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The publishing revolution already happened.

Marketing Your Books: #11 is really harsh. Sorry.

 

More tips and tricks to steer your authorship. This book is free to you until Saturday, Dec. 15! Please click to get it now.

More tips and tricks to steer your authorship. This book is free to you until Saturday, Dec. 15! Please click to get it now.

Write Your Book: Aspire to Inspire is free on Amazon Tuesday to Saturday. 

Here’s where to get it on Amazon. 

 

(No Kindle? Get a free kindle reading app here.)

 

Now, continuing from yesterday’s post, let’s talk more about book promotion:

6. Try a variety of approaches. In Crack the Indie Author Code and Write Your Book: Aspire to Inspire, I talk about my successes and

Click here to get Higher Than Jesus, #2 in The Hit Man Series

Click here to get Higher Than Jesus, #2 in The Hit Man Series

failures. I learned a lot from the failures and I hope you will, too. What has worked best is appearing in more than one spot at a time. (Amazon free days plus blogging plus World Literary Cafe Tweet Teams plus appearing on other podcasts, for instance, is an example of repetition across different platforms.) Too often, we bet the farm on one thing and end up disappointed. Some guest blog their brains out, but their level of success varies widely. Pace yourself to avoid burnout.

7. Be willing to be flexible. There’s still a lot of resistance to podcasting among authors, for instance. They worry about the cash outlay (which is minor by most standards) and the technology obstacle (which is easily dealt with, especially if you get help as I suggest.) Resistance to marketing isn’t any different from resistance to sitting down to write or a reluctance to dealing with paperwork or exercise: Begin and it’s not so bad. I’m sympathetic. I put off getting my tax number for the IRS for some time. When I sat down with a scotch to finally deal with it, it was over and done long before the scotch was gone.

8. There is no magic bullet. I’d be very suspicious of anyone who says they have The Answer. I’ve read many books from people who say they have it, but they sometimes suggest things that don’t make sense to me, don’t apply to me or my book or are unethical. Look at these proposals as if you’re the consumer. Have you ever bought anything off a Facebook advertisement? I haven’t, so I’d never buy Facebook advertising. That’s not being inflexible. That’s doing what makes sense to you.

9. Beware of gurus. In my writing and publishing guides, I warn authors to be careful about one-track prescriptive advice. Instead, I present encouraging information about what you can try, but to help, not to pontificate on how to “Do it my way!” There is no one way for all books or all authors! Some experts have been in the field so long, they should be appreciated for their experience, but some of their information is dated. I approached the writing guides as a fellow traveller. I’m not the guy telling you what to do to succeed. I’m the guy walking beside you saying, I tried that trail. It’s pretty steep and dangerous. Try this. See what you can handle. See what works for you. 

10. The only sure thing is to write a good book and put a really good cover on it. Okay, there are good books that get ignored all the time. However, when you go through all those heavy marketing efforts, make sure you’ve hitched your wagon to a star, not a stump. The answer is certainly not to put out a bad book with an ugly cover. I tried a do-it-yourself cover and it hurt. Write the best book you can. Put the best face on it you can. Then write more good books to expand your chance at being found. A big bookshelf is your friend at home and on the web.

11. (Given the title of this post, you skipped right here, didn’t you?) Here’s the blasphemy you’ll hate: You are not above marketing. If you think you can poke along and do nothing to be discovered, your odds of failure shoot way up. Brilliant prose doesn’t count for near so much as we’d like to think. Writers tell other writers that the prose is paramount. Meanwhile, readers flock to Fifty Shades of Gray. I wish literature mattered as much as writers say, but the readers’ sensibility determines our success in the market. I’ve read plenty of suspense that, frankly, I don’t think is all that great. Though I can write rings around them, those authors are doing better than me financially. Bitter pill. I’m sorry. I hate it, too.

12. Ease up on the gas pedal. Your daily word count and the editorial side of production is your first priority. Do not exhaust your network and blow out the marketing engine by trying to push too much all the time. The guy who announced he now hates Rafflecopter might lighten up if he saw fewer half-assed promotions with uninspiring prizes.

13. Get help. I read as much as I can stand about publishing, of course. (Note to anyone writing about writing and publishing: Please make it more fun. Thanks.) But I also mean delegating where possible. I have been resistant to advertising in the past, but for a few dollars, Masquerade Crew helped me move more books recently than I could have on my own. I’m seeing the benefits of that small outlay now as I roll closer to achieving escape velocity. I had to admit to myself that I can’t do it all. I tried and it led to sleepless nights, bad health and my wife crying.  Progress is being made because I asked for help. Friends and fans and colleagues stepped forward to assist. (Thanks again, guys!)

14. Change a losing game. Most indie buddies of mine are going the same route. Either they’ve already abandoned KDP Select’s exclusivity or they do it once for 90 days and then open up to the wider market on more platforms. Market share is in flux. Amazon is still the big dog with about 60%+ percent of the ebook market, but iBooks are getting bigger because Apple’s devices are becoming more ubiquitous. Kobo’s revamped their platform and they’re present in more countries. When I first approached Kobo, they acted like they were trying to get rid of me. They’re apparently much more user-friendly now and I look forward to taking them for a test-drive after Christmas when my own KDP exclusive contract runs out.

Those are my thoughts on book promotion. What are yours?

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

~ Robert Chazz Chute is the author of Self-help for Stoners, Bigger Than Jesus, Higher Than Jesus, The Dangerous Kind & Other Stories, Sex, Death & Mind Control (for fun and profit), Crack the Indie Author Code and Write Your Book: Aspire to Inspire. Check out all the samples here or for all the links and the All That Chazz podcast, check out AllThatChazz.com.

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12 Responses

  1. Karen Magill says:

    What I am seeing right now is writers taking advantage of every promotion out there. I just came off of very successful free promo run on Amazon and while some of the writers have now priced their books at 99 cents, I had my book go back up to $3.99. The book is still selling – a week and a half later it is in the 30,000 overall rankings. When a writer keeps dropping prices and giving away books, it cheapens their work and they look desperate. I may be taking longer to get to the top but it is a steady climb and I am hopefully building long lasting readers.

  2. pdshapiro says:

    Last year I tried the KDP Select free promo for my first suspense novel, GHOSTS ON THE RED LINE, and it resulted in free copies going to ~700 Kindle users but no bump in paid sales. So, Karen, how did you make KDP Select work for you?

  3. Chazz says:

    Many of us are experimenting with price points, up and down, to see what gets our titles moving. My buddy and author of The Indie Author’s Guide to the Universe, Jeff Bennington, has said in the past that for free to be most effective, thousands of books need to be given away. However, I’m wondering if our past experience with KDP Select may be made moot (again) in light of this from Derek Haines in a recent post at The Vandal:

    “My understanding of this last change was to preclude self published titles from appearing alongside major published titles in the ‘Customers Also Bought’ widget on Amazon book pages. Judging by my own ebook sales, it has worked spectacularly well, as my unit sales have dropped off a cliff from October to November.

    Read the whole post here: http://bit.ly/WQdWIu The article is interesting and the comments are also intriguing.

    Thanks for reading and taking the time to comment.

  4. My most recent giveaway prompted a 200% increase in the sales of my books. All of them, weirdly enough, but I think using KDP select for a series is a great idea. Give the first one away with a preview of the second and watch the numbers climb as people get hooked on your story. :) Just my thought. I’ve pulled my children’s series off Select and all my standalone titles because the preview is what captured more sales, IMO, and previews like that don’t really work crossing genres. I also think getting together a SMALL marketing group with other authors in the same genre could be a great benefit. I talked about the idea in our group over on FB. Great posts. WRITE ON!

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