C h a z z W r i t e s . c o m

The publishing revolution already happened.

Bookstores: How sick are they?

Cover of "Glass Houses"

Cover of Glass Houses

Recently I’ve seen what I call “backlash” articles* about the health of bookstores. You’ve probably seen them, too. In the wake of the Borders chain closings, some media are hitting back with counter-programming (either out of nostalgia or as a way to stand out.)

Their message is simple:

“We love bookstores and they aren’t all dying. Look at this tiny independent where the defiant owners are making a brave stand.”

I love brave stands. I’m also fond of truth and this is an obvious case where the part is not the whole. It reminds me of all the people who object to the digital revolution with, “Look at all those e-books with all their different platforms. It’s a mess so it won’t survive.” I dislike stupid stands.

Perhaps the problem is confirmation bias. They’re looking for reasons why what will happen, is happening, won’t happen. Whatever bump in the road they find they take gleefully to be an insurmountable obstacle. Actually, multiple platforms for e-books are a sign of health (assuming competition is good in that it keeps prices down and choices up) and of growth (as in growing pains due to rapid, unexpected expansion.) The technology to make us all publishers is developing.

“Developing” implies transition from stupid to primitive to flawed to workable to better to a higher state (and eventually to a new tech.) Instant/indie publishing is not going to be perfect all at once. Nothing is, though not long ago I heard a Luddite say he wasn’t going to buy a computer until the tech wasn’t “perfected.” Hahahaha! He was calling from the corner of Unreasonable Expectations Boulevard and Are You High? Avenue.)

There is  a reductionist view with a subtext that categorizes anyone who predicts the demise of bookstores as a gloating goblin. I’m not gloating. I love bookstores. As (I’ve often pointed out, having milk delivered to the house was convenient, too.)

But I’m not saying bookstores will disappear completely. You’ll just pay more if you want the premium paper product. Heck, you already do that, but the price of old media will rise more. You can still buy turntables, for instance, but if you want to hear the scratches on Billy Joel‘s Glass Houses, you’re paying a very high price for a new needle to make that old pig spin.

Paper books are going to co-exist with e-books for some time…at least until consumers really get kicked in the teeth by manufacturing costs. Books get cheaper when produced in volume, but as digital sourcing rises, e-books don’t have to replace all paper books to make paper book production go from unattractive to cost-prohibitive.

There are too many variables and my brain is too small to say precisely when it will happen. I’m simply confident it will occur and one day, maybe even you will say, “Oh, look, darling! A bookstore! There isn’t a bookstore within 2 days’ drive of our house! Let’s go in and buy coffee and look at their tiny collection. How quaint!”

Yes, Virginia, 100 years from now there will still be paper books.

But you’ll be sewing and gluing the binding yourself.

*Chazz definition: A backlash article is an article written to assure the reader that the writer is the sane voice of wisdom when in fact they’re really just knee-jerk contrarians railing against all evidence. Like how the writers at Slate work from the premise, “We’ll hate on what everyone loves and make snide remarks at what everyone thought unassailable because we’re the sophisticated cool kids! Anything goes as long as it doesn’t agree with Salon.”

Filed under: Books, DIY, ebooks, Media, publishing, Rant, self-publishing, , , , , , , , , , ,

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