas. Read the newspaper, community newspaper or magazine first. Aiming at individuals and likely targets works much better than bombing everyone everywhere.

From this research, be selective. For instance, aiming your press release and a friendly cover letter at a columnist who covers unique business enterprises and people in your city might be more effective than hitting up the editor for the arts section. Don’t just go for the book review editor (for whom a press release now is way too late for Christmas no matter how small the venue.)

3. Don’t overlook radio stations. They’re media, too. College radio stations are often easier to get into and provide diverse programming options to a reading audience. Also consider podcasts. They hit a worldwide audience but have fewer barriers to entry if you choose to send a friendly email off to the right one.

Television is unlikely unless you’ve got very specific material that fits the show, like a unique and very visual pitch to a TV producer at “Breakfast Television” on City TV in Toronto. Newspapers and magazines are a shotgun blast to opportunity. Getting into TV or national markets in radio requires a rifle scope, a cookbook or a picture book about fashions for dogs. Watch a lot of that stuff to see if you could fit in somewhere. Be a celebrity first. That helps immensely.

4. Send your media kit to one person and be familiar with their work. Get the name of the arts and entertainment reporter, for instance, and send the email directly to his or her email. Don’t send multiple emails to the same media venue. That can create chaos, resentment and blood blisters on your genitals.

In some smaller newspaper operations that use freelancers, it may not be apparent which individuals are assigned particular beats. If so, select the appropriate assignment editor from the publication’s masthead and address your cover letter to him or her. Don’t send it to one of those general addresses that start info@somerandomnewspaper.net or inquiries@couldn’tbebothered.com. Again, it’s best to have picked up and read an issue or two before sending out anything.

5. Tie your press release to some larger event if appropriate. For instance, if you’ve written a book about consumerism, I’d tie the press release to Black Friday right now. Always look for this opportunity to give the story traction for the reporter. They’re looking for an angle and they want you to give it to them in the press release. Remember, you have to sell the angle to the reporter because they have to sell the idea to a jaded and depressed editor who has heard it all and hates it all.

6. Write your press release as if it’s the story you want to see in the paper. e.g. “When you supply ready-made quotes, you’re making the reporter’s job easier and giving coverage of your story a better shot,” Chute said. “When I was a newspaper reporter, I still checked out all the facts stated in the press release but the document was often a strong springboard for the articles I wrote.”

7. Show some personality in your cover letter. It’s probably going to run in the Arts section, right? So why write the cover letter as if you’re a humorless conglomerate’s soulless flack trying to put an oil spill in a happy light?

I’m angling for an author profile so to get the interview — as opposed to a straight news story — I’m striving to hit a certain tone that matches my books. Here’s the opening paragraph to my cover letter for my media kit:

The book publishing revolution is here in London and it’s going to make a big boom. I thought we should talk about my plans for world domination before I give my ninja monkey clone assassins the launch codes.

That got their attention. Here’s the slightly more serious follow-up paragraph:

In the attachments you’ll find the media kit for Ex Parte Press and my press release. The short story is that I quit my day job to form a publishing company a year ago. Ex Parte Press lords its power over one client: Me. I now have seven books for sale on Amazon in digital and paperback. I write hardboiled suspense, publishing advice and some very quirky self-help. For more on me, you can also check out my websites: ChazzWrites.com and AllThatChazz.com. You should be warned that I ply reporters and spies alike with bad coffee.

Obviously, if you’ve written a business book about successful investing in ostrich farms, you’d be more serious. I’d go with a few bullet points on why the future is in ostrich farming. The headline would read, “Investors are losing money by sticking their heads in the sand,” which, by the way, is a persistent myth about ostriches. Even with most serious topics, write a catchy headline even if you play the rest of the press release straight. They won’t use your headline, but you still need to be catchy.

For the rest of my tips on building a killer press kit to sell more books, achieve celebrity and host huge orgies with a distinctly Roman theme, see the rest at AllThatChazz.com.

Or overcome your better judgment and buy all the books by Robert Chazz Chute here.

Filed under: publishing, advertising, allthatchazz.com, Amazon, books, Business, ebooks, for immediate release, media release, Press kit, Press release, Public relations, publishing, research, self-publishing

10/09/2012 • 4:32 PM 3

Branding: The change I made

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

Milestones aren’t just for celebration. They are also reminders to reevaluate. Since last November, I’ve been podcasting comedy, author readings and a wee bit of ranting at the world. In that time, more people have gone from “What’s podcasting?” to “Ooh, computer radio! How do I do that, too?” Listenership is growing and I just broadcast my 50th show (a conversation with writer and friend Mark Young.)

When I began the podcast, I was very focussed on selling my first book, Self-help for Stoners, a fun book for creatives who love suspense. Those readers make great podcast listeners. They are interested in the creative process, want a little encouragement in the creation of their art and wonder what’s it all about (among all the jokes, murders and whimsy.) I didn’t put enough thought into my long-term branding then. Instead, eager to get both products up on their feet and out the door, I named the podcast after my first book. Since I’ll soon have eight books available, I needed to start thinking long-term. The podcast is now called All That Chazz. Since my author site is AllThatChazz.com, it fits. (Oh, my Thor! Such blinding narcissism!)

Across all my sites, the same image appears to help set up one image in the minds of potential readers. I’m not giving up on Self-help for Stoners. I’m just expanding the line of books with which I’m identified. I should have thought of that at first, but I was too anxious to finally get the podcast up and running to worry about changes a year down the road. It’s now almost a year down the road and change is in the ether, zeroing in fast.

Dance fast in the short-term. Plan long-term. Adapt. Innovate. Overcome. Rock harder.

Space Vegans vs. Stephen Hawking (allthatchazz.com)
A Double Shot of Suspense (allthatchazz.com)
Author reading: The Bugman of Surfside Beach (allthatchazz.com)
Eight Facts About Writing That Surprise Prospective Novelists (chazzwrites.com)
Tools of the Trade: Things go awry (allthatchazz.com)

Filed under: publishing, allthatchazz.com, book, book promotion, branding, Business, ebook, identity, iTunes, Mark Young, Marketing, planning, Podcast, promotion, Robert Chazz Chute, self-help for stoners, Stoners

09/23/2012 • 9:11 PM 1

Innovative ways graphic design can help sell books (and not just with hot book covers)

My recent post on using Quote Art to promote books got a lot of positive attention. Authors are combing their

Click Lily to grab the paperback or the ebook, Bigger Than Jesus. Thanks!

books for catchy quotes that sum up their characters to hook new readers with striking images. In a tough economy and a cynical marketing environment, we need to look as fresh and professional as possible. Quote Art grabs eyeballs. But the right graphic designer can do even more to help you sell more books.

What I hadn’t given a lot of thought to until recently is how much better my blog would look with a new header. That helps my professional image, too. When blogs among strangers begin to look too much alike, it’s time to make your theme more personal and unique. Enter Kit Foster again, the genius graphic designer behind Quote Art and, incidentally, the guy who creates all my covers.

Take another look up top at my new header for this blog. I liked it so much, I added it to my new Tumblr, as well. Kit can create a catchy, shiny cool header for you, too. He put together this author bio photo for me first. It reminded me of the movie poster for The Godfather for some reason, and one look says I write suspense. I use this image for my author pic on Amazon, my podcast and on my business cards. Now my promotional material is more consistent so, thanks to Kit, I’m building a brand image. (Please excuse the marketing jargon, but it exists because it works.)

Design has to have a look and feel that represents your book. It can represent you, too. As soon as my next book’s cover is complete, I’ll ask Kit will create another header for AllThatChazz.com so more of my covers will be on display across the top of my author page.

Spruce up your promotional materials, website graphics and even your author pic in new ways to please potential readers. Check out KitFosterDesign.com and see what Kit can do for you (besides making awesome covers, though he can do that, too.) He’s helped me immensely at incredibly reasonable prices. If you still aren’t sure you’re ready to make the jump, check out how easy Kit is to work with in this post about How to talk with your graphic designer about your book cover.

Quote Art: A new way to promote your books (chazzwrites.com)
How to talk with your graphic designer about your book cover
Use New Header Images to Promote Your Brand on Twitter (sproutsocial.com)
Twitter Launches Headers (onelily.com)

Filed under: publishing, advertising, Bigger than Jesus, book covers, brand, building a brand, Business, crime novelist, Design, Graphic design, graphic designer, header, Kit Foster, kitfosterdesigm.com, marketing environment, Quote Art, Robert Chazz Chute, striking images, Tumblr

09/09/2012 • 12:18 PM 7

Quote Art: A new way to promote your books

**This is not a book cover. It’s Quote Art for my suspense novel, Bigger Than Jesus. The quote is pulled from the book. The art is by Kit Foster of KitFosterDesign.com.**

Jesus Diaz is my luckless Cuban hit man in the first of the Hit Man Series: Bigger Than Jesus. (It’s pronounced “Hay-soose”.) Follow his exploits as he tries to escape New York’s Spanish mob with a fortune in stolen mafia money and the lovely Lily Vasquez.

Great book covers sell books. Now picture a quote pulled from your book with another compelling, related image. See it on Facebook, as a Twitpic, on your author site or as a poster at your next book signing. Quote Art is a different way to promote your books to new audiences. It’s a clue about your characters and another chance to intrigue potential readers. Why try to grab them with just one image when you can hold their attention with more using a new, integrated and savvy marketing tool?

Click it to grab the paperback or the ebook. Thanks!

Kit is my graphic designer. If you’re a regular reader, you know I’ve already sung his praises. Now I’m complimenting him for his innovation in doing something a little different to help me spread the word about my books. Thanks again, Kit!

To find out more about his book cover designs and to see samples of his art,

go to KitFosterDesign.com.

**Want another marketing tool to build buzz?**

I need a couple more volunteers for my Next Big Thing Blog Hop post. If you have a work in progress you want to build some buzz about, I have two more spots available for this event. All you have to do is answer ten quick questions about your WIP and post them on your blog a week from Wednesday. You link back to me and I link to you and the word spreads farther. Volunteer at expartepress@gmail.com and I’ll send you an email with the blog hop specs.

I’m doing another blog hop in the near future, so watch this space.

Book cover troubles and solutions (chazzwrites.com)
The Tire (allthatchazz.com)
How to talk with your graphic designer about your book cover

Filed under: publishing, book, Book cover, book marketing, book promotion, book signings, Business, Design, Facebook, Graphic design, graphic designer, illustration, Kit Foster, kitfosterdesign.com, publicity, Quote Art, Shopping, Twitpic

07/18/2012 • 8:19 AM 1

The Jedi mind trick for entrepreneurs & other high wire acts

FYI: TODAY IS THE LAST FREE DAY FOR

Click here to get this fun book of suspense FREE until tonight at midnight.
Small-town terrors and psychological mayhem in Poeticule Bay, Maine.

THE DANGEROUS KIND & OTHER STORIES

IF YOU HAVEN’T GRABBED IT YET, PLEASE DO SO AND IF YOU LOVE IT, PLEASE REVIEW IT. THANKS!

And now the mind trick that could change your life, if the force is with you:

A buddy of mine runs a business. He found his employees weren’t getting invoices done at the end of the day. Memos down and promises up weren’t working. To solve the problem, he went around to the employees one-by-one in the last half hour of each day and asked for them to put the paperwork on his desk before they left. No, they shouldn’t have needed babysitting. Yes, they should have understood that getting the invoices recorded daily is fuel for the engine of business. However, it was necessary so he made them aware he was watching. It worked.

Accountability works. Measurement works.

Now how can we who are solo entrepreneurs and artists use that management strategy?

We have to manage ourselves. What to do?

No one is checking on me so when I want to get something done, I don’t use a to-do list I’m going to ignore and/or fail. I use my imagination. Want to lose weight, complete a project or be a better person? Imagine a film crew is following you around and catching every move. Maybe it’s an inspiring documentary or maybe you’re the hero of your own action thriller. What do heroes and heroines do? Do that. The camera’s eye might make you cook with a little more flair and crack eggs one-handed. Maybe it sounds stupid, but this Jedi mind trick made me a better tennis player.

The key is decide who you want to be. Now be that.

Embrace the role. Method act. Fake it till you make it.

Pretend! Play!

And kill anyone who stands in your way.

(Depending on what type of movie you’re making.)

Don’t have a Kindle? You don’t need one. Download a free Kindle reading app for any device here so you can read The Dangerous Kind & Other Stories here free. Today is this book’s last free day ever.)