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We are the publishing revolution

VIDEO: Some Quotes from Self-help for Stoners

More quotes from Self-help for Stoners at Quotations Diary.

Or just jump to Smashwords, Amazon.com or find Robert Chazz Chute wherever the cool ebooks hang out.

If you love paperbacks and only read in paperback and hate ebooks with the burning passion of 1,000 suns, then this is just for you, my Amish friend!

Please and thank you!

Filed under: All That Chazz, authors, DIY, ebooks, publishing, What about Chazz?, , , , ,

Slush Pile Snark

I came across another one of those lists that tell you about common errors that lead editors and publishers to reject manuscripts. But this post isn’t about those lists. This post

manuscript

manuscript (Photo credit: El Chupacabrito)

isn’t about manuscript tips. It’s about snark. Have you noticed these lists about what you shouldn’t do are sometimes devoid of gentle correction, kind suggestions and sweet-natured guidance? Sometimes some editors and agents strike a certain tone that suggests that somebody needs a vacation from reading the slush pile.

No wonder agents and publishers have such a hard time finding good manuscripts if they’re too eager to put manuscripts down. When I worked at Harlequin evaluating manuscripts, I had to read the whole book, write a summary and a full report. I wasn’t allowed to reject manuscripts with any of the caprice I was tempted to wield. But I was never snarky about it. Being impolite to the group that supplies the crux of the cash flow would have been considered unprofessional. As agents become ever more irrelevant, are some (I emphasize some!) agents becoming more cynical and even more rude? As Shrek said to Donkey, “You’re goin’ the right way for a smart bottom!”

Sometimes unsolicited submissions were irritating, but I never whipped myself into a froth and climbed up into active dislike of writers. Read some agent blogs and you’ll find a few who have become cynical, hate their jobs and seem to hate you. Reading manuscripts takes time and some agents have decided to blame you because bad manuscripts are a part of their job that sucks. As if we all don’t have something about our jobs we like least. For instance, it’s tax season and any day now my accountant will ask if I have readied a pile of paperwork I haven’t even begun to think about and I will threaten to claw out my eyes if she doesn’t leave me alone until I call her instead of the other way around.

Of course, times have changed in publishing. No editor is interested in developing your manuscript (as happened with Stephen King to some extent and to Harper Lee to a huge extent.) Don’t get me wrong. I’ve met nice people in publishing. Nice is the norm. Smart is the norm. It’s just that the nasty ones are so much louder and more memorable.

Filed under: agents, DIY, Editors, manuscript evaluation, publishing, self-publishing, Writers, writing tips, , ,

Etiquette to forget: Podcast, blog and be bold

Grab the newest podcast here! Also? I'm much nicer than I look.

I am very active in social media with the aim of boosting ebook sales, yours and mine. One of the ways I reach out to new readers is my weekly comedy/narrative podcast, Self-help for Stoners, named after one of my books in a desperate, craven marketing ploy (so, no, you don’t have to be a stoner to love it.) I’m upping the stakes and, as of tonight’s podcast (March 1) I’m making a bigger play for more new listeners and readers. Yes, I’ll risk being obnoxious here and there. More on that in a minute. First, a word about attitude and bravery.

We must have a distinctive voice in our blogging, marketing and podcasting. Recently, some bloggers said we should conduct ourselves so we don’t offend anyone. Act like we’re in church and stay relentlessly positive if you expect to sell any books. It’s kindly Sex, Death and Mind Controlmeant  advice, but I don’t believe it. Follow that formula and few people will follow you because you don’t have anything much to say. You won’t make a joke or a point. I say have an opinion and the courage of your convictions. That’s why tonight I turned my podcast upside down.

Your blog must inform or entertain (preferably both.) Don’t sweat someone disagreeing with you. What you really have to worry about is boring them.

I’m not out to make anyone angry about my podcast, though some people will be, especially with the podcast I’m releasing this evening. It’s become an experimental playground. In the past, I started out with reading excerpts from my fiction and doing little comedy bits. Then I slid sideways from reading fictive excerpts to straight narrative, totally improvised and often nakedly honest. I’ve talked about the friend I most admire, losing friends and misplacing friends.  I told a long story about embarrassing myself while mocking someone at Starbucks. I took two podcasts to detail my journey to meet celebrities Kevin Smith and Jason Mewes. And tonight? As they used to say on Monty Python, “And now for something completely different…”

In tonight’s podcast (The Buckle Up & Brace Yourself Edition of Self-help for Stoners) I’m opening that envelope further. It took me about forty minutes to record it though after editing it came in at about half an hour. (A little punchier than my usual 40 minutes or so and I talk much faster with a lot more energy.) There was no script. I did not slow down to contemplate. It was a sprint in tiny surreal chunks with no transitions. Besides Skylanders and illiterate solicitors, I talk about why I’m an atheist and I relate an argument I got into with a fundamentalist Christian. This is dangerous territory. Many people would say, “Stay away from religion and politics!” However, I listen to many podcasts, and what I like best about them is authenticity. I don’t say anything I don’t believe just to provoke someone. I do occasionally say things I don’t believe in the service of fiction or a joke, but those instances will usually be obvious. (e.g. Vivisecting those puppies? Wasn’t me.)

I’m no Howard Stern, but this divide does remind me of a tidbit from his movie: People who love Stern listen to his show for about an hour. People who hate him listen for two hours. I’m not nearly that controversial and I won’t be engaging in spanking lesbians on air. (That service is only by request, by appointment and applicants? Please include a picture.)

What if God gives you what you want? What if you win an argument against God?

We worry about saying too much so we’re less than honest and worse? Dull. You may not lose readers or listeners if you’re really careful about what you say, but that’s not playing to win new readers and listeners, either. Playing it safe is sometimes the worst thing you can do. I plan to test that theory with this podcast. The metrics will make it obvious. I hope to get more reviews of the podcast with this format experiment. I hope the reviews will be happy and spur the curious to buy my books. Or they will annoy someone but they’ll know I exist. I’m not worried about the easily offended, but your indifference scares the crap out of me. More iTunes reviews and likes on Stitcher might help put my little weekly podcast on the radar. Is it a long-term shift? I don’t know, though I do like that I bring so much more energy to the podcast when I’m in rant mode. I stammer less when I let go and just go for it. Freewheeling off the top of my head with the little story about the murderous clown under your bed was fun, too.

If you care to check out this and past podcasts, you’ll definitely hear the difference, though I contend that, yes, I always had something meaningful to say, whether I was shouting it or droning in that sporadic Quaalude monotone, my damnable spasmodic Shatnerian cadence. Sometimes that little stammer of mine makes me wince and I think I just want to write my twisty and twisted little stories of suspense. Let people find me instead of putting myself out there. Writing stories is the core and that’s the most fun. But then there’s a cogent thought or a laugh I get from messing around on the mic and I remember that podcasting is some of the most fun I ever have marketing my books. It might be fun for you, too. As Mom used to say to me every day, “You’re a nut.” But more often than not, she said it with a grin instead of chagrin.

~ Robert Chazz Chute is the author of a bunch of weird ebooks of suspense that are full of delightful surprises, like punches in your brain from out of the dark. Take the ebook (or paperback!) Self-help for Stoners, for instance: The first story features a starlet who returns home to a town that hates her. There are bossy admonitions about rebuilding your life and making your dreams come true. Then you learn how to beat a murder charge in Texas with nothing but a skunk and a smile. There’s sci-fi that’s low tech. You’ll really enjoy the gay German dinosaur. There’s a pseudo-erotic story which turns out to be funny instead of titillating. There’s no gore or porn, but you will lock your doors and question your fellow man and think: On drugs? Stop! Not on drugs? Start! It’s simply the best collection of dark fiction you’ve never read and it must be true because I, your ever-loving author, said so.

Filed under: DIY, ebooks, podcasts, Publicity & Promotion, publishing, self-publishing, What about Chazz?, , ,

Indie authors unite to help a young man with leukaemia

Click the image to go to IndieGoGo and learn more.

Filed under: DIY, getting it done, What about you?, , , , , , , ,

10 Questions to Ask Before Committing to Any E-Publishing Service | Jane Friedman

Via Scoop.itWriting and reading fiction

CLICK THIS LINK TO GO TO THIS VERY HELPFUL POST: Via janefriedman.com

Filed under: DIY, ebooks, publishing, self-publishing, , , , , , , , ,

Another Day in The Life

Things always take longer than you expect and it’s always later than you think.

My "Seven Swords" Novel Writing Nook

Image by mshea via Flickr

8:00 AM: I’m up and getting the kids off to school. Got to bed early last night, so I’m actually functioning on six-and-a-half hours of sleep. Bonus!

9:00 AM: Kids are delivered unto the local indoctrination centre and nobody’s crying including me. Success.

Coffee x 2. Research some information and loiter over an argument about the merits and sins of book and music piracy.

Autograph a book for a friend who stops by. (This is an event, but I pretend I’m casual about it. “And who should I make this out to?”)

Holy crap it’s 10:30! In my research, someone wrote a blog post on how regurgitating from elsewhere is bad. This strikes me as funny because said article was rescooped via Scoopit! and that’s how I found it in the first place. (I love Scoopit!) Still, I haven’t written an original post on here for a few days, so I fire off a blog post on the virtues that tie the martial art of Hapkido and writing. I wonder where Chang Man Yang, my old instructor is now. After he was terribly impaired in a horrific car accident, I don’t know what became of him or his family.

11:15 AM Post is done and twittered. I follow up with a couple of readers about reviewing my books.

Call Canada Revenue Agency about a tax filing. Despite my misgivings, they are surprisingly polite and cooperative.

Fire off an email to Smodcast about an upcoming ad I’m running.

Lunch. (Nine and a half hours later, I have no idea what I ate. Apparently it was inconsequential. Even to me.)

1:00 PM Revisions to The Novel. It’s going to be good, but my progress is slower than I’d like, though this would be true no matter my speed.

3:00 PM Come up for air. Tend the fire and then grab my script. I’ve already written most of this week’s podcast, so I take half an hour to record what I’ve got. I’m getting more efficient and less tongue-tied on the mic so the podcast is taking less time.

3:30 PM Get a reminder of a writing contest that I had ignored. Inspiration strikes and I grab a couple of old non-fiction pieces to meld together for the contest. It’s all fully formed in my mind so cobbling it together goes incredibly quick…except for the frustrations of getting the files from the old computer (that needs an enema) to the new computer. Also? The main printer is out of toner. Damn.

5:30 PM Contest entry is submitted. I generally don’t do contests anymore, but I’m excited about the possibilities this one presents. Next? Check email, triberr, Facebook, and Twitter. There’s very little I have to say or deal with. Amongst this, the kids and SHe Who Must Be Obeyed have returned with tales of the outside world. It sounds grim out there. I stoke the fire higher and congratulate them for their bravery in facing what, alas, I cannot.

6:30 PM: I’m told to eat. As soon as that’s done, I ask the children to clean up the skinny pig’s cage as I head off into the darkness to Future Shop to get toner cartridges.

6:50 PM: They don’t have all the toner cartridges and I definitely need black. I am instantly reminded why I hate dealing with The World: The couple ahead of me takes more time to complete their purchase than I took to get the sale through on my house. I’m told Future Shop has one black toner cartridge for me. At the other Future Shop. At the other end of the city. While waiting, I have three times picked up and put down a back up drive I’m been debating about for some time. It’s $139.00 but I decide I can’t afford not to have the insurance and ease of the back up. Maybe the slow couple ahead of me work for Future Shop and they’ve just been waiting for me to buy more before clearing the way to the cash register.

9:00 PM Finally back home. Traffic was a bitch, but I have the black toner!

9:10 PM I’m informed the skinny pig’s environs are now poopless. Excellent. If only we could all say that.

I check email. The most important email message is at once reassuring and baffling. Last week I asked BookBaby about getting an ITIN so the IRS won’t hold back 30% from my book earnings. I thought my message had been lost or ignored but it turned out I’m just an impatient dick because they’re very busy at BookBaby these days. I’m informed BookBaby doesn’t hold back any earnings and just gives me the whole nut. Really?! If it’s true, it’s great because it greatly simplifies my tax reporting. I just can’t believe it’s true nor can I divine how it could be true. I will have to confer with my accountant. (INSERT INVOLUNTARY SHUDDER HERE.) 

Bookbaby also informs me that I can easily withdraw my books from all other outlets but KDP Select if I wish, but if I change my mind later, it will be a whole new submission and I’ll be charged again for resubmitting each book to the other platforms. Hm. Okay. My plan is to go with KDP Select for all my books soon and for the long term, so fine. Not great, but fine.

9:44 PM This blog post is done. What’s next? Another chapter to revise or go to bed early tonight? And I do have books to read… Hm.

9:45 PM Decide to throw children in bed at high velocity. Must read a chapter of Eric WaltersShattered to Boy or Boy will become difficult. Will pet the skinny pig briefly and see if I can engage She Who Must Be Obeyed in a taped episode of House before returning to the screen for another go at something or other.

Projected bedtime, 1 or 2 AM, depending. (Do something fun, like writing, and it’s never really work.)

Afterthought:

The writing contest thing was an exception to my regular routine and as I write this post, it is clear to me I must spend at least twice as much time on revisions tomorrow, stopping just before my brain refuses to continue.

I need some time on the treadmill.

And absolutely zero time at Future Shop.

UPDATE: The funny thing is that, after writing today’s blog posts, I googled my old teacher. I had done this some time ago but he was nowhere to be found. The last I’d heard, he was in a terrible car accident driving home from a class with a student. I had heard he was be permanently injured. Tonight, after mentioning him in two blog posts in one day, I idly plugged his name into the search engine again. My old teacher is alive and teaching in Halifax! What a great way to end the day!

Filed under: DIY, getting it done, My fiction, What about Chazz?, , , , , , , , ,

The ebook pricing and gifting experiment

Click here for your free story!

Self-published authors have found success in serialization.

Cross-pollination is the cousin to serialization that no one talks about. 

I have some big promotional events coming up, but January can be the doldrums for sales. Many of us, me included, are sifting through our new reading from Christmas and looking forlornly at our VISA bills. Publishing is so easy now, but obscurity is hard. I thought it was time to do something to spark the imagination of readers. It’s time to build my readership and, I hope, new readers will review my books and spread the word.

That’s why, until the end of January, I’m giving away a very special story for free.

I have ebooks selling at various price points: 99 cents, $1.99 and $2.99 and one in paperback for $13.99. When the big promotional event hits, I expect there will be a run on the paperback and ebook of Self-help for Stoners. The Self-help for Stoners podcast is also going well with over 300 downloads already.

But why free and why now?

Honestly, my sales kind of suck so far and I’m trying to light a fire to signal rescue planes.

My gamble is that once I’m picked up, readers won’t want to stop the ride at just one story.

Book sales need momentum. Fortunately, I had just the right story in my holster to fit this pricing/gifting experiment. The story, Corrective Measures, stands on its own. However, two characters from this story appear in several of my other stories in two other books. I won an award for End of the Line, a short about Dr. Circe Papua. Hounded by an unscrupulous bill collector, she uses magical powers of persuasion to get him off her back. That story appears in Sex, Death & Mind Control (for fun and profit). Dr. Papua shows up in different incarnations in several stories in that book, but also appears in Vengeance is #1, an ebook on sale for $1.99.

My main character from Corrective Measures is Jack, a serial killer and Dr. Papua’s patient. He tries not to kill anybody unless Dr. Papua says it’s okay, but after a minor argument over a parking space, Jack wants to murder a woman simply for pissing him off. (By the way, The Parking Lot Incident, happened to me. And no, there are no warrants out for my arrest.)

Here’s where the cross-pollination comes in:

Jack appeared in another award-winning story, The Clawed Bathtub, which is the last story in Sex, Death & Mind Control. I love it when stories nest beside each other. In Corrective Measures, there is a reference to events in The Clawed Bathtub that answers a question that was left a mystery in that story. Read one and you won’t notice the seams. Readers who buy them all will get a bigger picture and enjoy the inside jokes. I didn’t write the stories with this strategy in mind. That arose organically. I only write stories I need to write. However, these characters I know so well keep popping up. In The Fortune Teller, Papua is an old seer at a fair. In another story from Sex, Death & Mind Control (The Express) Dr. Papua is the same psychotherapist from Corrective Measures, but she’s dealing with an older version of Paul, the man who is abusive to women in The Fortune Teller.

You don’t need a flow chart or to keep score. It’s just that as I wrote about these characters, I found they had more to say than could be shoehorned into one story. There’s no timeline to follow. It’s about characters who are so compelling, I had to revisit them and explore them further. Each story explores extraordinary people in ordinary circumstances and makes it funny, suspenseful and scary. I found that as I wrote these stories, I pulled back on the gore because, frankly, the battery acid scenes would shock some readers out of the story. The results are tighter, more clever stories that make you think, make you laugh and make you a little more wary of strangers.

Please accept my invitation to go grab Corrective Measures now while it’s still free.

I hope you will be inspired to spread the happy word to your friends and through reviews.

I’ll let you know how this pricing/gifting experiment works out.

Filed under: All That Chazz, book reviews, DIY, ebooks, getting it done, podcasts, Publicity & Promotion, publishing, readers, reviews, self-publishing, short stories

How Kevin Smith Changed My Life

I had a secret worry.

Our walls are full of books. My curse was that many of my books are about publishing and how to write. There’s a good chance I’ve read every book in English on how to write and edit. My secret worry was that I would die and my children would be left with all these books, each one a reminder of the books I had failed to write. The idea of my wife and children seeing me that way scared the shit out of me. But I still wasn’t betting on myself. I wasn’t all in.

Then in November 2009

(UPDATE: Whoops! That was actually 2010 so I made the jump in one year)

I saw director Kevin Smith onstage in Kitchener.

I expected to laugh a lot and I did.

What I didn’t expect was inspiration. 

I had thought about writing full-time but I only thinking, not doing. I attended writers’ conferences and wrote novels I kept secret from the world. I had a few drafts written but hadn’t polished and submitted them anywhere. I’d won seven writing awards, but hadn’t leveraged that fact. I wrote the back page column in Massage & Bodywork magazine for several years, freelanced some speeches and marketing materials, ghosted a bit and edited for writers and publishers on the side. Still, I hadn’t committed to making a real change for me. I was helping to make other people’s dreams come true. There’s nothing wrong with that, but I was ignoring my dreams and I wasn’t setting goals for myself.

I was waiting for…something.

Kevin Smith

Image via Wikipedia

Don’t wait. Take your shot.

Life is too short to wait to pursue your dreams.

I figured out the math. The risk I wasn’t taking was more dangerous than failing to try.

No matter how this experiment turns out, I can say I tried.

As you can see from the video, things have changed for me.

I’m having more fun. I’m putting myself out there.

Self-help for Stoners, Stuff to Read When You’re High, is now available in paperback.

 The Self-help for Stoners podcast is on iTunes and Stitcher and six ebooks are up for sale just about everywhere.

Look for three novels coming in 2012.

Thanks for the laughs and the inspiration, Kevin!

I went all in before it was too late.

The curse is broken.

Filed under: book trailer, Books, DIY, ebooks, getting it done, publishing, self-publishing, What about Chazz?, Writers, , , , , , ,

Self-pub Highlights: The Best and Worst of the First and How to Succeed by Failing

Please click here to pick up Parting Shots.

When you can’t get out of the bathtub on your birthday, something’s gone wrong in your life. And by your life, of course, I mean mine. The other night I tore a rotator cuff muscle boxing. It hurts when you throw a hook and miss. I ripped it up pretty well. I’d had shoulder pain off and on for weeks due to to my incredibly sedentary lifestyle and the computer mouse. I sit very still to write. I can’t write and walk around at the same time. I’m chained to a desk by an intravenous tube that carries coffee. When the shoulder pain hit, I shouldn’t have been surprised, but I was. The pain is enormous. I almost called my wife to help me out of the bathtub. On my birthday. Not one of my best birthdays, I have to say. In fact, it might have been the worst.

Long-term?

Pain is good.

I will use this.

I did manage to get myself out of the tub. Getting my shirt on? That was five minutes of hell and wishing the Advil would kick in faster. It didn’t. I’ve had shoulder pain this bad before (on the other shoulder.) When it hurts to laugh, you know it’s bad. When you have to devise new strategies to do mundane tasks, it’s makes you mad. When it happens on your birthday, it makes you sad.

However, I won’t let all this sadness and badness and madness go to waste. At some point, I’m sure I’ll have a hero try to fight the bad guy in a climactic scene and the hero’s shoulder will be all messed up. That’s the easy take away from this experience.

Let’s go deeper.

Staying home to write books full-time? This is awesome. This is the fulfilment of a dream. I am so lucky to be able to devote myself to this enterprise all day. However, if I don’t take better care of my physical body, I will lose this opportunity. When every movement reminds you of pain, it’s hard to concentrate on work. Pain saps productivity, whisks away opportunities and manufactures misery far from the site of origin.

But let’s go deeper.

The pain in my shoulder is not simply a rotator cuff tear. It’s a symptom. I have not been to the gym for quite some time. I have not been taking care of myself. Why is that?

My excuse…no…my dumb reason is that I have been swimming in the launch of my books. I have no excuse. I let myself forget that success is not a single facet. To get my shit together, I have to take time to take care of all aspects of my life: family, fitness and work. I am not of one dimension. I was so busy with work, it gave me the excuse to be lazy in other areas of my life.

Translation:

I have books to publish! I have no time for the gym! Publishing is so exciting I don’t even have to feel bad about not going to the gym because I’m being productive!

Yeah, right. But for low long, Spock? How long?!

Concentrating so much on marketing made the disappointment at the initial outcome darker. My sales aren’t anywhere near where they need to be (yet, goddamnit! Yet!) The reviews haven’t been rolling in (yet, goddamnit! Yet!) But I’ve started up businesses before. I know how this works…or doesn’t work. These things take time. Readers will get around to writing reviews. Word will spread. It doesn’t happen on a schedule. You may as well try predicting cloud formations as plot book sales. But I do have a strategy. While figuring out how to manage our time in the new year, I told She Who Must Be Obeyed that I think I’m through The Worst of the First.

The Worst of the First is the downside of that incredibly creative, energetic time when you start up a new enterprise. You have to get a business license and take care of paperwork that is not directly related to your success. You order business cards or figure out technical aspects that feel removed from the core of your enterprise. The Worst of the First is about trying to do everything at once, just to get things rolling forward. The Worst of the First is about the trivia that no reader ever sees. It’s the behind-the-scenes stuff no one cares about, including me, but it has to get done. It’s part of building inertia, too.

Then there is The Best of the First. Here are the highlights of my first couple of months as founder, president, author and Chief Dude in Charge of Wastebasket Emptying at Ex Parte Press: Three ebooks up on Amazon and just about everywhere else by November 1. Recorded a podcast, Self-help for Stoners, to help market my book of the same name. Tried and failed to get my first podcast published. Dave Jackson of the School of Podcasting helped me to get the podcast up and out there. He helped me get control of my author website, too (allthatchazz.com). Got the paperback formatted with Jeff Bennington’s help. Got new art for the paperback done with my graphic designer, Kit Foster. Published Self-help for Stoners through CreateSpace. Published three short stories in the last week (Parting Shots, Asia Unbound and Vengeance is #1) on Smashwords.com. Maintained my Scoopit! Page, three blogs, three Twitter accounts and published six podcasts. Now the podcast is also available on the Stitcher app as well as iTunes, so it’s everywhere.

When so much positive stuff was happening at once, I was riding high. But I wasn’t leaving my desk. I’ve been married to my Mac, which makes She Who Must Be Obeyed jealous. I’m through the imbalanced part now. My shoulder reminds me with every move that I have to concentrate on the core. That means publishing three novels in the next year, yes. That also means taking better care of me so I can accomplish those goals. It means eating right and getting to the gym. That’s also part of the writing process. It clears the brain and keeps my body ready for writing marathons. Sitting still for too long is too hard on the body. We’re made to move and if we don’t, we die.

On my birthday, I checked my book sales and found the accounting had finally come through. It wasn’t good, but the beginning is rarely good. I’ve been here before. I know the terrain. I know the pain hammering me in the shoulder is a reminder of what a low point feels like. The sinking feeling as I looked at my first sales numbers—on my birthday!—made me think for a moment that all my marketing efforts had been wasted. But no. It’s just a normal part of The Worst of the First. My readership hasn’t found me yet. You have to market your books when you think you should be using all your time to write. In weak moments I do think, All I should do is just write and revise and do nothing else. But then I remember this is not 1987. Seclusion is a luxury for old media authors. I’m a new media author. I must not hide from the world if anyone is to ever hear me.

The fattest kid at Fat Camp has the most potential. When you reach critical mass and are feeling low, you can look up. There is so much to learn and so much to conquer. I am grateful to have so much fun and trial ahead of me. When we succumb to the idea that the best times of our lives are behind us, we truly begin to die. This is just the beginning and there is so much to look forward to! Writing this post, holding tight to this pain and this disappointment? That’s going to make the triumph all that much sweeter, don’t you think? I’m going to appreciate the win more when it comes. And I’m through the gauntlet and into the glove already! I made it through the Worst of the First. Yes, there will be frustrating times ahead, but I got through the first couple of months of the enterprise. I got to the starting line. A lot of people dream of the starting line but never get there. They never get the chance, or take the chance, to run. Now I’m running and I’ve got some inertia behind me. I have you behind me. (I know because you’ve read this far.)

My resolutions for 2012?

I will use this. Failure is fuel.

Failure is only failure if you let it keep you stuck in the tub. 

Happy new year.

If it isn’t happy,

MAKE IT SO.

Filed under: DIY, ebooks, getting it done, publishing, self-publishing, short stories, What about Chazz?, What about you?, Writers, writing tips, , , , , , , , , ,

Self-publishing: The gold rush is not over. Believe.

Logo of LIFE magazine.

Image via Wikipedia

A couple of indie publishers have expressed concerns about the whole self-publishing venture lately.“Concerns” is too weak a word. They’re talking like the self-publishing revolution is over and already lost, an infant succumbed to Crib Death. It was, they say, a gold rush and only those who got in early with paranormal romance and lame thrillers made it big (or at all.) As I embark on a new career in self-publishing, it’s pretty scary to hear people you respect talk like they might fold their cards and curl up like cute little hedgehogs poked with a stick.

Writing a great book is always the main problem. If you don’t have that, there really is no hope. Then there’s the problem of obscurity. How will people find your great book? The easiest way to be a bestseller is to already be a bestseller, so that’s no use to most of us. What to do? Nobody knows how to make anything “go viral” unless it involves a basket of kittens in danger of being crushed by an anvil. (You wince at that image, but you’d click that link on YouTube, if only to express your outrage.)

Self-publishers must believe in themselves and their work, especially when it is unreasonable to do so. To be heard, to go viral, to get any attention at all, we must engage with others, often individually. Such promotional activity eats up a lot of time, but I don’t know any other solid way to do it. (Actually, I do have some other ideas I’m acting upon, TBA soon.)

If your self-publishing strategy isn’t working, you’re going to have change your strategy. Evaluate what you’re publishing and then evaluate again. Do your covers suck? Are you publishing to your taste without regard to your audience? Do you have an identifiable audience you can reach out to? What do you have to do differently to make this crazy Scooby Gang scheme work? (Hint: It’s not what you have been doing, more and louder.)

If you don’t find that hope you once had, what will you do? Take up selling real estate and self-loathing? No. We write because we must write. It wasn’t really a choice. Giving up and doing something else is a choice, but if you’re here, the writing bug sank its fangs in early and that burning venom never leaves the body.

No whining or blaming. I’m sympathetic to problems in self-publishing, of course. I was in traditional publishing for years, sold a lot of books for others and eventually got fed up with the hierarchy. Now that I’ve switched to self-publishing, it’s all shiny and new and I’m full of foolish missionary zeal and silly hope and I haven’t been worn down by grim reality yet. I get that. But what are the alternatives to getting fatigued by the Sisyphian task of promoting your books in an environment where most people think your babies are ugly and your promotional efforts are spam?

Start with unreasonable hope. Move on from there to taking a refreshing break (possibly with peers over scotch) and some reevaluation time to figure out how you’ll change your game. Don’t put down the slush of ebooks that obscure your precious work. Rise above it by being just that damn good. If what you’re doing isn’t working, find alternative paths to indie success. Retitle your book to something catchier. Get a power endorsement from someone you might now think is inaccessible. Figure out what successful people are doing and model your strategy on theirs.

I haven’t sold a lot of my books yet. I’m maintaining the delusion that I will until I make these lies I tell myself true. Steve Jobs had a Reality Distortion Field to motivate himself and others to believe they could accomplish big things. We need to energize our own Reality Distortion Fields. That’s what gets this crappy reality bent to the reality you want.

Comfort yourself in knowing that the gold rush isn’t over. It’s barely begun. When I go out in the world with my Kindle, people still slow down and say, “What’s that?” Last Christmas, readers got a big boost. There will be another big boost this Christmas in e-reader sales. Buck up. Believe.

Remember when you started self-publishing and were innocent of the struggle? Find that person in the mirror. You’re going to need him or her to face getting that big rock up that big hill. If it be a failure, make it glorious so you’ll know you really tried. The most powerful words I know are, “Begin again.”

If you’re indie, you are not a cute little hedgehog.

You are a lion.

Click here to get your free sample of Self-help for Stoners, Stuff to Read When You’re High

Filed under: DIY, e-reader, ebooks, getting it done, self-publishing, What about Chazz?, , , , , , , , , , , , , ,

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