You can now vote for the funniest and bestest entry in the Seven Words or Less Contest to determine who gets their name in my next thriller, Hollywood Jesus. Just take a look at the comment thread here and email your vote for the best entry to expartepress AT gmail DOT com. Enjoy!
Do you use World Literary Cafe Tweet Teams? It’s a free promotional tool for authors and, with Christmas approaching, I see a lot of new faces over there today. To use the tool, go to the Tweet Teams menu at World Literary Cafe. Each team has ten members, so you’ll tweet nine others through the day and they’ll tweet you in return. Here’s how it works to spread your word:
1. You will input two Twitter-friendly messages, so make sure you stay under 140 characters. (When people don’t, it’s annoying and I feel bad editing the author’s tweet to make it fit.)
2. Your message must begin with RT @yourtwittername and end with #WLCAuthor
3. Tweet all your team members the same day. Use TweetDeck or some other tweet scheduling program so you don’t beat your Twitter following over the head too hard.
4. You must also tweet the WLC daily tweets as a payment and courtesy to the folks at WLC. They provide and maintain this service free, so do that. They do a lot for authors at World Literary Cafe, so check out all their services. They’re useful for lots more besides Tweet Teams.
5. Please read and reread the instructions carefully to make sure you’re compliant with the rules. Daily tweets are randomly audited to make sure everybody plays fair.
Those are the basics, but I’d like to add something more: Add something more to your tweets besides, “Here’s my book + Amazon link.” I understand doing it that way. I’m not saying don’t. I’m saying do something more and different. If that’s all you tweet, it’s not seductive. I see some curmudgeons handwring over how much Christmas book spam clots our Twitter feeds. As I’ve said before, I’m not some tweet narc telling you what to do. However, there’s stuff you can do to tweet more effectively. For instance:
People like gifts. Do a giveaway so you’re giving them a sample of what you’re about:
RT @rchazzchute FREEBIE! Write Your Book: Aspire to Inspire Jedi mind tricks to get it all done + much more http://amzn.to/TuXSxB #WLCAuthor
RT @rchazzchute Free to download Write Your Book Top 10s so writers become authors, #promotip tools http://amzn.to/TuXSxB #WLCAuthor #inspire
RT @rchazzchute #GIVEAWAY Write Your Book: Aspire to Inspire For anyone who wants to #publish http://amzn.to/TuXSxB #WLCAuthor #Amazon #free
Instead of just tweeting “Orangeberry Book Tour”, make it funny or informative:
RT @rchazzchute Author interview for the #crime thriller Higher Than Jesus at http://www.ravinaandreakurian.com #WLCAuthor #hardboiled #sex & #violence
Or send them to a useful link on your blog or a podcast:
RT @rchazzchute #PODCAST The Death by Ewok Edition #Unicycling is cool http://bit.ly/UQOLYK #WLCAuthor + free book @ #writing & #publishing
RT @rchazzchute Marketing Your Book: #11 is really harsh. Sorry. http://bit.ly/X2QAzw #WLCAuthor plus a #free book @ #writing & #publishing
Sure, it powers your tweet if you’ve got a podcast or your free Amazon days are on, but you’ve got a blog so bring them back there a bit instead of just shooting out the sales link without context. Give people a chance to fall in love with you a little. If they like your tone, your information, book covers or even your amazing eyebrows in your author photo, that’s a better shot at a sale.
Some of those curmudgeons I mentioned don’t like quotes from books showing up in tweets. So what? I love quotes. If you love it (and have compelling quotes that nab eyeballs, hearts and minds) then go ahead and do that. And if you don’t love it, don’t do it and unsubscribe. This is the Internet. There aren’t many rules, only guidelines. That’s why I love the Internet.
Think about what works on you. What compels you to click a link? Then do that.
How about it? Really. What does make you click a link? Does it all come down to the title of the book, area of interest or mentions of sloth genitalia? Today I mentioned that the book that I’m giving away cures bad breath, pigeon toes and athlete’s genitalia. That worked.
~ Robert Chazz Chute is the author of books about writing and publishing, the Hit Man Series, suspense and very quirky self-help. Write Your Book: Aspire to Inspire is free until Saturday. Since you’ve endured reading all the way down here, you’ll no doubt grok it. Grab the giveaway here and if you love it, please review it. Cheers!
- Book promotion: Don’t trust the ferryman Part 1 (chazzwrites.com)
- Marketing Your Books: #11 is really harsh. Sorry. (chazzwrites.com)
- 50 Simple Ways to Build Your Platform in 5 Minutes a Day | WritersDigest.com (chazzwrites.com)
- Reminder: To plug your book… (chazzwrites.com)