C h a z z W r i t e s . c o m

The publishing revolution already happened.

Book Blogger Appreciation Week Nomination (via View From the Publishing Trenches)

Everyone who promotes books, loves books and buys books (and possibly even read books) should be appreciated. There’s a hard working author behind every book who is grateful when word of mouth brings their baby into the light. Excelsior!

Book Blogger Appreciation Week Nomination I don't know who to thank, so here's a blanket thank-you to whomever nominated this blog of scribblings, random thoughts, and gripes for the Book Blogger Appreciation Week Award in the Best Publishing Industry Blog category. If you want to cast your vote, you can just click here: Looking at the timeline on the BBAW website, voting will be open September 7-12. (Don't worry, I'll remind you!) Thanks again to whomever nominated me! … Read More

via View From the Publishing Trenches

Filed under: Uncategorized

Author Platforms: “Resistance is Futile!”

Cover of "Get Known Before The Book Deal:...

Cover via Amazon

It used to be that writers didn’t have to have a platform. Now they do. Resist at your peril because (cue weird Borg voice): 

“Resistance is Futile!”  

There are too many ways our attention is fractured. You must appear in more than one medium to gain attention for your main medium, your book.  

What is a Writer’s Platform?  

There are many routes to take, but the anchor of your media empire should be your blog. From your blog, all the other branches of your interests expand. If you don’t have a blog, people won’t find you.   

Why is a platform so useful?  

I once ran into a fellow who was trying to sell me something. I asked for his website address. He looked at me with resentment and said he wasn’t convinced a website was necessary. All his competitors had websites so I could compare my buying options at my leisure. This poor guy thought he could make a living off impulse buys. People don’t buy most items on impulse anymore. With a search engine it is very easy to research your purchases and buy when you feel you are ready. More and more, people are buying online. In an age of Ferraris, this guy was still in the buggy whip business.   

But what about platforms for authors specifically?  

If you aren’t published yet, your agent or publisher will want you to have a blog, preferably one that’s already established. Even better, a popular blog with a lot of subscribers anxious to buy your book. Your publisher will have a publicist. In my experience, you’re crazy to depend on the publisher’s publicist to do that much for you. Even publishers have recognized this and are putting more and more of the promotion and publicity duties upon authors. Increasingly, publishers are about their distribution network and less and less about everything else.  

What are my platform options?  

Podcasting, vlogging, Twitter, teaching, guest blogging, public speaking, teaching, subscriber newsletters, Facebook, Linked In, Four Square, media appearances, magazine articles, and radio interviews.   

All of the above starts with blogging.  

Book Recommendation: Get Known Before the Book Deal by Christina Katz

 

Filed under: blogs & blogging, Publicity & Promotion, Social Media, , , , ,

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Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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